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BRANDING DAN PROMOSI WISATA ALAM SERTA BUDAYA DESA PRINGGASELA SELATAN BERBASIS MEDIA DIGITAL Ikhsan Cahyadi, Ikhsan Cahyadi; Muliatul Qomari, Muna; Ikhsan Cahyadi, Muhammad; Haq, M Iqbalul; Riza Afwa, Muhamad; Amida, Rani; Ramdani, Nadia; Sulinantangi, Delji; Rosalinda; Af’idah; Budi Rahmatullah, Tri; Nurmayanti, Siti
Jurnal Wicara Vol 3 No 3 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i3.6727

Abstract

The current development of the digital era is marked by the increasingly massive useof social media. Social media has become a very effective tool for promoting variousproducts and services, including tourist destinations. Appropriate image management andmarketing strategies through digital platforms can have a significant impact on increasingthe popularity of a tourist or cultural destination. Branding is done to convey the uniquenessof products, services or tourism to the target market. In carrying out branding, it mustinclude brand, identity and values. Meanwhile, when carrying out promotions, you must payattention to relevant social media trends and targets. This digital media-based branding andpromotion activity uses direct socialization and training methods which aim to provideeducation as well as skills for South Pringgasela youth as future tourism managers throughsocial media such as Facebook, Instagram, WhatsApp and TikTok.
Pengaruh Kualitas Kehidupan Kerja Dan Kompetensi Terhadap Kinerja Pegawai (Studi Pada Pegawai Dinas Perdagangan Provinsi Nusa Tenggara Barat) Putri, Dian Risandi; Suparman, Lalu; Nurmayanti, Siti
Journal of Sharia Economy and Islamic Tourism Vol 3, No 1 (2022): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v3i1.13056

Abstract

This study aims to determine the effect of the quality of work life (X1), competence (X2) on employee performance (Y) for employees of the West Nusa Tenggara Province Trade Office. The type of research used is causal associative research with a quantitative approach. The technical analysis used is Multiple Linear Regression using SPSS version 25.0. The research population is all employees who work at the NTB Provincial Trade Office. The data collection method used in this study used the census method. The results of the analysis show that: 1. Quality of Work Life has a positive and significant effect on the performance of contract employees of the NTB Provincial Trade Office. 2. Competence has a positive and significant impact on the performance of the NTB Provincial Trade Office.                                                       ABSTRAKPenelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Kehidupan Kerja(X1), Kompetensi (X2) Terhadap Kinerja Pegawai (Y) Pegawai Dinas Perdagangan Provinsi Nusa Tenggara Barat. Jenis penelitian yang digunakan adalah penelitian asosiatif berbentuk kausal dengan pendekatan kuantitatif. Teknis analisis yang digunakan adalah Regresi Linier Berganda dengan menggunakan SPSS versi 25.0. Populasi penelitian adalah seluruh pegawai yang bekerja di Dinas Perdagangan Provinsi NTB. Metode pengumpulan data yang di gunakan pada penelitian ini menggunakan metode sensus. Hasil analisis menunjukkan bahwa: 1. Kualitas Kehidupan Kerja berpengaruh positif dan signifikan terhadap Kinerja Pegawai kontrak Dinas Perdaganagan Provinsi NTB. 2. Kompetensi berpengaruh positif dan signifikan terhadap Kinerja Pegawai Dinas Perdagangan Provinsi NTB. 
Pengaruh Kompensasi dan Kebahagiaan di tempat Kerja Terhadap Kinerja Pegawai PT Industri Kereta Api (Persero) Madiun Ali, Haider; Nurmayanti, Siti
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.563

Abstract

This research aims to analyze the influence of Compensation and Happines at work on employee performance at PT Industri Kereta Api (Persero) Madiun. The research method used is a proportional random sampling method with a questionnaire as a data collection instrument. The sample of this study consists of 67 respondents with proportional sampling selected from various departments of the company. Data analysis was conducted using multiple linear regression to test the research hypotheses. The results of the study indicate that compensation has a positive and significantly influence on employee performance, and happiness at work has a positive and significant influence on employee performance. This research contributes to human resource management in PT Industri Kereta Api (Persero) Madiun by providing insights for designing policies that can enhance employee well-being and, in turn, improve overall organizational performance
Pengaruh Hygiene Factor dan Motivator Terhadap Kepuasan Kerja dan Kinerja Karyawan Pada Mitra Kerja PT. PLN (PERSERO) Unit Induk Pembangunan (UIP) Nusa Tenggara Suprayetno, Djoko; Kusmayadi, Iwan; Suryatni, Mukmin; Nururly, Santi; Nurmayanti, Siti
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.890

Abstract

This study aims to determine the influence of hygiene factors, motivators on job satisfaction and employee performance of PT. PLN (Persero) Nusa Tenggara Development Main Unit (UIP). The type of research used in this study is causal associative research, namely to determine the influence of hygiene factors, motivation factors on job satisfaction and performance of PT. PLN (Persero) UIP NUSRA. The data collection method used in this study is the Census Method, because the number of population in this location is 51 people so that all populations become research respondents. The analysis technique used is path analysis. The results obtained are hygiene factors, motivators have a significant effect on job satisfaction and hygiene factors, job satisfaction has a significant effect on employee performance, unless motivators do not have a significant effect on employee performance.
Pengaruh Work-Family Conflict dan Family-Work Conflict Terhadap Kepuasan Kerja Pada Pekerja Formal Perempuan Etnis Bali Di Kota Praya Putri, Ni Wayan Krisnitha; Nurmayanti, Siti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.518

Abstract

This research was conducted to determine the factors that can influence job satisfaction. This research aims to empirically test the influence of Work-Family Conflict and Family-Work Conflict on job satisfaction. This Work-Family Conflict research uses primary and secondary data obtained through distributing questionnaires to respondents, who are ethnic Balinese female workers in the city of Praya. The population in this study were ethnic Balinese female workers who lived in the city of Praya. This research is quantitative research. The sample used was 79 people determined based on saturated sampling techniques. The sample range used in this research is ethnic Balinese female workers in the city of Praya with the criteria: female workers who are married, live with their husband, have been married for at least one year and have at least one child. The analysis technique used in this research is multiple linear regression. The research results show that Work-Family Conflict has a negative and insignificant effect on job satisfaction, and Family-Work Conflict has a negative and insignificant effect on job satisfaction.
Co-Authors Abimanyu, Raditya Razindra Ade Risbian Isnaeni Af’idah Agusdin Agustiani, Eka Al-hannani, Muhammad Zaki Ali, Haider Amida, Rani AP, I Nyoman Nugraha Apri Adi B. Handayani Rinuastuti Baiq Ayu Ningsih Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Nurul Suryawati Bisma, I Dewa Gede Budi Rahmatullah, Tri Budiyanti, Ameliya Eka Dewi Liesnoor Setyowati Dwi Putra Buana Sakti Dwi Putra Buana Sakti Dwi Putra Buana Sakti Dwi Putra Buana Sakti Dwi Putra Buana Sakti Edward Efendi Silalahi Eka Agustiani Fatihin, Muhammad Khairul Fauzi M. Nur SP Fauzi Muhammad Nur Fauzi, Anisa Fithri Fadhila Fikri Adyantama G. A Sri Oktaryani G. A. Sri Oktaryani Handayani Rinuastuti, Baiq Haq, M Iqbalul Haya, Citra Fadia Herman, Lalu Edy hermanto hermanto Hermanto Hermanto Hermanto Hermanto I Dewa Gde Bisma I Nyoman Nugraha Ardana Putra Ikhsan Cahyadi, Ikhsan Cahyadi Ikhsan Cahyadi, Muhammad Indrajaya, Ivan Jurnal Pepadu Kariani Febrianti khairul Amri Khairunnisah, Noni Antika Kurnia, Juan Kusmayadi, Iwan Laela Wardani Laila Wardani Laily, Nurul Lalu Ferdi Ferdiansyah Lalu Gde muhamad Subhan Lalu Suparman Lalu Suparman, Lalu M. Ahyar Putra M. Nur Ihsan Mandra, I Gede Megawati, Erni Meizora, Berlian Caterine Melani, Ria Mery Noviyanti Mika Lestari Hutapea Muhammad Ma'ruf Muhammad yusuf Mukmin Suryatni, Mukmin Muliatul Qomari, Muna Ni Wayan Sri Wangi Putri, Dian Risandi Putri, Ni Wayan Krisnitha Putri, Vira Alfiana Qibtia, Hesti Nurul Rahman Dayani Ramadhan, Sahru Ramdani, Nadia Rasyidatur Rahmaniah Rini Fitriantini Rini Purnama Sari Riza Afwa, Muhamad rodhi, mohammad najib Rosalinda Rusdan Rusdan Salmun Rahman Sani, Usman Santy Nururly Septianingsih, Inda Serip, Sarifudin Silviani Sirithi Premasinghe Siti Aisyah Hidayati Siti Aisyah Hidayati SRI RAHAYU Sri Tatminingsih Sri Tatminingsih Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Sulhaini Sulhaini Sulhaini Sulhaini Sulhaini Sulhaini Sulinantangi, Delji Suprayetno, Djoko Surati Surati Suraya Diniyah Suryani, Embun Thatok Asmony Thatok Asmony Thatok Asmony Vina Ayu Hidayati Wirayuda, Lalu Ahmad zainal abidin Zainal Abidin Zefanya Andryan Girsang Zulbiantoni, Danil