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All Journal Farabi Jurnal Penelitian Pendidikan IPA (JPPIPA) Pendas : Jurnah Ilmiah Pendidikan Dasar JTP - Jurnal Teknologi Pendidikan JURNAL ILMU KEOLAHRAGAAN Jurnal Pedagogik Olahraga Pena Justisia: Media Komunikasi dan Kajian Hukum Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Economic Reviews Journal Jurnal Karajata Engineering Jurnal Teknik Sipil Macca Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Sipakatau: Inovasi Pengabdian Masyarakat ARUS JURNAL SAINS DAN TEKNOLOGI Jurnal Ilmiah Kepesantrenan Neoclassical Legal Review: Journal of Law and Contemporary Issues International Journal of Education, Vocational and Social Science Multidisciplinary Indonesian Center Journal J-Proteksion : Jurnal Kajian Ilmiah dan Teknologi Teknik Mesin
Mahmuddin Mahmuddin
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Economic Reviews Journal

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Tren Fashion Syariah dalam Digitalisasi Marketing di Era Milineal dan Gen Z Sudarmi; Awaluddin, Murtiadi; Syam, Agus; Mahmuddin
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.329

Abstract

In the current era of digitalization of marketing, fashion is developing very rapidly, including Muslim or sharia fashion, so with this development, the author wants to know what fashion trends among millennial and generation Z children are in accordance with sharia rules and wants to know the understanding of millennial and gen Z children regarding ethical behavior. get dressed. The method used is a literature review using a descriptive qualitative approach, by reviewing several literature articles, then concluding the results of the problem, namely that the millennial generation and Gen Z with digital marketing are increasingly fashionable due to the ease of accessing various fashion models and in fashion they only consider it as covering the body (aurat), increasing self-confidence and self-identity as a Muslim, but does not pay attention to or understand the rules and ethics in applying fashion trends.
Co-Authors Abdul Mannang Afriansyah Purba AGUS Agusalim, M. Agussalim, M. Ahmad Adhyaksa Aldo Rahmat Pakpahan Amansyah Andi Anggi Kemalasari Anggreawan Wardana, Dony Asmayanti Azhar Azhar Aziz Torang Koto Bambang Tripoli Barsihannor Carry Rafles Naibah Chairad, Muhammad Charles Prakas Purba Depi Lisnawati Dewi, Rahma Ellok Gita Fadia Fadhlan Muchlas Abrori Farizal, Teuku Fitra Widya Wati Fitrah Widya Wati Halim, Nur hasbi hasbi Hasisa Haruna Hasnawia Herawan Hisanan Herti Prastitasari Hidayat, Taufiq Al Ika Wisudawaty Imelda Rosiana Indo Santalia Indry Natalia Tambunan Irfan Yunus Jamir, M Johannes Kristopel Manullang Kevin Hezekiel Sitinjak Krish Dwi Sadewa Pakpahan Kurnaesih, Uun M, Agusalim Maidi Saputra Mansida, Amrullah Maria Olfah Mas'ud Uqbah Al Ansyari Mitha Evalista Mohamad Rifal Montayana Meher Muh. Rizah Putrawan Muhajirin, Muhajirin Muhammad Akbar Muhammad Faisal Muhsinah Annisa Murtiadi Awaluddin Nafis, Andi Ahmad Zahri Najwa Ni Luh Ketut Ayu Sudha Sucandrawati NINGRUM NATASYA SIRAIT Norlidia Nur Halim Otje Herman Wibowo Pahrul, Pahrul Pane, Bessy Sitorus Putra, M. Sandi Putri Enjel Sitorus Rafael Bonansius Hasudungan Nahampun Rif'an Syafruddin Rifaldo Pido Rifandi, Arif Rinaldy Rinaldy Rini Hadiyati Rita Fazlina Rovanita Rama Ruki Ambar Arum Samsul Fajeri Septian, Abdi Simbolon, Incen Martinus Sopian Siregar Sriwanti Belani Sudarmi Sumiati Tahir Syam, Agus Syukri Himran Teguh Prasetio Uqbah Al Ansyari Van Assel Simangunsong Veranita Veranita Wangsa, Fithriyah Arief Widia Willy Hope Sigalingging Wisron Situmorang Wisudawaty, Ika Wulan Purnamasari Yulandra, Rianty Yulianti Yusniar Zakir Husin Zuhrami DE Zuhrami DE Zulkifly Zulyaden, Zulyaden