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Sentoso, Antony
Universitas Internasional Batam
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Journal : Student Research Journal

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Analisis Budaya Organisasi Pada Bisnis Internasional Perusahaan Alibaba Verliana Elzagi; Fernanda Yeronica; Hellena Risvi; Melissa Melissa; Hendy Williyan; Antony Sentoso
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.926

Abstract

The Alibaba Group has become a global e-commerce powerhouse with a diverse and extensive business portfolio. As Alibaba expands its reach internationally, the company will encounter diverse cultures, social norms, and business practices. Therefore, a well-structured organizational framework is needed, along with conducting analyses using Hofstede and Trompenaars frameworks, to help manage challenges in a multicultural company. The research method employed is qualitative data analysis using literature reviews for data collection. The analysis results indicate that Alibaba implements a complex organizational structure. Additionally, analyses based on Hofstede, Trompenaars, and corporate cultural types at Alibaba reveal the prominent influence of Chinese culture. However, Alibaba has successfully integrated diverse values, norms, and cultural practices from various countries where they operate. Alibaba can leverage cultural diversity within the organization as a key driver for innovation, global growth, and competitive advantage in today's increasingly interconnected market.
Co-Authors Adi Neka Fatyandri Adzra Afifah Pratiwia Agustinus Agus Setiawan Alexander Alexander, Alexander Alif Ananda P Andrian Andrian Andryanto Andyana Andyana Angela Angelina Angelina Angeline Aurellia Anggun Dea Ananda Annisah, Tiara Annisya Mega Dwi Handayani Ari Sandy Azizul Syukriansyah Benwanto Ardiyano Billy Calvin Calvin Calvin Calvin Owen Cantika Dewi Ayu Ananda Catherine Catherine Charlie Wijaya Charmaine, Charmaine Cherlyn Cherlyn Cherlyn Cherlyn Chou, Cindy CINDY CINDY Cindy Valentina Dennis Yang DEVIANA DEVIANA Devita Revyani Dewi, Shinta Eason Eddy Oktarianto Ella, Monica Emilya3, Lia Willyanto4, Lusiana5, Monica Ella6 Evelyn Evelyn Evi Silvana Muchsinati Febrianti Febrianti Felicia Clarissa Fendi Sang Putra Fernanda Yeronica Fidia Fidia Figo Winnerko Fikra Terisha A Flowerensia, Dionna Gelasia Gwyneth Gilbert Chryshologus Goh, Joan Gunadi, Jacky Hadi, Nico Handayani, Annisya Mega Dwi Hellena Risvi Hendro Hendro Hendy Williyan Herliani Herliani Hotni Ingrid Faustina Ivan Jones Jackson Jackson Jacky Gunadi Jacson Jacson Jason Jason Jeffry Jeffry Jenny Jeslin, Jeslin Jesslyn Larissa Jesty Jesty Jhohari Jhohari Jhohari Jhohari Jimmy Lim Joey Joey Johanes Prawira Joven Alfando Cang Jovina Jovina Julia Christini Julius Kurnaedi Junestin, Junestin Juniarty, Shely Kelly Kelly Kelly Kelly Kelly Kelvin Kwek Kesha Katrillah Kiky Aniza Putri Lady Lady Lady Lady Lady Lady Lady Lady Lady Milano Lady, Lady Lara Meilani Lara Meilani Lily Purwianti Lina Lina Lindawati Lindawati Lysion, Olivia Malvin Agustino Mardiana, Asri Marninda, Caroline Martinus, Titan Melissa Melissa Melissa Melissa Michel Hui Michelle Angel Lim Milano, Lady Mischelle Lo Mitha Veronica Mon, Muhammad Donal Monica Rindiyani Monica, Iveren Mualifah Nurhidayati Mutiara Kamilatunnaimah Nancy Nancy Nasyah Amanda Nasyah Amanda Nelson, Alden Nicholas Nicholas Nico Fernando Nova Natasha Novi Aprillia Novi Sandra Ong, Jovi Ong, Whitney Peter Macnico Phang, William Vanders Putri Surya Sri Rahayu Raffris Rahayu, Putri Surya Sri Rano Ardiansyah Reqha, Chairunisa Aj Rezky Dwiham Ginting Richmond Richmond Ricko Marthin Ricky Tan Rini Kasista Roger Candra Wijaya Sandra, Novi Sebastian, Sebastian Selvia Eka Marliana Sembiring, Rinawati Septriana, Septriana Seputra, Jeremy Kent Setiawan Setiawan Setiawan, Kendri Setyawan, Agustinus Shely Juniarty Shereen Shereen Shereen, Shereen Sheril Fitri Riana Sherina Romaitho Br Hutagaol Sherina Romaitho Hutagaol Shinta Pradita Sinambela, Fitriana Aidnilla Siti Shofiah Sonata, Vivi Stefani Woro Asmarani Supriyadi Arifin Supriyadi Arifin3 Surya Sri Rahayu, Putri Suyanti Suyanti Tan Phey Lien Taqiyuddin Taqiyuddin, Taqiyuddin Teo Laiy Soon Irpan Ardiansyah Teresia Armeta Tevin Lim Tia Jesi Tiara Plorist Sibarani Tina Tina Tirani Apriyana Toni Ong Valencia Valencia Verliana Elzagi Vikhri Septama Vinna Rudianto Viviani Viviani Vivianti, Weni Wa Ode Sumartini Wang, Devlin Wang, Thalia Weni Vivianti Wenny Wenny William William Winna Angelina Winna Angelina Yulfiswandi, Yulfiswandi Yuli Indah Fajar Dini Yulia Herman Yuswardi Yuswardi yuswardi, Yuswardi Zefanya Jecynta Harimisa Zulfikar Ikrom