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All Journal Jurnal Pendidikan Vokasi Jurnal Penelitian dan Evaluasi Pendidikan E-Journal Home Economic and Tourism Jurnal Pendidikan Teknologi dan Kejuruan JTEV (Jurnal Teknik Elektro dan Vokasional JOIV : International Journal on Informatics Visualization Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI International Journal of Educational Dynamics (IJEDS) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Ensiklopedia Education Review Altasia : Jurnal Pariwisata Indonesia Jurnal Pendidikan dan Keluarga Journal of Applied Engineering and Technological Science (JAETS) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Jurnal Manajemen Pelayanan Hotel Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Global Research on Tourism Development and Advancement (GARUDA) JELAJAH: Journal of Tourism and Hospitality Brilliant International Journal of Management and Tourism (BIJMT) Home Journal : Hospitality and Gastronomy Research Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pendidikan dan Perhotelan Jurnal Pariwisata Nusantara Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Journal of Business on Hospitality and Tourism Jurnal Sains Terapan Pariwisata Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Transformasi Bisnis Digital JURNAL BUANA Journal of Multidimensional Management J-CEKI Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Brilliant International Journal of Management and Tourism
Ferdian, Feri
Universitas Negeri Padang
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Journal : Gema Wisata

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Guest Decision To Book A Hotel Room Through Social Media : The Mediation Effect Of Behavioural Intention Muhammad Alfarisyi; Feri Ferdian
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 19 No. 2 (2023): Mei : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v19i2.307

Abstract

The influence of social media on guest decision behavior in booking hotel rooms is increasingly relevant in today's digital era. Social media provides a broad platform for guests to seek information, interact, and make decisions regarding hotel room bookings. Perceived ease of use is an important factor influencing guests' decisions, where an intuitive interface, simple navigation, and a smooth booking process will influence their conclusion to make a booking through social media. In addition, perceived helpfulness is also a key consideration, where relevant information, reviews from previous guests, and useful recommendations on social media can shape positive perceptions and encourage guests to take the next step. Booking intention, as a result of perceived ease of use and usefulness, is also an important variable that influences guest behavior. This research aims to study and identify guests' decisions in booking hotel rooms through social media. One of them is to find out whether social media as a channel for booking hotel rooms is useful, easy to use, and easily accessible to the wider community. the type of research used is a quantitative approach with an explanation (explanatory research). The variables in this study are perceived easy use, perceived usefull, booking intention, and decision to book a hotel room. the population used in this study were UNP Hotel & Convention Center guests. The number of samples used was 111 respondents with purposive sampling technique and describe data from respondents' answers to questionnaires along with inferential statistical analysis techniques using the SEM (structural equilibrium modeling) data analysis method with the PLS (partial least square) approach. SmartPLS 3.intention order application. Booking intention significantly mediates between perceived ease of use and the decision to book a hotel room on social media. Social media. This is because the coefficients from X to M and M to Y are significant in both.
Co-Authors Aditya Warman Adzandri, Faraz Afriana, Fitri Agusti Efi Amarta, Cut Niken Amel, Jullei Amira, Rafika Ananda, Elviona Rizky Andrika Aldi Angel Vita Triana Angraini, Ezi Anisa Febriani Putri Anni Faridah Aprianti, Viki Arif Adrian Arif Syafri Weldy Arifandi Ilham Asmar Yulastri Asri, Rahma Risa Ayu, Tasya Lindia Putri Azizah Azwar, Hendri Dedek Kurniawan Dedek Kurniawan Dewi, Muharika Donna Selviana Dortina Hutabarat, Ruth Sama Edo Ronaldo Efnawati, Yulia Efrida Yanti Efrida Yanti Elfizon Elfizon Elfizon Elfizon elida elida Ernawati Ernawati Fadillah, Ilham Putra fadly fadly Fajar Sidik Fauzan Ihza Fauzi Alfiandri Febbi Ari Istiqomah Febrian Ananda Febrian Ananda Febrian Rafqi Febrian Rafqi Febrianti, Riri Febrina Vionicha Milanda Febrina Vionicha Milanda Fiandra, Yudha Firda Aulia Rahmi Firda Aulia Rahmi Firza Tullah Aufa Fitri Afriana Fran Serano Andres Ganefri . Gebi Tamara Manurung Geovanne Farell Haris Ramadhan Haris Ramadhan Hasnel, Haru Helma Pionistika Hijriyantomi Suyuthie ILHAM Indriani Putri Salzabilla Ira Meirina Ira Meirina Ira Meirina Chair Islami, Genzia Aurela Joya Ivan Kolivanof Jennyfer Jennyfer Jihan Aulia Fatin Kasmita Kasmita Kasmita Kasmita Luthfi Marsa Salsabil M Ikhwanul Fajri Markis, Nova Kurnia Julisri Mayasari, Eka Meirina, Ira Mendrofa, Agung Braja Meshy Mulyani Meshy Mulyani Muhammad Alfarisyi Muhammad Ariq Alfarroz Muhammad Daffa Valian Albar Muhammad Fadlan Fahrezi Mutiara Fitri Nabila Ufaira Nabilla Almira Lamis Nanda Wulandari Nidia Wulansari Nindy Eka Putri Noliana Oktavia Nur Fadillah Nur Hilal Nurizki, M. Ihsan pasaribu pasaribu pasaribu, pasaribu Pratama, Vischa Mansyera Putri Astri Rangkuti Rafika Amira Rahmi Fadilah Ravelby, Thesa Alif Raysa Apriana Firdaus Restianti, Risa Retnaningtyas Susanti Reza Amelia Rian Mulawarman Rian Mulawarman Riyan Hidayatullah, Riyan Rizki Amelia Sinensis Rizqi, Afdhal Roni Hermanto Roni Hermanto Rosalina, Linda Saharani Yarietsa Sahvira, Apries Marta Saladin, Khairani Saputra, Andri Satrio Saputra, Niko Saputra, Panji Serly, Vanica Seruni Dinitri Shadiqatil Aqwal Silfeni Silfeni Sirait, Meyling Stefani Stephanie Vivian Yuricha Stephanie Vivian Yuricha Suci Wulandari Surenda, Rian Suyuthie, Hijriyantomi Syatila Hilya Tasmara, Dinda Alysa Tigor Halomoan Tambunan Tito Setya Sugiarto Tusadiah, Halimah Vischa Mansyera Pratama Wanda Melisa Nurlita Warman, Yudi Waryono . Weldy, Arif Syafri Wira Tri Annisa Wirdawati, Ayu Wulandari, Citra Putri Wulandari, Nidia Wulansari, Nidia Yetti, Silvia Yorike Dwi Putri yosanti, febrisa Youmil Abrian Yudha Aditya Fiandra Yudha Fatmiruftian Syahril Yulfa, Arie Yuliana Yuliana Yuliana Yuliana Yunisha Eureka Yuspita Mardiana Yuzra, Sabrina Salsabila Zahari, Mohd Salehuddin Mohd Zikrah, Dina Zikri, Muhammad Afdhal Zulmi, Mila Zur, Rohana