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Journal : Journal of Language and Literature

The Main Character in ‘Lowlife’ Music Video by Neck Deep Band : A Semiotic Approach Ida Ayu Leony Pratiwi; I Nengah Sudipa; Anak Agung Sagung Shanti Sari Dewi
Humanitatis : Journal of Language and Literature Vol 9 No 1 (2022): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v9i1.2020

Abstract

In social life, the study of semiotic is used to uncover the meaning implied in signs. Depart from that, the study study that is entitled “The Main Character in ‘Lowlife’ Music Video by Neck Deep Band: A Semiotic Approach” discusses the meaning conveyed from the main character in the music video. The main character was chosen as the object of research because it plays an important and most influential role in the conflict from the beginning to the end of the music video. The study is aimed to identify the visual elements contained in the main character of the music video from Neck Deep Band entitled “Lowlife”. The second aim is to analyze the denotative and connotative meaning conveyed from the main character in the music video clip.The data was collected through documentation method and note taking technique.The collected data was analyzed using descriptive qualitative method, and was based on the theory of visual communication proposed by Dyer (1993)`and the theory of denotative and connotative meaning proposed by Barthes (1957). The result of the study shows that the main character Jett contains the five visual communication elements, namely : Appearance, Manner, Activities, Props and Settings, and also Image. Jett represents a form of a cynical expression to majority elite social class that living in boring life with stiff demeanor who see themselves above anything else.
Co-Authors A. A. Gede Raka Mahendra Anak Agung Gede Hari Wishnawa Anak Agung Istri Ari Laras Utami Anak Agung Sagung Shanti Sari Dewi Antari, Ni Made Suwari Ayu Sastya Kartika Desak Ayu Krisna Dewi Dewa Ayu Carma Citrawati Dewa Ayu Febri Rantika Dewa Ayu Rengganis Wijayanti Dewa Ayu Widiasri Dewi, A.A.Sg. Shanti Sari Dian Saputra, I Made F. I M. Brata Fransiscus Sanur Gede Bagus Kalpa Wisesa Gede Primahadi Wijaya Rajeg Gusti Ayu Marcela Dewi Gusti Ayu Oka Cahya Dewi I Dewa Ayu Satria Dewi I Gde Yudhi Argangga Khrisnantara I Gde Yudhi Argangga Khrisnantara I Gede Budiasa I Gede krisna Wedhana C I Gusti Agung Istri Aryani I Gusti Ayu Gede Sosiowati I Gusti Ayu Ratih Chintya Anggreni I Gusti Komang Oka Wardayuna I Kadek Arditya Kurniawan I Ketut Artawa I Ketut Darma Laksana I Ketut Tika I Made Budiarsa I Made Dian Saputra I Made Netra I MADE RAJEG I Made Yudhi Putrawan I Nyoman Arya Wibawa I Nyoman Aryawibawa I Nyoman Sedeng I Nyoman Suarka I NYOMAN SUPARWA I Nyoman Weda Kusuma I Wayan Budi Juni Ardana I Wayan Cika I Wayan Nanditha Kusanaghi I WAYAN PASTIKA I Wayan Resen I Wayan Simpen I Wayan Simplen I Wayan Simplen I Wayan Suryasa I Wayan Widiadnyana I.B. Sudana Ida Ayu Leony Pratiwi Ida Ayu Made Puspani Ida Bagus Adi Sumanjaya Ida Bagus Gede Subawa Putra Ida Bagus Pramana Pidada Ida Bagus Putra Yadnya Kadek Putri Pradnyaningsih Kadek Ris Herwantinus Khrisnantara, I Gde Yudhi Argangga Komang Adi Maendra Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Laksono Trisnantoro Luh Gede Novita Rahayu Luh Putu Laksminy M. Sudiana Mahendra Made Henra Dwikarmawan Sudipa Made Henra Dwikarmawan Sudipa Made Sri Satyawati N.L., Sutjiati Beratha Nazara, Wa’özisökhi Ni Ketut Sri Rahayuni Ni Km. Nidyantari Laksmi R. Ni Komang Pariadi Ni Luh Nyoman Seri Malini Ni Luh Supartini Ni Luh Sutjiati Beratha Ni Made Ayu Sulasmini NI MADE AYU SULASMINI . Ni Made Ayu Widiastuti Ni Made Dhanawaty Ni Made Dhanawaty Ni Made Erfiani Ni Made Suryati Ni Putu Diah Darmayanti Ni Putu Dwi Verayanti Utami, Ni Putu Dwi Ni Putu Nia Puspasari Ni Wayan Sukarini Novita dewi, Anak Agung Alit Oviana D.Y Libing Putra, Agus Naryagali Putu Agnatya Mahadi Putri Putu Ayu Asty Senja Pratiwi Putu Cindy Aprilia Dewi Putu Dewi Merlyna Yuda Pramesti Putu Weddha Savitri Rina Ayu Pertiwi Ristati Ristati Ristati Robert Masreng Robert Masreng Salsa Bela Angelina Panjaitan Sang Ayu Isnu Maharani Santi Indriani, Ketut Saskara Tranggana Suari, Ida Ayu savitri, weddha Seno, Dominikus Supartini , Ni Luh Susanta, I Putu Agus Endra Susini, Made Taopan, Talita Kum Tasya Pratama Urbanus Laratmase Wa’özisökhi Nazara Widiasri, Dewa Ayu Wisesa, Gede Bagus Kalpa Yana Qomariana