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The Analysis of Brand Extension Reputation on the Intention in Choosing Private University in Indonesia Evi Sofia; Lilik Noor Yuliati; Hartoyo Hartoyo; Agus W. Soehadi
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 3 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.692 KB) | DOI: 10.35445/alishlah.v14i3.1941

Abstract

Brand reputation is important when choosing an education. Universities that already have a brand reputation can more easily attract prospective new students. There is a phenomenon where Private Universities are using extended brand reputation to compete. The purpose of this research is to analyze the impact of brand extension reputation on the intention in choosing private universities. The quantitative research method of Structural Equation Modeling uses a structured questionnaire. The questionnaires have been distributed to the students, and have been completed by email. It is a self-administrated method. The survey was conducted on students at  one of Aperti (Aliansi Perguruan Tinggi) BUMN (Badan Usaha Milik Negara) with a total sample of 400 respondents using quota sampling. The results showed that the parent brand of BUMN had a significant influence on the extended brand of  Aperti BUMN, which impacted student intention  when choosing the university. Brand extension reputation has an indirect effect on intention  through output expectation
Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers? Annetta Gunawan; Ujang Sumarwan; Lilik Noor Yuliati; Siti Jahroh
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8526

Abstract

The retail industry in Indonesia is still in the transition phase from multichannel to omnichannel. Hence, the behavior of shoppers is divided into two broad categories, namely multichannel and omnichannel shoppers. The research aimed to know the socio-demographic characteristics of multichannel and omnichannel shoppers in Indonesia. It also tested the difference between both in showing cross-channel behavior and loyalty to the retailers. The data were obtained by questionnaires from 341 respondents with purposive sampling. The descriptive method with cross-tabulation analysis was applied to capture the socio-demographic characteristics of multichannel and omnichannel shoppers. Meanwhile, the comparative method with an independent sample t-test tested the difference between both types of shoppers in showing cross-channel behavior and loyalty to the retailers. The results show that millennial and female shoppers are the most potential segment at this time to be targeted in the context of omnichannel retailing. Both multichannel and omnichannel shoppers are dominated by those whose income is less than Rp4,5 million to Rp10 million with 3 to 5 persons in their household. Moreover, there are significant differences between multichannel and omnichannel shoppers in the context of cross-channel behavior and loyalty. Omnichannel shoppers show cross-channel behavior and loyalty more than multichannel shoppers.
THE ROLE OF COURSES IN INFLUENCING SMART CONSUMER BEHAVIOUR OF SENIOR HIGH SCHOOL STUDENTS IN RURAL AND URBAN AREAS Tio Putra Mahardika; Lilik Noor Yuliati
Journal of Child, Family, and Consumer Studies Vol. 1 No. 1 (2022): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.424 KB) | DOI: 10.29244/jcfcs.1.1.48-59

Abstract

Consumer education interventions through formal education can increase knowledge, attitudes, and behaviour to become smart consumers who can enforce their rights, carry out their obligations, and protect themselves from harmful goods or services. This study aims to analyze differences in awareness of consumer education materials, sources of information, attitudes, and behaviour as savvy consumers in high school students in rural and urban Bogor and the factors that influence smart consumer behaviour. This study used a cross-sectional study design and involved two senior high schools located in the rural and urban areas of Bogor. The location selection was performed purposively, considering that the school implemented the Education Unit Level Curriculum (KTSP) and used the Electronic School Book (BSE). The sampling technique used random cluster sampling with a sample size of 129 high school students, 68 students in rural areas and 61 students in urban areas. The results showed significant differences in the material awareness of consumer rights variables and the three attitude dimensions. On the contrary, there was no difference in material awareness of consumer obligations, objective knowledge of rights and obligations and significant smart consumer behaviour on smart consumer behaviour in both regions. Students' age, objective knowledge about consumer obligations, and attitudes (affective and conative dimensions) significantly positively affect smart consumer behaviour in high school students.
Adolescents’ mental health during the COVID-19 pandemic: Do loneliness, family, and online friends matter? Ni Komang Yastri Anasuyari; Melly Latifah; Lilik Noor Yuliati
Humanitas: Indonesian Psychological Journal Volume 20 (1) 2023
Publisher : HUMANITAS published by Universitas Ahmad Dahlan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/humanitas.v20i1.32

Abstract

The COVID-19 pandemic has impacted every element of adolescent life worldwide, including Indonesia. This study intended to examine how adolescents' loneliness and mental health during the COVID-19 pandemic are affected by their family relationships and online friendships. This study collects data using an online questionnaire. The Mental Health Continuum-Short Form, the UCLA Loneliness Scale Version 3, the Brief Family Relationship Scale, and the Online Friendship Scale were used to collect the data. Two hundred ninety-two students aged 12-18 participated in data gathering in Jakarta, Indonesia, between March and April 2021. Descriptive, correlation and Structural Equation Modeling (SEM) analyses were conducted using SPSS 25.0 and LISREL 8.80. This research revealed that family relationships and online friendships had a negative effect on loneliness. Family relationships favorably impact adolescent mental health, but loneliness negatively impacts it. Furthermore, family relationships and online friendships indirectly affect adolescents' mental health through loneliness. These findings may implement in developing interventions to assist adolescent mental health during the COVID-19 pandemic in Indonesia.
ANALISIS PEMILIHAN SERENTAK KETUA RW DAN KETUA RT KOTA MAKASSAR DITINJAU DARI ASPEK ETIKA POLITIK Putri Nadia Esa; Siman juntak; Lilik Noor Yuliati
Jurnal Pallangga Praja (JPP) Vol 2 No 2 (2020): Oktober
Publisher : Institut Pemerintahan Dalam Negeri Kampus Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61076/jpp.v2i2.1665

Abstract

Business environment is in a dynamic condition with strong intensity of competition that requires companyto continually make improvements and update for achieve their competitive advantage compared to competitors. The competitive advantages must be felt by customer to make direct impact for company especially in terms of increasing sales volume. Customer focus of the company come from new customer, customer who have never used a company’s product or service or customer who have previously used the company’s product or service. The car loan company which is the object of research is one of the companies engaged in financial services. In the previous year the business process strategy carried out by company X more focused on strategies for acquiring new customer (customer acquisition). This can be seen from the portfolio of customer who take credit at the company X nearly 80.0 percent are new customer and only 20.0 percent customer who have previously used company products or service. On the other hand company X has portfolio target for customer who have previously used company product or service by 30.0 percent, but for the past five years the target has not been achieved. There are seven latent variables in this study, customer perceived value (CPV), corporate image (CI), service quality (SQ) and switching barrier (SB) as an exogenous variables. Customer retention (CR) as an endogenous variable. Customer satisfaction (CS) and customer trust (CT) as an intervening variables.The objectives of this study are (1) to identify the characteristics of customer who take car loan in companyX, (2) analyze the effect of customer perceived value, corporate image and service quality on customersatisfaction, (3) analyze the direct effect of switching barriers on customer retention, ( 4) analyze the directinfluence of customer satisfaction on customer retention and the indirect influence of customer satisfactionon customer retention through customer trust, (5) formulate managerial implications that can be applied bycompany X in implementing strategies to increase customer retention.This research was conducted at one of the car loan companies in Jakarta. This research has been completedfrom February to July 2019. The approach used in this research is survey of company X customer. The typeof data used is primary data originating from filling out the questionnaire. The sampling technique usedwas purposive sampling. The sample requirements in this study are customer with priority segmentation inJabodetabek area who have made a car loan at least once and for five years since the end of their creditperiod they have never made credit again. Data processing techniques used in this study are StructuralEquation Modeling (SEM) with AMOS and descriptive analysis using SPSS and Microsoft Excel.The result showed that the majority of customer who took car loan at company X are male (82.3%) with ages31-40 years (51.0%) and were married (71.6%). The education level of company x customer is dominatedby S1 (65.5%) who work as an employee (43.2%). The biggest monthly expenditure customer is in therange of Rp.4.000.001-5.000.000 (54.8%). Based on vehicle ownership data show that customer who havea number of vehicle as much as one unit more than the other number (80.0%) with the most owned vehiclebrand is Toyota (63.5%). Company X, BCA Finance (BCAF) and Mandiri Tunas Finance (MTF) are carloan companies that become top of mind. Currently the credit company that are used more by customer areBCA Finance (BCAF) because BCA Finance (BCAF) has lower interest rates. The main advantage of thecompany X now is a fast credit process (21.3%). Most customer are aware of the special offer provided bycompany X for loyal customer (68.7%). The known special offer is in the form of credit ceiling (55.9%). Butit turns out that the special offer considered attractive to customer is the special interest (62.4%).Based on the evaluation of the suitability model, the model used in this study is fit so it is feasible to testthe hypothesis. Based on the evaluation of indicator validity test, there are 17 indicators that show results>0.5 or valid. The result of this study are that customer perceived value has a positive and significant effecton customer satisfaction; corporate image has a positive and significant effect on customer satisfaction;service quality has a positive and significant effect on customer satisfaction; switching barrier has a positiveand significant effect on customer retention; customer satisfaction has no significant effect on customerretention; customer satisfaction has a positive and significant effect on customer trust and customer trusthas a positive and significant effect on customer retention.Managerial implications for company X are making customer grouping, customer sales target and makingspecial products based on customer grouping. Pricing aspect need in making these special products. Inaddition, company need to create a channel for delivering information to customer, one of which can usetelesales mechanism. As a media reminder to customer, company can use Short Message Service (SMS) orwhatsapp blast.
MINAT PENGGUNAAN ULANG LAYANAN DIGITAL BANKING DENGAN TECHNOLOGY ACCEPTANCE MODEL (TAM) Indri Nurfitriani; Lilik Noor Yuliati; Megawati Simanjuntak
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17007

Abstract

The rapid development of technology forces conventional banks or commercial banks to adopt digital technology in their business. Bank BTPN is one of the banks in Indonesia that has implemented digital technology in its services. Bank BTPN launched a digital banking product called Jenius. Jenius is a digital banking platform equipped with a VISA card that can help BTPN bank customers carry out financial activities via smartphones so that customers have control over their money and financial arrangements. This research was conducted to analyze behavioral intentions in using the Jenius digital banking platform services using the Technology Acceptance Model (TAM) method. The indicator variables used are perceived usefulness, perceived ease of use, brand image, co-creation, and attitude toward using. The results of this study are that brand image and attitude toward using have a significant direct effect on behavior intention to use, and attitude toward using are influenced by perceived usefulness, perceived ease of use, and co-creation.
The Role of Environment and Self on Self-Efficacy in Students' Career Decision Making Putri Fildzah Andini; Lilik Noor Yuliati; Dwi Hastuti
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 10, No 3 (2024): September
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i3.12469

Abstract

This research aims to assess the influence of the level of peer attachment, teacher support, parental support, self-concept, and planned career events on the career decision-making self-efficacy of high school and vocational school students. This research used a cross-sectional study design with a quantitative approach. This research was conducted on 317 students, with 157 high school students and 160 vocational school students determined by cluster random sampling. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Smart-PLS. SEM test results showed a significant positive direct influence between parental support, teacher support, and peer attachment on the self-concept of parental support, parental support, and self-concept regarding planned happenstance career, and teacher support and planned happenstance career on career decision-making self-efficacy. Apart from that, there was an indirect influence between parental support, teacher support, and peer attachment on career decision-making self-efficacy through self-concept and planned happenstance careers. Therefore, parents need to shape their children's promising planned careers so that they can have self-efficacy for making sound career decisions as well.
Determining Priority Strategies to Improve MSME Performance Using AHP Analysis Annuridya Rosyidta Pratiwi Octasylva; Lilik Noor Yuliati; Hartoyo
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.199

Abstract

Background: Micro and medium enterprises are the backbone of the economy, contributing more than fifty per cent of the GDP in various countries. However, many SMEs that are difficult to develop cannot even exist in a dynamic business climate. Purpose: Research is necessary to determine priority strategies for improving SMEs performance. Design/methodology/approach: This study used the AHP methodology, with respondents totaling five experts in their fields. The hierarchy in AHP analysis was divided into four levels: Objectives, Factors, Actors, and Alternatives.Findings/results: Based on the results of the analysis, the factors that played a role in the strategy of improving SMEs' performance were the Innovativeness factor, the actor that played the most significant role was SMEs, and the top priority strategy to improve SMEs' performance was to increase the innovative and proactive nature of SMEs through one-on-one mentoring.Conclusion: This comprehensive analysis reveals that fostering growth in SMEs necessitates a multifaceted approach. Cultivating a proactive and inventive mindset through personalized mentoring and encouraging the pursuit of new opportunities are crucial. Furthermore, enhancing adaptability by facilitating exposure to larger business ecosystems through company visits enables SMEs to remain agile and informed. Finally, strengthening digital marketing skills and ensuring product quality are paramount for successful implementation of growth strategies. These findings underscore the importance of a targeted yet diverse approach to empower SMEs, aligning perfectly with the overarching goal of bolstering their performance and ensuring their sustained success.Originality/value (State of the art): While existing literature acknowledges the importance of various factors in SME success, this research provides a novel contribution by: Utilizing AHP: This robust methodology allows for a structured and quantifiable prioritization of factors influencing SME performance, moving beyond descriptive analyses. Expert-Informed Insights: By incorporating the expertise of five field specialists, the study ensures practical relevance and nuanced understanding of the SME landscape. Focus on Proactive Innovation: The findings highlight the crucial role of fostering a proactive and inventive mindset among SME owners as a key driver of performance improvement. Keywords: AHP, MSME performance, SMEs performance, SME’s, priority strategies
THE INFLUENCE OF TELEPRESENCE, SOCIAL PRESENCE, AND SOCIAL VALUE ON REPURCHASE INTENTION OF ONLINE VIRTUAL GAME ITEMS Al Ayyubi, Sholahudin Aditya; Yuliati, Lilik Noor
Journal of Child, Family, and Consumer Studies Vol. 3 No. 2 (2024): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcfcs.3.2.117-126

Abstract

The emergence of online learning during the COVID-19 pandemic has led to an increase in the use of gadgets by students. The increasingly proficient use of gadgets for teenagers is not only used for learning activities but also for playing online games. This study aims to identify consumer characteristics and influences, telepresence, social presence, social value, and repurchase intention of online game virtual items in adolescents and analyze the relationship between consumer characteristics and repurchase intention of online game virtual items in adolescents. This study involved 239 adolescents who were dominated by males and were in the late adolescent stage with an age range between 19-24 years. The last education of the majority of respondents is high school graduates, and the monthly allowance of most respondents is above Rp1.000.000. Telepresence, social presence, and social value variables are in the medium category, which means they are pretty good. However, the repurchase intention variable is in the low category, meaning the interest in repurchasing online game items is relatively low. Based on the influence test, it can be concluded that telepresence and social value variable has significant effect on repurchase intention.
Understanding The Cultural Values in Traditional Sundanese Parenting: A Narrative Literature Review Indah, Fufut Tri Nur; Hastuti, Dwi; Yuliati, Lilik Noor
Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Vol. 9 No. 2 (2024)
Publisher : Program Studi Pendidikan Islam Anak Usia Dini, Fakultas Ilmu Tarbiyah dan Keguruan, UIN Sunan Kalijaga, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jga.2024.92-02

Abstract

This study aims to consolidate and synthesize the existing literature on traditional parenting within the Sundanese Tribe using a narrative methodology. Employing a narrative literature review, this research integrates findings from various sources to comprehensively understand the cultural values inherent in traditional Sundanese parenting. The research questions were formulated using the PICO framework, focusing on the population of cultural values, the intervention of examining these within existing parenting literature, and the outcome of understanding unique cultural values. Data were sourced from Google Scholar and ScienceDirect, covering publications between 2019 and 2024. The findings highlight the centrality of spirituality and religiosity in Sundanese parenting, which intertwines religious teachings with everyday practices. Traditions such as rituals during pregnancy, childhood, and marriage play a crucial role in shaping social behaviors and instilling moral values. Mystical practices like pamali are also significant, serving as cultural norms that guide conduct and promote community harmony. The implications of these findings are significant for both academic research and practical applications, offering insights into educational programs, policies, and future research directions. However, limitations include potential biases from the reliance on existing literature and the focus on a single ethnic group, suggesting a need for further empirical and comparative studies.
Co-Authors . Adiyyah Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alfiasari Amirah, Nurul Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Brilliana, Jasmine Chiquita Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia Dwi Hastuti DWI HASTUTI Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fajriani, Zhalfa Kirana Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Handayani, Astrid Putri Handian Purwawangsa Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herlina, Niki Hilaliyah, Bulan Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laili, Mahsiani Mina Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi Ma'mun Sarma Mahanani, Raditya Kasih Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Mohammad Iqbal Irfany Muhammad Rizky Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Nimmi Zulbainarni Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina NUR HASANAH Nur Hasanah Nurfadillah, Mursidah Nurfitriliani Fitri Nurmalita, Rita Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Rita Nurmalina Riza Rahmanu Rizky Perdana Putra, Rizky Perdana Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Setiawaty, Elika Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina