p-Index From 2021 - 2026
9.895
P-Index
This Author published in this journals
All Journal Jurnal Paradigma Ekonomika Jurnal Promosi Pendidikan Ekonomi Daya Saing : Jurnal Ilmu Manajemen Journal of Governance and Public Policy Jurnal Fitofarmaka Indonesia Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Substantive Justice International Journal of Law Jurnal Manajemen Informasi dan Administrasi Kesehatan Martabe : Jurnal Pengabdian Kepada Masyarakat Manuju : Malahayati Nursing Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi GERVASI: Jurnal Pengabdian kepada Masyarakat Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik SAP (Susunan Artikel Pendidikan) Moderat Journal of Public Health Research and Community Health Development (JPH RECODE) PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar PRAJA: Jurnal Ilmiah Pemerintahan Community Development Journal: Jurnal Pengabdian Masyarakat Madaniya Journal of Management and Bussines (JOMB) Indian Journal of Forensic Medicine & Toxicology MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes International Journal on Social Science, Economics and Art MALLOMO: Journal of Community Service Jurnal Ilmiah Administrasi GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Bina Bangsa Ekonomika Media Publikasi Promosi Kesehatan Indonesia (MPPKI) GALENICAL : Jurnal Kedokteran dan Kesehatan Mahasiswa Malikussaleh Journal of Innovation Research and Knowledge jurnal administrasi politik dan sosial Journal of Management and Administration Provision MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Innovative: Journal Of Social Science Research Journal of Public Health and Pharmacy JUKEJ: Jurnal Kesehatan Jompa Jurnal Kesehatan Pertiwi Jurnal Kesehatan Medicor : Journal of Health Informatics and Health Policy Poltekita: Jurnal Ilmu Kesehatan Public Health And Medicine Journal (PAMA) J-CEKI Edumaspul: Jurnal Pendidikan
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Paradigma Ekonomika

Efektivitas Program Kredit Usaha Rakyat di PT Bank Sulselbar terhadap Pendapatan UMKM di Kabupaten Sidenreng Rappang Nurul Ainun Salsabila; Pratiwi Ramlan; Haslindah; Muhammad Rusdi
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47219

Abstract

Micro, small, and medium enterprises play a strategic role in driving regional economic growth, yet they still face challenges in accessing capital. The government, through PT Bank Sulselbar, distributes the People's Business Credit program as an effort to increase the income of business actors. This study aims to determine the effectiveness of the People's Business Credit program on increasing the income of micro, small, and medium enterprises in Sidenreng Rappang Regency. The research uses a descriptive quantitative approach with survey techniques through questionnaires distributed to 68 respondents. Data analysis was conducted using validity tests, reliability tests, normality tests, multiple linear regression, and hypothesis testing. The results show that input and process variables have a positive and significant effect on income increase, with a contribution rate of 68.1 percent. This study concludes that the People's Business Credit program is effective in supporting business development and increasing the income of small business actors in the region.
Indonesia Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Griya Thya Shop Kabupaten Pinrang Rani Ariyani; Pratiwi Ramlan; Bahtiar Herman
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47443

Abstract

The rapid growth of the skincare industry in Indonesia has triggered increasingly intense competition among business actors, including those in Pinrang Regency. This study aims to analyze the marketing strategies implemented by Griya Thya Shop in increasing the sales of skincare products. This research employed a qualitative method with data collected through observation, in-depth interviews, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques, assisted by NVivo software and SWOT analysis. The results show that the use of social media as a promotional tool, good service quality, competitive pricing, and product management aligned with market trends are the main strategies in boosting sales. However, limited stock of popular products and suboptimal utilization of other digital platforms remain obstacles. An appropriate marketing strategy has been proven to enhance both business competitiveness and sales volume.
Co-Authors Abdullah, Muh. Tang Adam Latif Adhe Sofyan Anas Adri , Khaeriyad Adri, Khaeriyah Adri, Khaeriyyah Afrilia Cahyani Agustina, Vina Tri Ahmad Mustanir Aisya, A. Henni Akmal Ibrahim, Muhammad Aksal Mursalat Aksan, Muhammad Alchamdani Alfin, Muhammad Alfiyyah Nurhafanah Anasruddin Anasruddin Anasruddin, Anasruddin Andi Riska Andreani Syafaruddin Andi Riska Andreani Syafaruddin Andi Uceng Anggi Anggreni Ayu Amishela Aprilia, Farahdita Arifuddin, Nur Ayu Safitri Armang, Arnis Arsyad, Gusmila Arwan Askar, Muhammad Asni Amin Asrifan, Andi Astrina Nur Inayah Asysyam, Mutiara Azizah, A. Nur B, Khaeriah B, Sofyan Cahyani, Afrilia Debiyanti Debiyanti Debiyanti, Debiyanti Devy Febrianti Devy Febrianti Dwi Erma Kusumawati Dzakwan, Andi Akram Ecca, Suleha Erfina Erfina Erwin Erwin Fadia Fitriyanti Fadillah, Ade Nurul Fahria, Ummi Farahdita Aprilia Febrianti, Devy Firman Firman Firman Firman Firmansyah Fitrah Anindhita Fitri Handayani Fitriani Fitriani Fitriyanti, Fadia Haeruddin Syarifuddin Halisa, Nur Hardianti , H. Hardianti Hardianti, Hardianti Hariyanti Hamid Hasanuddin, Muhlis Haslindah Haslindah, Haslindah Herman, Bahtiar Hisani, Nur Ibrahim , Muhammad Akmal Ilman, I. Iranita Haryono Irga Ayu Permadi Irwan Irwan Irwan, Muh. Izza Syarif Nur, Muhammad Jamaluddin Ahmad Jumiati Jumiati Jumiati Lanta Kalsum T, Ummu Kamal, Kamal Khaeriyah Adri Khaeriyah Adri Khaeriyyah Adri L, Syahrir Latif, Adam Lukman Lukman LUKMAN, LUKMAN M Takdir Madaling Magfirah, Andi Maghfirah Napa, Rizka Manda, Ibrahim Mardhatillah Mardhatillah, Mardhatillah Mega Aprisna Arif Mikhrunnisai, Andi Muh Irwan Muh Irwan, Muh Muh.Tamrin Muhammad Ikram Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Muhammad Rusdi Mustafa, Idarwati Mustanir, Ahmad Napa, Rizka Magfirah Nirmawati Darwis Nur Hisani Nurafifah, Nurafifah Nurbina Nurbina Nurbina, Nurbina Nurhafanah, Alfiyyah Nurhidayah Nurhidayah Nurul Ainun Salsabila Palla, Rahmat Anggung Putri Anggraeni Rahayu, Ismi Sri Rahman Yakub Rani Ariyani Rasmi Rasmi Rasmi Rasmi, Rasmi Ratna Ratri Pramudita Hafid Ratri Pramudita Hafid Resky Ayu Resky Rifni Nikmat Rosdiana Rosdiana Ruslang, Ruslang Sadli Syam Sahar Sahar Saifullah Saifullah Saleh, Wahyuni sapri sapri Sapri Tajuddin Sari, Evi Puspita Sari, Yuni SATRIYAS ILYAS Sofiyah Sofiyah Sofyan , Wahyudi Sofyan B Sukena Sukena Sulaiman, Zulkarnain Sunandar Said Sundari Sundari Surianti Surianti Syafaruddin, Andi Riska Andreani Syafiqah Syafiqah Syafiqah, Syafiqah Syahlan, Zakia Syahrir L Syarifuddin, Alfiah Syarifuddin, Rifni Nikmat Syifa Fauziah Tadjuddin Naid Tetti Surianti Trisnasari, Damayanti Trisnawati AR Wahyuni Saleh wakiyah saharani, Nurul Wakiyah Saharani Wijaya Wijaya WIJAYA WIJAYA, WIJAYA Winda Ayu Lestari Yakob, Asmirati Yakub, Rahman Yanuar Azis, Anugerah Yulia Izzah Annisa Yusrianti Yusrianti Yusrianti, Yusrianti Zulkarnain Sulaiman