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Journal : Journal of Social Science

MESSAGE PACKAGING THROUGH DATA-DRIVEN STORYTELLING IN FOOD RESCUE EFFORTS (INSTAGRAM DESCRIPTIVE STUDY @FOODBANKBANDUNG BY FOOD BANK BANDUNG) Kartika, Ghinaa Azalia; Bakti, Iriana; Budiana, Heru Ryanto
Journal of Social Science Vol. 1 No. 3 (2024): Journal of Social Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijss.v1i3.24

Abstract

General Background: Food waste is a pressing global issue, with significant environmental and social implications. Effective communication strategies are essential for raising awareness and driving action in food rescue initiatives. Specific Background: Food Bank Bandung utilizes data-driven storytelling on Instagram to address food waste, employing techniques such as narrative communication, data explanation, and structured content presentation. While these methods enhance audience engagement by merging emotional narratives with empirical data, challenges remain in ensuring data transparency and fostering long-term audience engagement. Knowledge Gap: Despite the apparent effectiveness of data-driven storytelling, limited research exists on its application in the context of food rescue initiatives, particularly regarding audience comprehension and the consistency of data updates. Aims: This study aims to provide an in-depth evaluation of the strategies employed by Food Bank Bandung in their data-driven storytelling efforts on Instagram, focusing on how these strategies shape impactful narratives for local audiences. Results: Through qualitative descriptive methods, including in-depth interviews with operational teams and content analysis of Instagram publications, the study reveals that Food Bank Bandung effectively enhances public awareness and trust by transparently presenting operational data on food rescue activities. However, challenges such as inconsistent data updates and audience misunderstanding of data remain. Novelty: This research contributes to the field of communication studies by elucidating the specific strategies used in data-driven storytelling for food rescue, highlighting the intersection of narrative engagement and data transparency. Implications: The findings underscore the need for improved data presentation techniques and regular updates to enhance audience comprehension, ultimately advancing the effectiveness of food rescue campaigns in urban settings.
MESSAGE PACKAGING THROUGH DATA-DRIVEN STORYTELLING IN FOOD RESCUE EFFORTS (INSTAGRAM DESCRIPTIVE STUDY @FOODBANKBANDUNG BY FOOD BANK BANDUNG) Kartika, Ghinaa Azalia; Bakti, Iriana; Budiana, Heru Ryanto
Journal of Social Science Vol. 1 No. 3 (2024): Journal of Social Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijss.v1i3.24

Abstract

General Background: Food waste is a pressing global issue, with significant environmental and social implications. Effective communication strategies are essential for raising awareness and driving action in food rescue initiatives. Specific Background: Food Bank Bandung utilizes data-driven storytelling on Instagram to address food waste, employing techniques such as narrative communication, data explanation, and structured content presentation. While these methods enhance audience engagement by merging emotional narratives with empirical data, challenges remain in ensuring data transparency and fostering long-term audience engagement. Knowledge Gap: Despite the apparent effectiveness of data-driven storytelling, limited research exists on its application in the context of food rescue initiatives, particularly regarding audience comprehension and the consistency of data updates. Aims: This study aims to provide an in-depth evaluation of the strategies employed by Food Bank Bandung in their data-driven storytelling efforts on Instagram, focusing on how these strategies shape impactful narratives for local audiences. Results: Through qualitative descriptive methods, including in-depth interviews with operational teams and content analysis of Instagram publications, the study reveals that Food Bank Bandung effectively enhances public awareness and trust by transparently presenting operational data on food rescue activities. However, challenges such as inconsistent data updates and audience misunderstanding of data remain. Novelty: This research contributes to the field of communication studies by elucidating the specific strategies used in data-driven storytelling for food rescue, highlighting the intersection of narrative engagement and data transparency. Implications: The findings underscore the need for improved data presentation techniques and regular updates to enhance audience comprehension, ultimately advancing the effectiveness of food rescue campaigns in urban settings.
Co-Authors Aang Koswara Aang Koswara Aat Ruchiat Aat Ruchiat Nugraha Abdul Hakim Siswanto Aghus Jamaludin Kharis Agus Rahmat agus rahmat Al-Ikhlas Anang Susilo Andi Zulfikar Darussalam Ari Agung Prastowo Auliani Anwar Baiq Vira Safitri Bambang Ismaya Budianan, Heru Rianto Budiman, Ratu Marshyarina Ridzkan Centurion Chandratama Priyatna Dadang Sugiana Dandi Supriadi Dede Abdul Hasyir Diah Fatma Sjoraida Diah Fatma Sjoraida Dian Wardiana Sjuchro Dindin Abidin Dodi Setiawan Riatmaja Donny Juliandri Prihadi Elfera, Syahedah Soeci Evi Novianti Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fariq, Aiman Fathiya Nur Rahmi Faustine, Peace Fauzan Ahdi Widyaputra Feliza Zubair Feliza Zubair Firdaus Hafizhah Zuhri Hanny Hafiar Hanny Hafiar Herlina Agustin Heru Riyanto Budiana Heru Ryanto Budiana Ikhwanul Ihsan Armalid Indria Widyawan Karimi, Reza Kartika, Ghinaa Azalia Khairunnisa, Silka Kokom Komariah Lilis Puspitasari Lusiana, Herlina M. Fatah Wiyatna Mas Dadang Enjat Munajat Meifira Khairunnisa Mertayasa, I Gede Agus Muhamad Fatah Wiyatna Muhammad Fatah Wiyatna Ni Luh Putu Suarmi Sri Patni Niti Lestari Nofirman, Nofirman Nugraha, Aat Nur Azizah Nurfauziah, Isni Nurkhalila Fajrini Nuryah Asri Sjafirah, Nuryah Asri Pandu Dwita Purnama Pito Fernando Pong, Ming Priyo Subekti Priyo Subekti Priyo Subekti Putra, Putu Steven Eka Rahim, Fachrulsyah Alif Mahendra Rahimi, Ramin Renata Anisa Retasari Dewi Rian Novita Ridlo, M. Ainur Rifky Lana Rahardian Rinintha Mazaya Rizka Putra Rosnandar Romli Rukhmana, Trisna Santos, Luis Sawlani, Dhiraj Kelly Septian Yudho Rinald Setiawan, Asep S Shafira Yasmin Nandini Sukmana, IWK Teja Sultana, Momena Suparni, Sri Susie Perbawasari Suwandi Sumartias Teddy Kurnia Wirakusumah Tiara Putri Effendy Trie Damayanti Tursunov, Dilshod Winarni Winarni Windy Permata Suyono Yanti Setianti Yovita Yovita Yuniawati, Femilia Yustikasari Zaw, Soe Thu Zaw