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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Edukasi AUD Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MANAJEMEN BISNIS GOLDEN AGE: JURNAL PENDIDIKAN ANAK USIA DINI JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Ilmiah Manajemen Kesatuan Economics and Digital Business Review Journal of English Language and Education Journal for Lesson and Learning Studies Early Childhood and Family Parenting Journal Al-Buhuts (e-journal) Journal of Economics Review (JOER) Jurnal Pengabdian Masyarakat Waradin Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal Amkop Management Accounting Review (AMAR) Jurnal Pendidikan Sosial dan Konseling Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Ilmiah Multidisiplin Indonesia Journal of Character and Elementary Education Nobel Community Services Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial JER Celebes Journal of Community Services Sosial : Jurnal Ilmiah Pendidikan IPS Wissen: Jurnal Ilmu Sosial dan Humaniora Jurnal Wicara Desa Jurnal Cahaya Edukasi Darussalam : Jurnal Ilmiah Islam dan Sosial Journal of Teaching and Elementary Education
Asniwati
Institut Teknologi Dan Bisnis Nobel Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Al-Buhuts (e-journal)

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Keputusan Pembelian ditinjau dari Harga, Promosi, Inovasi Produk dan Kualitas Produk Dirwan, Dirwan; Asniwati, Asniwati
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.4815

Abstract

The purpose of this study was to examine the effect of price, promotion, product innovation and product quality on purchasing decisions at the Browcyl Makassar outlet center.  The population in this study were Browcyl (Banana Brownies) consumers totaling 96 people who were also used as research samples. The technique or how to determine the sample in this study using purposive sampling. The analysis used is multiple linear regression analysis. The results showed that partially price, promotion, product innovation and product quality have a positive and significant effect on purchasing decisions.
Efek Orientasi Pasar, Inovasi Produk dan Kualitas Produk Terhadap Keunggulan Bersaing Asniwati; Latief, Fitriani
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5643

Abstract

The purpose of this study was to examine the effect of entrepreneurial orientation, pricing strategy and location on competitive advantage. This research is included in causal associative research using a quantitative approach. The population in this study were MSMEs in Biringkanaya District, Makassar City with a total of 453 MSMEs. The sample is part of the population.   The sample consists of a number of selected members. The sample of this study used purposive sampling method, so the total sample was 55 respondents. Multiple linear regression analysis techniques. The results showed that partially market orientation, product innovation and product quality have a significant effect on the competitive advantage of MSMEs in Makassar City..  
Co-Authors Adrianah, Adrianah Ahmad Firman Ahmad Suriansyah Akram, Yafi Nur Aldi Ferdiyansyah Aldy Ferdiyansyah Alvin Hidayat, Muhammad Andi Ircham Hidayat Andi Ririn Oktaviani Anita Anita Annur SB, Ince Adzzahra Anwar Ramli Aprina, Nazwa Ariestrani, Wilda Arini, Naura Nazhyrah Aslamiah Aslamiah Asri Asri Astuti, Aulia Widi Ayuni Ayuni Azharie, Muhammad Nasruddin Azizah, Naila Baharuddin, Ida Bahrul Ulum Bater, Lidia Caronge, Erniyati Cinantya, Celia Darmiyati Dini Amalia, Dini Dirwan Dirwan Dirwan Dwi Anugerah Lestari Musa Fahriansyah, Ridho Ferdiansyah, Aldy Fidya Aisyah Asyifa Fitriah Fitriah Fitriyah, Nurlaili Frediansyah, Aldy Garaika Ghazwan R, Muh Faathir Hadiningtyas, Eka Aussie Haeranah Haliza, Nur Hana, Najla Hardianty Askar Hasnah Hasnah Hayatun Syifa Heriyanti, Mufti Ifanda Rahmadani Indar, Sofyan Hamid Irma Irma Irmawati Irmawati Irwan Jessica Titaley Kamaluddin, Laode Amijaya Kholillah, Siti Lailawati, Nor Latief, Fitriani Maryadi Mawaddah, Arina Merliana Sari, Ruli Mina Zuyyina Ramadhani Mindarwati, Lynis Mubarokati, Sari Muh. Rum Muhammad Idris Muhanna, Arqan Doni Muhsin Multhazam, Nur Afifah Thohirah Mulyanugroho, Ade Isna Munawarah, Siti Muslimin, Istyqamah Najlaa Annisa Faadiyah Nazwa, Nazwa Nginang, Yusra Noor Afiyanti, Irma Noorkhalisah, Noorkhalisah Norlia Ismiyanti Nova Soraya Novi Handayani Novianti, Witha Nur Asyifa, Tiara Nurfadlianti Said Nurita, Linda Nurman Nursyipa Pitaloka, Intan Diya Pratama, Muhammad Alif Purwanti, Ratna Putri Andini Putrini, Andini Justina Rafi'i, Akhmad Rahim, Deddy Rahwandi Rahimah, Rahmahniar Rahmadati, Rahmadati Ramadhan, A. Nurwahyu Jaelani Ramadhani, Aulia Azizah Ramadhani, Renasya Raudah Raudah Risma Santi Risnawati Rizka Ayu Amalia, Rizka Ayu Rukmana Sari Rukmana Sari Salsabela Ashlin Sari, Erniyati Caronge, Rukmana Sari, Rukmana Septiana Devi Septiana Devi Puspitasari Setiawan, Irfan Shalihah, Ghina Sherly Radhika Kencana Shofiatun Najiah Shopia, Zahra Siti Fatimah Siti Nurhaliza Siti Rabbiatul Hasanah Siti Zahra Sitti Supianah Sri Kurnia Damayanti Syafi’e, Muhammad Syafruddin Kitta Syamsi Syamsi Taupan utami, romamarisa utami, Romamarisa Putri Wahyuningsih Wildam, Andi Arwinda Yafi Nur Akram Yulia, Ainun Yulianti, Ani Yusra Nginang Zaliha Zulfa Huriah Dina Kazimah