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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Konseling dan Pendidikan Journal of Educational, Health and Community Psychology Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Binus Business Review Al Ishlah Jurnal Pendidikan Jurnal Pendidikan Islam Indonesian Jurnal Manajemen Indonesia JURNAL MANAJEMEN MOTIVASI Journal of Child Development Studies Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Economica: Jurnal Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Aptisi Transactions on Technopreneurship (ATT) Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Kesatuan Widyariset Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Business Review and Case Studies Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) Jurnal Pendidikan Islam Indonesia International Journal of Disaster Management Journal of Child, Family, and Consumer Studies e-Jurnal Apresiasi Ekonomi Jurnal Pengabdian Inovasi Masyarakat Indonesia Humanitas: Indonesian Psychological Journal Jurnal Pallangga Praja Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series Policy Brief Pertanian, Kelautan, dan Biosains Tropika IJAIFD Media Penelitian dan Pengembangan Kesehatan International Journal of Artificial Intelligence for Digital Marketing
Lilik Noor Yuliati
Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Raya Darmaga Kampus IPB Darmaga, Bogor, 16680, Indonesia
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Exploring the Influence of Parental Interaction on Consumptive Behavior: The Mediating Role of Self-Control Among Santri Maulana Achsan Al Farisi; Yulina Eva Riany; Lilik Noor Yuliati
Jurnal Pendidikan Islam Indonesia Vol. 10 No. 1 (2025)
Publisher : Program Pascasarjana Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Santri in Islamic boarding schools (pesantren) are expected to uphold values of simplicity and self-discipline. However, increasing exposure to consumerist culture has challenged these ideals, leading to a rise in consumptive behavior among santri-college students. This study investigates how parental interaction influences consumptive behavior, with self-control acting as a mediating factor. Grounded in a quantitative approach, the study involved 237 santri aged 18–23 years in Yogyakarta, selected through Cluster Random Sampling and refined via Purposive Sampling based on defined criteria. Validated instruments were used to measure parental interaction (Cronbach’s Alpha = 0.85), self-control (α = 0.85), and consumptive behavior (α = 0.96). Data analysis using Structural Equation Modeling (SEM) revealed that while parental interaction does not directly reduce consumptive behavior (p = 0.080), it significantly enhances self-control (p < 0.001), which in turn negatively correlates with consumptive behavior (p < 0.001). These findings underscore the critical role of self-control as a mediator and suggest that strengthening parental interaction may indirectly reduce consumptive tendencies. This research contributes to educational and psychological strategies that support the development of financially wise, disciplined santri aligned with pesantren values.
Social support and coping strategies as predictors of marital interaction in couples experiencing unintended pregnancy Reviani, Nia; Sumarwan, Ujang; Herawati, Tin; Yuliati, Lilik Noor
Media Penelitian dan Pengembangan Kesehatan Vol. 36 No. 1 (2026): MEDIA PENELITIAN DAN PENGEMBANGAN KESEHATAN
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jmp2k.v36i1.4176

Abstract

Background: Unintended pregnancy (UP) is a reproductive health problem that can undermine psychological well-being, social functioning, and family dynamics, particularly marital interaction. Objective: This study aimed to analyze the extent to which social support and coping strategies predict the quality of marital interaction among couples experiencing UP. Methods: A cross-sectional design was employed involving 200 couples from Bekasi City and Bekasi Regency, Indonesia, selected using purposive sampling. Data were collected through structured interviews using standardized questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The results showed that most couples reported low levels of social support and marital interaction, while coping strategies were generally at a moderate level. Social support had a significant positive effect on both coping strategies (p < 0.01) and marital interaction (p < 0.01), and coping strategies also had a significant positive effect on marital interaction (p < 0.05). Conclusion: These findings highlight the importance of strengthening social support networks and enhancing adaptive coping skills to improve marital quality and foster family resilience in the context of unintended pregnancy.
Trust and Perceived Value as Strategic Drivers in Indonesia Omnichannel Beautypreneurship Alexandrina, Elke; Sumarwan, Ujang; Yuliati, Lilik Noor; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.738

Abstract

This study aims to analyse the factors influencing customer loyalty within the omnichannel skincare ecosystem, focusing on the role of online trust, customer satisfaction, and repurchase intention. A quantitative approach was employed, utilizing a survey method involving 233 respondents who had purchased skincare products through various channels (both online and offline). Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL to examine the relationships among variables within the developed conceptual model. The findings indicate that perceived product quality and perceived risk significantly influence perceived value, whereas price perception does not directly impact consumers' perceived value. Additionally, online trust plays a crucial role in enhancing customer satisfaction but does not directly influence repurchase intention. Conversely, repurchase intention is the primary factor shaping customer loyalty, whereas customer satisfaction does not have a direct effect on loyalty. These findings emphasize that customer loyalty is not solely dependent on satisfaction but is more closely linked to repurchase intensity, which is influenced by trust and positive omnichannel shopping experiences. The implications of this study highlight the importance of customer experience-based marketing strategies, including product quality enhancement, information transparency, responsive customer service, and the implementation of loyalty programs to encourage repurchase intention. By understanding the key factors driving loyalty within the omnichannel ecosystem, skincare companies can design more effective marketing strategies to enhance customer retention and strengthen competitiveness in an increasingly dynamic market.
Simulating Competing Customer Relationship Management (CRM) Models: A PLS-SEM Approach To Identifying The Best-Fit Model For Alumni Contribution in Higher Education Fithriyyah Shalihati; Ujang Sumarwan; Hartoyo Hartoyo; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1024

Abstract

Background: Higher education institutions (HEIs) are increasingly expected to maintain meaningful long-term relationships with alumni. Customer Relationship Management (CRM), particularly when integrated with social media, has emerged as a key strategy for fostering alumni engagement, satisfaction, and contribution.Purpose: This study aims to identify the best-fit structural model that explains alumni contributions through CRM and social media interaction, while also investigating the role of social media as a moderator, mediator, or intervening variable in these relationships.Design/methodology/approach: The study employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) to simulate twelve alternative models using data from 271 alumni of IPB University. These models varied in CRM structure, the inclusion of satisfaction, and the positioning of social media within the pathway.Findings/Result: Twelve structural CRM models were simulated to examine the effect of CRM and social media on alumni outcomes. Among them, Model 12 demonstrated the best fit, with strong explanatory power (R²), predictive relevance (Q²), and low prediction error (RMSE/MAE). The model reveals a sequential pathway: CRM → Customer Satisfaction → Customer Engagement → Customer Loyalty → Alumni Contributions. CRM also influences Social Media, which in turn enhances Satisfaction. All structural paths are statistically significant, indicating that both CRM and social media play a critical role in driving alumni contributions through a satisfaction-based relational process.Conclusion: CRM in higher education is most effective when treated as a socially constructed process mediated by digital interaction. Social media strengthens institutional trust and emotional connection, playing a critical role in converting alumni satisfaction into sustained loyalty and contribution. Universities should implement social CRM strategies by leveraging digital platforms, personalizing alumni communication, and supporting long-term engagement programs.Originality/value: This study contributes to CRM theory by applying social construction theory to alumni engagement and offering an empirically validated model of how social media enhances relational CRM in HEIs. The findings have practical implications for alumni management strategies in the digital era. Keywords: CRM, social media, alumni engagement, higher education, social construction theory
The Influence of Service Quality, Corporate Image and Relationship Marketing on The Loyality of Indihome Customers at PT. Telekomunikasi Selular Reshwara, Aldo; Sumarwan, Ujang; Yuliati, Lilik Noor
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8328

Abstract

This study aims to analyze the influence of service quality, corporate image, and customer relationship marketing (CRM) on customer loyalty, mediated by trust, commitment, and satisfaction, in the context of Indihome as the leading fixed broadband provider in Indonesia. The research also seeks to provide managerial recommendations to strengthen customer retention strategies in a highly competitive telecommunications market. A quantitative approach using Structural Equation Modeling (SEM-AMOS) was applied. Data were collected through purposive sampling from 300 Indihome customers via online questionnaires. Validity and reliability were tested with CFA, AVE, and CR.  Service quality significantly impacts trust, commitment, satisfaction, and loyalty. Corporate image affects trust, commitment, and satisfaction but not loyalty directly. Satisfaction emerges as the strongest driver of loyalty. This research contributes by examining simultaneously the effects of service quality, corporate image, and CRM on loyalty in the Indonesian fixed broadband industry, a context that has been relatively underexplored. The originality lies in demonstrating that satisfaction and commitment serve as stronger mediators of loyalty compared to trust, challenging prior studies that emphasized corporate image and trust as direct predictors.
Business Strategy of PT Metra-Net in Executing Digital Business Initiatives from Its Parent Company (PT Telekomunikasi Indonesia) Adhiwena, Edwin; Maarif, M. Syamsul; Yuliati, Lilik Noor
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8329

Abstract

This study aims to analyze internal and external factors influencing PT Metra-Net’s business, identify strategic alternatives to support its digital business development, formulate strategic priorities to increase sales and growth, and derive managerial implications to align Metranet’s vision and mission with its parent company, Telkom Indonesia. The research employed a qualitative approach conducted from October to December 2024. Data were collected through Focus Group Discussions (FGDs) and in-depth interviews with seven participants: four internal Metranet personnel, two from Telkom, and one Metranet product user. The analysis used the External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM). Findings revealed various internal strengths and weaknesses, along with external opportunities and threats shaping Metranet’s business development. Based on these insights, strategic alternatives were formulated using SWOT analysis and then prioritized using QSPM to determine the most suitable options for implementation. The recommended strategies are expected to strengthen Metranet’s competitive advantage in the digital industry and enhance its contribution to Telkom. As the first study focusing on Metranet’s business development strategy, this research enriches the literature on strategic management, especially in the context of digital transformation and subsidiaries of state-owned enterprises.
Co-Authors . Adiyyah Adhiwena, Edwin Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alexandrina, Elke Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Brilliana, Jasmine Chiquita Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fajriani, Zhalfa Kirana Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herlina, Niki Hilaliyah, Bulan Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laili, Mahsiani Mina Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi M. Syamsul Maarif Ma'mun Sarma Mahanani, Raditya Kasih Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Muhammad Rizky Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina Nur Hasanah NUR HASANAH Nurfadillah, Mursidah Nurfitriliani Fitri Nurmalita, Rita Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Reshwara, Aldo Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Rita Nurmalina Riza Rahmanu Rizky Perdana Putra, Rizky Perdana Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Setiawaty, Elika Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina