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All Journal Ta´dib Conciencia Jurnal Intelektualita: Keislaman, Sosial, dan Sains Al Ilmi I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Florea Bio Ilmi: Jurnal Pendidikan Al Ishlah Jurnal Pendidikan Al-Hayat: Journal of Islamic Education Jurnal SainHealth Edukasi Islami: Jurnal Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI El-Ghiroh : Jurnal Studi Keislaman Studia Manageria: Jurnal Manajemen Pendidikan Islam PEDAGOGIKA Journal of Applied Science, Engineering, Technology, and Education Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Didaktik : Jurnal Ilmiah PGSD STKIP Subang Muaddib: Islamic Education Journal Didaktika: Jurnal Kependidikan Journal of Educational Sciences TOFEDU: The Future of Education Journal Jurnal Konseling Pendidikan Islam Proceeding Of International Conference On Education, Society And Humanity KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Zainal Berlian
Universitas Islam Negeri Raden Fatah Palembang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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The Information on Islamic Education Marketing Services at MA Pondok Pesantren Ash-Shiddiqiyah Rantau Kasih Musi Banyuasin A Sibron; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.274

Abstract

Islamic education at Islamic boarding schools plays a crucial role in shaping the character, morality, and spirituality of students. MA Pondok Pesantren Ash-shiddiqiyah Rantau Kasih MUBA combines a national curriculum with Islamic values to produce graduates who excel academically and possess commendable morals. This study analyzes the marketing strategies employed by the institution to attract prospective students and enhance its reputation amidst growing competition in the education sector. By utilizing digital platforms, social media, and partnerships with Islamic organizations, the pesantren has successfully increased its visibility and appeal. However, challenges such as limited financial and human resources and resistance to change remain. Addressing these challenges through training, partnerships, and innovation in digital marketing will enable the pesantren to sustain its growth and contribute to developing high-quality Islamic education in the modern era.
The Islamic Education Service Marketing Management at KUA Penukal, Penukal Abab Lematang Ilir Regency Amil Salim; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.282

Abstract

This study aims to identify and analyze the steps of Islamic education service marketing management implemented by the Office of Religious Affairs (KUA) Penukal, Penukal Abab Lematang Ilir Regency. This research employs a descriptive qualitative approach with data collection through in-depth interviews, observations, and documentation. The results show that the marketing management steps include planning, organizing, implementation, and evaluation. The marketing strategy involves a community-based approach, service digitalization, and collaboration with other educational institutions. This study contributes to the literature on Islamic education management by offering a service marketing model that is relevant to the local context.
The Islamic Religious Education Service Marketing Management at KUA Talang Ubi Asmuni Asmuni; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.283

Abstract

Islamic religious education is one of the important sectors in the development of a community with character and noble values. The KUA Talang Ubi, as a religious institution, plays an active role in providing Islamic education services, including pre-marriage counseling and family education for a harmonious family life (sakinah). This study aims to analyze the implementation of service marketing management elements at KUA Talang Ubi, focusing on product, place, process, promotion, and physical evidence. Using a descriptive qualitative approach, this research identifies the successes and challenges in managing Islamic education services. The findings indicate that although the marketing management implementation is running well, there are still challenges such as the lack of adoption of the SIMKAH technology by the community and inconsistent implementation of standard operating procedures (SOP). This article offers recommendations in the form of intensive training for the community, improved communication quality, and staff training.
The Evaluation of Marketing Service Management at SMAN 2 Penukal Utara PALI Robi Yanto; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.288

Abstract

This study evaluates the marketing service management at SMAN 2 Penukal Utara PALI, South Sumatra, to understand the effectiveness of the strategies implemented to attract prospective students and build a positive image of the school. The research approach used is descriptive qualitative, with data collected through interviews, observations, and document analysis. The findings of the study indicate that although there have been significant efforts in the implementation of marketing strategies, there are still shortcomings in promotion, facilities, and communication between the school and the community. The recommendations provided include the development of facilities, diversification of extracurricular activities, strengthening the positive image, and implementing more aggressive marketing strategies. The results of this evaluation are expected to help SMAN 2 Penukal Utara PALI improve its competitiveness and become a leading educational institution in the region.
The Implementation of Islamic Religious Education Program at the Abab Sub-District Office of Religious Affairs, PALI Regency Darwin Eka Saputra; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.294

Abstract

This study aims to analyze the implementation of Islamic religious education services carried out by the Office of Religious Affairs (KUA) of Abab Pali, South Sumatra, in enhancing the community's understanding and practice of Islamic teachings. The research employed a qualitative method with a case study approach. Data were collected through in-depth interviews, direct observations, and document analysis related to the educational programs conducted. The findings reveal that KUA Abab Pali has implemented various programs, including worship training, premarital education, religious education for children and adolescents, and social religious counseling. These programs have successfully improved religious understanding, character development, and societal harmony. However, challenges such as limited human resources, facilities, and varying participant knowledge levels remain. The utilization of technology emerges as a key innovation to enhance program accessibility and effectiveness. In conclusion, the implementation of Islamic religious education in KUA Abab Pali positively impacts the community, though further improvements in resources and strategies are needed to address the challenges. This study is expected to contribute to the development of more effective and sustainable Islamic religious education programs.
Islamic Religious Education Marketing Service Program as a Strategy for Increasing School Interest at MAN 1 OKU Selatan Leli Yana; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.296

Abstract

Research aims to explain the Islamic Education marketing program to attract public interest so that many prospective new students are interested in entering school at MAN 1 OKU Selatan. This research uses a qualitative approach using narrative research. Islamic religious education has a strategic role in building the character of the younger generation who are faithful, devout and have noble morals. MAN 1 OKU Selatan as an Islamic-based educational institution designed an Islamic religious education marketing services program to promote Islamic values ​​and the superiority of madrasas to the community. This program involves various approaches, such as roadshows to the community, creating digital da'wah content, Islamic communication training, and other supporting activities. The main objectives of this program are to increase public awareness of the importance of religion-based education, expand the accessibility of madrasas, and strengthen the image of madrasas as a superior choice in the education system. With effective implementation, this program has not only succeeded in increasing public interest in Islamic education, but also contributed to strengthening students' character and expanding da'wah to the surrounding environment.
The Supervision of Islamic Education Marketing Services at SDIT Zain Al-Muttaqin Palembang Mia Audina; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.297

Abstract

This research project is concerned with the supervision of Islamic education marketing services at SDIT Zain Al Muttaqin Palembang. It will present an overview of the manner in which supervision is applied at SDIT Zain Al Muttaqin with a view to enhancing the attractiveness and quality of educational services. The research employs a qualitative method with a case study approach. It was conducted through direct observation at SDIT Zain Al Muttaqin Palembang. The data were analyzed using a thematic analysis approach. Supervision maximizes the potential of promotional activities at SDIT Zain Al-Muttaqin Palembang. Supervision improves ineffective methods, saving time and money. Marketing supervision at SDIT Zain Al-Muttaqin Palembang has the following impact: A structured and continuous supervisory process can enhance the effectiveness of the marketing strategy, improve the performance of the marketing team, increase parental and prospective student satisfaction, and manage the school's positive image. Such a process can reinforce the school's position in the educational market, enhance the school's image, and ensure that the marketing activities align with the school's vision, mission, and Islamic values.
The Philosophy of Perennialism and Divine Aspects in the Theory of Educational Service Socialization Implementation at SDN 20 Prabumulih Sri Mulyani; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.323

Abstract

This study aims to describe the implementation of educational service socialization at SDN 20 Prabumulih, with a focus on the methods and strategies used to raise public awareness of the importance of education. The socialization aims to introduce the educational services provided by the school to parents and the surrounding community, as well as to encourage their active participation in supporting the success of their children's education. The research method used is a case study, with a qualitative approach to explore the socialization process, the factors influencing its success, and the challenges faced during its implementation. Data was collected through in-depth interviews with the principal, teachers, parents, and direct observation of the socialization activities conducted. The results of the study indicate that the socialization has been successful but still faces several obstacles, such as low parental participation due to time constraints and lack of knowledge. Additionally, although there has been an improvement in the community's understanding of the available educational services, further efforts are still needed to reach all segments of the community more effectively. This study suggests that socialization activities should be more structured and involve various stakeholders, including community leaders, to increase the positive impact on the quality of education at SDN 20 Prabumulih.
The Implementation of Educational Service Marketing Methods for Islamic Education at MAN 1 OKU Timur Imron Imron; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.333

Abstract

This study aims to analyze the implementation of educational service marketing methods applied at MAN 1 OKU Timur in enhancing the appeal and image of Islamic education in the community. The research uses a qualitative approach with a case study at MAN 1 OKU Timur. Data were collected through in-depth interviews with the Head of the Madrasah, Siti Mu'arofah, M.Pd.I, as well as other relevant parties, such as teachers and students. The results of the study indicate that the use of educational marketing methods through social media, community-based promotions, and the utilization of religious events plays a significant role in introducing and promoting the values of Islamic education at the madrasah. This study is expected to provide insights for education managers to optimize marketing strategies in improving the school’s image.
Student-Centered Learning in Islamic Religious Education: A Literature Review of Implementation Strategies and Their Alignment with Islamic Educational Philosophy Novia Ballianie; Zainal Berlian; Mardeli Mardeli; M Robbani; Mutia Dewi; Sabina Rahmawati
PEDAGOGIKA Vol 17 No 1 (2026): Vol 17 No 1 2026: April
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/pedagogika.v17i1.4441

Abstract

This study aims to analyze the strategies of Islamic Religious Education (IRE) learning based on Student-Centered Learning (SCL). The research employed a qualitative approach using the library research method to analyze and synthesize the literature related to SCL-based Islamic Religious Education learning strategies. The data were collected from scholarly journals, books, and academic documents and analyzed using content analysis through the stages of identification, selection, interpretation, and synthesis, while ensuring validity through source triangulation. The findings indicate that Student-Centered Learning is a relevant instructional approach for improving the quality of Islamic Religious Education, as it positions students as active participants in constructing knowledge, developing skills, and fostering Islamic character. The implementation of various instructional strategies, including Problem-Based Learning, Project-Based Learning, Inquiry Learning, Discovery Learning, Contextual Teaching and Learning, cooperative learning, experiential learning, and authentic assessment, has been shown to enhance learning motivation, critical thinking, creativity, communication, collaboration, and problem-solving skills. This approach also strengthens the internalization of Islamic values through meaningful learning experiences. The successful implementation of SCL is influenced by teachers' competencies, students' readiness, curriculum support, learning facilities and infrastructure, school culture, and the integration of digital technology. Therefore, SCL serves as an effective strategy for developing innovative, contextual, and responsive Islamic Religious Education learning that meets the demands of twenty-first-century education
Co-Authors A Sibron Abdul Gafur Abdullah Idi Ade Akhmad Saputra Afriantoni Afriantoni Ahmad Zainuri Ahmad Zainuri al Hidayat Amil Salim Anak Agung Istri Sri Wiadnyani Ariska, Feby Asmuni Asmuni Ayu Ariska Pratiwi Azizah, Deci Fauziah Baharuddin Baharuddin Baharuddin Baharudin Baharudin Baharudin Bambang Irawan Bastomi, Bastomi Darwin Eka Saputra Debi Tiara Wulan Dari Deny Hendrik Dewi Warna Dian Mutiara Dinda Rizki Andini eka agustina Elfira Rosa Pane Elfira Rosa Pane elfira rosa pane, elfira Endang Rochmiatun Erdiansyah Erie Agusta Farah Hasanah Noor Farwati , Ratna Fathima Az Zahra Fatiqin, Awalul Fieska Chairunissa Fitratul Aini Fitri Astriawati Fitri Oviyanti Fitriyanni, Viona Haidarul Amjad Hendra Pansukna Heri Junaidi Hidayat Hidayat Ibrahim Ibrahim Imron Imron Indah Siti Nurhalizah Indah Wigati Jumiati Jumiati Kartika Metafisika Kasinyo Harto Kurratul aini Leli Yana Listiawati, Listiawati M Nur Wahyudi M Robbani Maila Rosidah rosidah Mardeli Mardeli mardiana mardiana Mardiana Mardiana Maryamah Megawati - Megawati Megawati Melda Yunita Mgs Nazarudin Mia Audina Mislawaty, Sri Eva Muh Misdar Muhammad Ali Murtadho Muhammad Isnaini Muhammad Win Afgani Mutia Dewi Muvtia Agustina Novia Ballianie Nur Handayani Nurkholis, Kgs Muhammad Nurlaila Nurlaila Nyayu Khodijah Nyayu Soraya Octa Romadhona Putri Parasih Parasih Pitriani Purwandari, Elce Ria Adien Ridho Dwi Putra Riswanda, Jhon Riswanda, Jhon Robi Yanto Rohmadi Rohmadi Sabina Rahmawati Saipul Annur Saipul Anwar Saputra, Riyu Sherin Destianjasari Siti Nur Hikmah Sopiyan, Wawan Sri Hartati Sri Mulyani Sri Uswatun Hasanah Sukirman Sukirman Syachril, Syachril Syamsoeri, Rahmawati Syarifah Syarifah Tutut Handayani Vastha Vusvitha Yessy Velina Yulia Tri Samiha Yuniar Yuniar