Claim Missing Document
Check
Articles

Radio Copywriting Style Winda Kustiawan; Muhammad Imam Malik; Muhammad R Fachlevi Nasution; Fauzan Hazim Tanjung; Bagus Prasetya; Daffaul Haqqi
Jutkel: Jurnal Telekomunikasi, Kendali dan Listrik Vol 3 No 2 (2022): Jutkel: Jurnal Telekomunikasi, Kendali dan Listrik
Publisher : Fakultas Teknik Universitas Muhammadiyah Parepare kerjasama P3M STKIP Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Radio merupakan media yang memiliki jangkauan selektif terhadap segmen pasar tertentu. Radio telah beradaptasi dengan perubahan dunia dengan mengembangkan hubungan saling menguntungkan dan melengkapi dengan media lainnya. Radio copywriting adalah kegiatan menulis teks pemasaran atau iklan dengan tujuan mempersuasi atau membujuk konsumen untuk melakukan action sesuai dengan goals yang ingin dicapai atau penulisan naskah iklan dalam promosi produk atau jasa yang merupakan bagian tekstual dalam sebuah iklan. Dalam penerapan copywriting radio merupakan penyebarluasan informasi kepada khalayak sedangkan tujuan dari iklan ialah memperkenalkan produk yang diinformasikan untuk meningkatkan penjualan.
Komunikasi Lintas Budaya Dalam Menjaga Toleransi umat Beragama di Kelurahan Sei Kera Hilir II Kecamatan Medan Perjuangan Kota Medan Erwan Efendi; Winda Kustiawan; Mhd Alpin Azhari Lubis; Iskandar Mubin Dongorang
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 2 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.153 KB) | DOI: 10.5281/zenodo.7567458

Abstract

Countless different people groups call Indonesia home, giving the nation a rich cultural and religious mosaic. We are a multiethnic and multireligious community, and Indonesians have long had a reputation for being a very spiritual people. At least six faiths are officially acknowledged on a national level in Indonesia, including Christianity, Islam, Hindu Catholicism, Buddhism, and Confucianism. There are a wide variety of faiths practiced in Indonesia, hence its citizens must be tolerant of others who practice different faiths. A tolerant person recognizes the value in the contrasts between themselves and others, as well as between different social groupings. Tolerance is the practice of appreciating and welcoming the variety of human perspectives, customs, faiths, and skin tones that populate our global community. It is crucial to encourage a tolerant mindset not just in the local society, but also outside its borders. When people of different faiths approach one another with an attitude of tolerance, they may help foster an environment where everyone feels safe and respected. The purpose of this research is to analyze the role of cross-cultural communication in sustaining religious tolerance in the community of Sei Kera Hilir II, located in the Medan Perjuangan District of Medan City. Hopefully, the findings of this research may encourage readers of this journal to be more tolerant of people of other faiths and to avoid making assumptions about one another and their beliefs.
Media dalam Pendekatan Pemikiran Postmodern atau Dekonstruksi Winda Kustiawan; Dian Indah Multazam; Tuti Restilia
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 2 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.957 KB) | DOI: 10.5281/zenodo.7572794

Abstract

The power to restore phenomena or reality as a starting point for change lies in the media sphere. In today's world, the media can sometimes serve as a voice for an ideology in promoting societal change. With postmodernism, cultural identity is no longer in accordance with the logic of modernism, but functions according to the context that develops. Because postmodernism tries to undermine modernism by criticizing the structure that is upright and absolute. This also applies to literary works that grow in response to changes in society. Pluralistic thinking between one writer and another in dealing with a situation or an assessment of new things out of the ordinary cannot be considered wrong but rather as pluralistic thinking, which is a characteristic of postmodernist thinking
Peran Media dalam Perubahan Sosial Budaya Masyarakat Erwan Efendi; Winda Kustiawan; Muhammad Fharisi; Ilham Sani
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 3 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.407 KB) | DOI: 10.5281/zenodo.7613693

Abstract

Mass media is one of the factors that play an important role in social change of community culture. The role of mass media in social change of community culture is always related to diffusion of innovation. Change is driven by spread of new knowledge in society. Mass media has a role in the occurrence of social change in three aspects including (1) changes in people's mindset; (2) changes in community attitudes; and (3) cultural change. Mass media is a benchmark for the public to get information. By using literature studies, this paper aims to look at the role of mass media and contribute to all innovations that develop in society. The role of the mass media in education makes a change in the mindset and mentality of the nation. The role of mass media in the field of information dissemination can change people's attitudes. The role of the mass media in the entertainment community produces cultural material. In carrying out all of these roles, the mass media has a positive or negative impact according to the readiness of people to accept something new and the policy of the mass media owners to carry out their role in society
Perubahan Sosial dan Budaya Akibat Media Instagram bagi Kalangan Mahasiswa di Kota Medan Erwan Efendi; Winda Kustiawan; Dodi Candra; Muhammad Ridha
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 3 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.186 KB) | DOI: 10.5281/zenodo.7613705

Abstract

Socio-cultural changes in the world of social media, namely the use of Instagram in Medan City, especially for students, have caused changes in human behavior. The research results show that the use of Instagram also has an impact on the emergence of social and cultural changes that are happening to students in the city of Medan today. They are not shy about excessive sharing and self-disclosure in cyberspace. Of course, this culture arose because of the presence of Instagram as a social media that can be accessed by anyone. Students are no longer able to provide boundaries between private and public spaces, so that Instagram now also has an influence not only being placed in the context of a channel or medium, but Instagram is already a way of life in the relationship between users and technology.
Dampak Korean Wave (Hallyu) Bagi Budaya Indonesia Sebagai Dampak Dari Globalisasi Media Winda Kustiawan; Erwan Efendi; Wahyu Candra; Putri Rahmadhani Zein
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 4 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.112 KB) | DOI: 10.5281/zenodo.7684718

Abstract

Hallyu is a word that refers to the spread of popular culture in Korea internationally in various regions of the world. Usually, the presence of halyu encourages many people to learn Korean culture and language. With the globalization of media, this has caused the Korean wave and Hallyu to have a lot of influence on people's lives, especially among students and students. This paper is a paper that uses the literature study method. The source of information used in this paper is secondary information. The diffusion and acculturation of the Korean Wave in Indonesian culture has had two sides, both positive and negative. To overcome the problem of this cultural shift, the way that can be done is to provide guidance both from a psychological and religious perspective and to introduce Indonesian culture.
Pengaruh Penyiaran Berita Radio Terhadap Kepuasan Pendengar Pada Ganie Radio 93.3 Fm Simalungun Winda Kustiawan; Dina Evi Rahmi; Muhammad Ghazali; Ajniver Hamnur Zebua; Nayla Aidilla Sambas
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 5 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.17 KB) | DOI: 10.5281/zenodo.7758112

Abstract

This study aims to determine the effect of radio news broadcasting on listener satisfaction at Ganie Radio 93.3 FM Simalungun. This study uses a quantitative approach with survey research methods and uses a simple linear regression analysis method. Test the data using SPSS 23 for Windows. The author used 35 samples of listeners to Ganie Radio 93.3 FM Simalungun. The results showed that the analysis used was simple regression analysis Ŷ = 6.381 + 0.824x. Based on the results of the analysis, it can be drawn that the t test results obtained t count ((6.381) > t tallble (1.694) with a significant value of 0.000 <0.05 meaning that there is a significant influence of Radio News Broadcasting significantly affecting Listener Satisfaction at Ganie Radio 93.3 FM Simalungun.
Retorika sebagai Budaya Seni Bertutur Kata dalam Masyarakat Winda Kustiawan; Erwan Efendi; Wahyudi Wahyudi
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 5 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.07 KB) | DOI: 10.5281/zenodo.7758120

Abstract

Fenomena retorika dalam kebudayaan adalah permasalahan tutur dalam budaya yang berbeda-beda, yang tidak lain dari pada perwujudan bahasa dan tindak penutur dalam rangka mempengaruhi tutur. Suatu respons dengan menggunakan kata-kata biasanya merupakan wujud kebahasaan yang berupa tuturan verbal maupun nonverval. Makna yang terkandung pada respons pun menjadikan percakapan sejalan dengan konteks yang tersirat dan tersurat secara retorik. Hal itu menjadikan hampir semua percakapan dalam komunikasi memberikan kontribusi yang menjadikan adanya variasi percakapan. fenomena ini dapat dijadikan sebagai suatu kajian penelitian bahasa yang mengarah pada kajian yang bertujuan mendeskripsikan bentuk, fungsi dan perilaku retorika. Metode yang digunakan dalam kajian ini menggunakan metode atau pendekatan kepustakaan (library research).
Strategi Radio Unit Prambors Medan Dalam Mempertahankan Eksistensinya Sebagai Lembaga Penyiaran Publik Winda Kustiawan; Ari Oldwin Sitorus; Yaumi Saidah; Ghita Irwanty; Zulhafiz Zulhafiz
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 6 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7790231

Abstract

Prambors is a youth streaming radio that plays hits music from Indonesia and the world. This radio presents informative, educative, and entertaining content. The important position of this radio is as a regional media that contains news programs, music, entertainment, to influence the local economic potential. This study aims to understand how the Prambors Medan radio unit's strategy in maintaining its existence as a public broadcasting institution. The theory used in this research is the uses and gratification theory. This research method with a qualitative approach. The data collection techniques were carried out by means of observation and in-depth interviews, the results of research that has been done, have found that technically, Prambors have a strong strategy in social media management. The majority of the Prambors Medan radio broadcast programs are entertainment oriented, targeting young people. However, several programs have informational and educational values ​​that are capable of becoming a forum for the public interest.
Karakter, Peliputan, dan Bahasa Radio serta Radio Komunitas dan Radio Komersial Winda Kustiawan; Elvira Zahra; Cindy Satika Lesmana; Sophia Lajuba; Nandini Nandini; Vira Nabila; Intan Farinnisa; Abdi Verdiansyaf; Abdul Rahman; Muhammad Hafiz Sapriadi; Farhan Sauqi Abdi Harahap; Dimas Siswanda
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 2 No 2 (2022): Maktabatun: Jurnal Perpustakaan dan Informasi
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1045.64 KB)

Abstract

Radio merupakan media massa satu arah yang berperan menyebarkan informasi (berita, informasi dan hiburan) kepada khalayak luas. Radio hadir jauh sebelum media menjadi media komunikasi massa seperti sekarang ini. Terdapat beberapa jenis radio seperti, radio publik, radio swasta, radio komunitas dan radio berlangganan. Pada penelitian ini, komunitas radio dan komersial hanya akan dipahami. Radio komunitas adalah komunitas radio Stasiun yang diselenggarakan khusus untuk penduduk lokal di wilayah, kawasan atau wilayah tertentu, dan memuat program-program yang berciri utama muatan lokal, serta dikelola dan dikelola oleh penduduk setempat. Sedangkan radio komersial adalah stasiun yang lebih berorientasi pada industri penyiaran yang menghasilkan atau menghasilkan keuntungan. Di era modern ini, rasanya radio sudah tidak ada dan jadul. Namun tanpa kita ketahui, radio terus berkembang mengikuti perkembangan zaman. Radio di era ini, di era yang serba digital ini, mengikuti perkembangan zaman. Program yang ditawarkan juga bervariasi dari waktu ke waktu, dengan konten yang lebih kreatif. Setiap daerah juga memiliki banyak saluran siaran. Di era teknologi modern dan teknologi canggih ini, Gen Z membutuhkan pendidikan dan minat yang lebih dalam mengembangkan radio untuk mengikuti perkembangan zaman. Karena jika tidak, kapan pun radio berdurasi lebih cepat akan ada dalam nama hanya akan menjadi sejarah. Di era teknologi modern dan teknologi canggih ini, Gen Z membutuhkan pendidikan dan minat yang lebih dalam mengembangkan radio untuk mengikuti perkembangan zaman. Karena jika tidak, kapan pun radio berdurasi lebih cepat akan ada dalam nama hanya akan menjadi sejarah. Di era teknologi modern dan teknologi canggih ini, Gen Z membutuhkan pendidikan dan minat yang lebih dalam mengembangkan radio untuk mengikuti perkembangan zaman. Karena jika tidak, kapan pun radio berdurasi lebih cepat akan ada dalam nama hanya akan menjadi sejarah.
Co-Authors Abdi Verdiansyaf Abdul Majid Nasution Abdul Rahman Abdul Rahman Pais Nasution Abdul Rahman Rasyid Abdul Rahman Rasyied Abdulrahman Pais Nasution Abdurahman Abdurrahman Adelia Hasibuan Adinda Rizki Julianti Adrian Syahputra Ahmad Andrehadi Ahmad Farhan Ulya Ahmad Fauzi Ahmad Husein Aidil Masri Aini Astri Wulan Ainun Mardiah Ajizah Nurul Fadhilah Siddiq Ajniver Hamnur Zebua Alfin Qodri Hafiz Alfina, Sherly Ali Akbar Ali Akbar Siregar Alphy Shahri Maulana Alvi Khaira Amelia Lestari Butar Butar Aminatun Nisa Amran Sahputra Tanjung Andia Fitrah Anggi Martuah Purba Anggun Dwi Nanda Nst Anis Safitri Anis Sa’adah Anissa Rahmadhani Annisa Nainggolan Aqilah Anisah Parkha Siregar Ari Oldwin Sitorus Ariati Putri Siagian Arif Indra Hasan Arif Indra Hasan Harahap Arif Indra Hasan hrp Arkanuddin Padang Arofah Sri Mulyani MZ Siregar Asmaunizar Atika Syalsabila Putri Ayu Sawitri Azbar Rifai Azbar Rifa’i Azmiar Nasution Bagus Prasetya Bayu Anggara Chaerona Artha Lubis Cindy Indarti Kesuma Cindy Satika Lesmana Daffaul Haqqi Defi Nurfajaria Dermawan Wijaya Harahap Dewi Rahmadanti Dian Indah Multazam Dimas Siswanda Dina Evi Rahmi Dina Puspita Sari Dinny Rahmayani Zebua Dodi Candra Dwi Asyila Sabrina Br. Saragih Dyna Mardiana Efi Brata Madya Elsa Jeynita Agustias Elvira Zahra Emyah Kampina Erwan Efendi Fadhlan Rizky Hazmar Firdaus Ritonga Fahira Rahmah Hani Faiz Ahmad Zidan Faradia Kristanti Dewi Farah Dalilah Balqis Farhan Sauqi Abdi Harahap Farid Arkana Silalahi Fariz Rizwan Siregar Fathan Mubina Fatur Rizky Sylvanad Fauzan Hazim Tanjung Fauzi Iqbal Fauzul Azmi Daulay Fikril Hakim Frisca Nabila Ghita Irwanty Haddad Alwi Syihab Hanifah Fitri Harris Fadhillah Heri Ernanda Pandiangan Ijlal Faiz Ika Sartika Ilham Anggianto Ilham Sani Imam Khair Caniago Inayah Sajida Indah Sari Indah Sari Harahap Intan Farinnisa Intan Suci Melani Irfan Diki Wahyudi Irma Yanti Lubis Iskandar Mubin Dongorang Izky Putri Ramadhani Izzatul Muthmainnah Jarosim Simbolon Ja’far, Ja’far Jihan Hana Nasution Joni Romaito Ritonga Khafita Aini Khairil Anzar Khairunisa Harani Harahap Khairunnisa Syakira Khalid Rasyidin Khalishah Salsabila Khoirunnas Adlani Khoirunnisa Az-Zahra Laila Fitri Lana Sari Rkt Latifah Aini Latifah Rahmawati Latifah Wulandari Lola Fahira Lola Fahira Mutahar Lukman Hakim Lulu Ul Jannah M Alpa Rizky M. Amirul Fahmi Siregar M. Darma Marpaung M. Imam Malik, M. Nadzim M. Iqbal Ishsani M. Saripuddin M. Susanto Syahputra Manaor M. Susanto Syahputra Manaor Limbong M.Darma Marpaung Mahadir Muhammad Mahisa Agni Mailin Mailin Maisarah Maisarah Maisya Nurhalija Masitoh Br Simbolon Masrona Harahap Melda Wati Simanjuntak Melja Ramadhan Mhd Aldi Syahputra Mhd Alpin Azhari Lubis Mhd Darul Amin Sitorus Mhd Farhan Aziz Mhd Irsyad Azhari Milla Salsaby Muammar Dzaki Ihsan Mudinillah, Adam Muhammad Al Amin Muhammad Alfazar Muhammad Andra Syahputra Muhammad Aziz Syahridani Muhammad Fatur Rizki Muhammad Fauzan Fayrozi Muhammad Fharisi Muhammad Ghazali Muhammad Hafiz Sapriadi Muhammad Ibnu Thariq Muhammad Imam Malik Muhammad izwan Muhammad Nadzim Muhammad Panusunan Harahap Muhammad R Fachlevi Nasution Muhammad Ridha Muhammad Rusdi Muhammad Sholehuddin Al-QadriMuhammad Sholehuddin Al-Qadri Muhammad Syarif Harefah Muhammad wisudawan Muhammad Yazid Muqtada Ibrahim Muridayani Muridayani Nabillah Miftahul Jannah Nadia Maharani Nadya Syakilah Nafiis Satria Pratama Nairatul Anisah Najiah Maisaro Br Nst Nanda Risani Raqiqah Nandini Nandini Natasya Natasya Nayla Aidilla Sambas Nazmi Wiki Kartika Ni Luh Ari Yusasrini Niatul Mukarramah Novendra Hariyadi Ritonga Novi Lestari Nugi Lahuddini Pulungan Nur Syahfitri Nuraina Nabilah Nurfadila Nurfadila Nurhaida Nadila Nurhalimah Br, Manik Nurhalimah Br. Manik Nurhidayah Lubis Nursadimah Berutu Nursadimah Brutu Nursamsiah Pasya Hasibuan Nurul Fitri Isnani Pahmi Barus Putri Amelia Putri Anggria Putri Anggria N. Rkt Putri Rahmadhani Zein Rahmatan Lilalamin Hasibuan Raja Batar Hasibuan Rakhas Djuniardi Ramadhani Nanda Amelia Rara Ardina Khairi Rashin Salsabila Rawiyah Safitri Amanda Rayan Al-Ghazali Raysa Finarik Rambe Razkiatul Fitri Matondang Refli Sepriandito Rehan Fazalia Ananda Ridho Khairul Imam Ridho Khirul Imam Rifqi Prayogi Hidayat Rina Angriani Rindiyani Rindiyani Rindy Winanti Rini Handayani Siregar Riska Amanda Pratiwi Risky Azzahra Rita Damayanti Silitonga Rizki Hajar Rizky Ramadhan Rizqi Ramadhani Siregar Sabna Sabilla Sahlan Habibi Siregar Saidatul Akida Saipul Bahri Salsabila Padang Salsabillah Ritongga Samudra Sugiarto Sari Muliyani Sarmila Haerani Siregar Sehta Jupiter Ketaren Sherly Alfina Silvi Hibriyanti Siti Auliza Siti Fadilah Siti Fatimah Hasibuan Siti Nuraisah Nst Siti Zahara Sophia Lajuba Sri Ayu Ulandari Sri Idah Wati Harahap Suci Nabila Suci Ramadhani Syahraini Puspa Daulay Syahrul Afrianyah Syarief Mulia Siregar Syindi Putri Padillah Tamara Apsyara Tasya Salsabila Tri Andini Tris Supriadi Tuti Restilia Vera Widya Ningsih Rangkuti Vira Nabila Wahyu Candra Wahyudi Wahyudi Wirdatul Wisfa Yaumi Saidah Yoga Bali Prawira Yohani Putri Dinar Yughni Faidah Yulyal Cahyani Zulfah Hannum Bahri Zulfan Affandi Zulhafiz Zulhafiz Zuli Iskandar Zulita Mega Aggriany Zur Rahman