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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen & Keuangan Distribusi MITRA: Jurnal Pemberdayaan Masyarakat JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA SULTANIST: Jurnal Manajemen dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Target : Jurnal Manajemen Bisnis JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Elastisitas Jurnal Ekonomi Pembangunan Mitra Mahajana: Jurnal Pengabdian Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis ABDI MASSA: Jurnal Pengabdian Nasional Panrannuangku Jurnal Pengabdian Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Riset, Ekonomi, Akuntansi dan Perpajakan (REKAN) Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) ProBisnis : Jurnal Manajemen CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Pusat Akses Kajian Manajemen Penamas: Journal of Community Service Jurnal Pepadu Jurnal Ilmiah Pengabdian dan Inovasi Easta Journal of Innovative Community Services West Science Business and Management Journal of Business Management and Economic Development
Ibrahim, Isra Dewi Kuntary
Universitas Mataram
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Mengakselerasi Daya Saing UMKM melalui Transformasi Digital Marketing: Studi pada Toko Kosmetik Luxolla Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary; Kembang, Lale Puspita
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 9 No. 2 (2025): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v9i2.7184

Abstract

Luxolla adalah usaha mikro, kecil, dan menengah (UMKM) yang bergerak di sektor kosmetik dan perawatan kulit, mulai didirikan pada tahun 2023 di Kota Mataram, Nusa Tenggara Barat. Tantangan utama yang dihadapi usaha ini meliputi ketiadaan elemen identitas visual seperti logo, serta belum optimalnya strategi pemasaran secara digital. Untuk menjawab tantangan tersebut, kegiatan pengabdian masyarakat dilaksanakan dengan fokus pada pembuatan desain logo dan pelatihan terkait pemasaran digital, termasuk pembuatan konten serta pengelolaan toko daring (e-commerce). Metode yang digunakan dalam kegiatan ini mencakup survei awal, penyampaian materi melalui presentasi, diskusi partisipatif, serta pendampingan langsung dalam proses desain. Pelatihan digital marketing diberikan agar Luxolla mampu memaksimalkan pemanfaatan media sosial dan platform e-commerce secara lebih efektif. Luaran kegiatan ini adalah desain logo baru serta peningkatan pemahaman dan keterampilan pemilik usaha dalam mempromosikan produk secara online.Program ini diharapkan dapat memperkuat daya saing Luxolla di pasar dan turut mendorong pertumbuhan UMKM secara berkelanjutan.
PENGARUH EMPLOYER BRANDING DAN KOMPENSASI TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN BPR DAERAH GUNUNG SARI Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6278

Abstract

The urgency to retain high-quality human resources requires companies to continuously develop strategies that can enhance employee engagement with the organization. Employee engagement is a key indicator reflecting the extent to which employees feel emotionally and professionally connected to their workplace. Two factors considered influential in shaping this engagement are employer branding and compensation. This study aims to examine the influence of employer branding and compensation on employee engagement among employees of BPR in Gunung Sari. A quantitative approach was employed, involving a population of 30 BPR employees located in the Gunung Sari area. Data analysis was conducted using multiple linear regression. The findings indicate that employer branding has a positive and significant effect on employee engagement among BPR employees in Gunung Sari. Furthermore, compensation was also found to have a positive and significant influence on the level of employee engagement within the same organization.
Co-Authors Abdul Muhid, Abdul Abdurahman Abdurrahman Abdurrahman ABDURRAHMAN ABDURRAHMAN Abdurrahman Abdurrahman Adrianda Anwar Agus Hermanto Agus Hermanto Agus Hermanto Akung Daeng Amiruddin Kalbuadi Anggriani, Rini Apriani Apriani Arie Cahyani Aryan Agus Pratama Ayu Dasriani, Ni Gusti B. Busaini, B. Baiq Dinna Widiyasti Baiq Handayani Rinuastuti, Baiq Handayani Bintang Rizki Maulana Budiman Cahyadi , Irwan Cahyadi, Irwan Dewi, Puspita Dhanny Safitri Dinis Cahyaningrum Erwin Suhendra Farha Farha Farha Farha Fariqi, Zulfikar Al Felicia Natalie Fedrich Galuh Tinezia Endriyanto Gustu Yudi Artha Hany Pebrianti Hasani, Tifani Dame Helna Wardhana Hilda Hastuti I Ketut Sumantra I Nyoman Nugraha Ardana Putra I Nyoman Switrayana Ika Yuliana Ika Yuliana Irwan Cahyadi Josman, Lady Faerrosa Kembang, Lale Puspita Kurniawati Laksono Trisnantoro Lalu Danu Prima Arzani Lalu Mohammad Ikbal Pahroni Logi Mulawarman M Jumaedi M. Thonthowi Jauhari Mimi Fadila Mohamad Revan Azka MUAIDY YASIN, MUAIDY Muhammad Mujahid Dakwah Muhammad Rahmatul Burhan Muhammad Rahmatul Burhan Muhammd Israfil  mulyono, edy herman Mutiara Asri, Ni Wayan Adelia Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Ira Kusumawardani Ni Wayan Adelia Mutiara Asri Noni Kezia Marchyta Nurul Hidayah Nurul Hidayah Padme, Ni Luh Ayu Phyta Rahima Pratama, Yuda Januar Puspita Dewi Puspita Dewi, Puspita Putri, Elsyah Azani R. Ayu Ida Aryani Raden Bagus Faisal Bagus Faisal Irany Sidharta Raden Bagus Faizal Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Rahmawati, Pebby Rahmiati, Baiq Fitria Rangga Mulya Jati Restu Alpiansah Rini Anggriani Rini Anggriani Riyana Rizki Yuliatin rodhi, mohammad najib Saniyah, Eluiz Yansirus Satya HD, Dharma Sirojul Hadi Suriyati Suriyati Tifani Dame Hasany Zahrah Zahrah Zahrah Zamroni Alpian Muhtarom Zefanya Andryan Girsang