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All Journal Journal on Education JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Scientia Economics and Digital Business Review Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Sistim Informasi dan Teknologi Journal of Management and Social Sciences International Journal of Economics and Management Research Transformasi: Journal of Economics and Business Management Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Accounting and Finance Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Eastasouth Journal of Impactive Community Services West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Social and Humanities Studies E-CLUE Journal of English Culture, Language, Literature and Education The Eastasouth Journal of Social Science and Humanities
Arief Yanto Rukmana
Sekolah Tinggi Ilmu Ekonomi Stan IM
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Social Media Application For Coffee Shop Development In Bandung City M Rafid; I Nyoman Tri Sutaguna; Arief Yanto Rukmana; Rusydi Fauzan; Muhammad Yusuf
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 2 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i2.3874

Abstract

MSMEs are self-sustaining, productive economic operations carried out by people or company organizations that are not subsidiaries in order to reap profits. MSMEs Coffee Shops in Bandung had to fight to innovate items in order to survive the pandemic. The purpose of this research is to investigate the impact of social media, innovation, and training on the development of coffee shop micro, small, and medium enterprises in Bandung. The research question is: Is there any influence of social media, innovation, and training variables on business development, both partially and simultaneously. The goal and benefits of this are to understand the partial and simultaneous impacts of the independent factors on the independent variables. The sample size for this study was 96 people.
SOCIAL MEDIA MARKETING ON CAMPUS I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.395

Abstract

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Optimizing the Role of Business Incubators in Higher Education: A Review of Supporting Factors and Barriers Arief Yanto Rukmana; Ridma Meltareza; Budi Harto; Oom Komalasari; Nining Harnani
West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i03.96

Abstract

This research paper explores the role of business incubators in higher education at a university in West Java, focusing on the review of supporting and barrier factors. The study adopts a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. The findings highlight the importance of supporting factors such as access to resources, mentoring and expertise, networking opportunities, and funding support. Conversely, barrier factors include lack of funding and resources, limited access to mentoring and expertise, ineffective networking opportunities, institutional and policy constraints, and cultural and societal factors. The study provides valuable insights into optimizing the role of business incubators in higher education, emphasizing the need for adequate resources, effective mentoring, networking opportunities, supportive policies, and a favorable entrepreneurial culture.
The Impact Of Work Communication And Discipline On Employee Performance Ade Risna Sari; Geofakta Razali; Darmawati Manda; Arief Yanto Rukmana; Pitono Pitono
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.947

Abstract

The objective of this study is to determine and analyze the effects of the work environment, communication, and discipline on employee performance. The background of this study is the phenomenon of inadequate company facilities, budget constraints, poor communication with colleagues, where employees tend to form separate groups, and the low level of discipline and self-awareness of employees and superiors regarding compliance with regulations. The study is quantitative, and the data was analyzed using multiple linear regression. A sample of 41 employees was taken with the saturated sampling approach. The results showed that work facilities had a good and statistically significant effect on staff performance at PT. Prosperous Administration Development, as well as on work communication and work discipline. Furthermore, the impact of work facilities, communication, and discipline on the performance of PT. Bina Administration Sejahtera staff was also significant.
Social Media Marketing's Effect On Customer Satisfaction Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.100

Abstract

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.
Analysis of the Influence of Product Features, Price Perception, Brand and Customer Experience on Repurchase Intention of Smartphone Product Frans Sudirjo; Indri Yani; Moch Arif Hernawan; Arief Yanto Rukmana; Muhammad Amsal Nasution
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2497

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana pengenalan merek, atribut produk, persepsi harga, dan pemasaran pengalaman mempengaruhi niat konsumen untuk membeli kembali smartphone. Regresi linier berganda adalah strategi penelitian yang diadopsi. 100 pengguna smartphone membuat sampel. Ada beberapa tes regresi linier yang digunakan untuk menganalisis data. Temuan penelitian ini menunjukkan bahwa nama merek, karakteristik produk, persepsi harga, dan pemasaran berdasarkan pengalaman semuanya secara simultan dan parsial memiliki dampak yang besar terhadap niat pembelian ulang smartphone.
Menuju Pemahaman yang Tepat Tentang Strategi Pemasaran: Tinjauan dan Agenda Penelitian Berbasis Bibliometrik-Mesin Terintegrasi Frans Sudirjo; Syahrial Rachim Lubis; Riko Mersandro Permana; Arief Yanto Rukmana; Romi Mesra
Sanskara Manajemen Dan Bisnis Vol. 1 No. 03 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v1i03.218

Abstract

Penelitian ini menggunakan pendekatan terpadu yang menggabungkan analisis bibliometrik dan tinjauan berbasis mesin untuk memberikan pemahaman yang komprehensif tentang strategi pemasaran. Analisis bibliometrik mengidentifikasi tren utama, penulis berpengaruh, dan karya-karya penting dalam literatur. Temuan penelitian ini digunakan untuk mengajukan agenda penelitian, memandu studi masa depan dalam strategi pemasaran. Hasil penelitian ini menjelaskan tema-tema penelitian utama, seperti dampak strategi pemasaran terhadap kinerja, pemasaran internasional dan ramah lingkungan, serta pengaruh budaya. Selain itu, area yang kurang terwakili yang teridentifikasi memberikan peluang untuk penelitian lebih lanjut untuk memajukan bidang ini.
Peta Keterkaitan Konsep dalam Penelitian Kepemimpinan Kewirausahaan: Analisis Bibliometrik dan Co-occurrence M. Wahab Khasbulloh; Ricky Suzano; Arief Yanto Rukmana; Romi Mesra
Sanskara Manajemen Dan Bisnis Vol. 1 No. 03 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v1i03.219

Abstract

Studi ini menyajikan analisis bibliometrik dari istilah "kepemimpinan wirausaha" untuk mengeksplorasi tren yang berkembang, kontributor utama, dan fokus tematik dalam literatur akademis. Keberlanjutan wirausaha mewakili integrasi praktik dan prinsip-prinsip berkelanjutan ke dalam strategi dan aktivitas, menyoroti semakin pentingnya pertimbangan lingkungan, sosial, dan ekonomi dalam praktik kepemimpinan kewirausahaan kontemporer. Penelitian ini mengkaji 985 artikel dengan tema yang berkaitan dengan manajemen kewirausahaan. Dalam konteks penelitian ini, kami menyimpulkan bahwa artikel manajemen kewirausahaan diklasifikasikan ke dalam lima klaster. Tren penelitian manajemen pemasaran lebih pada sisi kewirausahaan. Ada beberapa topik yang sering muncul dalam publikasi, seperti perspektif kewirausahaan dari satu variabel terhadap variabel lainnya.
Strategi Kolaboratif dalam Mendorong Inovasi Bisnis di Industri Kreatif: Kajian Kualitatif pada Perusahaan Desain Grafis Mochamad Suryadharma; Ayu Ngurah Quintina Asthiti; Adi Nugroho Susanto Putro; Arief Yanto Rukmana; Romi Mesra
Sanskara Manajemen Dan Bisnis Vol. 1 No. 03 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v1i03.221

Abstract

Industri kreatif telah muncul sebagai kekuatan transformatif yang mendorong pertumbuhan ekonomi dan perkembangan budaya di kota-kota di seluruh dunia. Perusahaan desain grafis, sebagai pemain kunci di sektor yang dinamis ini, berada di garis terdepan dalam mendorong inovasi bisnis. Strategi kolaboratif telah diakui sebagai hal yang penting dalam mendorong inovasi dalam industri kreatif. Studi kualitatif ini menyelidiki strategi kolaboratif yang digunakan oleh perusahaan desain grafis di Kota Bandung, Indonesia, untuk mendorong inovasi bisnis. Melalui wawancara mendalam dengan perwakilan dari perusahaan terpilih, studi ini mengidentifikasi kolaborasi lintas disiplin, kreasi bersama dengan klien, jaringan dengan pemangku kepentingan eksternal, dan budaya kerja yang terbuka dan inklusif sebagai tema utama yang berkontribusi pada inovasi.
TRANSFORMASI TOKO TRADISIONAL MENJADI TOKO BERBASIS DIGITAL: PELATIHAN DAN PENDAMPINGAN UNTUK MENGHADAPI ERA DIGITALISASI Sidrotun Naim; Muhammad A'ffar; Nur Wahyuning Sulistyowati; Rina Destiana; Endang Supriatna; Arief Yanto Rukmana; Dhety Chusumastuti
Eastasouth Journal of Impactive Community Services Vol 1 No 03 (2023): Eastasouth Journal of Impactive Community Services (EJIMCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejimcs.v1i03.136

Abstract

Pengabdian ini bertujuan untuk mengeksplorasi proses transformasi toko tradisional menjadi toko berbasis digital dengan fokus pada toko kosmetik. Transformasi ini didasarkan pada kebutuhan untuk beradaptasi dengan perkembangan teknologi informasi dan komunikasi serta pergeseran perilaku konsumen menuju belanja online. Studi ini menggunakan metode observasi, wawancara, disksusi dan analisis. Hasil dari pengabdian ini memberikan pemahaman tentang keberlanjutan toko. Hal tersebut dapat di lakukan dengan mengembangkan toko berbasis online dan dengan memanfaatkan sosial media yang sudah ada.
Co-Authors Abdul Aziz Assayuti ADE RISNA SARI Adi Nugroho Susanto Putro Adih Supriadi Agung Zulfikri Akhmad Al Aidhi Aldi Bastiatul Fawait Fawait Ani Kusumaningsih Antoni Antoni Ari Apriani Arnes Yuli Vandika Aslichah Asri Ady Bakri Ayu Ngurah Quintina Asthiti Bambang Eko Prayetno Betti Widianingsih Budi Harto Budi Harto Darmawati Manda Dhety Chusumastuti Djoko Widagdo EFENDI Egidius Fkun Eko Sudarmanto Eliyanti Agus Mokodompit Endang Supriatna Erna Erna Etty Sri Hertini Fachrurazi Frans Sudirjo Frans Sudirjo Geofakta Razali Harnani, Nining Harun Samsuddin Haruni Ode Hasibuan, Faisal Umardani Hendra Gunawan Henny Dwijayani Heriyana Heriyana Hilarius Wandan I Nyoman Tri Sutaguna Indri Yani Irwan Sugiarto Jasman Jasmin Jasmin Lina Affifatusholihah Loso Judijanto M Rafid M. Wahab Khasbulloh Maria Ermilinda Dua Lering Mashudi Hariyanto Mislan Sihite, Mislan Moch Arif Hernawan Mochamad Suryadharma Moh Gifari Sono Moh Gifari Sono Muhammad A'ffar Muhammad Ade Kurnia Harahap Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Lukman Hakim Muhammad Yusuf MUHAMMAD YUSUF AR Muji Rahayu Munir Tubagus Najdah Thalib Nanang Qosim Napu, Fithriah Nasution, Annio Indah Lestari Nia Dharma Pertiwi Nur Syariatin Nur Widiastuti Oom Komalasari PA. Andiena Nindya Putri Pitono Pranata, Sudadi Puji Hastuti Purnamasari, Etika Ricky Suzano Ridma Meltareza Rika Lidyah Riko Mersandro Permana Rina Destiana Rina Sovianti Rodiyal Ihsan Romi Mesra Rovanita Rama Rusydi Fauzan Said Hamzali Septianti Permatasari Palembang Sidrotun Naim Siska Yulia Defitri Siti Chadijah Sitti Rahmah Sri Gustini Sugiarto Sugiarto Sulistyowati, Nur Wahyuning Syahrial Rachim Lubis Syarifuddin Syarifuddin Tirta Mulyadi Usup Usup Utomo, Jepri Victor Prasetya, Hartoyo Wahyudi Sofyan Wulan, Dewi Putri Anjar Yuli Rohmiyati Zulkifli Zulkifli