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All Journal Jurnal Administrasi Bisnis Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) UNEJ e-Proceeding Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI JRSI (Jurnal Rekayasa Sistem dan Industri) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agrikultura Masyarakat Tani: Jurnal Pengabdian kepada masyarakat Jurnal Pertanian Agros
Pandi Pardian
Program Studi Agribisnis, Fakultas Pertanian, Universitas Padjajaran
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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SWOT ANALYSIS FOR DETERMINING COMPETITIVE STRATEGY IN THE TEA PLANTATION UNIT MALABAR Pardian, Pandi; Heryanto, Mahra Arari; Chabibah, Chabibah; Jayusman, Hera Kusmiati; Larasati, Farah; Madasanasa, Amienda Cahya; Fadhilah, Adistia
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22679

Abstract

Malabar tea plantation is one of the first plantations in Pangalengan managed by PT Perkebunan Nusantara VIII. Malabar tea products have been known in various countries. However, tea production activities fluctuate yearly, and competition with companies in the same field is getting tighter. Therefore, the right strategy is needed to be more competitive. This study aims to create a competitive advantage strategy for Malabar Tea Plantation as a tea producer in the Malabar production unit. This study uses SWOT and descriptive analysis. The study results showed that the main strength is the complete Malabar Factory product certification, with a score of 1.30, and the main weakness is the lack of maintenance in the field, with a score of 1.18. The opportunity is the expansion of tea marketing and the improvement of the downstream industry, with a score of 1.37, and the threat is the EGVC (Empowerment of Plantation and Village Communities) partners, who are less cooperative, with a score of 1.13. Based on this, the Malabar plantation unit is in quadrant 1, which means it is in a growth position, so the strategy implemented is an aggressive strategy, including market penetration, seeking new potential customers, and maintaining good relationships with old customers.
Minat Beli Konsumen Terhadap Donat di Toko Yuna Bakery Kabupaten Kebumen Jawa Tengah Cahyani, Elisa Happy; Ernah, Ernah; Pardian, Pandi
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 2 (2025): Mei 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i2.18517

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana faktor-faktor seperti kualitas produk, harga, lokasi, dan promosi memengaruhi keinginan konsumen untuk membeli donat dari Yuna Bakery. Kualitas produk, harga, lokasi, dan promosi termasuk di antara variabel-variabel yang disertakan dalam penelitian ini karena dapat memengaruhi minat konsumen untuk melakukan pembelian. Analisis deskriptif menggunakan pendekatan kualitatif adalah metodologi penelitian yang digunakan. Sebanyak 96 responden dipilih untuk sampel penelitian menggunakan metode pengambilan sampel acak dan non-probabilitas. Responden Yuna Bakery diberikan kuesioner, yang menghasilkan data primer. Analisis deskriptif, skala Likert, tabulasi silang, chi square, dan uji kualitas data termasuk di antara metode analisis yang digunakan untuk menjamin validitas dan realibilitas alat penelitian. Temuan penelitian menunjukkan bahwa minat konsumen Yuna Bakery untuk membeli donat dipengaruhi oleh faktor-faktor seperti kualitas produk, harga, lokasi, dan promosi. Hasil ini memberikan informasi kepada Yuna Bakery tentang cara meningkatkan strategi pemasaran mereka untuk menarik lebih banyak pelanggan.
ANALISIS RANTAI NILAI CABAI RAWIT KABUPATEN LOMBOK TIMUR, PROVINSI NUSA TENGGARA BARAT PASCA PANDEMI COVID-19 Renaldi, Eddy; Nugraha, Adi; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10672

Abstract

Cayenne pepper is a horticultural commodity that affects the inflation rate. This study aims to determine the value chain and value added to chili commodities in East Lombok Regency, West Nusa Tenggara Province, so that potential increases and value distribution in the cayenne pepper marketing chain can be mapped. Primary data was obtained through semi-structured interviews conducted with actors involved in the cayenne pepper supply chain, which were traced using the Rapid Market Appraisal technique. Value chain analysis is performed to calculate added value at each level of supply chain actors. The results of the analysis show that in general there are 4 lines in the supply chain for cayenne pepper before it reaches the final consumer, namely farmers, collectors, wholesalers and retailers. In this chain, farmers gain the largest proportion of added value compared to other actors.
ANALISIS PRODUKSI TEH HITAM DI KEBUN TEH SINUMBRA SELAMA PADEMI COVID-19 Pardian, Pandi; Esperanza, Dhany; Renaldi, Eddy; Budiman, Muhammad Arief; Sari, Medi Atikah; Aulia, Reza Melvina; Yubilanti, Laurensia Sri; Adzkia, Yamandita; Erlangga, Muhamad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10678

Abstract

One of the largest tea producers in Indonesia is the province of West Java, with a percentage of 69.59% of the total national production of 129 thousand tons in 2019 spread across various garden locations with different conditions. This is interesting to be studied, mainly related to the income from the production process of tea shoots in the tea garden of Sinumbra during the COVID-19 pandemic. This research uses a quantitative descriptive method by using data collection, interpretation, and analysis data to describe and explain the actual situation. The result shows that the average production cost of 14 types of tea is RP14,999 / kg. The type (grade) with the highest production results is the quality I type of Dust tea, while the type with the lowest production results is BOP tea 1 (a quality I). The largest income from the type of PF tea (Pekoe Fanning) is Rp. 5,423,673,094, with the biggest profit being the (quality I) type of BP tea (Broken Pekoe) of Rp. 24,499 / kg, and the biggest loss in (quality III) type of FLUFF tea is -Rp. 4,292 / kg.
PENGARUH PERSEPSI RISIKO DAN PERSEPSI HARGA TERHADAP PERMINTAAN ONLINE SAYUR ORGANIK (Suatu Kasus di E-Grocery XYZ) Evita, Beatrice; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10311

Abstract

Vegetables sold online make consumers unable to see and experience the organic vegetables directly, this causes consumers to be uncertain whether the product can meet their expectations. This shows that there is doubt to buy online, especially when buying agricultural products which can lead to a perceived risk,. If someone has a good perception of the price of a product, this can lead to a purchasing decision. The purpose of this study is to find out how the level of perceived risk and demand in E-Grocery XYZ and the effect of perceived risk and price perception on the demand for organic vegetables online in E-Grocery XYZ. This research was conducted with a quantitative design using survey research methods with simple random sampling techniques and utilizing SPSS 22 program assistance. The results showed that the level of perceived risk and demand felt by respondents was in the medium category related to purchasing organic vegetables at E-Grocery XYZ. Meanwhile, price perception is in the high category.. Perceived risk and price perception together have no effect on demand.  
KAJIAN BAURAN PEMASARAN PRODUK KOFFIE TANDJOENG DALAM MEMBANGUN BRAND AWARENESS DI KELOMPOK WANITA TANI (KWT) MEKAR ARUM Alharitsza, Elshafira; Saidah, Zumi; Pardian, Pandi; Rochdiani, Dini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11157

Abstract

Koffie Tandjoeng is a local coffee brand from Sumedang that is produced by SME Mekar Arum Women Farmer Group. Efforts in to compete with other local coffee brands in the market, Koffie Tandjoeng needs to build its brand awareness with effective marketing activities. Marketing mix is a marketing tool that is used to create and build marketing activities effectively by identifying elements of marketing, which include product, price, place, and promotion. This study aims to identify the marketing mix of Koffie Tandjoeng, which is used in building brand awareness. This study uses a quantitative research design with a non-probability sampling technique, with 32 respondents determined by time linear function formulation. The results of this study show that consumers have a good response to product dimensions in product diversity, and price dimensions in the compatibility of the price and quality. Koffie Tandjoeng needs to improve its marketing activities in place and promotion dimensions in building brand awareness. The alternative suggestion to Koffie Tandjoeng in building brand awareness is to do a market expansion, maximizing the word-of-mouth promotion, promoting the products on social media, and promoting the products in events.
PENGARUH PEMASARAN DIRECT SELLING TERHADAP MINAT BELI KONSUMEN SEGMEN GENERAL TRADE DI PT XYZ Salsabiila, Defira; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10019

Abstract

Direct selling involves the process of communicating products and the ability of the sales force to build trust, fulfil special requests, anticipate customer desires, make offers so buyers have an interest in buying the products offered. Direct selling has a big role in consumer buying interest, where the consumer's perception of the sales force includes its ability to influence consumer intentions to make purchases or what is called buying interest. This study aims to determine direct selling and consumer buying interest in the general trade segment at PT XYZ and to determine the effect of direct selling marketing on consumer buying interest in the general trade segment at PT XYZ. This research was conducted using a quantitative approach and survey research methods using a questionnaire. Data analysis used is descriptive analysis, simple linear regression, and t test. The results showed that direct selling marketing in the general trade segment at PT XYZ has a good category for communication skills, product knowledge, creativity, and empathy in making direct offers and sales, buying interest  consumers in the general trade segment at PT XYZ has a good category for attention. , interests, desires, and actions of consumers in the general trade segment towards direct offers and sales. The results showed positive influence towards direct selling on consumer buying interest in the general trade segment at PT XYZ. This is because consumer buying interest in the general trade segment at PT XYZ is influenced by the ability of the sales force and interpersonal relationships between buyers and sellers in offering and making direct sales.
BUSINESS MODEL CANVAS USAHA PRODUK MINUMAN SERBUK KEDELAI NEW MANDALA 525 (Studi Kasus di CV. Intan Alami, Kabupaten Garut) Putri, Maura Zhafira; Rochdiani, Dini; Yudha, Eka Purna; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10910

Abstract

Soybean is one of the food commodities as a source of vegetable protein which has good nutritional content. Soybean productivity has increased since 2019. In running its business, CV. Intan Alami requires an appropriate business strategy to be able to reintroduce the New Mandala 525 soybean powder beverage product. The purpose of this study is to describe the performance of the beverage product business and present the business model for the New Mandala 525 soybean powder beverage product. The research method used is a case study at CV. Natural Diamond, Garut Regency. The data analysis used is the business model canvas for the New Mandala 525 soy powder beverage product business. The results show the performance of the New Mandala 525 soybean powder beverage product business seen from approaches related to product, price, distribution/place/location, promotion, human resources (HR) and source of business capital, New Mandala 525 soybean powder drink is a powdered soybean beverage product made from 100% soybean seeds, sales are made directly and through distributors with promotional activities through electronic media. Human resources are obtained from the results of recruitment and collaboration with partners, business capital using private property and the results of cooperation agreements. The mapping of the nine elements of the business model canvas shows that the New Mandala 525 soybean powder beverage product is a superior product that has a value proposition to be able to compete in the market with a fairly broad customer segmentation. Having partners who can be relied upon to become supporters in reviving the New Mandala 525 soybean powder beverage business.
Identifikasi dan Pemetaan Risiko Usahatani Jamur Merang (Volvariella volvaceae) Trimo, Lucyana; Hidayati, Syarif; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17571

Abstract

Karawang Regency is one of the straw mushroom production centers in West Java Province. The harvest area for straw mushroom cultivation in Karawang Regency continues to decline from year to year. There are many risks faced in the straw mushroom cultivation business which affect production dynamics. However, the potential and opportunities for the straw mushroom business development in Karawang are still quite high. Karawang is one of the rice production areas in West Java, so the availability of straw as a growing medium will be quite abundant . The aim of this research is to identify risks that often occur and mapping the risks faced by straw mushroom farmers at Jatisari Subdistrict. This research was conducted using a mixed method research method. The data was analyzed descriptively and also using the House of Risk (HOR) phase-1. The results of this research are: (1) based on the level which appears most frequently, the risks faced by farmers in growing straw mushrooms are: low price of straw mushrooms, lack of capital, and fluctuation of selling price of straw mushrooms. Meanwhile, the level of risk that occurs least frequently are: crop failure, lack of access to financial institutions, and long disbursement of bank loans; (2) based on the results of risk mapping, there are eight priority risk agents that must be mitigated, i.e.: lack of capital, low fluctuating selling price, high expenditure of farmers needs, mushroom sales are not  smooth enough, long disbursement of bank loans, high bank interest, and financial institutions (banks) access difficulties.
Analisis Sumber Risiko Produksi Pakcoy dengan Menggunakan House Of Risk (Studi Kasus Sintesa Farm Lembang, Kabupaten Bandung Barat) Faujiah, Sifa; Pardian, Pandi; Syamsiyah, Nur; Rasmikayati, Elly
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19449

Abstract

Sintesa Farm faces challenges in meeting the demand for pakcoy from distributors, as well as difficulties in maintaining product conformity to the specified standards. These problems are caused by various risks in production activities. This study aims to identify risk agent in pakcoy production at Sintesa Farm. This research uses a qualitative method with case study approach and the House of Risk (HoR) analysis. The results reveal that 12 out of 24 risk agent are classified as priority risk agent and contribute 80.9% to the overall identified risks. The risk source with the highest Aggregate Risk Potential value is attacked by root gall disease. The discrepancy in work procedures with the pakcoy production standard at Sintesa Farm was caused by the suboptimal implementation of the controlling function, which led to various risks caused by human resources.
Co-Authors Achdya Kusumah Achmad Dzaky Arrosyid Adhadian Akbar Adi Nugraha Adi Nugraha Adzkia, Yamandita Agriani Hermita Sadeli Agustiana, Dwinita Ahmad Choibar Tridakusumah Ahmad Thoriq Alharitsza, Elshafira Anang Muftiadi Anne Charina Annisa Agustina Armenia Ridhawardani Asri Nurrizka Hendarliana Aulia, Reza Melvina Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Cahyani, Elisa Happy Chabibah, Chabibah Devi Rahmawati Dhany Esperanza Dika Supyandi Dika Supyandi Dika Supyandi Dinah Triayu Asmirasari Dini Rochdiani Dwinita Agustiana Eddy Renaldi Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Erlangga, Muhamad Erna Rachmawati Ernah Ernah Ernah, Ernah Eti Suminartika Evita, Beatrice Fadhilah, Adistia Faujiah, Sifa Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gloria, Jeanete Gwendelin Hanifa Kuswatim, Salsabila harina, Anne Hasbi Salman Elli Hepi Hapsari Heru Ryanto Hesty Nurul Utami Hidayati, Syarif Ika Putri Rahmasari Istiqomah, Nabilla Iwan Setiawan Jayusman, Hera Kusmiati Jihan Marha Julia, Anna Karin Nafia Pramesti Kreshtanti Ericha Pramesti Kusno, Kuswarini Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Larasati, Farah Lestari, Goldie Shaumy Lucyana Lucyana Trimo Lucyana Trimo, Lucyana Lutfhi Juansah Madasanasa, Amienda Cahya Mahra Arari Heryanto Manthiq, Hanif Marshell, Christhoper Mia Meliani Muhammad Arief Budiman Muhammad Arief Budiman Muhammad Haikal Nikita Novalin Simaremare Nova Elfrida Manullang Nur Sari Nur Syamsiah Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurjannah, Hanifah Putri, Maura Zhafira Putri, Nadhifa Kartika Raden Maulidya Khairunnisa Rani Andriani Rani Andriani BK Rani Andriani Budi Kusumo Rani Andriani, Rani Reina Ayu Cecilia Risyad M. Ikhsan Ronnie Susman Natawidjaja Salimah, Alya Izzati Salsabiila, Defira Sari, Medi Atikah Sari, Nur Sauma Hanuuf Shilla Novira Pertiwi Sonia Az Zahra Sri Fatimah Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syarif Hidayat Teguh Santoso Trimo, Lucyana Trisna I. Noor Trisna Insan Noor Tuti Karyani Velanda Ahtayary Putri Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yohana Esfrensa Millenia Indah Simatupang Yosini Deliana Yubilanti, Laurensia Sri Zumi Saidah