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Kurniasih Kurniasih
Doctoral Program of Environmental Engineering, Faculty of Civil and Environmental Engineering, Institut Teknologi Bandung
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Journal : EDUCTUM: Journal Research

 1 
Exploration of Digital Transformation Through Agricultural Product Marketing Business Management Information System in Farmer Groups in Labuhan Bilik Muttaqin, Alfin; Chetrine, Ema; Kurniasih, Kurniasih; Endah, Lely; Sudarmaji, Sudarmaji; Sumitro, Sumitro
EDUCTUM: Journal Research Vol. 4 No. 3 (2025): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v4i3.1067

Abstract

This study aims to explore how farmer groups in Labuhan Bilik adopt and implement the Business Management Information System (BIIS) in marketing agricultural products, as well as its impact on market access, transaction transparency, and farmer income. The method used is a qualitative case study approach through in-depth interviews, observations, and documentation of digital marketing activities. The results of the study indicate that the implementation of BIIS through social media, local e-commerce applications, and digital recording of harvest results has expanded market reach, accelerated distribution, and increased price transparency. However, the obstacles that arise include low digital literacy of farmers, limited technological infrastructure, and dependence on individuals who master technology. Therefore, ongoing assistance, digital literacy training, and collaboration between various parties are needed to ensure the sustainability of digital transformation. These findings are expected to be a strategic reference for policy makers and practitioners in formulating inclusive and adaptive agricultural digitalization programs.
Co-Authors A.A. Ketut Agung Cahyawan W Ahmad Abdul Karim, Ahmad Abdul Ajie, Sophan Alaydrus, Yahya Amanda, Kevin Amelia, Winda amin, makomulamin Aminudin Sulaeman Anam, Khurul Andera, Ayu Anggraini, Merliyani Putri Ani Hendriani, Ani Ardiyanto, Nova Ariani, Endah Arie Rakhmat Riyadi Asdianti, Rinda Asep Supriatna, Asep Atik Umamah Azizah, Amalia Nurul Budi Purwo Widiarso Cahyana, Misan Chetrine, Ema Diah Retno Widowati Durotun Nasihah Dyah Maya Nihayah EDWAN KARDENA Eko Arief Cahyono Eko Suhartoyo, Eko Endah, Lely ES Nasroedin, ES Fiddaraini, Hasana Fransiskus, Ferdinan Ginting, Lea Christina Br Harahap, Riski Aminah Hartati, Dian Henny Rahmawati Herry Mulyono Herto Dwi Ariesyady, Herto Dwi Idris Moh Latar Iesje Lukistyowati Ika Hidayanti Iskandar, Rossi Ismiatun, Febti J Prastowo, J Joko Prastowo Kiromah, Naelaz Zukhruf Wakhidatul Kurniawan, Rano Kusumapradja, Rokiah L. Lisnawati Lutfa, Prasyifa Khabibatul M. Affandi Arianto Magistra, Ari Arasy Maideshinta, Tri Kurnia Mela Darmayanti Mintarsi, Mintarsi Mubarokah, Wida Wahidah Muh. Darwis Muhamad Yusup Mukaromah, Lisa Aminatul Mulyana, Topik Mulyati Mulyati Munajah, Robiatul Muttaqin, Alfin Nasroedin Nasroedin, Nasroedin Ni'mah, Dzurriyyatun Novita, Rini Nugroho, Mochammad Khosy Xavier Nunuy Nurjanah Nur Mukminatien Oktavia, Fathia Afray Vita Pranata, Heru Prihamdani, Ferju Priyo Sambodo Putri, Ajeng Mutiara Putri, Harmida Gusnia Putri, Sofia Amaralda R Wasito Rahmati, Nuse Aliyah Ramadhani, Sulistyani Puteri Ramadhany, Eka Putri Ratih Novita Sari, Ratih Novita Retty Isnendes Rifai , Andi Anna Rifka Fadilah, Rifka Rini, Lely Endah Ritonga, Rudi Rizqon Halal Syah Aji, Rizqon Halal Rosdiana Rosdiana RR. Ella Evrita Hestiandari S Harimurti, S Sari, Putri Yunita Sari, Rezqina Saryati, Titi Satriyani, Febrianti Yuli Sekar, Sabila Shoimatun Febriyani, Shoimatun Sihombing, Edy Syahputra Siti Narwiyani Soedarmanto Indarjulianto SRI RAHAYU SRI WARDANI SUDARMAJI SUDARMAJI Sukmawati, Ita Sumitro Sumitro Suparno Suparno Supriyanto, Sugeng Sutarno, Alfonsus Syahputra, Eriza Syahruhdin, Moch Ekky Syaripudin, Tatang Tahapary, Johni Melvin Ulfa, Zuriyati Ulfah, Bonita W Nurcahyo, W Wahyudi K, Imam Widiarso, Widiarso, B. P. Widiastuti, Tri Cahyani Widowati, Diah Retno Winci Firdaus Wisnu Nurcahyo