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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Konseling dan Pendidikan Journal of Educational, Health and Community Psychology JOURNAL OF INDONESIAN ISLAM Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Binus Business Review AL ISHLAH Jurnal Pendidikan Jurnal Manajemen Indonesia Journal of Child Development Studies Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Economica: Jurnal Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Aptisi Transactions on Technopreneurship (ATT) Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Widyariset Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian Masyarakat Indonesia Business Review and Case Studies Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) International Journal of Disaster Management Journal of Child, Family, and Consumer Studies e-Jurnal Apresiasi Ekonomi Jurnal Pengabdian Inovasi Masyarakat Indonesia Humanitas: Indonesian Psychological Journal Jurnal Pallangga Praja Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series Policy Brief Pertanian, Kelautan, dan Biosains Tropika IJAIFD International Journal of Artificial Intelligence for Digital Marketing

Lilik Noor Yuliati

Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Raya Darmaga Kampus IPB Darmaga, Bogor, 16680, Indonesia

Author-ID : 2523473

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The Influence of Personality, Motivation, Brand Image, and Environment on Students’ Intention in Choosing Bogor Agricultural University (IPB) Solikhah, Aris; Hartoyo, Hartoyo; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 1 No. 1 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The research aimed to identify the level of intention and analyze the influence of personality, motivation, brand image, and environment on intention of the top 15 grade of 11 Science students from 14 high schools in Jakarta, Bogor, Depok, Tangerang, and Bekasi to choose IPB and its managerial implications. Questionnaire with Likert scale was used as a method in collecting data. Descriptive and Structural Equation Modeling (SEM) was used in analyzing data. The results showed that one of three students intended to apply to IPB as a sequence of first choice and second choice. Brand image and motivation significantly influenced the students’ intention in choosing IPB. Environment and personality did not influence the intention. Environment significantly influenced brand image and students’ motivation. Personality did not influence the motivation, brand image, and intention. Making marketing strategies related to students’ intention, IPB should consider motivational factors; e.g., students’ preference in science and agricultural technology, brand image (good reputation), and environment (counseling teachers’ advice and access to the internet/website) in choosing a college as a main factor. Keywords: brand image, environment, intention to choose IPB, motivation, personality Penelitian bertujuan mengidentifikasi tingkat niat dan menganalisis pengaruh kepribadian, motivasi, brand image, dan lingkungan terhadap niat 15 siswa terbaik IPA kelas XI tahun ajaran 2014/2015 di 14 SMA JABODETABEK dalam memilih IPB serta implikasi manajerialnya. Metode pengambilan data menggunakan kuesioner dengan skala likert. Analisis data yang digunakan deskriptif dan Structural Equation Model (SEM). Hasil penelitian ini menunjukkan satu dari tiga siswa berniat mendaftar ke IPB sebagai urutan pilihan pertama dan pilihan kedua. Brand image dan motivasi berpengaruh signifikan terhadap niat siswa memilih IPB. Lingkungan dan kepribadian tidak berpengaruh terhadap niat. Lingkungan berpengaruh signifikan terhadap brand image dan motivasi siswa. Kepribadian tidak berpengaruh terhadap motivasi, brand image, dan niat. IPB dalam membuat strategi pemasaran yang berhubungan minat siswa hendaknya mempertimbangkan faktor motivasi (menyukai bidang sains dan tekologi bidang pertanian), brand image (reputasi baik) dan lingkungan (pertimbangan guru Bimbingan Konseling dan akses internet/website) dalam memilih perguruan tinggi sebagai faktor utama.Kata kunci: brand image, kepribadian, lingkungan, motivasi, niat memilih IPB

The Effect of Unsatisfied Experience, Culture Value, and Value Loss on Complaint Intention of Electronic Devices in Bogor, West Java, Indonesia Putra, Rizky Perdana; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 1 No. 1 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Purchase dissatisfaction on electronic devicescould cause complaint intention.Besides purchase dissatisfaction, culture values included individualism and collectivsm also influenced complaint intention. The aim of this study was to analyze the effect of unsatisfied experience, culture value, and the value loss on complaint intention of electronic devices. The location of this study was selected purposivelywhich was Paledang District, Central Bogor Regency, Bogor City. The study involved 100 respondents which were selected purposively. The respondents were a husband or a wife who made a decision on buying and using electronic devices. The data werecollectedwith an interview using questionnaire. The result showed that unsatisfied experience, individualism, and age influenced complaint intention while collectivism, value loss, and family income were the factors which did notinfluence complaint intention. Keywords: culture values, collectivism, individualism, complaint intention, value loss,unsatisfied experienceKetidakpuasan pembelian barang elektronik dapat menimbulkan adanya niat komplain.Selain ketidakpuasan, culture value juga memengaruhi seseorang berniat untuk melakukan komplain. Culture value dalam penelitian ini meliputi individualisme dan kolektivisme. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman ketidakpuasan, culture value, serta nilai kerugian terhadap niat komplain pada barang elektronik. Pemilihan lokasi penelitian dilakukan secara purposif yaitu di Kelurahan Paledang RW 04, Kecamatan Bogor Tengah, Kota Bogor. Penelitian melibatkan 100 orang sebagai sampel yang dipilih secara purposif, yaitu suami atau istri yang mengambil keputusan dalam membeli barang elektronik. Data diperoleh melalui wawancara dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa pengalaman ketidakpuasan, individualisme, dan usia memiliki pengaruh terhadap niat komplain sedangkan kolektivisme, nilai kerugian, dan pendapatan keluarga merupakan faktor-faktor yang tidak berpengaruh terhadap niat komplain. Kata kunci: culture values, individualisme, kolektivisme, niat komplain, nilai kerugian, pengalaman ketidakpuasan

The Influence of Motivation, Needs, and Access to Information on Family Financial Planning in Life Insurance Purchasing Istikhamah, Istikhamah -; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 1 No. 2 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.1.2.28-42

Every human needs safety and security in which one does not feel worried in their life. The same thing happens within family. This entity should be able to manage of its material resources in order to achieve the future goals. One of the managerial tools is financial planning in life insurance purchasing as life insurance is a way to get security in family life. The study aimed to analyze the influence of motivation, needs, and information access on financial planning in life insurance purchasing within family. Participants were 84 family members, either husbands or wives who did family financial planning and were selected using simple random sampling technique. The data were collected by interview using structured questionnaires. The findings indicated that family with motivation and needs of safety and security was more likely to do financial planning in life insurance purchasing.

Effect of Parental Modelling, Parental Control, and Information Exposure on Food Selection Fauziah, Hilda; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Food selection is the way a person considers choosing foods to eat for some reasons – mood, simplicity, sensory appeal, a natural ingredient in food, price, weight control, familiarity, and ethical issues. This study aimed to analyze the influence of parental modeling, parental controls, and information exposure on food selection on college student. The scope in food selection in this study is limited to vegetables. The method in this study used a survey on adolescent perceptions towards the parents socialization in the past. Data were collected by self-administered, in which questionnaires were filled by the respondents of 288 IPB PPKU students selected with cluster random sampling. Data were analyzed using descriptive analysis, different test and multiple linear regression. Regression analysis showed that 30.5 percent of parental modeling variable in indirect modeling dimension and parental controls affected the food selection. Other variables, such as gender and age of the student's mother also influenced the food selection.

Meta-Analysis Study: Reading Behavior Of Food Products Label Sumarwan, Ujang; Simanjuntak, Megawati; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product (Aulawi 2005; Susanto 2008; Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers - 14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.

Effect of Consumer Awareness of Education Material, Source of Information, and Value of Materialism on Behavior as A Smart Adolescent Consumer Setianingrum, Mia Fitriyah; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

This study aims to analyze the effect of consumer awareness about education material, source of information, and value of materialism toward behavior as smart consumer on junior high school student in urban and rural areas of Bogor. Samples in this study are 9th grade junior high school students as much as 125 students that consisting of 62 students in urban and 63 students in rural areas. The sampling technique is cluster random sampling with the consideration that students have obtained consumer education materials on social sciences and Indonesian language for grade 7 to grade 9. Data were collected by self-administered technique using questionnaires. The results showed that there are differences in consumer awareness about education material, source of information, and objective knowledge of students in urban and rural areas. Gender and source of information affect the behavior as smart consumer on junior high school students.

The Influence of Values and Attitude toward Healthy Food Selection at Student of Bogor Agricultural University Syah, Aidha; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The food selection is a process that consumers do every day before consuming any food. The food which is selected for consumption will have an effect for our health. This study aimed to analyze the influence of values and attitudes toward healthy food choices. Design research was using cross sectional study with a survey method using a self-report questionnaire and involving 288 students of PPKU IPB selected by cluster random sampling technique. Data were analyzed using SPSS for descriptive, different test of an independent t-test, correlation analysis and multiple regression analysis. The results showed that there are significant differences in values and attitudes between men and women and meanwhile there was no significant difference in the selection of healthy foods between men and women. Values and attitudes of students have a positive relationship to the choice of healthy foods. The results also showed that the attitude had a positive and significant effect on the choice of healthy foods, otherwise values had no significant effect on the choice of healthy foods.

The Effect of Self-Construals, Information Exposure, and Consumer Rights Awareness Towards Consumerism and Consumer Independence in Y Generation Dania, Dania; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The raising of competition between business holders causes various cases oflosses that experienced by consumers. Therefore, the consumer independence andconsumerism should be built up to prevent losses due to the crime of businessholders. This study aims to analyze the factors that influence consumerindependence in Generation Y. This research is using an online survey with 291respondents. More than half of the respondents in this research were in themedium category of consumer independence, and were in the low category ofconsumerism. The results of this research showed that independent self-construalshad a significant positive effect toward consumer independence and consumerrights awareness had a significant positive effect toward consumer independenceand consumerism.

The Influence of Marketing Mix, Perceived Risk, and Satisfaction on Word of Mouth in XYZ Clinic Murpraptomo, Saka Haditya; Yuliati, Lilik Noor; Sartono, Bagus
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics. This study aims to analyze the effects of the marketing mix, perceived risk, and satisfaction on word of mouth at XYZ clinic. The research is a descriptive method with a survey using questionnaires and 200 respondents as the sample. Furthermore, the data analysis technique is descriptive with SPSS16.0 software and Structural Equation Model (SEM) with LISREL 8.70. Based on the results, it can be concluded that the marketing mix has a positive effect on perceived risk, marketing mix has a positive effect on satisfaction, perceived risk has a negative effect on satisfaction, marketing mix has a positive effect on word of mouth, perceived risk has a negative effect on word of mouth, and satisfaction has a positive effect on word of mouth. Referring to these conclusions, it can be confirmed that the clinical management of doctor XYZ needs to improve employee services, convenience the patient that this clinic has expert doctors, and utilizing the use of social media as a marketing strategy.

Strategi Pemasaran Lele Sangkuriang Organik Surya Kencana Farm Kota Bogor Rabilla, Raissa Rahmaditya; Satria, Arif; Yuliati, Lilik Noor
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Catfish is one of the most widely cultivated freshwater fish. Bogor is a district and a city that has considerable potential for Catfish farming. This is because the consumption of Catfish is pretty much absorbed by the DKI Jakarta and Bogor city become penyedianya. In 2016 alone, the level of consumption of Catfish in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) is very high. The needs of Jabodetabek community will Catfish reaches 120 tons per day. As quoted from an article, from the amount of these needs, Bogor can only produce Catfish as much as 30 tons per day. This of course becomes an opportunity and a prospect for Catfish farming. This study aims to identify the condition of internal environment and external environment in Surya Kencana Farm. Formulate alternative marketing strategies for Surya Kencana Farm. Determining priority marketing strategy for Surya Kencana Farm. This study uses SWOT analysis to determine alternative choice of marketing strategy for Surya Kencana Farm. Then proceed with QSPM to determine the best strategy that Surya Kencana Farm can do. The results of the analysis with the SWOT and QSPM matrices, obtained alternative strategies that can be implemented, namely utilizing IT progress, such as websites and the internet to inform Lele Sangkuriang product quality, and informing about organic Sangkuriang Catfish produced by SKF is a priority strategy that can be done by SKF.

Co-Authors . Adiyyah Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alfiasari Amirah, Nurul Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fajriani, Zhalfa Kirana Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Handian Purwawangsa Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herlina, Niki Hilaliyah, Bulan Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laili, Mahsiani Mina Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi Ma'mun Sarma Mahanani, Raditya Kasih Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Mohammad Iqbal Irfany Muhammad Rizky Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina Nur Hasanah NUR HASANAH Nurfadillah, Mursidah Nurfitriliani Fitri Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Rita Nurmalina Riza Rahmanu Rizky Perdana Putra, Rizky Perdana Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Setiawaty, Elika Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina

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