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All Journal IQRA`: Jurnal Ilmu Perpustakaan dan Informasi JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Sewagati: Jurnal Pengabdian Masyarakat Indonesia Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah IIJSE Journal of Islamic Economics and Finance Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Santri : Jurnal Ekonomi dan Keuangan Islam JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen dan Pendidikan Agama Islam JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Pajak dan Analisis Ekonomi Syariah Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ilmiah Nusantara Jurnal Intelek Insan Cendikia Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Bisnis, Ekonomi Syariah dan Pajak Global Leadership Organizational Research in Management
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Optimalisasi Media Sosial dan E-commerce sebagai Strategi Pemasaran Produk: Studi Kasus pada Toko UD Kartini Arif Hidayat Lubis; Muhammad Hafizhan Fakhri; Zainarti Zainarti
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2541

Abstract

The advancement of digital technology has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt social media and e-commerce-based marketing strategies to expand market reach. This study analyzes the use of social media and e-commerce by Toko UD Kartini as a product marketing strategy. Using a descriptive qualitative method through interviews and observations, it was found that the store relies solely on WhatsApp, without utilizing catalog features or other platforms such as Instagram and online marketplaces. The main challenges include limited human resources and lack of promotional channel diversification. Therefore, digital development strategies such as optimizing WhatsApp Business, using social media actively, and enhancing digital marketing skills are needed to support business growth in the digital era.
Strategi dan Tantangan Pengelolaan Usaha Offline dan Affiliate: (Studi Kasus pada Rio Ponsel di Tambak Bayan) Nuraisah Nuraisah; Syafira Okta Vionna Wirya; Zainarti Zainarti
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.1182

Abstract

Business management based on the application of a combination of offline and online is inseparable from various challenges that can arise, especially in terms of HR management itself, namely the business owner. So that the right strategic action is needed so that the business can run well. This study aims to get an idea of ​​​​how the strategy is, and what challenges are faced in managing a business based on a combination of offline and digital affiliates at Rio Ponsel. This study uses a qualitative approach with a case study method and data collection through interviews with Rio Ponsel business actors. The results of the study showed that the business management strategy that combines offline sales systems and marketing through the TikTok affiliate program at Rio Ponsel is in the form of implementing internal strategies such as product development according to local market needs, implementing positive personal branding, and improving service quality directly. In addition, external strategies are also applied. Meanwhile, the biggest challenge faced by Rio Ponsel business actors is the high level of competition with competitors both in the offline and digital markets.
Strategi Pemasaran UMKM Donat Seribuan di Jl. Pancing dalam Meningkatkan Daya Saing Produk Lokal Annisa Febrianda; Siti Nurhaliza; Rania Atika Putri; Zainarti Zainarti
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1683

Abstract

This study aims to analyze the marketing strategies implemented by the Donat Seribuan MSME located on Jl. Pancing in enhancing the competitiveness of local products amid increasingly intense market competition. As a pillar of the people's economy, micro, small, and medium enterprises (MSMEs) play a vital role in supporting national economic growth but often face challenges related to market access and the development of effective promotional strategies. This research adopts a descriptive qualitative approach, with data collected through in-depth interviews, direct observation, and documentation. The findings indicate that Donat Seribuan applies a hybrid marketing strategy, combining traditional promotion methods (word-of-mouth, affordable pricing, strategic location) with the use of social media to reach a broader consumer base. The implementation of community-based marketing, product storytelling, and collaboration with local micro-influencers has proven effective in strengthening product image and building customer loyalty. These results highlight the importance of innovative, locally tailored marketing strategies to sustainably enhance MSME competitiveness.
IMPLEMENTASI NILAI NILAI HALAL DALAM OPERASIONAL AYAM PENYET MADINAH Zainarti Zainarti; Zulfahri Salim; Wahyudin Wahyudin; Asnawi Asnawi
JURNAL ILMIAH RESEARCH STUDENT Vol. 2 No. 2 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v2i2.5633

Abstract

This study aims to analyze the implementation of halal values in the operational activities of Ayam Penyet Madinah, located at Jalan Tempuling No. 636, Siderejo Hilir District, Medan Tembung Regency. Using a qualitative method through observation and in-depth interviews with the business owner, Mr. Jhony Perdana, this research examines how halal principles are applied from raw material selection, production processes, human resource management, to customer service. The results indicate that Ayam Penyet Madinah consistently implements halal values across all operational aspects, although the official halal certification is still in process. This halal implementation contributes to increased consumer trust and loyalty as well as business sustainability. However, challenges such as limited access to certified halal raw materials and the need for enhanced employee understanding must be addressed through management innovation and continuous training. This study provides practical and theoretical contributions to the development of quality and competitive halal culinary businesses.
Peran Kompetensi Sumber Daya Manusia dalam Peningkatan Produktivitas Pertenakan Sapi: Studi Kasus Desa Penungkiran Kec. Pancur Batu Zainarti Zainarti; Adisty Aulia Zahra; Elvira Andriyani; Muhammad Iqbal; Popi Dea Ananda; Salsabila Sofiya Wardani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1918

Abstract

This research aims to analyze the role of human resource (HR) competency in increasing the productivity of cattle farming in Penungkiran Village, Pancur Batu District. This study was conducted on a farm owned by Mr. Syahdan Azis Maulana, a 25 yearold young farmer who manages 17 cows with the main aim of meeting economic needs. Through a qualitative approach, data was collected through in-depth interviews and direct observation. The research results show that HR competencies, including technical knowledge, managerial skills, and interpersonal abilities, have a significant impact on livestock productivity. Cattle sales can reach between 15 and 50 million per head, reflecting the potential for high profits if managed well. This research concludes that increasing human resource competency is a key factor in achieving optimal productivity in cattle farming.
Manajemen Usaha Rumahan Berbasis Instagram oleh Mahasiswa: Studi Kasus Sistem Pre-Order pada Usaha ‘Nyemilee’ Dina Aulia; Febrianti Shakira; Zainarti Zainarti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i4.1990

Abstract

Nyemilee is a student-run homemade fruit salad business that uses a pre-order system and social media to align operations with academic schedules. This qualitative-descriptive study involved interviews, Instagram (@nyemilee.id) observation, and PO documentation. Findings show that PO enhances efficiency, Instagram acts as a digital storefront and customer service tool, while time and demand challenges are managed through scheduling and daily quotas.
Peningkatan Kinerja UMKM Donat Tuasan melalui Pengelolaan SDI dan Digitalisasi Penjualan Afni Haryanti Harahap; Leni Shofiyani; Servina Rahayu; Zainarti Zainarti
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 2 No. 3 (2025): Juli: Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v2i3.1246

Abstract

This study aims to understand the influence of human resource management (SDI) and sales digitalization on improving the performance of MSMEs, especially in the donut business in the Tuasan area. According to the results of interviews and direct observations, Donat Tuasan MSMEs face major obstacles in the use of digital technology, such as low digital literacy and lack of understanding of digital payment systems such as QRIS and food delivery service platforms such as GoFood and GrabFood. In an effort to improve business performance, human resource empowerment is very necessary, including education on the use of digital technology and the development of business actors' competencies in managing businesses in a modern manner. The implementation of a cashless payment system and the use of digital platforms are expected to be able to expand market reach, increase transaction efficiency, and improve the competitiveness of MSMEs in the digital era. This study emphasizes that the success of MSME digital transformation is highly dependent on effective SDI management and continuous support from various related parties.
Analisis Perencanaan dan Pengelolaan Sumber Daya Manusia dalam Usaha Ayam Penyet: Studi Kasus pada Ayam Penyet Buk Nur Gladis Jelita; Hastiani Nasution; Zainarti Zainarti
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 2 No. 3 (2025): Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v2i3.1200

Abstract

This study aims to analyze the planning and management of human resources (HR) in the culinary business of Ayam Penyet, with a case study at Ayam Penyet Buk Nur. The research employs a qualitative method with a case study approach, collecting data through in-depth interviews, observation, and documentation. The findings indicate that thorough HR planning is crucial to ensure the availability of workforce that matches operational needs. Recruitment at Ayam Penyet Buk Nur is still informal, necessitating a competency-based selection system to acquire qualified employees. HR development through technical and work ethics training has proven to improve performance and service quality. A fair and transparent compensation system contributes to employee loyalty and retention. The internalization of Islamic business ethics strengthens a professional and harmonious work culture. Effective and adaptive HR management is key to the success and competitiveness of the Ayam Penyet business amid intense culinary market competition. The study recommends enhancing recruitment systems, continuous training, and the application of fairness and ethics principles in HR management to support business sustainability.
Analisis Profil dan Strategi Pengembangan Usaha Ternak Sapi Kurban di Medan Krio Sunggal Zainarti Zainarti; Amanda Mutiara Hasibuan; Yauma Afriyanti; Imel Santika; Widya Anggraini
Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan Vol. 3 No. 2 (2025): Juli: Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/zoologi.v3i2.194

Abstract

This research uses a quantitative method and focuses on a cattle breeder named Nur Amin, aged 53, who has been raising sacrificial cattle since 2022 in Medan Krio Village, Sunggal Subdistrict. The purpose of this study is to analyze the breeder’s profile and the strategies implemented in developing the sacrificial cattle business. The farm consists of 12 cows—10 males and 2 females—mainly of Simmental and Brahman breeds. The study found that feed fermentation and regular vitamin administration play significant roles in improving cattle growth and health. In addition, regular stable hygiene and the application of artificial insemination are key factors in livestock management. Although no major obstacles have been encountered, limited promotion and market access remain challenges for business expansion. The research also emphasizes the importance of treating cattle farming as a primary business, not just a side activity. The inclusion of Islamic principles and religious texts reinforces that this business aligns with Islamic values, especially in providing halal and high-quality sacrificial animals for religious rites.
Strategi dan Tantangan Peternak Kambing dalam Menyambut Permintaan Aqiqah dan Idul Adha: Studi Kasus pada Usaha Adinda Aqiqah milik Pak Anto Arofiani Mutmainah; Dina Cheetah Khairiyah; Habibah Ramadhani Nasution; Rafly Aditya Sambo; Septian Dwi Cahya; Zainarti Zainarti
Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan Vol. 3 No. 2 (2025): Juli: Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/zoologi.v3i2.198

Abstract

The demand for goats for religious rituals such as aqiqah and qurban during Eid al-Adha has shown a significant upward trend each year, in line with the growing awareness among Muslims to observe religious practices in accordance with Islamic law. This study aims to explore the strategies employed and the challenges faced by traditional goat farmers in responding to this evolving demand. A descriptive qualitative approach was used, with data collected through in-depth interviews, field observations, and documentation. The subject of this study was Mr. Anto, an experienced goat farmer and trader who manages the “Adinda Aqiqah” business in Medan City. The findings reveal that Mr. Anto’s main strategies include stock management through the raising of hundreds of goats of various breeds (Kacang, Etawa, and sheep), the selection of high-productivity superior breeds, and the setting of competitive selling prices for both qurban and aqiqah needs. On the other hand, the primary challenges encountered include limited infrastructure, particularly at sales locations, animal health risks due to adverse weather conditions, and the lack of effectiveness in using social media as a marketing tool to reach a wider consumer base. These findings offer a clear picture of how traditional livestock practices adapt to market demands, while also highlighting the need for improvements in technology, marketing, and policy support to enhance competitiveness in this dynamic, seasonal market.
Co-Authors Abdul rahmad rayadi Ade Fahdiya Syakhilah Adelia Natasya Adisty Anggraini Adisty Aulia Zahra Afiyah Dwi Astri Afni Haryanti Harahap Ahmad Habib Pinim Aida Malan Sari Al Ramzy Amanda Mutiara Hasibuan Angger Gumilang Sugiarto Anisah Cyntia Dewi Pratama Annisa Febrianda Ardhinur Ardhinur Arif Hidayat Lubis Arofiani Mutmainah Asnawi Asnawi Asshifa Nazila Aridzki Aulia Syahfitri Ayu Ashara Harahap Ayunda Syapa Azra Bastanta Sinulingga Bayu Prabowo Chairun Nisa Panjaiatan Dara Nabila Dea Amanda Putri Dede Endrico Deni Irawan Devia Astry Khairani Dina Aulia Dina Cheetah Khairiyah Dina Wenika Ditia Azzahra Aswin Tanjung Dwiki Wardana Syah Ella Safitri Elna Sari Nasution Elvira Andriyani Elya Ramadhani Tambunan Fachry Abda El Rahman Fauzi Ahmad Romadhon Febri Khairani Harahap Febrianti Shakira Fiqkri Ardian Fitriyani Dalimunthe Gandhi Sulaiman Sitompul Gladis Jelita Habibah Ramadhani Nasution Hastiani Nasution Hasyim Sarwani Tanjung Husnul Khotima Imel Santika Irgi Iqbal Irna Ardilla Ismu Hadi Siregar Istiaza Azra Jumriani Siregar Khairrul Azzahri Khoirunnida Ritonga Leni Shofiyani Luthfi Hafiz Luthfia Sabrina M. Hizbullah Hasibuan M. Rafiq Efrianda Hutabarat Maysa Chairani Mey Yunanda MIFTAHUL JANNAH Miratul Imaniah Muhammad Alwi Hasibuan Muhammad Bima Nugraha Muhammad Choir Rivaldi Muhammad Faisal Alfarisyi Muhammad Fauzan Muhammad Fauzan Effendi Muhammad Hafizhan Fakhri Muhammad Imam Chairuddin Harahap Muhammad Iqbal Muhammad Nasir Muhammad Zieo Addefrid Putra Muhammad Zikri Alshaufi Muhammad Zikrullah Mulia Syahputri Nabila Iskandar Nada Sausan Adha Fili Nadia Zahra Hasibuan Naia fingkani solin Nasution, Annio Indah Lestari Naylatussalwa Makarim Nisya Aulia Noni Artiya Syahputri Novita Sari Nur Widya Ningsih Nuraisah Nuraisah Nurbaiti Rizki Kabeakan Nurhidayah Nurhidayah Nurjannah Nurjannah Nurul Afida Padila Putri Panisa Panisa Popi Dea Ananda Pratiwi Ayu Ningtyas Putra Yusuf Abror Rafly Aditya Sambo Rania Atika Putri Restu Agung Syahputra Ridho Maulana Kombih Riri Dwita Putri Riski Nita Maulina Putri Tambak Salsabila Sofiya Wardani Sarah Febrian Septia Sakinah Rizki Utama Septian Dwi Cahya Servina Rahayu Shella Gustianda Siska Aliya Damayanti Siska Permata Sari Harahap Siti Khairani Siti Khoiriyah Karina Ujung Siti Nurhaliza Sri Putri Wahyundari Sucita Saskya Piliang Syafira Okta Vionna Wirya Syahfitri Ronauli Daulay Tasya Fadilah Thasya Virdinia Wahid Luthfi Hakim Wahyudin Wahyudin Widya Anggraini Yauma Afriyanti Yeni Aprilinda Lubis Yogi Agung Pradana Yulia Febrianti Yulita Adelia Yusril Mahendra zuhdi, Muhammad Farhan Zuhdi Zulfahri Salim