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All Journal IQRA`: Jurnal Ilmu Perpustakaan dan Informasi JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Sewagati: Jurnal Pengabdian Masyarakat Indonesia Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah IIJSE Journal of Islamic Economics and Finance Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Santri : Jurnal Ekonomi dan Keuangan Islam JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen dan Pendidikan Agama Islam JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Bisnis Kreatif dan Inovatif JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Pajak dan Analisis Ekonomi Syariah Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ilmiah Nusantara Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Intelek Insan Cendikia Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan Jurnal Manajemen Kewirausahaan dan Teknologi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Bisnis, Ekonomi Syariah dan Pajak Global Leadership Organizational Research in Management
zainarti zainarti
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Analisis Strategi Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Bisnis Kopi Kekinian Dzaky Raditya; Fadilla Al Hapis; Salwa Salsabila; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8510

Abstract

This study aims to analyze the influence of pricing strategy and service quality on customer satisfaction in contemporary coffee shops. The growth of the modern coffee industry encourages businesses to optimize competitive pricing and quality service to maintain customer loyalty. The research method used was quantitative, with a survey approach using a questionnaire to 100 respondents, customers of contemporary coffee shops. The results showed that pricing strategy had a significant effect on customer satisfaction, while service quality had a stronger influence. The combination of the two contributed positively to increasing customer satisfaction and loyalty. These findings indicate that contemporary coffee businesses need to optimize the alignment of prices with perceived value and improve the quality of frontline service to maintain competitiveness.
Gaya Hidup dan Perilaku Konsumen terhadap Produk Fashion Lokal: Studi Kasus pada Saparo Store Andrey Sheva Aditya Zebua; Tasya Syaqinah; Tifanny Az-zahra; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8511

Abstract

This study aims to understand how lifestyle influences consumer behavior in choosing local fashion products, using Saparo Store as the case study. A qualitative approach was applied through in-depth interviews with customers who have purchased products from Saparo Store. The findings show that lifestyle plays an important role in purchasing decisions. Consumers tend to choose clothing that matches their character and daily activities. Saparo Store is perceived as suitable because it offers simple, comfortable, and attractive designs. Product quality, comfort, affordability, and a wide variety of styles also play significant roles in encouraging consumers to choose this brand. The study concludes that lifestyle, product quality, pricing, and product variety are the main factors influencing consumer decisions when buying local fashion products.
Inovasi dan Ketekunan sebagai Kunci Keberhasilan Pengusaha Muda di Bisnis Ayam KFC: Studi Kasus Usaha Fried Chicken Smile di Kecamatan Medan Tembung Mazaya Khalda Fachri Berutu; M. Luthfi Lubis; Mhd. Aldri Syahputra; Zainarti Zainarti
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1160

Abstract

This study explores the roles of innovation and perseverance as critical success factors for young entrepreneurs in the fried chicken business through an in-depth case study of Fried Chicken Smile, located in Medan Tembung Subdistrict. The research focuses on how young entrepreneurs are able to survive and grow in a highly competitive culinary market dominated by global brands such as KFC. Using a qualitative research approach, data were collected through in-depth interviews with business owners and employees, direct field observations, and documentation analysis. The study is supported by several theoretical perspectives, including Grit Theory, which emphasizes perseverance and passion for long-term goals; Entrepreneurial Behavior Theory, which explains proactive and adaptive business behavior; and Schumpeter’s Innovation Theory, which highlights innovation as a driver of competitive advantage. The findings indicate that business success is influenced by continuous product innovation, particularly through adapting menu flavors to local tastes, maintaining consistent operational quality, and implementing effective digital marketing strategies via social media platforms. In addition, strong social support from family, peers, and local communities plays a significant role in sustaining entrepreneurial motivation. Overall, the study demonstrates that the combination of innovation, persistence, and social capital enhances competitiveness and supports the growth of micro, small, and medium enterprises (MSMEs). These findings provide valuable insights for the development of young entrepreneurship in Indonesia’s dynamic culinary sector.
Evaluasi Efektivitas Implementasi Marketing Mix (Bauran Pemasaran) pada UMKM di Sektor Jasa Laundry Qanita Najla; Revaldi Hermawan Bugis; Riza Mukhtia; Zainarti Zainarti
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 3 No. 1 (2026): Maret : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i4.1925

Abstract

This study aims to evaluate the effectiveness of the implementation of the marketing mix in SMEs in the laundry service sector, focusing on the 7P elements: product, price, promotion, place, process, people, and physical evidence. The research uses a descriptive qualitative method with data collection techniques including interviews, observations, and documentation with laundry business owners. The results show that a diverse range of services, competitive pricing, strategic location, and structured work processes contribute to the sustainability of the business. However, challenges such as unpredictable weather, timeliness, limited facilities, and suboptimal promotion still pose barriers to improving service quality. The findings highlight the importance of strengthening digital promotion, modernizing equipment, and improving the accuracy and consistency of human resources (HR) to enhance the effectiveness of the marketing mix. With improvements in these areas, laundry SMEs can enhance their competitiveness and provide better service to customers, thus strengthening their position in a competitive market.
Co-Authors Abda Abda Abdul rahmad rayadi Ade Fahdiya Syakhilah Adelia Natasya Adina Litriwani Adinda Zahwa Adisty Anggraini Adisty Aulia Zahra Aditya Putra Piliang Afiyah Dwi Astri Afni Haryanti Harahap Ahmad Habib Pinim Aida Malan Sari Aisyah Azzahro Nasution Aisyah Putri Arimbi Al Ramzy Alfian Khoiri Malau Amanda Mutiara Hasibuan Andrey Sheva Aditya Zebua Angger Gumilang Sugiarto Anisah Cyntia Dewi Pratama Annisa Febrianda Ardhinur Ardhinur Arif Hidayat Lubis Arofiani Mutmainah Asnawi Asnawi Asshifa Nazila Aridzki Aulia Syahfitri Ayla Rizky Janira Ayu Ashara Harahap Ayunda Syapa Azra Balqis Nurul Zannah Bastanta Sinulingga Bayu Prabowo Chairun Nisa Panjaiatan Dara Nabila Dea Amanda Putri Dede Endrico Demala Sari Deni Irawan Devia Astry Khairani Dina Aulia Dina Cheetah Khairiyah Dina Wenika Ditia Azzahra Aswin Tanjung Diva Aulia Ramadani Perangin-angin Dwiki Wardana Syah Dzaky Raditya Ella Safitri Ella Tri Puspita Elna Sari Nasution Elvira Andriyani Elya Ramadhani Tambunan Fachry Abda El Rahman Fadilla Al Hapis FAHMI ABDILLAH Fauzi Ahmad Romadhon Febri Khairani Harahap Febrianti Shakira Fiqkri Ardian Fitriyani Dalimunthe Gandhi Sulaiman Sitompul Gladis Jelita Habibah Ramadhani Nasution Hafiz Maulana Siregar Hastiani Nasution Hasyim Sarwani Tanjung Husnul Khotima Imel Santika Inayah Fadhila Irgi Iqbal Irna Ardilla Ismu Hadi Siregar Istiaza Azra Jumriani Siregar Kayla Alfia Azzaidi Nst Khairrul Azzahri Khoirunnida Ritonga Leni Shofiyani Luthfi Hafiz Luthfia Sabrina M. Farhan Aulia Rozan M. Hizbullah Hasibuan M. Luthfi Lubis M. Rafiq Efrianda Hutabarat Maysa Chairani Mazaya Khalda Fachri Berutu Mey Yunanda Mhd. Aldri Syahputra Mhd. Dzikry Falah Erlangga MIFTAHUL JANNAH Minta Ito Lubis Miratul Imaniah Muhammad Al fahmi Muhammad Alfin Muhammad Alwi Hasibuan Muhammad Bima Nugraha Muhammad Choir Rivaldi Muhammad Faisal Alfarisyi Muhammad Fauzan Muhammad Fauzan Effendi Muhammad Hafizhan Fakhri Muhammad Ikhsan Al Rasyid Muhammad Imam Chairuddin Harahap Muhammad Nasir Muhammad Ridho Efryanda Muhammad Zieo Addefrid Putra Muhammad Zikri Alshaufi Muhammad Zikrullah Mulia Syahputri Nabila Iskandar Nabila Nabila Nada Sausan Adha Fili Nadia Taqiya Ihsan Nadia Zahra Hasibuan Nadira Aulia Zahra Naia fingkani solin Nasution, Annio Indah Lestari Nasywa Laila Ramadhani Naylatussalwa Makarim Nazwa Akhiela Salsabila Batubara Nia Rahmadani Nisya Aulia Nitha Amanda Noni Artiya Syahputri Novita Sari Nur Widya Ningsih Nuraisah Nuraisah Nurbaiti Rizki Kabeakan Nurhidayah Nurhidayah Nurjannah Nurjannah Nurul Afida Oktavia Ramadhani Padila Putri Panisa Panisa Popi Dea Ananda Pratiwi Ayu Ningtyas Putra Yusuf Abror Qanita Najla Rafly Aditya Sambo Rafly Ramadhan Simanjuntak Rahmat Hidayat Siregar Raihansyah Azdi Bintang Rania Atika Putri Restu Agung Syahputra Revaldi Hermawan Bugis Ridho Maulana Kombih Rini Rahmadani Riri Dwita Putri Riski Nita Maulina Putri Tambak Riza Aulia Riza Mukhtia Rolan Rizki Rinaldi Daulay Salsabila Sofiya Wardani Salwa Salsabila Sanjai Kurniawan Lubis Sarah Febrian Septia Sakinah Rizki Utama Septian Dwi Cahya Servina Rahayu Shella Gustianda Siska Aliya Damayanti Siska Permata Sari Harahap Siti Abibah Siti Khairani Siti Khoiriyah Karina Ujung Siti Nurhaliza Sri Putri Wahyundari Suci Nabila Syahputri Sucita Saskya Piliang Syafira Okta Vionna Wirya Syahfitri Ronauli Daulay Syaqila Nain Lubis Tasya Fadilah Tasya Syaqinah Tatia Hervi Farinka Riyadi Tengku Ayu Aisyah Putri Thasya Virdinia Tia Aprilia Tifanny Az-zahra Tisragil Aprillia Tri Purnama Sari Untsa Nashira Wahid Luthfi Hakim Wahyudin Wahyudin Widya Anggraini Witri Febriani Panggabean Wulansari Wulansari Yauma Afriyanti Yeni Aprilinda Lubis Yogi Agung Pradana Yulia Febrianti Yulita Adelia Yusril Mahendra Zafira Alya Kirana Zidan Choiril Akmal zuhdi, Muhammad Farhan Zuhdi Zulfahri Salim