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Journal : Economic Reviews Journal

Tren Fashion Syariah dalam Digitalisasi Marketing di Era Milineal dan Gen Z Sudarmi; Awaluddin, Murtiadi; Syam, Agus; Mahmuddin
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.329

Abstract

In the current era of digitalization of marketing, fashion is developing very rapidly, including Muslim or sharia fashion, so with this development, the author wants to know what fashion trends among millennial and generation Z children are in accordance with sharia rules and wants to know the understanding of millennial and gen Z children regarding ethical behavior. get dressed. The method used is a literature review using a descriptive qualitative approach, by reviewing several literature articles, then concluding the results of the problem, namely that the millennial generation and Gen Z with digital marketing are increasingly fashionable due to the ease of accessing various fashion models and in fashion they only consider it as covering the body (aurat), increasing self-confidence and self-identity as a Muslim, but does not pay attention to or understand the rules and ethics in applying fashion trends.
Co-Authors Abdul Mannang Abdullah Fikri Adnan Afriansyah Purba AGUS Agusalim, M. Agussalim, M. Ahmad Adhyaksa Aldo Rahmat Pakpahan Ali, Muhammad Yunus Amansyah Anas, Agung Muliaman Andi Anggi Kemalasari Andi Hadi Ibrahim Baso Andi Nurfatimah Anggreawan Wardana, Dony Asdin Agus Salim, Muh. Asmayanti Assidiq, Ilham Azhar Azhar Aziz Torang Koto Bambang Tripoli Barsihannor Carry Rafles Naibah Chairad, Muhammad Charles Prakas Purba Depi Lisnawati Ellok Gita Fadia Farizal, Teuku Firdaus Muhammad Fitra Widya Wati Fitrah Widya Wati Haeruddin Halim, Nur Haris Kurniawan Hasan Bin Juhanis hasbi hasbi Hasisa Haruna Hasnawia Helda Susanti Herawan Hisanan Hespirawati Hidayat, Taufiq Al Ika Wisudawaty Imelda Rosiana Indo Santalia Indry Natalia Tambunan Irfan Yunus Jamir, M Jhon Olofman Sitompul Johannes Kristopel Manullang Kemalasari, Andi Anggi Kevin Hezekiel Sitinjak Krish Dwi Sadewa Pakpahan Kurnaesih, Uun Maidi Saputra Mansida, Amrullah Maria Olfah Mas'ud Uqbah Al Ansyari Mitha Evalista Mohamad Rifal Muh. Rizah Putrawan Muhajirin, Muhajirin Muhammad Akbar Muhammad Faisal Muhammad Istiqamah Muhammad Japri Murtiadi Awaluddin Muzdalipafah Sahib Nafis, Andi Ahmad Zahri Najwa Ni Luh Ketut Ayu Sudha Sucandrawati NINGRUM NATASYA SIRAIT Norlidia Nur Halim Nurhayani Nurlaelah Abbas Otje Herman Wibowo Pahrul, Pahrul Putra, M. Sandi Putri Enjel Sitorus RACHMAT HIDAYAT Rachmat Hidayat Rafael Bonansius Hasudungan Nahampun Rahma Dewi Ramsiah Tasruddin Rif'an Syafruddin Rifaldo Pido Rifandi, Arif Rinaldy Rinaldy Rini Hadiyati Rita Fazlina Rovanita Rama Ruki Ambar Arum Samsul Fajeri Septian, Abdi Simbolon, Incen Martinus Sitorus Pane, Bessy Sopian Siregar Sri Rosmiana Sriwanti Belani Sudarmi Sumiati Tahir Syam, Agus Syukri Himran Tahir, Sumiati Uqbah Al Ansyari Van Assel Simangunsong Veranita Veranita Wangsa, Fithriyah Arief Widia Willy Hope Sigalingging Wisron Situmorang Wisudawaty, Ika Wulan Purnamasari Yulianti Yusniar Zakir Husin Zuhrami DE Zuhrami DE Zulfan Heri Zulkifly Zulyaden, Zulyaden