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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen & Keuangan Distribusi MITRA: Jurnal Pemberdayaan Masyarakat JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Target : Jurnal Manajemen Bisnis JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Elastisitas Jurnal Ekonomi Pembangunan Mitra Mahajana: Jurnal Pengabdian Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis ABDI MASSA: Jurnal Pengabdian Nasional Panrannuangku Jurnal Pengabdian Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Riset, Ekonomi, Akuntansi dan Perpajakan (REKAN) Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) ProBisnis : Jurnal Manajemen CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pusat Akses Kajian Manajemen Penamas: Journal of Community Service Jurnal Pepadu Jurnal Ilmiah Pengabdian dan Inovasi Easta Journal of Innovative Community Services West Science Business and Management Journal of Business Management and Economic Development
Ibrahim, Isra Dewi Kuntary
Universitas Mataram
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Mengakselerasi Daya Saing UMKM melalui Transformasi Digital Marketing: Studi pada Toko Kosmetik Luxolla Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary; Kembang, Lale Puspita
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 9 No. 2 (2025): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v9i2.7184

Abstract

Luxolla adalah usaha mikro, kecil, dan menengah (UMKM) yang bergerak di sektor kosmetik dan perawatan kulit, mulai didirikan pada tahun 2023 di Kota Mataram, Nusa Tenggara Barat. Tantangan utama yang dihadapi usaha ini meliputi ketiadaan elemen identitas visual seperti logo, serta belum optimalnya strategi pemasaran secara digital. Untuk menjawab tantangan tersebut, kegiatan pengabdian masyarakat dilaksanakan dengan fokus pada pembuatan desain logo dan pelatihan terkait pemasaran digital, termasuk pembuatan konten serta pengelolaan toko daring (e-commerce). Metode yang digunakan dalam kegiatan ini mencakup survei awal, penyampaian materi melalui presentasi, diskusi partisipatif, serta pendampingan langsung dalam proses desain. Pelatihan digital marketing diberikan agar Luxolla mampu memaksimalkan pemanfaatan media sosial dan platform e-commerce secara lebih efektif. Luaran kegiatan ini adalah desain logo baru serta peningkatan pemahaman dan keterampilan pemilik usaha dalam mempromosikan produk secara online.Program ini diharapkan dapat memperkuat daya saing Luxolla di pasar dan turut mendorong pertumbuhan UMKM secara berkelanjutan.
PENGARUH EMPLOYER BRANDING DAN KOMPENSASI TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN BPR DAERAH GUNUNG SARI Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6278

Abstract

The urgency to retain high-quality human resources requires companies to continuously develop strategies that can enhance employee engagement with the organization. Employee engagement is a key indicator reflecting the extent to which employees feel emotionally and professionally connected to their workplace. Two factors considered influential in shaping this engagement are employer branding and compensation. This study aims to examine the influence of employer branding and compensation on employee engagement among employees of BPR in Gunung Sari. A quantitative approach was employed, involving a population of 30 BPR employees located in the Gunung Sari area. Data analysis was conducted using multiple linear regression. The findings indicate that employer branding has a positive and significant effect on employee engagement among BPR employees in Gunung Sari. Furthermore, compensation was also found to have a positive and significant influence on the level of employee engagement within the same organization.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Analisis Perbandingan Laba Menggunakan Ekuitas dan Hutang Perusahaan Manufaktur pada Masa Pandemi Hermanto, Agus; Farha, Farha; Saniyah, Eluiz Yansirus; Ibrahim, Isra Dewi Kuntary
Target : Jurnal Manajemen Bisnis Vol. 5 No. 2 (2023): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i2.3361

Abstract

Terdapat banyak perusahaan yang mengalami kerugian pada masa pandemi Coronavirus disease 2019. Tujuan dari penelitian ini adalah untuk menganalisis perbedaan tingkat laba perusahaan dengan menggunakan pendanaan hutang dan ekuitas perusahaan manufaktur pada sektor industri dasar dan kimia, sektor aneka industri, dan sektor industri barang konsumsi yang terdaftar di Bursa Efek Indonesia. Teknik pengumpulan data yang digunakan adalah dokumentasi dengan 160 sampel. Metode yang digunakan dalam penelitian ini adalah analisis statistik dekriptif terhadap laporan keuangan perusahaan pada tahun 2020 dengan menggunakan metode analisis uji beda independent sample t-test. Hasil penelitian menunjukkan bahwa perusahaan yang menggunakan sumber pendanaan ekuitas memiliki laba lebih besar dibandingan dengan perusahaan yang menggunakan sumber pendaaan dari hutang, artinya perusahaan dimasa pandemi sebaiknya menggunakan sumber pendanaan dari ekuitas. Hasil penelitian ini dapat menjadi acuan bagi perusahaan manufaktur untuk memilih sumber pendanaan yang paling tepat sesuai dengan kebutuhan finansial dan risiko yang dihadapi.
Implementation of Reward and Punishment System in Improving Employee’s Work Discipline Cahyadi, Irwan; Anggriani, Rini; Faerrosa, Lady; Ibrahim, Isra Dewi Kuntary
Target : Jurnal Manajemen Bisnis Vol. 6 No. 2 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i2.4627

Abstract

Government bureaucracy often faces criticism from the public, particularly regarding inefficiency and low work discipline among employees. A frequent complaint is the unproductive use of time, which is often attributed to weak leadership and the failure to enforce applicable regulations. Many believe that the lack of firm decision-making from leaders contributes to poor discipline within government offices. The purpose of this study was to examine the impact of the reward and punishment system on improving employee work discipline. The method employed was a quantitative method with causal approach. Data was collected through a census, including responses from 34 staff members at the Cakranegara and Sandubaya District Offices. The findings indicate that the reward system had a significant positive impact on employee work discipline. In contrast, the punishment system did not show a significant effect on improving discipline. These results suggest that government offices could enhance employee performance and discipline by focusing more on a well-structured reward system. The study highlights the importance of recognition and incentives as a driving force for motivating employees, while punitive measures might not have the desired outcome in fostering better discipline. It is hoped that the study's findings will contribute in encouraging leaders in government institutions to implement more effective reward and punishment systems to improve overall work discipline and organizational efficiency.
The Role of Community Participation Toward Economic Empowerment in the Tourism Sector Cahyaningrum, Dinis; Hasani, Tifani Dame; Asri, Ni Wayan Adelia Mutiara; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1403

Abstract

This study examines the relationship between community participation and economic empowerment in the tourism sector using a qualitative descriptive approach and literature review. The main focus of this research is to highlight the importance of community participation at various stages of tourism development, from planning to evaluation. Community participation is crucial as it not only enhances the sense of ownership over tourism projects but also creates new job opportunities and acts as diverse sources of income for the community. By involving communities in providing tourism services—such as guiding, handicrafts, and local cuisine—they can contribute directly to the industry while preserving and promoting local wisdom. Training programs conducted for communities aim to enhance their capacity and skills, enabling them to adapt to the ever-evolving dynamics of the tourism market. Furthermore, strengthening the cultural identity of communities by introducing local values is a vital aspect of attracting tourist interest. The findings of the study indicate that active community participation positively impacts individual well-being and contributes to sustainable economic development, ensuring the benefits of tourism are distributed equally among all involved communities. This research highlights that empowering communities through active engagement at all stages of tourism development fosters resilience, supports cultural preservation, and promotes equitable economic growth, offering a sustainable model for community-based tourism initiatives.
Pengaruh Budaya Terhadap Sifat Altruistik Konsumen Indonesia Hasany, Tifani Dame; Safitri, Dhanny; Cahyaningrum, Dinis; Kuntary Ibrahim, Isra Dewi; Asri, Ni Wayan Adelia Mutiara
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1652

Abstract

This study explores altruistic consumer behavior in Indonesia from a cultural perspective, emphasizing how collectivist values, religiosity, and social norms shape prosocial consumption. Using a narrative literature review, the research synthesizes theoretical and empirical findings from national and international journals to explain the interaction between traditional cultural values and modern consumer behavior. The results indicate that Indonesia’s collectivist culture (gotong royong or mutual cooperation, solidarity, and social responsibility) significantly fosters altruistic tendencies among consumers. Furthermore, religiosity acts as a moral and spiritual motivator that extends altruism into everyday consumption practices, including donations and ethical purchasing. The rise of digital platforms also enables the transformation of traditional solidarity into digital philanthropy and online social campaigns. Overall, altruistic consumer behavior in Indonesia emerges as a dynamic interplay between traditional culture, religious ethics, and modern technological adaptation.
BRANDING BOOSTING: PENDAMPINGAN PENGELOLAAN MERK, PRODUK DAN LEGALITAS USAHA AYAM TALIWANG Ibrahim, Isra Dewi Kuntary; Jufri, Akhmad; Hasany, Tifani Dame; Safitri, Dhanny; Kinanti, Wulan Sophia; Rachim, Nazmi Aulia
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan di Rumah Makan Taliwang Satu, Kota Mataram, dengan tujuan meningkatkan daya saing usaha kuliner melalui pendampingan pada tiga aspek utama, yaitu branding, pengembangan produk, dan legalitas usaha. Permasalahan yang dihadapi mitra mencakup lemahnya identitas merek yang membuat sulit dibedakan dari pesaing, terbatasnya variasi menu yang mengurangi daya tarik konsumen, serta ketiadaan dokumen legal formal seperti Nomor Induk Berusaha (NIB), Pangan Industri Rumah Tangga (PIRT), dan sertifikasi halal yang membatasi akses pasar lebih luas. Untuk menjawab permasalahan tersebut, kegiatan dilakukan dengan pendekatan partisipatif melalui tahapan identifikasi masalah, perencanaan program, pelatihan dan workshop, pendampingan praktik, serta evaluasi dan monitoring. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman pemilik dan karyawan mengenai pentingnya branding sebagai aset usaha, munculnya inovasi produk berupa variasi menu, pengemasan modern, serta kesadaran terhadap urgensi legalitas usaha dalam memperluas jaringan pemasaran. Selain itu, direkomendasikan penggunaan sistem pencatatan digital untuk meningkatkan efisiensi operasional. Temuan ini menegaskan bahwa metode pendampingan partisipatif terbukti efektif dalam menjawab kebutuhan mitra sekaligus menghasilkan dampak nyata berupa peningkatan kapasitas pengelolaan usaha, profesionalisme pelayanan, dan citra kuliner ayam Taliwang sebagai produk khas daerah. Dengan demikian, kegiatan ini berhasil mendorong Rumah Makan Taliwang Satu menuju usaha kuliner yang lebih kompetitif, berdaya saing, dan berkelanjutan.
Subjective Well-being and Burnout on Gender in Lecturers at Private Universities in Lombok Island Kuntary Ibrahim, Isra Dewi; Hasany, Tifani Dame; Safitri, Dhanny; Riadah, Siti
Target : Jurnal Manajemen Bisnis Vol. 7 No. 2 (2025): Target : Jurnal Manajemen Bisnis : In-Press
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i2.5664

Abstract

A lecturer is an educator at a university. During their career, lecturers will encounter students with diverse characters. The main duties of a lecturer are teaching, researching, and community service. There are many other administrative duties that a lecturer must carry out. These numerous demands can cause lecturers to experience burnout. Burnout can occur because everyone experiences pressure in their daily activities. Burnout can be reduced by improving an individual’s well-being. Subjective well-being is a state in which individuals perceive and evaluate everything that happens in their lives, namely, cognitive and affective evaluation. Burnout is very likely to affect both men and women. Men are more prone to burnout than women. It is because women experience the same pressures as men, as for men, “working” is an absolute necessity to support their families, whereas for women, this is not the case. Working is not a necessity for women, including in the teaching profession. Therefore, the objective of this study is to analyse whether there is a difference in the effect of subjective well-being on burnout among lecturers at private universities on the island of Lombok, based on gender. The sample consisted of 137 men and 137 women, totaling 174 participants, to represent the phenomenon. The data analysis technique used was Multigroup Analysis (MGA) in PLS-SEM. The study concludes that there is a significant difference between SWB and burnout among male and female lecturers.
Co-Authors Abdul Muhid, Abdul Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman ABDURRAHMAN ABDURRAHMAN Adrianda Anwar Agus Hermanto Agus Hermanto Agus Hermanto Akhmad Jufri Akung Daeng Amiruddin Kalbuadi Anggriani, Rini Apriani Apriani Arie Cahyani Aryan Agus Pratama Ayu Dasriani, Ni Gusti B. Busaini, B. Baiq Dinna Widiyasti Baiq Handayani Rinuastuti, Baiq Handayani Bintang Rizki Maulana Budiman Cahyadi , Irwan Cahyadi, Irwan Dewi, Puspita Dhanny Safitri Dinis Cahyaningrum Erwin Suhendra Farha Farha Farha Farha Farha, Farha Fariqi, Zulfikar Al Felicia Natalie Fedrich Galuh Tinezia Endriyanto Gustu Yudi Artha Hany Pebrianti Hasani, Tifani Dame Helna Wardhana Herman, Lalu Edy Hilda Hastuti I Ketut Sumantra I Nyoman Nugraha Ardana Putra I Nyoman Switrayana Ika Yuliana Ika Yuliana Irwan Cahyadi Josman, Lady Faerrosa Kembang, Lale Puspita Kinanti, Wulan Sophia Kurniawati Laksono Trisnantoro Lalu Danu Prima Arzani Lalu Mohammad Ikbal Pahroni Logi Mulawarman M Jumaedi M. Thonthowi Jauhari Mimi Fadila Mohamad Revan Azka MUAIDY YASIN, MUAIDY Muhammad Mujahid Dakwah Muhammad Rahmatul Burhan Muhammad Rahmatul Burhan Muhammd Israfil  Mutiara Asri, Ni Wayan Adelia Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Ira Kusumawardani Ni Wayan Adelia Mutiara Asri Noni Kezia Marchyta Nurul Hidayah Nurul Hidayah Padme, Ni Luh Ayu Phyta Rahima Pratama, Yuda Januar Puspita Dewi Puspita Dewi, Puspita Putri, Elsyah Azani R. Ayu Ida Aryani Rachim, Nazmi Aulia Raden Bagus Faisal Bagus Faisal Irany Sidharta Raden Bagus Faizal Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Rahmawati, Pebby Rahmiati, Baiq Fitria Rangga Mulya Jati Restu Alpiansah Riadah, Siti Rini Anggriani Rini Anggriani Riyana Rizki Yuliatin rodhi, mohammad najib Saniyah, Eluiz Yansirus Satya HD, Dharma Sirojul Hadi Suriyati Suriyati Tifani Dame Hasany Zahrah Zahrah Zahrah Zamroni Alpian Muhtarom Zefanya Andryan Girsang