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Journal : Journal La Sociale

Pertamina's Public Relations Communication Strategy in Dealing with the Plumpang Integrated Terminal Fire: Case Study of Corporate Crisis Communication in Dealing with Fire Victims Rahim, Fachrulsyah Alif Mahendra; Bakti, Iriana; Sjoraida, Diah Fatma
Journal La Sociale Vol. 5 No. 6 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i6.1453

Abstract

The fire incident at the Pertamina Plumpang Integrated Terminal that occurred in March 2023 was a disaster that resulted in casualties and losses for residents around Plumpang. The coverage of the Plumpang incident had a direct impact on the company's image and reputation. This is where public relations communication strategies play a role in restoring public trust as a form of post-disaster handling. The author uses descriptive qualitative analysis by applying issue life circle analysis to examine the findings regarding case handling. The research results show that the handling of the Plumpang Integrated Terminal fire tragedy crisis was carried out by adopting policies based on the results of discussions between Pertamina, affected residents and stakeholders, such as the program for creating an Integrated Information Post, the Sire Emergency Response program and the Emergency Training program. Handling efforts are divided into three stages, namely shor term strategy, with responsive handling through the Pertamina Peduli program, medium term, by building an Integrated Information Post, and long term, by conducting level 2 emergency simulation training. Pertamina's public relations communication strategy in handling The Plumpang Integrated Terminal fire tragedy was carried out through personal communication by holding discussions with community leaders related to the Integrated Information Post. Personal communication is also carried out by approaching residents, using empathy strategies to provide two-way communication while knowing the facts on the ground, conducting blusukan related to needs, complaints and desires in the event of the Plumpang Integrated Terminal fire tragedy.
Co-Authors Aang Koswara Aang Koswara Aat Ruchiat Aat Ruchiat Nugraha Abdul Hakim Siswanto Aghus Jamaludin Kharis agus rahmat Agus Rahmat Al-Ikhlas Anang Susilo Andi Zulfikar Darussalam Ari Agung Prastowo Auliani Anwar Baiq Vira Safitri Bambang Ismaya Budianan, Heru Rianto Budiman, Ratu Marshyarina Ridzkan Centurion Chandratama Priyatna Dadang Sugiana Dandi Supriadi Dede Abdul Hasyir Diah Fatma Sjoraida Diah Fatma Sjoraida Dian Wardiana Sjuchro Dindin Abidin Dodi Setiawan Riatmaja Donny Juliandri Prihadi Elfera, Syahedah Soeci Evi Novianti Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fariq, Aiman Fathiya Nur Rahmi Faustine, Peace Fauzan Ahdi Widyaputra Feliza Zubair Feliza Zubair Firdaus Hafizhah Zuhri Hanny Hafiar Hanny Hafiar Herlina Agustin Heru Riyanto Budiana Heru Ryanto Budiana Ikhwanul Ihsan Armalid Indria Widyawan Karimi, Reza Kartika, Ghinaa Azalia Khairunnisa, Silka Kokom Komariah Lilis Puspitasari Lusiana, Herlina M. Fatah Wiyatna Mas Dadang Enjat Munajat Meifira Khairunnisa Mertayasa, I Gede Agus Muhamad Fatah Wiyatna Muhammad Fatah Wiyatna Ni Luh Putu Suarmi Sri Patni Niti Lestari Nofirman, Nofirman Nugraha, Aat Nur Azizah Nurfauziah, Isni Nurkhalila Fajrini Nuryah Asri Sjafirah, Nuryah Asri Pandu Dwita Purnama Pito Fernando Pong, Ming Priyo Subekti Priyo Subekti Priyo Subekti Putra, Putu Steven Eka Rahim, Fachrulsyah Alif Mahendra Rahimi, Ramin Renata Anisa Retasari Dewi Rian Novita Ridlo, M. Ainur Rifky Lana Rahardian Rinintha Mazaya Rizka Putra Rosnandar Romli Rukhmana, Trisna Santos, Luis Sawlani, Dhiraj Kelly Septian Yudho Rinald Setiawan, Asep S Shafira Yasmin Nandini Sukmana, IWK Teja Sultana, Momena Suparni, Sri Susie Perbawasari Suwandi Sumartias Teddy Kurnia Wirakusumah Tiara Putri Effendy Trie Damayanti Tursunov, Dilshod Winarni Winarni Windy Permata Suyono Yanti Setianti Yovita Yovita Yuniawati, Femilia Yustikasari Zaw, Soe Thu Zaw