Article Per Year (5 Year)
p-Index From 2021 - 2026
4.006
P-Index
This Author published in this journals
All Journal Jurnal Teknik Mesin Jurnal JSIKA The Indonesian Accounting Review Acta Aquatica: Aquatic Sciences Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Sosiologi Agama (JISA) Jurnal Ilmu Fisika Jurnal Sains Riset Community Engagement and Emergence Journal (CEEJ) Majalah Ilmiah Matematika dan Statistika (MIMS) Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Edunomia : Jurnal Ilmiah Pendidikan Ekonomi JUSTIN (Jurnal Sistem dan Teknologi Informasi) J.Pelastek IJCOSIN : Indonesian Journal of Community Service and Innovation MASALIQ: Jurnal Pendidikan dan Sains Asas wa Tandhim: Jurnal Hukum, Pendidikan, dan Sosial Keagamaan Jurnal Pandu Husada Jurnal Ilmiah Fisioterapi Muhammadiyah Jurnal Kajian Stratejik Ketahanan Nasional Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced KIC Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Laboratorium Sains Terapan
Rizky Kurniawan
STIE Perbanas Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : KIC

 1 
Consumer Perspective On Osyin Glow Marketed Through Tiktok Shop Kurniawan, Rizky; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kscy4598

Abstract

The purpose of the study: this study aims to find out how consumers view Osyin Glow products marketed through TikTok Shop, including their perception of product quality, price, and value. Design/Method/Approach: This study applies a qualitative method with a phenomenological approach, using thematic analysis techniques. This collection was carried out using triangulation techniques, which involved interviews with two customers on the TikTok Shop Osyin Glow account who had shopping experience and were willing to be interviewed. The selection of informants meets the requirements of relevance, recommendation, relationship, readiness, and assurance. The validity is tested by triangulation techniques. Research Findings: Research shows that the quality of Osyin Glow products has a significant positive effect on consumer buying interest on TikTok Shop. Consumers tend to be more interested in buying products that they consider to be of good quality. Theoretical contribution/Originality: This research has originality because it focuses on a specific product, namely Osyin Glow, which is marketed through TikTok Shop. This provides a new perspective in understanding how beauty products compete in a highly competitive digital market. Practitioner/Policy Implications: This research that TikTok Shop Osyin Glow improves customer satisfaction, it is important for Osyin Glow to ensure good service quality, including quick response to consumer inquiries and complaints, as well as ease in the purchase process. Research limitations: these limitations suggest that while the research provides valuable insights into consumers' perspectives on Osyin Glow on TikTok Shop, there are several aspects that need to be considered for future research in order for the results to be more comprehensive and representative.
Co-Authors Abdullah, Khabib Abidin Pasaribu, Abidin AGUNG PRIJO BUDIJONO Agus Dwi Churniawan, Agus Dwi Alpharofi, Deswita Nur Ananda, Shafira Putri Andriayani Angela, Vivi Friskila Anisa, Rahma Arafiq, Mutiara Firdaus Ars, M. Ghufroni An Atem Atem Atik Swandari, Atik Awaludin, Muhammad Tata Azahrah, Tiara Bayuaji, Werdy Satrio Cakra Waritsu Chandra, Ratna Dwi Devi Wulandari Dewi, Fitranaya Arlian Cintaya Elfa Wirdani Fitri, Elfa Wirdani Ema Nurzainul Hakimah, Ema Nurzainul Erniati Erniati Fadilah, Jasmine Faradila, Alya Fauzi, Masyithah Fitriana Destiawati Fitriana Destiawati Gerhanawati, Ifa Hadi Kurniawan, Hadi Hasanah, Delita Nur Hidayat Hidayat Huda, Irkham Irenta Irhamni Jusak Jusak Ken Siwi Kistiono MAHMUDI Mansyah, Alika Martin S, Yosia Masyithah, Putri Mauliyani, Mauliyani Mauliza, Nizar Milhan Milhan, Milhan Monalisa, Devi Muhamad Yusup Muhammad Zusanri Batubara Muliani Muliani, Muliani Muzakki, Faiz Aji Nadiya Najdmuddin, Muhammad Tsaqif Nanang Dwi Ardi Nurcahya, Eka Nursiam, Nursiam Nurul Latifasari Pepie Diptyana Pradana, Cerry Surya Prama Hartami Putri, Fadma Putri, Nuraini Qadhli Jafar Adrian Rachmawati Rusydi, Rachmawati Rahayu, Masnia Rahmayanti, Yuni Ramadita, Salsabil Fardha Rivando, Boy Romadhona, Nurul Faj'ri Ruliyanti, Try Sachnaz Desta Oktarina Saharman Gea Salsa Bilah, Al Haya Nurjanah Afifah Santoso, Yonatan Ari Sari, Dwi Resta Maulita Satria, Aditya Pringga Septiani, Fauziah Bunga Septyapramudita, Hanif Wafi Sholekhah, Irmadatus Simbolon, Wahyu Sugiyono, Arief Febriansyah Suhaila, Nurul Triyatno Triyatno Vandini, Intan Wibisono, Muhammad Rizqi Yeni, Alfitri Yenita . Zain, M. Yanuardi