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All Journal International Journal of Public Health Science (IJPHS) Vegetalika Berkala Ilmiah Pendidikan Biologi (BioEdu) Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Majalah Komunikasi Massa AGRIVITA, Journal of Agricultural Science Mutiara Medika: Jurnal Kedokteran dan Kesehatan Berkala Kedokteran Jurnal Penelitian Kesehatan Suara Forikes Jukung (Jurnal Teknik Lingkungan) PAUD Lectura: Jurnal Pendidikan Anak Usia Dini Jurnal Riset Golden Age PAUD UHO ABDIMAS SILIWANGI PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Jurnal Ilmiah Mandala Education (JIME) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Oto Rhino Laryngologica Indonesiana KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang PROJECT (Professional Journal of English Education) Jurnal Pengabdian Masyarakat Borneo Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Azkiya : Jurnal Pendidikan MI/SD HSG (Health Science Growth) Journal Health Care : Jurnal Kesehatan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kesehatan dan Pembangunan Cendekia Medika : Jurnal Stikes Al-Ma`arif Baturaja Jurnal Pengabdian kepada Masyarakat Prosiding Seminar Nasional Program Pengabdian Masyarakat Journal of Engineering, Electrical and Informatics (JEEI) Lentera Perawat Jurnal Sains dan Teknologi Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Jurnal Sains dan Kesehatan Basic and Applied Accounting Research Journal Jurnal Yudistira Journal for Quality in Public Health Journal International Journal of Teaching and Learning (INJOTEL) Jurnal Ilmiah Ekonomi dan Manajemen Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo JURNAL ILMIAH PENELITIAN MAHASISWA Setawar Abdimas Health Care : Journal of Community Service Jurnal Intelek Dan Cendikiawan Nusantara International Conferences On Early Childhood Education Proceedings Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Manajemen & Pendidikan JHN: Journal of Health and Nursing
Lilis Suryani
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The Effect of Brand Image, Price Perception, and Product Quality on the Purchase Decision of Ms Glow Skincare on Students of the National University of Jakarta Selatan Rahayu Lestari; Lilis Suryani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5007

Abstract

This study aims to analyze the effect of brand image, price perception, and product quality on the purchasing decision of MS Glow Skincare for South Jakarta National University students. Sources and research data using primary data in the form of a questionnaire, this research data was given to 100 respondents. The research sample was taken using purposive sampling. The analytical method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. The results of the study partially found that there was a positive and significant effect of brand image on purchasing decisions for Ms. Glow Skincare for National University students, there was a positive and significant influence on product quality on purchasing decisions for Ms. Glow Skincare for National University students, there was a negative and significant influence on price perception on decisions. Purchase of Ms. Glow Skincare for National University students
Co-Authors AA Sudharmawan, AA Abdul Latief Abadi Ahid Hidayat Akhmad Dwi Priyatno Ali Harokan Ali Harokan Amalia Enggar Pratiwi Ananda Setiawan Apriningrum, Nelly Ardhianingtyas, Nisa Arie Wahyudi Ariffin Noor Sugiharto Asti Widuri Asti Widuri, Asti Aulia Rahma Cahyani, Reni Tri Chairil Zaman Danang Danang Desi Marina, Ervita Dewi Suryani Dewie Hartati Dhiyaur Rahmah Dian Puspita Dianita Ekawati Dina Putriati Dini Lestary Dini Noviani Ginting Dorce Banne Pabunga Duwi Purwati Dwi Retno Wati Eka Nurdianty Anwar Eka Tarwaca Susila Putra Elentius, Nora Elissya Lusiana Putri Elvira Elsa Yamba Kombi Emy Yunita Rahma Pratiwi, Emy Yunita Rahma Erdina L.A Rampun ERLITA Erniati R Eva Suzanna Faiz Nur Hanum Fara Frameswari Fathia Maulida Fatmawati, Zeny Fitratul Harits Fitri Adriani Fitri Ria Mustalifah Fitria Yurnia Sari Fitrianti Rahayu Frans Bonar Sihite Gusri, Lailal Hamdi Hamid Hamyatri Rawallah Handika Martu Kurniawan Hari Agus Pranata Haryono, M. Gandri Helen Evelina Hendri Marhadi Hepiyansori Herlin Fitriani Hikmah Noor Ulfa I. Aeni Muharromah Imra Imra Imsakia Tahir Inayah Hayati Inayah Hayati Intan Manirah Niksan Irma Yanti Ita Rosita Jasie Aditya Christanto Jelita Kartika Sari Khoirur Rozikin Kurnia Lalu Dwi Satria Ardiyansah Lamun Bathara Lazim N Lazim N Luluk Maryam Luqman Qurata Aini M. Nuklirullah Mahmud Mahmud Mardiansyah Bahar Mardiyansyah Bahar MARIA ULFAH Marisa, Oci Media Febriana Meksy Dianawati Miranty S Mufida Dian Hardika Muhammad Agus Muljanto Muhammad Dzaki Pasharli Musfira Dahlan Muthia Elma Nadia Anisa Briliantini Nani Sari Murni Neneng Yuliana Nesa Faresa Nevara, Gita Addelia Nida Puspita Ayu Nina Rahayu Ningsi Angraeni Nopitasari, Susi Nur Aisyah Nur baity Nuri Anggraeni Nurrahmayani Oktavia, Risnia Prasiska, Ega Purnomo Suryantoro Puspitasari, Septi Rahayu Lestari Rahma Ashari Hamzah Rahmi Utami Raniyah, Jihan Nur Ranjes Saputra Retno Damayanti Soejoedono Rian Sopian riandari, ana Rica Denis Rika Afriyani Ronaldo Ronaldo RR. Ella Evrita Hestiandari Runiatin Saho, Musa Salmah Orbayinah Salsabila Salsabila Senen Senen Septi Puspitasari Silvasari Silvi Fitriani Siska Damayanti Siti Nurhalisa Sri Watini Sukati Sarmin Sulviana, Fitri Suparti Susana, Eva Syahrizal, Trisnendri Syarifah Nadya Assegaf Tenrijaya Tri Sulistyowati, Wiwin Tri Wulandari Kesetyaningsih Trisa Maulina Tuty Alawiyah Ula Nisa El Fauziah Vera Sustri Yuliana Wahyu Hidayati Wiwiet Susan Amelia Yani Suryani Yanova, Shally Yarosi . Yuli Setiawati Yurman Yusnilasari Zulhidayati, Indah