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Evolution of the Use of Artificial Intelligence in Mobile Applications to Improve the Efficiency of Public Service Loso Judijanto; Arief Yanto Rukmana; Aldi Bastiatul Fawait; Sitti Rahmah; Sugiarto Sugiarto
West Science Social and Humanities Studies Vol. 2 No. 11 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i11.1457

Abstract

The integration of artificial intelligence (AI) into mobile applications has transformed public service delivery by enhancing efficiency, accessibility, and responsiveness. This study employs a bibliometric approach to analyze the evolution of AI applications in public service, focusing on research trends, key contributors, and thematic developments from 2000 to 2024. The findings reveal a rapid increase in research output since 2018, driven by advancements in enabling technologies such as IoT, 5G, and machine learning, as well as global challenges like the COVID-19 pandemic. Key application areas identified include healthcare, smart cities, and governance, with AI-powered mobile apps demonstrating significant potential in addressing societal needs. However, challenges related to data privacy, algorithmic bias, and technical infrastructure persist. This study underscores the importance of ethical frameworks, interdisciplinary collaboration, and localized solutions to maximize the impact of AI in public service delivery. The findings offer valuable insights for researchers, practitioners, and policymakers seeking to leverage AI for smarter and more equitable public services.
Effects of Entrepreneurship Training, Digital Innovation, and Social Capital on Business Sustainability in the Creative Industry Sector Loso Judijanto; Haruni Ode; Arief Yanto Rukmana; Antoni Antoni; Najdah Thalib
West Science Journal Economic and Entrepreneurship Vol. 2 No. 03 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i03.1189

Abstract

This study investigates the impact of Digital Innovation, Entrepreneurship Training, and Social Capital on Business Sustainability within the creative industries sector. Utilizing a quantitative research approach, data were collected from 150 business owners and managers using a structured questionnaire with a five-point Likert scale. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to test the proposed hypotheses. The results reveal that all three factors—Digital Innovation, Entrepreneurship Training, and Social Capital—have positive and significant effects on Business Sustainability. Specifically, Social Capital emerged as the strongest predictor, followed by Digital Innovation and Entrepreneurship Training. These findings underscore the importance of embracing digital technologies, investing in entrepreneurial education, and cultivating strong social networks to enhance the sustainability of creative enterprises. The study provides valuable insights for practitioners, policymakers, and educators in the creative industries, offering practical strategies for fostering long-term business success.
The Impact of Multichannel Marketing Strategy Implementation, HR Skills, and Customer Experience on Increased Sales in Small and Medium Enterprises Adih Supriadi; Ani Kusumaningsih; Arief Yanto Rukmana; Bambang Eko Prayetno
West Science Journal Economic and Entrepreneurship Vol. 2 No. 03 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i03.1193

Abstract

This study investigates the impact of multichannel marketing strategy implementation, human resource (HR) skills, and customer experience on increasing sales in small and medium enterprises (SMEs). Employing a quantitative research approach, data were collected from 190 SME representatives using a 5-point Likert scale and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that all three factors—multichannel marketing strategy, HR skills, and customer experience—have a positive and significant effect on sales performance. Among them, HR skills exhibit the strongest influence, followed by multichannel marketing strategy and customer experience. These results underscore the importance of integrating effective marketing strategies, enhancing HR competencies, and delivering superior customer experiences to drive sales growth in SMEs. The study provides valuable insights for SME practitioners and policymakers, emphasizing the need for a holistic approach to improving business performance through strategic investments in marketing, HR, and customer experience.
Bibliometric Analysis of Trends and Developments in Agile Project Management Loso Judijanto; Arief Yanto Rukmana; Mislan Sihite; Arnes Yuli Vandika
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.989

Abstract

This study employs a comprehensive bibliometric analysis to explore the evolution, trends, and research networks within the field of Agile Project Management (APM). Utilizing data from prominent academic databases and visualized through VOSviewer, this paper identifies thematic clusters that highlight foundational Agile principles, strategic implementations, team dynamics, and technical aspects of APM. The research trends over the past decade demonstrate a significant shift from basic Agile methodologies towards advanced topics like risk and cost management, reflecting the field's maturation and adaptation to diverse and complex environments. The analysis also uncovers substantial research opportunities in integrating Agile practices with cost management, applying Agile in non-traditional fields, and developing sophisticated risk management strategies. Moreover, an examination of author collaboration networks reveals distinct clusters of scholarly activity and highlights influential researchers and their interrelationships. This study provides valuable insights into the dynamic landscape of Agile Project Management research, underscoring both established areas and emerging frontiers for future exploration.
The Influence of Social Media Strategy, Customer Interaction, and Word of Mouth on E-commerce Purchase Intention Arief Yanto Rukmana; Moh Gifari Sono; Lina Affifatusholihah; Dewi Putri Anjar Wulan
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1283

Abstract

This study investigates the effects of social media strategy, customer interaction, and word of mouth on e-commerce purchase intention. Utilizing a quantitative approach, data were collected from 360 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The analysis employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to assess the relationships among the variables. The findings reveal that a well-implemented social media strategy significantly enhances customer interaction and positively influences word of mouth, which in turn drives purchase intention in the e-commerce sector. These results underscore the importance of strategic social media engagement and effective customer communication in fostering consumer intent to purchase online. The study provides valuable insights for e-commerce businesses seeking to optimize their marketing strategies and enhance customer engagement.
The Impact of Digital Nomad Economy on Local Businesses Study of MSME Market Changes in Popular Destinations in Indonesia Nanang Qosim; Arief Yanto Rukmana; Usup Usup
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.474

Abstract

This study examines the impact of the digital nomad economy on micro, small, and medium enterprises (MSMEs) in popular destinations in Indonesia, including Bali, Yogyakarta, and Lombok. Using a quantitative research approach, data were collected from 120 MSME owners and managers through a structured questionnaire measured on a 1-5 Likert scale. The findings, analyzed with SPSS version 25, reveal that the digital nomad economy creates significant opportunities for MSMEs, including revenue growth, an expanded customer base, and improved service quality. However, challenges such as increased competition, gentrification, and technological barriers were also identified. Regression analysis showed that adaptation strategies, customer engagement, and perceived challenges significantly influence business performance. This study underscores the need for capacity-building initiatives, inclusive growth policies, and enhanced access to technology to ensure sustainable benefits from the digital nomad economy for local MSMEs.
Co-Authors Abdul Aziz Assayuti ADE RISNA SARI Adi Nugroho Susanto Putro Adih Supriadi Agung Zulfikri Akhmad Al Aidhi Aldi Bastiatul Fawait Fawait Ani Kusumaningsih Antoni Antoni Ari Apriani Arnes Yuli Vandika Aslichah Asri Ady Bakri Ayu Ngurah Quintina Asthiti Bambang Eko Prayetno Betti Widianingsih Budi Harto Budi Harto Darmawati Manda Dhety Chusumastuti Djoko Widagdo EFENDI Egidius Fkun Eko Sudarmanto Eliyanti Agus Mokodompit Endang Supriatna Erna Erna Etty Sri Hertini Fachrurazi Frans Sudirjo Frans Sudirjo Geofakta Razali Harnani, Nining Harun Samsuddin Haruni Ode Hasibuan, Faisal Umardani Hendra Gunawan Henny Dwijayani Heriyana Heriyana Hilarius Wandan I Nyoman Tri Sutaguna Indri Yani Irwan Sugiarto Jasman Jasmin Jasmin Lina Affifatusholihah Loso Judijanto M Rafid M. Wahab Khasbulloh Maria Ermilinda Dua Lering Mashudi Hariyanto Mislan Sihite, Mislan Moch Arif Hernawan Mochamad Suryadharma Moh Gifari Sono Moh Gifari Sono Muhammad A'ffar Muhammad Ade Kurnia Harahap Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Lukman Hakim Muhammad Yusuf MUHAMMAD YUSUF AR Muji Rahayu Munir Tubagus Najdah Thalib Nanang Qosim Napu, Fithriah Nasution, Annio Indah Lestari Nia Dharma Pertiwi Nur Syariatin Nur Widiastuti Oom Komalasari PA. Andiena Nindya Putri Pitono Pranata, Sudadi Puji Hastuti Purnamasari, Etika Ricky Suzano Ridma Meltareza Rika Lidyah Riko Mersandro Permana Rina Destiana Rina Sovianti Rodiyal Ihsan Romi Mesra Rovanita Rama Rusydi Fauzan Said Hamzali Septianti Permatasari Palembang Sidrotun Naim Siska Yulia Defitri Siti Chadijah Sitti Rahmah Sri Gustini Sugiarto Sugiarto Sulistyowati, Nur Wahyuning Syahrial Rachim Lubis Syarifuddin Syarifuddin Tirta Mulyadi Usup Usup Utomo, Jepri Victor Prasetya, Hartoyo Wahyudi Sofyan Wulan, Dewi Putri Anjar Yuli Rohmiyati Zulkifli Zulkifli