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Pengaruh Kepercayaan Merek Dan Label Halal Terhadap Keputusan Pembelian Produk Skincare Halal Pada Generasi Z Di Indonesia Inayah Fadhila; Rini Rahmadani; Rahmat Hidayat Siregar; Hafiz Maulana Siregar; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8509

Abstract

This study was motivated by the increasing interest of Generation Z in Indonesia in halal skincare products, Skincare Store on IAIN Street, Medan, which not only offers functional benefits, but also guarantees safety, cleanliness, and compatibility with the values they hold. This study aims to describe in depth how brand trust and halal labels influence the purchasing decisions of two skincare products that are currently popular among young consumers, namely Dörskin Pink Bliss Moisturizer and Glad2Glow Cherry Blossom Betaine Micellar Water. Using a qualitative descriptive method, data was collected through in-depth interviews with active users of both products, observations of halal skincare usage experiences, and analysis of digital reviews on social media, which serves as the primary reference platform, for Generation Z. The research findings indicate that brand trust acts as an initial factor in building consumer confidence before they decide to purchase. This trust is formed from several important aspects, including a positive brand image on social media, numerous authentic testimonials and reviews from other users, transparency from the manufacturer in communicating ingredient content, and consistent quality in product results. Dörskin and Glad2Glow are viewed as credible brands because they offer products that are safe, effective, and tailored to the needs of teenage and young adult skin..
Analisis Strategi Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Bisnis Kopi Kekinian Dzaky Raditya; Fadilla Al Hapis; Salwa Salsabila; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8510

Abstract

This study aims to analyze the influence of pricing strategy and service quality on customer satisfaction in contemporary coffee shops. The growth of the modern coffee industry encourages businesses to optimize competitive pricing and quality service to maintain customer loyalty. The research method used was quantitative, with a survey approach using a questionnaire to 100 respondents, customers of contemporary coffee shops. The results showed that pricing strategy had a significant effect on customer satisfaction, while service quality had a stronger influence. The combination of the two contributed positively to increasing customer satisfaction and loyalty. These findings indicate that contemporary coffee businesses need to optimize the alignment of prices with perceived value and improve the quality of frontline service to maintain competitiveness.
Gaya Hidup dan Perilaku Konsumen terhadap Produk Fashion Lokal: Studi Kasus pada Saparo Store Andrey Sheva Aditya Zebua; Tasya Syaqinah; Tifanny Az-zahra; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8511

Abstract

This study aims to understand how lifestyle influences consumer behavior in choosing local fashion products, using Saparo Store as the case study. A qualitative approach was applied through in-depth interviews with customers who have purchased products from Saparo Store. The findings show that lifestyle plays an important role in purchasing decisions. Consumers tend to choose clothing that matches their character and daily activities. Saparo Store is perceived as suitable because it offers simple, comfortable, and attractive designs. Product quality, comfort, affordability, and a wide variety of styles also play significant roles in encouraging consumers to choose this brand. The study concludes that lifestyle, product quality, pricing, and product variety are the main factors influencing consumer decisions when buying local fashion products.
Co-Authors Abda Abda Abdul rahmad rayadi Ade Fahdiya Syakhilah Adelia Natasya Adina Litriwani Adinda Zahwa Adisty Anggraini Adisty Aulia Zahra Aditya Putra Piliang Afiyah Dwi Astri Afni Haryanti Harahap Ahmad Habib Pinim Aida Malan Sari Aisyah Azzahro Nasution Aisyah Putri Arimbi Al Ramzy Alfian Khoiri Malau Amanda Mutiara Hasibuan Andrey Sheva Aditya Zebua Angger Gumilang Sugiarto Anisah Cyntia Dewi Pratama Annisa Febrianda Ardhinur Ardhinur Arif Hidayat Lubis Arofiani Mutmainah Asnawi Asnawi Asshifa Nazila Aridzki Aulia Syahfitri Ayla Rizky Janira Ayu Ashara Harahap Ayunda Syapa Azra Balqis Nurul Zannah Bastanta Sinulingga Bayu Prabowo Chairun Nisa Panjaiatan Dara Nabila Dea Amanda Putri Dede Endrico Demala Sari Deni Irawan Devia Astry Khairani Dina Aulia Dina Cheetah Khairiyah Dina Wenika Ditia Azzahra Aswin Tanjung Diva Aulia Ramadani Perangin-angin Dwiki Wardana Syah Dzaky Raditya Ella Safitri Ella Tri Puspita Elna Sari Nasution Elvira Andriyani Elya Ramadhani Tambunan Fachry Abda El Rahman Fadilla Al Hapis FAHMI ABDILLAH Fauzi Ahmad Romadhon Febri Khairani Harahap Febrianti Shakira Fiqkri Ardian Fitriyani Dalimunthe Gandhi Sulaiman Sitompul Gladis Jelita Habibah Ramadhani Nasution Hafiz Maulana Siregar Hastiani Nasution Hasyim Sarwani Tanjung Hilwa Muslimah Harahap Husnul Khotima Imel Santika Inayah Fadhila Irgi Iqbal Irna Ardilla Ismu Hadi Siregar Istiaza Azra Jumriani Siregar Kayla Alfia Azzaidi Nst Khairrul Azzahri Khoirunnida Ritonga Leni Shofiyani Luthfi Hafiz Luthfia Sabrina M. Farhan Aulia Rozan M. Hizbullah Hasibuan M. Rafiq Efrianda Hutabarat Maysa Chairani Mey Yunanda Mhd. Dzikry Falah Erlangga MIFTAHUL JANNAH Minta Ito Lubis Miratul Imaniah Muhammad Al fahmi Muhammad Alfin Muhammad Alwi Hasibuan Muhammad Bima Nugraha Muhammad Choir Rivaldi Muhammad Faisal Alfarisyi Muhammad Fauzan Muhammad Fauzan Effendi Muhammad Hafizhan Fakhri Muhammad Ikhsan Al Rasyid Muhammad Imam Chairuddin Harahap Muhammad Nasir Muhammad Ridho Efryanda Muhammad Zieo Addefrid Putra Muhammad Zikri Alshaufi Muhammad Zikrullah Mulia Syahputri Nabila Iskandar Nabila Nabila Nada Sausan Adha Fili Nadia Taqiya Ihsan Nadia Zahra Hasibuan Nadira Aulia Zahra Naia fingkani solin Namira Alya Adzani Siagian Nasution, Annio Indah Lestari Nasywa Laila Ramadhani Naylatussalwa Makarim Nazwa Akhiela Salsabila Batubara Nia Rahmadani Nisya Aulia Nitha Amanda Noni Artiya Syahputri Novita Sari Nur Widya Ningsih Nuraisah Nuraisah Nurbaiti Rizki Kabeakan Nurhidayah Nurhidayah Nurjannah Nurjannah Nurul Afida Oktavia Ramadhani Padila Putri Panisa Panisa Popi Dea Ananda Pratiwi Ayu Ningtyas Putra Yusuf Abror Rafly Aditya Sambo Rafly Ramadhan Simanjuntak Rahmat Hidayat Siregar Raihansyah Azdi Bintang Rania Atika Putri Restu Agung Syahputra Ridho Maulana Kombih Rini Rahmadani Riri Dwita Putri Riski Nita Maulina Putri Tambak Riza Aulia Rolan Rizki Rinaldi Daulay Salsabila Sofiya Wardani Salwa Salsabila Sanjai Kurniawan Lubis Sarah Febrian Septia Sakinah Rizki Utama Septian Dwi Cahya Servina Rahayu Shella Gustianda Siska Aliya Damayanti Siska Permata Sari Harahap Siti Abibah Siti Khairani Siti Khoiriyah Karina Ujung Siti Nurhaliza Sri Putri Wahyundari Suci Nabila Syahputri Sucita Saskya Piliang Syafira Okta Vionna Wirya Syahfitri Ronauli Daulay Syahviqa Izzati Syaqila Nain Lubis Tasya Fadilah Tasya Syaqinah Tatia Hervi Farinka Riyadi Tengku Ayu Aisyah Putri Thasya Virdinia Tia Aprilia Tifanny Az-zahra Tisragil Aprillia Tri Purnama Sari Untsa Nashira Wahid Luthfi Hakim Wahyudin Wahyudin Widya Anggraini Witri Febriani Panggabean Wulansari Wulansari Yauma Afriyanti Yeni Aprilinda Lubis Yogi Agung Pradana Yulia Febrianti Yulita Adelia Yusril Mahendra Zafira Alya Kirana Zidan Choiril Akmal zuhdi, Muhammad Farhan Zuhdi Zulfahri Salim