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Journal : Jurnal Ilmiah Ekonomi Islam

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Pengaruh Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Bisnis UMKM di Provinsi Lampung dengan Halal Supply Chain Sebagai Variabel Moderasi Maisaroh, Siti; Hilal, Syamsul; Hanif, Hanif
Jurnal Ilmiah Ekonomi Islam Vol. 8 No. 3 (2022): JIEI : Vol.8, No.3, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i3.6593

Abstract

Currently, attention to the performance of MSMEs is very high because it can help remove blockades and generate broad prospects for MSMEs to develop as well as to compete strongly in regional and global markets. Therefore, business actors are very responsible for managing MSMEs and trying to get MSMEs that are better than the performance generated by implementing Market Orientation and Product Innovation. Halal Supply Chain is information that flows in every supply chain must be in accordance with the principles of sharia law. It is known that Indonesia is a country with a majority Muslim population. Therefore, awareness of the importance of applying Islamic law in living life, makes Muslim communities in Indonesia instill the concept of halal in their daily lives. Based on this, the researchers conducted this study to find 4 things, namely Does Market Orientation and Product Innovation have a partial significant effect on MSME Business Performance in Lampung Province? Do Market Orientation and Product Innovation partially affect business performance with Halal Supply Chain as a moderating variable MSMEs in Lampung Province?, Does Market Orientation and Product Innovation have a Partially Significant Effect on MSME Business Performance in Lampung Province?, Do Market Orientation and Product Innovation have a significant effect on business performance with Halal Supply Chain as a moderating variable on MSMEs in Lampung Province? The method used in this study is a quantitative research method. The data used in this study is primary data derived from the results of the questionnaire answers that will be distributed to the MSME actors in Lampung Province. The sample used uses the Probablily Sampling Technique with the sample results used by 100 MSME actors in Lampung Province.The results of this study found that the percentage of Halal Supply Chain reinforcement as a moderating variable has a different effect seen based on the T test (Partial) that Market Orientation and Product Innovation have no significant effect on MSME Business Performance with Halal Supply Chain as a moderating variable while based on the results of the F test (Simultaneous) that Market Orientation and Product Innovation have a significant effect on MSME Business Performance.
Co-Authors Abd Mujahid Hamdan Afandi, Yosi Aftika, Sonia Agus Hermanto Agus Kurniawan Agustin, Melin Ahmad Fikri ahmad habibi Aini, Yulis Nurul Al Fairusy, Muhajir Al Fathier, Al Fathier Al Marbawi, Usman Al-Fairusy, Muhajir Alfiansyah Alfiansyah aljufri aljufri, aljufri Ambo Ako Andriyanto Andriyanto Aprilia, Helda ARDI, ATIKAH Arief Rahman, Arief Rahman aristama, Faisal Audia, Nanda Bahrudin, Moh. Bambang Sugiantoro Candra, Delfika Damayanti, Narinda Dedi Fariadi Dian Puspita Dian Wahyu Dicky Wahyudi EDI SAPUTRA Ermawati, Liya Faisal Faisal Faisal Rizal Fajri, Wilda Nur Fariski, Ilham Rian Febrian Maulana Putra, Febrian Maulana Fisa, Triansyah Fuadi, Fatih Gani, Fauzi A Habiba Aurora Haiyum, Muhd Hasan, Khairuddin Hasdi, Syaiful Hasnadi, Hasnadi Hazmal Herman, Hazmal Heni Noviarita Herdi Susanto Herri Mahyar Herry Hudrasyah Hidayat Sujuti Hidayatullah, Ahmad Arief Husen, Zakir Ichwan, Hasbi Randi Ikhwan, M. Indra Mawardi Iqbal Iqbal Irawan, Bayu Budi Irwan Irwan Januardy, Uray Jovial Pally Taran Kamila, Raisya Kasih, Dar Khairul Amri Kurniawati Kurniawati M. Ikhwan M. Ikhwan, M. Ikhwan Madnasir Madnasir MALIK, ANAS Marbun, Mahmuddin Mardhiyah Hayati Marina Marina Marwin Marwin Marziah, Ainal Maulifah, Elia Mazni, Deni Irda Moh. Mukri Muhammad Iqbal MUHAMMAD MANSUR Muhammad Muhammad Mukhlizar, Mukhlizar Mulyawan, Rizka Muslim Muslim Musyrifah Maliki, Raudoh Noorhamdani Noorhamdani Normasyhuri, Khavid Nugraheni, Ridha Nugroho, Dimas Satrio Laksono Nur, Faisal Muhammad Nurcahaya, Nurcahaya Nurdin Nurdin Nurfaisal, Nurfaisal Nurlaili Nurlaili Putri, Mutiara Eka Putri, Nur Kemala R, Nofriyandi Rahim, Reynaldi Aulia Rahmah, Chatrine Aulia Rahman, Andi Arif Rahman, Fatkur Raizky Rienaldy Pramasha Rakhmyta, Yunie Amalia Razali, Maulana Reynaldi, Reynaldi Aulia Rahim Rista, Nadia Rizki, Dini Rizna Rahmi Rochmad - Rusmiati Safitri, Desiana Saifullah Saifullah Sartina, Ida Sembiring, Rinawati Semedi, Bambang Pujo Setyawati Soeharto, Setyawati Setyorini, Tri Siatan, Mairizal S. Siti Maisaroh Srisamout, Bancharat Suhendar Suhendar, Suhendar Sukhani, Nitya Sukri, Siti Annisa Supriyadi Supriyadi Suryati Suryati Susanto, Is susilawati, desma Syamsuar Syamsuar, Syamsuar Syamsul Hilal Syamsul Hilal Utamy, Renny Fatmyah Utariani, Arie Vitri, Gusni Wahyu Iryana Wardi, Fithriah Wendi Boy Weny Rosilawati Yulisda, Desvina Yulistia Devi Yunasar, Yunasar Zaharuddin Zaharuddin, Zaharuddin Zaini Zaini Zayu, Wiwin Putri