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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Journal of English Language Studies Journal of Management and Business Review International Journal of Applied Sciences in Tourism and Events CARADDE: Jurnal Pengabdian Kepada Masyarakat GEMA EKONOMI Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Unri Conference Series: Community Engagement Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Difusi Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Prosiding Seminar Nasional Program Pengabdian Masyarakat Abdi-Dharma Indonesian Marketing Journal Journal Of Human And Education (JAHE) EPIGRAM (e-journal) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal AbdiMU Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Jurnal Administrasi Profesional JIPITI: Jurnal Pengabdian kepada Masyarakat KOPEMAS Sanitas: Journal of Health, Medical, and Psychological Studie Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Iis Mariam
Jurusan Administrasi Niaga Politeknik Negeri Jakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Persepsi Pembelajaran Sebagai Mediator Pengaruh Kualitas Pembelajaran Terhadap Kepuasan Mahasiswa Iis Mariam; Laras Afifah; Friscila Purba; Nining Latianingsih
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.6881

Abstract

     Learning quality is an important factor influencing student satisfaction in vocational higher education. However, previous studies have primarily focused on the direct effect of learning quality on student satisfaction without considering the role of learning perception as a mechanism underlying this relationship. This study aims to analyze the effect of learning quality on student satisfaction with learning perception as an intervening variable. A quantitative approach with a survey method was employed involving 100 active students of the Diploma III Business Administration Program at Politeknik Negeri Jakarta, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that learning material quality, learning methods, and lecturer performance have positive and significant effects on both learning perception and student satisfaction. Lecturer performance was identified as the most dominant factor in shaping learning perception and enhancing student satisfaction. Furthermore, learning perception has a positive and significant effect on student satisfaction and serves as a mediator in the relationship between learning material quality, learning methods, lecturer performance, and student satisfaction. These findings suggest that improving student satisfaction depends not only on the quality of learning itself but also on how students perceive and interpret their learning experiences throughout the educational process.
Implementasi Ekonomi Sirkular di Indonesia: Skala Analisis, Pendorong, dan Hambatan Irfan Rusydi Triyanto; Arizal Putra Pratama; Sulthan Zaki; Iis Mariam; Wahyudi Utomo
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.6897

Abstract

The linear take-make-dispose economic model has proven inadequate in addressing twenty-first-century sustainability challenges, giving rise to circular economy (CE) as a strategic alternative. Indonesia, as the world's fourth-largest waste producer, faces urgency in this transition, reflected in the CE Roadmap 2025–2045 and the National Medium-Term Development Plan (RPJMN) 2025–2029. This article aims to map CE concepts, analyze their implementation across Indonesia's strategic sectors, and identify key drivers and barriers. The research employs a systematic literature review (SLR) of 12 selected sources from 500 initial documents retrieved via Scopus, Web of Science, and Google Scholar for the period 2018–2025. Findings reveal that CE research in Indonesia predominantly operates at the macro scale, with implementation concentrated in the food and beverage and textile sectors. Key drivers include organizational agility, business analytics capability, green human resource management, digital supply chain, stakeholder engagement, and women's participation. Conversely, main barriers encompass limited capital and technology access for SMEs, low CE literacy, inadequate integrated policy frameworks, and significant waste infrastructure gaps between Java and the outer islands. These findings are expected to contribute to evidence-based and inclusive CE policy formulation in Indonesia.
Strategi Customer Retention Umkm Warung Bu Gendut Jagakarsa Pasca Viral Berbasis SERVQUAL Dian Rahmawati; Iis Mariam; Riza Hadikusuma; Endah Wartiningsih; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7701

Abstract

This research aims to analyze the service quality and optimize the customer retention strategy of MSME Warung Bu Gendut Jagakarsa in the post-viral period through the Service Quality (SERVQUAL) approach. The urgency of this research is driven by a post-viral sales decline indicating weak customer retention resulting from service quality issues. A qualitative case study approach was employed, with data collected through semi-structured interviews, passive participatory observation, and documentation, and analyzed using the Miles and Huberman interactive model supported by NVivo 15. The findings reveal that Warung Bu Gendut Jagakarsa has implemented all five SERVQUAL dimensions that is reliability, responsiveness, assurance, empathy, and tangible at a satisfactory level, with empathy being the most dominant factor in driving customer revisit intention. The assurance and empathy dimensions only need to be maintained, whereas responsiveness and tangible still require optimization, particularly in managing waiting times during peak hours and adding a canopy over the outdoor seating area. It is recommended that the business maintain well-performing aspects, optimize those that require improvement, and develop a customer loyalty program to encourage sustainable repeat purchases.
The Effect of Content Marketing on Purchase Decision with Brand Trust as a Mediating Variable: A Quantitative Study among Daviena Skincare Consumers on TikTok Cantika Gunawan; Nining Latianingsih; Iis Mariam
Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 3 (2026): : August: Mercatura Lumina: Journal of Management, Entrepreneurship, and Touris
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/3kpmdd24

Abstract

The rapid growth of internet and social media use in Indonesia has encouraged skincare brands to rely on content marketing to engage consumers. Daviena Skincare, a local brand promoted through TikTok, faced a public trust challenge after a skincare influencer questioned the safety of products, sparking discussion. This study examines the effect of content marketing on purchase decision, both directly and indirectly through brand trust as a mediating variable, among Daviena Skincare consumers on TikTok. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. A total of 131 responses were obtained through an online questionnaire and purposive sampling. The measurement model demonstrated convergent validity, discriminant validity, and reliability. The structural analysis revealed that content marketing significantly affects purchase decision and brand trust. Brand trust also positively affects purchase decision in the model. Furthermore, content marketing has a positive and significant indirect effect on purchase decision through brand trust, which functions as a complementary mediator. Content marketing and brand trust jointly explain 55.4% of the variance in purchase decision. The findings highlight the importance of relevant, accurate, informative, and trust-building TikTok content for strengthening consumer purchase decisions and sustaining competitiveness among local skincare brands.
Co-Authors Abdiel Reihan Adella Damayanti Wijaya Ajeng Melinda Andira Syifa Mutia Mantauw Aniyatussaidah Anwar Mustofa Arizal Putra Pratama Arizal Putra Pratama Azwar Azwar Bidhari, Sandhika Cipta Cantika Gunawan Chandra, Yanita Ella N. Chandra, Yanita Ella Nilla Delziba Zahra Devi, Baisati Mariam Dewi Winarni Dewi Winarni Susyanti Dewi Winarni Susyanti Dhea Novtalia Wijaya Dian Rahmawati Dinda Aulia Putri Dwi Cahya Mayningtiyas Elsa Dian Prastiti Endah Wartiningsih Endah Wartiningsih Endah Wartiningsih Erlyn Rosalina Erlyn Rosalina Ernita Siambaton Eti Rahmawati Fahrul Hidayat Famita Wijayanti Febiola Fernandi, Muhammad Firdaus, Risya Zahrotul Friscila Purba Friscila Purba Hardiya Ariesti Herlina, Andiani Husnil Barry Ida Nurhayati Imam Syafganti Irfan Rusydi Triyanto Iwan Susanto Iwan Susanto Kartika Imam Santoso Khairunnisa, Mutiara Khansa Audrina Putri Wihardo Kurniasari, Ratri Laras Afifah Lea Rama Salim Lutfita Khoirunisa Mawar Onida Sinaga Mawarta Onida Mawarta Onida Sinaga Meisa Sofia Mellisa Magdalena Yudha Menik Wijiyanti Moh Zaenal Abidin Eko Putro MRR. Tyas Maheni DK MRR.Tyas Maheni DK Muhammad Fernandi Muhammad Ilyas Muhammad Raihan Fajri Muhammad Taufiqurrahman, Muhammad Narulita Syarweny Nesy Efela Ahmad Ni Made Widhi Ni Made Widhi Sugianingsih Nidia Sofa Nina Nariswari Widodo Nining Latiangsih Nining Latianingsih Niti Suryaningtyas Noer Fhadya Dwi Aninda Nunung Martina Nur Shiva Nurhayati Nurifa Ananda Nurul Fitriyani Pahruroji Pratama, Arizal P. Pratama, Arizal Putra Putra, Bihmuyidin Colisna Putro, M. Zaenal Abidin Eko Rahayu, Sari Rahma, Yudhia Rakhmi, Fanny Puji Ratih Puspita Sari Ratri Kurniasar Restu Jati Saputro Restu Jati Saputro Ridani Alya Wiradhika Riza Hadikusuma Riza Hadikusuma Rizka Sakinah Rosalina, Erlyn Rousdy Tamba Salma Fauziyah Husna Sandhika Cipta Bidhari Saputra, Heri Saputra, Muhamad Fajar Setyawati, Diyah Pertywi Siroj, Sayyid Agil Siti Fatimathus Sholikah Siti Khalisa Naurah Rahayu Sofa, Nidia Sonjaya, Iwan Sri Danaryani Sulthan Zaki Syamsurizal Syarweni, Narulita Titik Purwinarti Titik Purwirnarti Triyono, Andri Utju, NINING LATIANINGSIH Utomo, Wahyudi Wahyu Setianingsih Wahyudi Utomo Windy Pratiwi A. Mooduto WULANDARI Yudha, Mellisa Magdalena Yusthika Prasetya Probo Dewi Zaskia Nurul Annisa Zebua, Sukriyadin