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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi JITK (Jurnal Ilmu Pengetahuan dan Komputer) EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal Of Management Science (JMAS) Mudir : Jurnal Manajemen Pendidikan Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science Jurnal Informasi dan Teknologi Journal of Research in Business, Economics, and Education Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Literatus Journal of Applied Science, Engineering, Technology, and Education Jurnal Ilmiah Manajemen Ubhara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Kewarganegaraan INTELEKTIVA AKSELERASI: Jurnal Ilmiah Nasional Jurnal Sosial dan Teknologi International Journal of Multidisciplinary: Applied Business and Education Research Journal of Economics and Business Letters Jurnal Administrasi Kantor ProBisnis : Jurnal Manajemen Jurnal Pengabdian Mandiri Jurnal Riset Rumpun Ilmu Kesehatan (JURRIKES) Jurnal Sosial dan Sains Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Education: Jurnal Sosial Humaniora dan Pendidikan Jurnal Multidisiplin Sahombu Detector: Jurnal Inovasi Riset Ilmu Kesehatan Jurmas Azam Insan Cendikia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Kesehatan dan Kedokteran Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Observasi: Jurnal Publikasi Ilmu Psikologi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Devy Sofyanty
Universitas Bina Sarana Informatika
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Journal : Journal Of Management Science (JMAS)

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The influence of brand ambassadors and brand image on the intention to buy food products Dede Suleman; Yulia Nur Hasanah; Sabil Sabil; Devy Sofyanty; Rachmat Sjarief; Fendi saputra
Junal Ilmu Manajemen Vol 6 No 2 (2023): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i2.226

Abstract

The important role of digital era consumers in making the buying process is quite different from before. Therefore, it is necessary to do research on the effect of Brand Ambassadors and brand image on Purchase Intention to purchase frozen food. The population in this study is people who live in South Tangerang with a sampling technique in the form of purposive sampling of 120 respondents. This study uses AMOS SEM data analysis techniques. The results of this study say that brand ambassadors and brand image have an effect on consumer buying interest and brand image is the factor that has the greatest influence on consumer buying interest.
Co-Authors Agustina Yanti, Vera Aldi Friyatna Dira Amin Setio Lestiningsih Anantadjaya, Samuel PD ANDRI KURNIAWAN Andrie Kurniawan Anggreni, Made Ayu Anwar, Zakiyah Arvel Fausta Raynor Assery, Syeh Ati Haryati, Raden Ayu Anggreni , Made Bashori , Bashori Daeni, Haerlis Mawar Danny Ong Danny Ong Dede Mustomi Dede Suleman Dian Berliansyah Putra Dian Mohamad Anwar Dwi Setyaningrum, Etik Dwiyatmoko Puji Widodo Dwiyatmoko Puji Widodo, Dwiyatmoko Fahmi Kamal Fahmi Kamal Faif Yusuf Faif Yusuf Faroman Syarief Faroman Syarief, Faroman Fathulmila Matiala, Tiara Fauzi Ahmad Muda Fendi saputra Fikri Maulana, Muhammad Frans Sudirjo Givan, Bryan Hakim, Sugiyah Hamdany, Mohammad Azharie Handriadi, Handriadi Hendy Tannady heri aryadi, heri Ida Zuniarti, Ida Imam Jayanto Indah Purwandani Irma M Nawangwulan Jayanto, Imam Joko Ariawan Kurniawan Prambudi Utomo Lestiningsih, Amin Setio Lukman Hakim Lukman Hakim Made Ayu Anggreni Maemunah Maemunah Makhsudovna, Istamova Shokhida Mamadiyarov, Zokir Misrofingah Mohammad Azharie Hamdany Muhammad Aziz Winardi, Muhammad Nawangwulan, Irma M Oemar, Moehammad Shadiq Helmy Ong, Danny Purwandani, Indah Puspasari, Aprilia Rachmat Sjarief Raden Ati Haryati Robertus Surjoseto Robertus Surjoseto Romadhoni Romadhoni, Romadhoni Rosmita Rosmita Rosmita Rosmita, Rosmita Sabil Sabil - sabil sabil, sabil Sahirah Aliffiana Samuel PD Anantadjaya Sandra Lumingkewas , Cindy Sinta Rukiastiandari Sismadi Sismadi sismadi, sismadi Sofyan Marwansyah Sri Arfani, Sri Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah, Sugiyah Suhardoyo Supriyadi, Tugimin Suwantica Suwantica Kusumandari Suwantica Suwantica Suwantica Suwantica Syeh Assery Teni Agustina TOPAN SETIAWAN Vera Agustina Y Vera Agustina Yanti Widia Nurdiani, Tanti Widodo, Dwiyatmoko Puji Wiwin Wianti, Wiwin Wiwin Wiwin, Wiwin Yanti, Vera Yulia Nur Hasanah