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Nilawati Nilawati
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Journal : Devotion: Journal of Research and Community Service

 1 
Strategic Initiatives of The Batik Women’s Association (Iwatik) Balikpapan Nilawati, Nilawati; Sukadi, Iwan Sariono; Bessy, Dian Savira; ZA, Saida Zainurossalamia
Devotion : Journal of Research and Community Service Vol. 7 No. 1 (2026): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v7i1.25622

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a vital role in the Indonesian economy, but their sustainability is highly dependent on the implementation of effective management strategies. This article analyzes the strategic and business management practices of Iwatik Batik Balikpapan MSMEs, a group fostered by the Balikpapan City Cooperatives, MSMEs, and Industry Office established by Sri Sunarti since 2015. Using a qualitative descriptive analysis approach, this article examines how Iwatik applies differentiation strategies through typical Kalimantan batik motifs such as squid arches, karamunting fruits, marsh bags, tiwai onions, and mangroves. The SWOT analysis identified Iwatik's competitive advantage in the quality of hand-painted batik and the uniqueness of local motifs, as well as great opportunities from the momentum of moving the National Capital City (IKN) of the archipelago to East Kalimantan. The results of the analysis show that Iwatik's success lies in the implementation of product differentiation strategies, market development, sustainable innovation, and the integration of the social mission of women's empowerment with cultural preservation. Iwatik also leverages digital marketing and strategic partnerships with governments and corporations to expand its market reach. These findings provide an important lesson for other MSMEs that differentiation based on local excellence, sensitivity to external opportunities, strong branding, and commitment to quality are the keys to sustainability and business growth. This article concludes that with the right strategic management, culture-based MSMEs like Iwatik can compete in a competitive market while preserving cultural heritage and having a positive socio-economic impact on society.
Co-Authors Abd Manaf, Salmiani Abdul Mahsyar Abubakar, Rahmah Adang Effendi AGUS PURWANTO Alfian Rokhmansyah Amaliyah, Tiara Andani, Nia Nafilah Anissa F, Fahira Armasito, Armasito Aryanto, Rudi Asril, Andi Bakhtiar Bakhtiar Bessy, Dian Savira Cecep Anwar Hadi Firdos Santosa Cici, St. Tenri Danny Widyakusuma Hermawan, Danny Widyakusuma Della, Della Dona Alicia Dwi Harjanto, Ganang Dwi Wahyuni Ganefianti, Dwi Wahyuni Ezrifal Sany Fadlia Indasari Fajar, Rahmat Fajarna, Farah Fakhrudin Fathurrahman Fathurrahman Fikri, Al Filatamar, Anggun Fitriani, Junjun Frayoga, Angga Gibtiah Gibtiah Gulo, Widya Jerni Gustari, Nopian Hamidah . Hamuni, Hamuni Hasibuan, Bulqis P. Haykal, Muhammad Heliyani, Heliyani Herawati, Yanti Herry Yuli Christianto, Herry Yuli Hikmah Hikmah I Wayan Gunada Irnaning Handayani, Novarina Kadi, Kadi Khairatil Mar’ah Khoiri, Qolbi Khoiri, Qolbi Koniah, Imroatun Kosim Kosim Krisna Rendi Awalludin Lahmi, Ahmad Lia Lajuna M. Sukarno Maghfirah, Aulia Atika Marihati Marihati, Marihati Martina Martina Masjudin, Masjudin Masjudin, Masjudin Mauliza, Mauliza Mayapada, Retno Muhajirin, Muhajirin Muhamad Harun Muhammad Abdillah Muhammad Ihsan Akib Muhammad Tahir Muhammad Zuhdi Mupidah, Mupidah Muryati Muryati Muryati Muyati, Muryati Mustamin, Siti Walidah Nanik Indah Setianingsih, Nanik Indah Nasuka Nasuka, Nasuka Naz’aina, Naz’aina Nerlin, Nerlin Novarina Irnaning Handayani, Novarina Irnaning Novita, Nia Hairu Nurazizah Rusyda Nurhalifa Nurhalifa Nurhayati Nurhayati Nurjannah Nurjannah Nurpaidah, Nurpaidah Oktaviani, Coryna Padang, Alisarjuni Pratika, Mayabi Pratiwi, Ningsih Ika Presda, Ignasius Putri, Meidia Qadrini, Laila Ramadhan, Bachori Rame Rame, Rame Ratnadila Anggraini Reski, Nurul Riduwansah, Riduwansah Ridwan, Isnaini Rijal, Khairul Riswan Riswan Rizal Awaludin Malik, Rizal Awaludin Rosniati Hakim Ruliaty, Lisa Rupawan, I Kadek Rusdinal, Rusdinal Sanata, Alfan Saputra, Irwan Shinta Shinta Sihombing, Cindy Laura Margareth Silvy Djayanti Silvy Djayanti, Silvy Sitti Nurbaya Sri Indah Lestari Subandi, Ahmad Suci Tri Wardani Suharni Suharni Sukadi, Iwan Sariono Sulaiman, Hasma Sulistiana, Ria Suradi, Ahmad Suryadi, Ismed Suryadi, Ismet Suryati, D. Susdawanita Susdawanita, Susdawanita Susmita, Deti Syahrial Ayub, Syahrial Syahril Jamil, Syahril Tande, Elviani Teguh Prakoso Usman, Said Wahyudi Wahyudi Wahyuni , Wahyuni Warda Toatubun Yanti, Ery ZA, Saida Zainurossalamia Zaiman, M Fachry ZURAIDAH ZURAIDAH