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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Journal of English Language Studies Journal of Management and Business Review International Journal of Applied Sciences in Tourism and Events CARADDE: Jurnal Pengabdian Kepada Masyarakat GEMA EKONOMI Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Unri Conference Series: Community Engagement Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Difusi Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Prosiding Seminar Nasional Program Pengabdian Masyarakat Abdi-Dharma Indonesian Marketing Journal Journal Of Human And Education (JAHE) EPIGRAM (e-journal) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal AbdiMU Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Jurnal Administrasi Profesional JIPITI: Jurnal Pengabdian kepada Masyarakat KOPEMAS Sanitas: Journal of Health, Medical, and Psychological Studie Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Iis Mariam
Jurusan Administrasi Niaga Politeknik Negeri Jakarta
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Pengaruh Online Customer Review dan Online Customer Rating Pengguna Aplikasi Shopee Terhadap Minat Beli Pada Produk Kosmetik Lokal Luxcrime (Studi Kasus Pada Pengguna Kosmetik Lokal Luxcrime Di Kota Depok Andira Syifa Mutia Mantauw; Ni Made Widhi Sugianingsih; Iis Mariam
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to determine whether Shopee users' online customer reviews and ratings partially or fully influence the purchase intentions of Luxcrime, a local cosmetics company in Depok City. This study uses a quantitative method. The study population included 2,123,350 people living in the city of Depok, and 100 people responded to the Slovin formula. The program SPSS version 26 was used to analyze the collected data. The results of the partial significance test (T-test) show that the online customer review variable (X1) has a significant partial impact on purchase intention (Y); The T-value is 10.403 and the T-table value is greater than 1.985. In addition, online customer review variable (X2) significantly affects purchase intention (Y), with a t- value of 21.596 which is higher than the t-table.The joint significance test (F-test) shows that purchase intention (Y) is strongly influenced by both online customer reviews (X1) and online customer ratings (X2). The F table value of 3.09 is lower than the F value of 517.509. The degree of influence of these two variables on purchase intention is shown by the coefficient of assessment (R2) of 0.914, which is 91.4 percent. The factors that remain 8.6 percent of this study are influenced by other factors.
Pengaruh Review dan Rating Terhadap Pemesanan Hotel dengan Price Discount sebagai Moderasi Siti Fatimathus Sholikah; Risya Zahrotul Firdaus; Iis Mariam
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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The aims of this research is to analyze the influence of hotel reviews and ratings on potential customers' decisions to book hotels through Traveloka, with price discount as a moderating variable. Quantitative methods are applied to test research hypotheses. Data was collected through an online questionnaire from 100 users of the Traveloka application in Beji District, Depok City who represent the sample for this research and the data was analyzed using the PLS-SEM. The research findings indicate that online customer reviews have a positive influence on hotel booking decisions with a t-statistic of 2.556 and p-values of 0.011; online customer rating has a positive influence with a t-statistic of 4.336 and p-values of 0.000; The price discount variable is proven to be able to strengthen the influence of online customer reviews on booking decisions with a t-statistic of 2.047 and p-values of 0.041, however the price discount variable is not able to strengthen the influence of online customer ratings on hotel booking decisions.
Evaluasi Implementasi SNI ISO 20121:2012 (ESMS) di PT Forestcitra Sejahtera Melalui Pendekatan Gap Analysis Delziba Zahra; Arizal Putra Pratama; Iis Mariam; Imam Syafganti; Yanita Ella Nilla Chandra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the feasibility of implementing SNI ISO 20121:2012 (Event Sustainability Management System/ESMS) at PT Forestcitra Sejahtera using a gap analysis approach. Based on the recapitulation results, the overall level of readiness for ESMS implementation is in the category of "really needs system improvement" with a suitability value of 49%. The clause with the highest value is in clause 4 organizational context (64%), which indicates that understanding of the internal and external environment is quite good. However, the largest gap is in clause 6 planning (20%), which reflects the absence of a formal sustainability work plan document, performance indicators, and identification of risks and opportunities. The contributing factors include limited human resources, the absence of a written commitment from the leadership, and the absence of an organizational culture that supports sustainability. These results indicate that PT Forestcitra Sejahtera only has part of the basis for implementing a sustainability system, but it has not been well documented, is not consistent, and is not comprehensive in all main clauses. Therefore, strategic and systematic improvement steps are needed to achieve complete and sustainable certification.
Evaluasi Kualitas Layanan Fotokopi Berdasarkan SERVQUAL di Politeknik Negeri Jakarta Iis Mariam; Irfan Rusydi Triyanto; Friscila Purba; Hardiya Ariesti; Lea Rama Salim; Wahyu Setianingsih; Zaskia Nurul Annisa
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to evaluate the photocopy service quality at Politeknik Negeri Jakarta using the SERVQUAL model, which measures five service quality dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The urgency of this research lies in the importance of photocopy services as part of the supporting services that assist student learning activities, playing a significant role in enhancing user satisfaction. The research method used is descriptive quantitative, with a questionnaire as the data collection instrument. The sample consists of 100 active students who have used the photocopy service, selected using purposive sampling. The collected data were analyzed using descriptive statistics to describe the service quality based on the SERVQUAL dimensions. The results show that the photocopy service quality at Politeknik Negeri Jakarta falls under the “Satisfied” category, with the highest scores in the reliability and assurance dimensions, while the tangibles and responsiveness dimensions require more attention. Based on these findings, it is recommended to improve the physical facilities, speed up service time, and enhance staff training in handling complaints and improving communication about service prices.
Pengaruh Kredibilitas Informasi dan Sentimen Electronic Word of Mouth Terhadap Customer Empowerment Pembelian Tumbler di E-Commerce Shopee Noer Fhadya Dwi Aninda; Iis Mariam; Arizal Putra Pratama; Nining Latianingsih; Ratri Kurniasar
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the influence of Information Credibility and Electronic Word of Mouth on Customer Empowerment in the purchase of tumbler products on the Shopee e-commerce platform. The research employed an associative quantitative approach with data collected through an online questionnaire distributed to 150 respondents in Bekasi City who has purchased a tumbler within the last six months. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) of SmartPLS 4.0 software. The results show that both Information Credibility and Electronic Word of Mouth Sentiment have a significant effect on Customer Empowerment, both partially and simultaneously. These findings affirm that access to accurate information and relevant reviews can enhance consumer confidence and engagement in the purchasing process, thereby strengthening consumer empowerment. This research offers valuable insight into improving the quality of product information and managing consumer reviews to encourage more informed and participatory purchasing decisions.
PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN Salma Fauziyah Husna; Narulita Syarweny; Iis Mariam
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the influence of organizational culture and compensation on the performance of marketing employees at PT Solid Gold Berjangka Jakarta, both partially and simultaneously. This research employs a descriptive quantitative approach. Data were collected through the distribution of questionnaires via various social media platforms. The study uses nonprobability sampling with a purposive sampling technique, resulting in a sample size of 118 respondents. The results indicate that, partially, organizational culture (X1) and compensation (X2) have a significant effect on employee performance (Y), as shown by a significance value of 0.000 < 0.05. Therefore, H1 and H2 are accepted, while Ho is rejected. Simultaneously, organizational culture (X1) and compensation (X2) also have a significant effect on employee performance (Y), with a significance value of 0.000 < 0.05, thus H3 is accepted and Ho is rejected. Future researchers are expected to expand on this study by developing new variables, methods, analytical techniques, and research objects to enhance its usefulness and generate varied research findings.
Pengaruh Career Development dan Work Engagement terhadap Turnover Intention Karyawan Generasi Z Bidang Logistik di DKI Jakarta Lutfita Khoirunisa; Narulita Syarweny; Iis Mariam
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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The current economic changes are occurring due to the spread of digital technology in Indonesia, prompting companies to improve and maintain their human resources. However, the involvement of Generation Z in the workforce poses a challenge, as the turnover intention rate of Generation Z employees is 46% higher than that of previous generations, accompanied by a high turnover intention rate in the logistics sector, which reaches 82%. This study aims to analyse the influence of career development and work engagement on turnover intention among Generation Z employees in the logistics sector in Jakarta. The study was conducted using a quantitative method. Data was collected through a questionnaire distributed across several social media platforms to 150 Generation Z employees in the logistics sector in Jakarta. The data analysis technique used was multiple linear regression analysis with the assistance of IBM SPSS Version 26 software. The results showed that, partially, both career development and work engagement influence turnover intention, as they produced a probability of 0.000 < 0.05. Additionally, simultaneously, career development and work engagement significantly influence turnover intention with a significance probability of 0.000 < 0.05. Given the significant influence of career development and work engagement on turnover intention among Generation Z logistics employees in Jakarta, companies can enhance comprehensive career development programmes and employee rights to improve work engagement and enhance employee well-being.
Analisis Kepuasan Konsumen terhadap Pelayanan Bioskop XXI Menggunakan Teori Servqual Irfan Rusydi Triyanto; Iis Mariam; Endah Wartiningsih; Dinda Aulia Putri; Khansa Audrina Putri Wihardo; Niti Suryaningtyas; Ridani Alya Wiradhika
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to measure customer satisfaction with the service offered at XXI Cinema. This study uses a descriptive quantitative method with data collected through an online questionnaire based on the SERVQUAL dimensions. The sample consisted of 130 respondents who had visited XXI in the past three months. The results show that customer satisfaction scores are categorized as 'satisfied'. The Tangibles dimension received the highest score, while Empathy received the lowest score. These results highlight strengths in physical facilities and empathy, and suggest improvements in staff competence and communication.
Analisis Pemanfaatan Data dalam Pengambilan Keputusan Strategis pada UMKM Retail Jakarta Selatan Famita Wijayanti; Iis Mariam; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze how data utilization supports strategic decision-making processes in retail MSMEs (Micro, Small, and Medium Enterprises) in South Jakarta. The research is driven by the phenomenon of digital transformation, which encourages retail MSME players to become more adaptive in using data to enhance competitiveness amid increasingly intense market competition. A qualitative research method was employed, with data collected through indepth structured interviews with retail MSME owners or managers who have implemented data utilization practices. Thematic analysis was used to interpret the data. The findings indicate that most retail MSME players have started leveraging sales and customer data as the basis for decision-making, including stock planning, promotional strategies, and pricing. Internal factors such as human resource skills, a data-driven culture, and technological readiness, along with external factors like changing consumer behavior and advances in digital technology, influence the effectiveness of data use. The study concludes that data utilization has a positive impact on operational efficiency, customer loyalty, and helps MSME players develop more adaptive and relevant business strategies. The practical implications of this research are expected to serve as a reference for retail MSMEs in optimizing data use to support business sustainability in the digital competition era.
Pengaruh Consumer Innovativeness dan Brand Reputation terhadap Minat Beli Produk Fashion Baru melalui E-commerce Shopee Dhea Novtalia Wijaya; Iis Mariam; Riza Hadikusuma
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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The rapid growth of e-commerce in Indonesia, particularly in the fashion sector, has transformed consumer buying behavior. Shopee, as one of the leading platforms, has attracted millions of users, making it a key marketplace for new fashion products. This study aims to examine the influence of consumer innovativeness and brand reputation on consumers’ purchase intention toward new fashion products through Shopee. This research employed a quantitative approach with a survey method. The data were collected through questionnaires distributed to 130 respondents in Jakarta who had purchased fashion products via Shopee. Data analysis techniques included validity and reliability testing, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t and F tests with SPSS. The results showed that both consumer innovativeness and brand reputation significantly influence purchase intention, both partially and simultaneously. The findings emphasize the importance of building brand reputation and understanding consumer innovation traits to boost sales through e-commerce platforms.
Co-Authors Abdiel Reihan Adella Damayanti Wijaya Ajeng Melinda Andira Syifa Mutia Mantauw Aniyatussaidah Anwar Mustofa Arizal Putra Pratama Arizal Putra Pratama Azwar Azwar Bidhari, Sandhika Cipta Cantika Gunawan Chandra, Yanita Ella N. Chandra, Yanita Ella Nilla Delziba Zahra Devi, Baisati Mariam Dewi Winarni Dewi Winarni Susyanti Dewi Winarni Susyanti Dhea Novtalia Wijaya Dian Rahmawati Dinda Aulia Putri Dwi Cahya Mayningtiyas Elsa Dian Prastiti Endah Wartiningsih Endah Wartiningsih Endah Wartiningsih Erlyn Rosalina Erlyn Rosalina Ernita Siambaton Eti Rahmawati Fahrul Hidayat Famita Wijayanti Febiola Fernandi, Muhammad Firdaus, Risya Zahrotul Friscila Purba Friscila Purba Hardiya Ariesti Herlina, Andiani Husnil Barry Ida Nurhayati Imam Syafganti Irfan Rusydi Triyanto Iwan Susanto Iwan Susanto Kartika Imam Santoso Khairunnisa, Mutiara Khansa Audrina Putri Wihardo Kurniasari, Ratri Laras Afifah Lea Rama Salim Lutfita Khoirunisa Mawar Onida Sinaga Mawarta Onida Mawarta Onida Sinaga Meisa Sofia Mellisa Magdalena Yudha Menik Wijiyanti Moh Zaenal Abidin Eko Putro MRR. Tyas Maheni DK MRR.Tyas Maheni DK Muhammad Fernandi Muhammad Ilyas Muhammad Raihan Fajri Muhammad Taufiqurrahman, Muhammad Narulita Syarweny Nesy Efela Ahmad Ni Made Widhi Ni Made Widhi Sugianingsih Nidia Sofa Nina Nariswari Widodo Nining Latiangsih Nining Latianingsih Niti Suryaningtyas Noer Fhadya Dwi Aninda Nunung Martina Nur Shiva Nurhayati Nurifa Ananda Nurul Fitriyani Pahruroji Pratama, Arizal P. Pratama, Arizal Putra Putra, Bihmuyidin Colisna Putro, M. Zaenal Abidin Eko Rahayu, Sari Rahma, Yudhia Rakhmi, Fanny Puji Ratih Puspita Sari Ratri Kurniasar Restu Jati Saputro Restu Jati Saputro Ridani Alya Wiradhika Riza Hadikusuma Riza Hadikusuma Rizka Sakinah Rosalina, Erlyn Rousdy Tamba Salma Fauziyah Husna Sandhika Cipta Bidhari Saputra, Heri Saputra, Muhamad Fajar Setyawati, Diyah Pertywi Siroj, Sayyid Agil Siti Fatimathus Sholikah Siti Khalisa Naurah Rahayu Sofa, Nidia Sonjaya, Iwan Sri Danaryani Sulthan Zaki Syamsurizal Syarweni, Narulita Titik Purwinarti Titik Purwirnarti Triyono, Andri Utju, NINING LATIANINGSIH Utomo, Wahyudi Wahyu Setianingsih Wahyudi Utomo Windy Pratiwi A. Mooduto WULANDARI Yudha, Mellisa Magdalena Yusthika Prasetya Probo Dewi Zaskia Nurul Annisa Zebua, Sukriyadin