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All Journal Business Journal : Jurnal Bisnis Dan Sosial Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal Of Resource Management, Economics And Business (REMICS) IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Manajemen Kreatif Jurnal Jurnal Riset Manajemen dan Ekonomi Business and Investment Review Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Sepakat : Sesi Pengabdian Kepada Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of International Multidisciplinary Research Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Journal of Scientific Interdisciplinary Jurnal Bisnis, Ekonomi Syariah dan Pajak Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Global Leadership Organizational Research in Management Journal of Golden Generation Economic
Ujang Suherman
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Literasi Keuangan dan Sikap Keuangan Terhadap Pengelolaan Keuangan yang Dimoderasi Gender pada Mahasiswa Manajemen UBP Karawang Renaldi, Aldi; Ujang Suherman; Rengga Madya Pranata
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2712

Abstract

This research was conducted to see the influence of financial literacy and financial attitudes on the financial management of UBP Karawang management students moderated by gender. This type of research is quantitative research where there is theory testing. The population in this study were 2020-2021 UBP Karawang management students totaling 897 students. The sample was 109 people representing UBP management students. The method used is purposive sampling. Data was collected by distributing questionnaires via Gform. The analysis technique used is moderated regression analysis. The results of this research are that financial literacy has a positive and significant effect on financial management. Financial attitudes can significantly influence the financial management of UBP Karawang management students. Financial literacy and financial attitudes simultaneously influence the financial management of UBP Karawang management students. Gender cannot moderate the influence of financial literacy towards the financial management of UBP Karawang management students, gender is unable to moderate the influence of financial attitudes on the financial management of UBP Karawang management students.
ANALISIS STRATEGI PENGEMBANGAN DAN DAYA SAING UMKM MELALUI STUDI KASUS PERENCANAAN, DUKUNGAN, DAN MOTIVASI USAHA PADA UMKM GUMANTEA Acep Hidayat; Edo Adji Nugroho; Mochamad Gilang Ramadhan; Muhammad Ilham Sapurta; Ujang Suherman
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.8012

Abstract

This study analyzes the decision-making process in UMKM Gumantea, a herbal tea micro-enterprise originating from Yogyakarta and operating in Karawang. The research focuses on four managerial aspects: labor management, capital allocation, raw material decisions, and marketing strategies. A qualitative descriptive method with a single case study approach was applied through in-depth interviews, observations, and documentation. Findings reveal that decision-making is shaped by resource limitations and the central role of the owner. Labor decisions are intuitive and flexible but lack long-term efficiency. Capital decisions prioritize financial safety, resulting in gradual business growth. Raw material decisions are the most strategic, emphasizing quality differentiation through consistent sourcing from Yogyakarta. Marketing decisions rely on simple yet adaptive strategies such as the “Jumat Berkah” promotion and basic social media utilization. These findings align with Simon’s bounded rationality, Scott & Bruce’s decision-making styles, and Robbins’ decision stages. The study concludes that UMKM decisions tend to be practical, situational, and experience-driven, highlighting the need for strengthened managerial systems to enhance long-term effectiveness.
ANALISIS PENGAMBILAN KEPUTUSAN DALAM KENDALA DI UMKM MUTIARA BERAS Alya Ramadhani; Aqsa Muhardsyah; Gunawan Detia Rahman; Komariah, Komariah; Ujang Suherman
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.8051

Abstract

This study aims to analyze the decision-making process carried out by Mutiara Beras MSME actors in facing various business constraints. The focus of the study is on labor management, capital, raw materials, and marketing. The research method used is a qualitative approach with data collection techniques through observation and direct interviews with business owners. The results show that decision-making at Mutiara Beras SMEs has been able to maintain business operational stability, especially in terms of labor and capital, which have not experienced any significant obstacles. However, obstacles were still found in the management of certain raw materials, particularly subsidized cooking oil, as well as in marketing, because the store is still relatively new and the use of social media has not been optimized. These findings indicate that decision-making is adaptive to field conditions, but long-term planning still needs to be strengthened so that the business can develop sustainably
ANALISIS PENGAMBILAN KEPUTUSAN DALAM KENDALA DI UMKM BAKMI JOWO PAK YOS Aziz, Aditya Lukman; Aura Nuraini; Gaida Listia Nurayuni; Kaka Rapi Kurnia; Ujang Suherman
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.8079

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy; however, they continue to face various challenges that affect business sustainability. This study aims to analyze the decision-making process in addressing business constraints at Bakmi Jowo Pak Yos MSME in Karawang Regency using a qualitative descriptive approach through observation, interviews, and documentation, with the business owner as the main informant. The results indicate that decision-making is influenced by constraints related to labor management, capital, raw materials, and marketing, with decisions being practical, adaptive, and experience-based, focusing on business continuity. Although decisions are not made through formal and structured procedures, they have proven effective in maintaining operational stability amid limited resources and dynamic business conditions.
Analisis Pengambilan Keputusan Pemasaran Digital pada UMKM Jasa Kecantikan Aldi Mulya Pratama; Lucky Prayoga; Rafika Leega Septiadi; Ryan Chritofer; Ujang Suherman
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8103

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy, particularly in job creation and income distribution. However, the increasingly competitive and digital business environment demands that MSME actors make marketing decisions that are both accurate and adaptive. The shift in consumer behavior toward digital platforms, especially social media, presents both challenges and opportunities for service-based MSMEs. This study aims to identify the marketing decision-making challenges faced by MSME owners, with a case study conducted at Rani Salon in Karawang. Employing a qualitative research methodology, the study utilizes an explanatory survey approach through direct observation and in-depth interviews with the business owner. The findings reveal that the primary constraints in marketing decision-making include limited content ideas, the demands for consistency in digital promotion, and reliance on personal experience in strategy formulation. Nonetheless, decisions to leverage social media platforms such as Instagram and TikTok, and to use WhatsApp Business for communication and reservation, have proven to gradually enhance customer numbers. The discussion indicates that the quality of marketing decisions is significantly influenced by the MSME operators' ability to understand digital consumer behavior and to adjust strategies flexibly. The research concludes that strengthening digital-based marketing decision-making capabilities is a key factor in sustaining and enhancing the competitiveness of MSMEs. The implications of this study are expected to provide practical guidance for MSME practitioners and serve as an academic reference for future research.
ANALISIS PENGAMBILAN KEPUTUSAN DALAM KENDALA DI UMKM SUMBER BAROKAH Pebrina Kusuma Dewi; Syahra Syarafina; Rita Septia; Ujang Suherman
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8114

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the local economy. However, in practice, many MSMEs still face various challenges, particularly in business decision-making. This study aims to determine the decision-making process employed by the owners of the Sumber Barokah wet cake MSME in managing labor, capital, raw materials, and marketing. This study employed a qualitative descriptive approach, with data collection techniques including observation, interviews, and documentation. The results indicate that decision-making at the Sumber Barokah MSME is simple and largely based on experience and real-world conditions. Decisions are adaptive to limitations in business premises, workforce, and capital, despite the increasing number of customers. This study demonstrates that while the decisions taken are quite effective in maintaining business continuity, better planning and information utilization are still needed for MSMEs to develop sustainably.
ANALISIS PENGAMBILAN KEPUTUSAN DALAM KENDALA DI UMKM WARUNG SEBLAK TEH ROS Purnamasari, Regina; Nehamia Yuniati Aritonang; Muhammad Syahid Alghifari; Ujang Suherman
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8411

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy; however, in practice they often face managerial challenges, particularly in decision-making processes. This study aims to analyze decision-making constraints in the MSME Warung Seblak Teh Ros, focusing on labor management, capital management, raw material management, and marketing. This research uses a qualitative descriptive method with an observational approach. Data were collected through direct observation, interviews with the business owner, and supporting documentation. The results indicate that decision-making at Warung Seblak Teh Ros is still simple and intuitive, yet sufficiently effective in maintaining business sustainability. The main constraints identified include limited labor, the absence of structured financial records, fluctuating raw material prices, and limited marketing strategies. Nevertheless, adaptive decisions made by the business owner have had a positive impact on the increase in the number of customers throughout 2024. The study concludes that the quality of managerial decision-making, even when applied in a simple manner, plays a crucial role in supporting MSME sustainability. This research is expected to serve as a reference for MSME actors in improving the effectiveness of business decision-making.
ANALISIS PENGAMBILAN KEPUTUSAN DALAM KENDALA UMKM RULI COFFEE Putri, Hajjar Mei Wila; Intan Sari Rachmawati; Karli Ramdani; Zanuba Firda Farihah; Ujang Suherman
Journal of Golden Generation Economic Vol. 1 No. 2 (2025): Desember 2025 : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v1i2.224

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) sering menghadapi berbagai kendala operasional, salah satunya adalah rendahnya tingkat kunjungan pelanggan yang berdampak pada penurunan penjualan. Penelitian ini bertujuan untuk menganalisis pengambilan keputusan pelaku UMKM dalam menghadapi kondisi usaha yang kurang ramai. Studi ini dilakukan pada Ruli Coffee Artisan, sebuah usaha kedai kopi yang mengalami penurunan jumlah pelanggan pada periode observasi. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi lapangan, wawancara dengan pemilik usaha, dan dokumentasi kegiatan kunjungan industri. Hasil penelitian menunjukkan bahwa kondisi usaha yang kurang ramai memengaruhi pengambilan keputusan dalam pengelolaan produksi, tenaga kerja, modal, bahan baku, dan pemasaran. Keputusan yang diambil bersifat adaptif dan berorientasi pada efisiensi sumber daya untuk menjaga keberlangsungan usaha. Temuan penelitian ini menunjukkan bahwa meskipun pengambilan keputusan dilakukan secara sederhana dan berbasis pengalaman, strategi tersebut cukup efektif dalam membantu UMKM bertahan di tengah keterbatasan permintaan pasar.
ANALISIS PENGAMBILAN KEPUTUSAN DALAM KENDALA OPERASIONAL UMKM SAUNG GOKAR (GOYANG KARAWANG) Indriani, Iin; Putri Megasari Limbong; Sri Putri Anovia; Hanny Aurora Athalie; Ujang Suherman
Journal of Golden Generation Economic Vol. 1 No. 2 (2025): Desember 2025 : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v1i2.245

Abstract

Saung Gokar merupakan usaha mikro sektor kuliner di Karawang yang menghadapi berbagai kendala operasional, meliputi keterbatasan tenaga kerja, penyesuaian modal, pengelolaan bahan baku, dan strategi pemasaran. Penelitian ini bertujuan menganalisis proses pengambilan keputusan pemilik dalam menghadapi kendala tersebut serta implikasinya terhadap keberlanjutan usaha. Penelitian menggunakan pendekatan kualitatif melalui wawancara, observasi, dan dokumentasi dengan analisis tematik. Hasil penelitian menunjukkan bahwa pengambilan keputusan dilakukan secara adaptif dan responsif berdasarkan pengalaman pemilik dan kondisi operasional harian. Keputusan tersebut berperan dalam menjaga stabilitas usaha, meskipun masih diperlukan penguatan pemasaran digital dan pencatatan keuangan. Penelitian ini diharapkan memberikan kontribusi praktis bagi UMKM kuliner dalam mengoptimalkan pengambilan keputusan guna meningkatkan keberlanjutan usaha.
Co-Authors Aam Widiawati ABDULLOH Acep Hidayat Adam Wahyu Satrio Adila Putri Nuraeni ADITYA NUGRAHA Adjeng Surya Rarashaty Adli Dzil Ikram Aida Rahmah Aji Kristianto, Bima Setyo Akmal Khairi Sudrajat Aldi Mulya Pratama Alfiah Nurfadilah Alfin Raka Pradana Alfiyanti Riziq Alifia Rachma Suhandoko Alya Aulia Abdillah Alya Ramadhani Alya Savira Wahyudi Amalia Amalia Amalia Puspitasari Amanda Augustine Amelia Kartika Amir Paisal Amjad Abdul Majid Ananda Maulidya Andini Fathurohmah Anggi Andriani Anggi Aprilia Cahyani Anggi Noviandra Rahmadanty Anggita Larasati Anis Dara Puspita Anisa Nurlaela Sari Anniesa Brianna Annisa Najwa Muktarom Anzenia Rahmawati Aqsa Muhardsyah Arie Firmansyah Asmia Dwi Ainun Astika Hardianti Aswati Aura Nuraini Awaludi Hafif Ayu Juwita Aziz, Aditya Lukman Azka Nurazizah Berliana Ananda Kutaningtyas Bima Pramana Putra Bintang Try Anastasya Manalu Brilliant Cahyatri Susaningsih Cahya Eko Susilo Cesa Putri Septiningtyas Cherilya Alfara Natasya Cicih Citra Bani Purwaningsih Covery Adi Saputro Dadan Jaelani Daffa Naufal Effendi Darma Karen Yudhsitira Dea Luvina Zahra Deka Putri Lestari Delia Marjania Delia Sri Wahyuni Denanda Alivia Fasha Desi Anggraeni Desniyanti Manik Destiaru Tresna Zafirah Devita Novalia Dexi Triadinda Diah Nurhalizah Dicky Sulistiya Harta Wijaya Difasyah Ananta Dimas Rizki Fadilah Dinah Siti Rubai’ah Adawiyah Diska Meva Wulandari Dita Novia Hidayat Durra Maisuna Hanun Dwi Rahmadia Putri Echa SuryaningTyas Edo Adji Nugroho Eka Ashri Nurhamidah Eka Nuryani Ela Padilah Elizabeth Margareta Wijaya Epi Nopitasari Ery Rosmawati Evitha Soraya Fadillah Siva Azzahra Fahra Nurarsyifah Fajar Siddiq Fanny Rahmayanty Fany Laelasari Faras Laura Kurnia Farid Hasan Almuhamed Farras Luthfiyyah Zahra Fauz Zaidan Hakiki Feby Diniyanti Fitri Komalasari Fitri Noviola Gadis Fidia Martin Gaida Listia Nurayuni Galang Andika Putra Gilang Virgianto M.P Gita Prameshia Wulandari Glenn Sendjaja Gunawan Detia Rahman Habib Wisnu Restuaji Hana Humaeroh Hanny Aurora Athalie Heri Hermansyah Herlina Damayanti Hibban Difa Laudza Hilman Fadlil Fauzan Iffah Durrotu Sya’bana Ilham Mubarok Imas Wulansari Imelda Juniar Citra Ina Ratna Sari Indradewa, Rhian Indriana Rahayu Indriani, Iin Intan Fuji Nabilla Intan Nur Zakiah Intan Sari Rachmawati Iqbal Maulana Saputra Isnina Julieta Janah, Siti Sabira Azzahra Jimi, Jimi Jinny Wulandari Julia Nursalsabila Kaisha Aulia Zahra Kaka Mutiul Amri Kaka Rapi Kurnia Karli Ramdani Kellie Cornelius Khatmia Putri Meilani Khoerul Ambiya Komariah Komariah Levia Marva Lia Nur Andini Lilis Fitriyani Lucky Prayoga Marchellina Marsanda Puspa Ayu Maulina Silvia Hermawati Maya Duwi Yanti Mayla Chairunisa Melani Putri Melani Rambue Basae Melgis Garnita Mirah Sekar Arum Mochamad Gilang Ramadhan Muhaemin, Annisa Fitri Muhamad Andriansyah Muhamad Fakhri Abdul Aziz Muhamad Ihsan Alfawaz Muhamad Raihan Muhamad Syehabudin Muhammad Arrizky Ilham As’ad Muhammad Enrico Zulhaq Muhammad Gading Hermawan Muhammad Ilham Sapurta Muhammad Naufal Rizqi Kusuma Muhammad Rafly Muhammad Syahid Alghifari Muhammad Syahroni MULYADI Nabila Choirotunnisa Nadhira Salsabila Hawari Nadya Nur Aisyah Nadya Wulansari Nafilatul Hikmah Najwa Hanuni Hapi Nanda Aulia Ramadhani Natalya Puspawangi Nurhanifah Nehamia Yuniati Aritonang Nia Hanifah Nisa Diah Harliana Putri Novita Karomah Nur Awalia Rahmah Nurul Fitri Azzahra Nurul Ma’rifah Palahudin Amarullah Taufik Pebi Pebrianti Pebrina Kusuma Dewi Pitri Liawati Pramana Purbayaksa Purnamasari, Regina Putri Ayu Rukmini Putri Fadilla Putri Finanti Ramadhani Putri Maharani Putri Megasari Limbong Putri, Hajjar Mei Wila Rafi Firmansyah Rafika Leega Septiadi Rahayu Isa Ias Sadila Ratih Ramadhani Rayi Pranika Sundamanik Refy Febri Pratama Regina Putri Olivia Regita Putri Alwi Cahayani Renaldi, Aldi Renata Mutiara Putri Rengga Madya Rengga Madya Pranata Reyfaldy Jumeston Sitorus Riani Wulandari Ridwan, Adhrian Fdla Rifqi Syarif Rika Kartika Riska Amelia Nirmala Riska Ayu Lestari Rita Septia Rizki Ahmad Fahruzi Rizky Maulana Rumsanah Ryan Chritofer Ryan Eka Triana Sabnabila Khairunisa Salma Aulia Mulyawati Salsa Kanaya Tabita Salsabila Ratu Alta Salsabila Sukandar Salvyra Aulia Putri Sarip Maulana Saskia Fatiha Dewanty Satrio Budi Prakoso Sepia Rani Serli Umagapi Setiawan, Firman Shepya Rosta Agustine Shofi Ainun Nisa Siska Nur Agustin Siti Karlina Dewi Siti Santi Skolastika Amanda Cinta S.H Sri Handiyani Sri Putri Anovia Suci Aisyah Febriyanti Suhamah, Amah Sulistyaningsih Sulistyaningsih Supadi Syaferrany Muji Destantri Syahra Syarafina Syalma Dahlia Effendi Syifa Nanda Maulani Tantri Tri Astuti Tasya Salsabila Teddy Bachtiar Tegar Abdulah Nurwahid Tepi Muhammad Romdoni Tesalonika Habeahan Tia Madiana Tiara Elza Listama Tiara Rahmawati Tio Akhirudin Tarigan Tita Suherni Upi Yuleni Verawati Via Selfiana Vibra Alto Octafian Daru Vika Fajariyani Vina Lingga Virgita Wildan Firdaus Windi Rahmawati Wulan Dwi Destiani Wulan Juliyanti Yusuf Zulkarnaen Zahira Syifa Nurpatimah Zaira Hanla Diva Zakia Nurahma Zania Nurul Ramadanti Zanuba Firda Farihah Zulfi Nashrullah