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All Journal UNEJ e-Proceeding Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Surya Abdimas Proceeding of World Conference Jurnal Bisnis Terapan JE (Journal of Empowerment) JURNAL PEMASARAN KOMPETITIF JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Riset Entrepreneurship TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Social Science Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Journal of Computer Networks, Architecture and High Performance Computing Nusantara Science and Technology Proceedings Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Ilmu Agama dan Pendidikan Agama Buddha (JIAPAB) Journal Economy And Currency Study (JECS) Insight Management Journal International Journal of Business, Law, and Education Prosiding Ilmu Agama dan Pendidikan Agama Buddha INSPIREE: Indonesian Sport Innovation Review International Journal of Business and Information Technology Journal of Sosial Science and Digital Marketing Jurnal ABDIMAS STMIK DHARMAPALA INCODING: Journal of Informatics and Computer Science Engineering Journal of Natural Sciences Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Media dan Komunikasi Indonesia Jurnal Multidisiplin Madani (MUDIMA) Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Pendidikan dan Pembelajaran Jurnal Manajemen International Journal of Informatics, Economics, Management and Science Jurnal Ilmu Manajemen & Ekonomika Jurnal Manajemen Bisnis Kewirausahaan Info Abdi Cendekia Jurnal Manajemen dan Bisnis Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Social Science Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset Ekonomi dan Akuntansi International Journal of Management Research and Economics Jurnal Riset dan Inovasi Manajemen Jurnal Karya untuk Masyarakat (JKuM) International Journal of Law and Society International Journal of Social Science and Humanity Pelita : Jurnal Penelitian, Terapan dan Aplikatif Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Ilmiah Manajemen Dan Kewirausahaan Edumaspul: Jurnal Pendidikan
Ade Onny Siagian
Universitas Bina Sarana Informatika
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The Impact Analysis of Features and Perceived Quality on Consumer Satisfaction of Samsung Mobile Phones in Makassar City Muliansyah, Dadah; Cahyono, Yoyok; Siagian, Ade Onny
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1783

Abstract

This study aims to determine whether Features and Perceived quality affect Samsung Mobile Consumer satisfaction in Makassar City. The population in this study are consumers who use Samsung mobile phones in Makassar City. Based on the research results, the regression equation is obtained as follows Y = 5.308 +0.389 X1 + 0.321 X2. Based on statistical data analysis, each indicator in this study is valid and the variables are reliable. In testing the classical assumptions, the regression model is multicolonierity free, heteroscedasticity does not occur, and is normally distributed. The results of hypothesis testing, namely the T test results prove that all independent variables, namely Features and Perceived Quality, have a positive effect on Consumer satisfaction on Samsung Mobile Phones in Makassar City and the F test shows that features and perceived quality simultaneously have a significant effect on Consumer satisfaction, with a calculated F value of 13.976 with a significance of 0.000 <0.05. The coefficient of determination R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features and perceived quality variables, the remaining 45.3% is influenced by other variables. The coefficient of determination for R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features and perceived quality variables, the remaining 45.3% is influenced by other variables. The coefficient of determination for R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features variable and perceived quality, the remaining 45.3% is influenced by other variables.
Co-Authors Adhi Wibowo Adler H. Manurung Adler H. Manurung Adler Haymans Manurung Agus Sudarsono Ahmad Nur Budi Utama Alvianita Gunawan Putri andrew shandy utama, andrew shandy Andriya Risdwiyanto Aris Ariyanto Ariyanto, Aris Asep Muhammas Lutfi Asri Ady Bakri Asrini Asrini Asry, Shofia Bambang Karsono Bambang Karsono Bryan Givan Cahyono, Yoyok Cahyono, Yoyok Dafid Ginting Damayanti, Yenie Eva Dodi Prasada Eva Yuniarti Utami Fredrik Warwer Gatot Wijayanto Hadion Wijoyo Haudi Haudi, Haudi Herayati Hidayat, Gustina Hieronimus Erwin Indrawan Hillman Mushaddiq Suaidy Hillman Mushaddiq Suaidy Indra, Natal Irawati, Intan Irsal Fauzi Jaka Santosa Jeffry H. Sinaulan Joko Sriwidodo Jonathan, Edbert Kartiwa, Aa Kristiono, Natal Lamirin, Lamirin Loso Judijanto Lukman Affandi Ma'rifah, Ma'rifah Maghfirah, Nur Mahmuddin Mahmuddin Mahmuddin Mahmuddin Marinda Machdar, Nera Mislan Sihite, Mislan Muliansyah, Dadah Natal Indra Natal Indra Nera Marinda Machdar Ninuk Riesmiyantiningtias Nurhidayati Nurhidayati Nurhidayati Nurlelasari Ginting Paulina, Julinta Primadi Candra Susanto Rahmat Saleh Ramlani Lina Sinaulan Rini Martiwi Rizky Amalia Rizky Amalia Rizky Amalia Rizqi Amaliyah, Angguliyah Rochimah Imawati Rovanita Rama Sabalius Uhai Saifuddin, Sendy Salsabla Sasono, Heri Siti Fatimah Azzahra Sitti Hardiyanti Arhas Sri Mulyono Sugeng Suroso Suhendri Suherman, Suherman Sungkowati, Sri Suprianto Suprianto Tarigan, Budi Akhmad Tri Widyastuti Tri Widyastuti Trisna Fajar Prasetyo Usmany, Paul WIJOYO, HADION Yusuf, Ramdan Zahara Tussoleha Rony Zeanette Tiarma Lisbet Zul Asman Zul Asman