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Representasi Budaya Batak Toba Dalam Film “Ngeri-Ngeri Sedap” (Analisis Semiotika Roland Barthes) Pratiwi, Widya; Matondang, Armansyah; Andary, Ria Wuri
Jurnal Antropologi Sumatera Vol 21, No 2 (2024): Jurnal Antropologi Sumatera, Juni 2024
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v21i2.58045

Abstract

Film adalah contoh bentuk media komunikasi massa. Film yang menonjolkan budaya Indonesia, khususnya budaya masyarakat batak toba adalah film “Ngeri Ngeri Sedap” Penelitian ini bertujuan untuk mengetahui representasi budaya batak toba dalam pemaknaan denotasi, konotasi dan mitos. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan mengklasifikasi adegan berdasarkan tujuh unsur budaya universal Koenjaraningrat (1979) dan metode analisis semiotika Roland Barthes. Hasil penelitian menunjukkan bahwa terdapat tujuh representasi budaya batak toba dalam film “Ngeri-Ngeri Sedap” antara lain: Bahasa, Sistem Kemasyarakatan (martutur), Sistem kesenian (gondang sabangunan), Sistem peralatan hidup dan teknologi (ulos dan rumah bolon), Sistem religi dan upacara keagamaan (upacara adat sulang-sulang pahompu, mangulosi) serta Sistem mata pencaharian hidup (bertani), sistem pengetahuan.
Assistance in Strengthening Village Governance Through the Development of Standard Operating Procedures (SOP) and Increasing the Capacity of Villages Apparatus: Community Service in Sungai Arang Hamlet, Jambi, Indonesia Syah Amin Albadry; Darmawanto; Sasmita Rusnaini; Widya Pratiwi; Hamirul
Indonesian Community Empowerment Journal Vol. 4 No. 1 (2024): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v4i1.56

Abstract

Effective village governance is an important foundation for sustainable development at the local level. However, many villages in Indonesia, including Sungai Arang Hamlet in Jambi, still face challenges in terms of governance, which can be seen from weak administrative systems, lack of transparency, and low capacity of village officials. This research uses a participatory community service approach which involves a series of activities, including: (1) Identifying village problems and needs through focus group discussions (FGD) and in-depth interviews; (2) Development of standard operating procedures (SOP) for various aspects of village administration; (3) Training and capacity building for village officials regarding SOP implementation; (4) Assistance and monitoring of SOP implementation; and (5) Evaluation of program impact. The research results show a significant improvement in village governance after program implementation. The developed SOPs have helped improve the efficiency and effectiveness of public services, increase transparency and accountability, and strengthen public participation in decision-making. In addition, the capacity of village officials has also increased, reflected in a better understanding of their duties and responsibilities, as well as a better ability to carry out administrative tasks. In conclusion, this community service program has made a positive contribution in strengthening village governance in Sungai Arang Hamlet. Developing SOPs and increasing the capacity of village officials has proven effective in improving the quality of public services, transparency, and accountability. This research recommends that this community service model can be replicated in other villages that have similar problems.
The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption Sasmita Rusnaini; Ariyanto M; Silvia Jessika; Widya Pratiwi; Eva Marlina; Hamirul
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.57

Abstract

The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.
Green Business Practices and Consumer Behavior in Jambi, Indonesia: An Empirical Investigation Silvia Jesika; Widya Pratiwi; Syah Amin Albadry; Sasmita Rusnaini; Hamirul
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.68

Abstract

The global shift towards sustainability has led to a growing interest in green business practices. This study aims to investigate the influence of green business practices on consumer behavior in the context of Jambi, Indonesia. A quantitative research approach was employed, utilizing a structured questionnaire to collect data from a sample of 350 consumers in Jambi. Data analysis involved descriptive statistics, correlation analysis, and multiple regression analysis. The findings revealed a positive correlation between green business practices and consumer behavior. Specifically, factors such as eco-labeling, green product offerings, and corporate social responsibility initiatives were found to significantly influence consumer purchase intentions and brand loyalty. In conclusion, this study contributes to the understanding of the relationship between green business practices and consumer behavior in an emerging market context. The results highlight the importance of adopting sustainable practices for businesses seeking to appeal to environmentally conscious consumers in Jambi.
The Urgency of IPR Registration as Protection of the Intellectual Work of Indonesian Lecturers Pratiwi, Widya; Acfira, Lukytta Gusti Acfira; Juhana; Muhaimin Abdullah
Community Development Journal Vol 8 No 1 (2024): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v8i1.5645

Abstract

As times progress more rapidly, the existence and contribution of intellectual products, such as books and written works, in shaping the identity and progress of a society is becoming increasingly significant. However, with advances in technology and globalization, challenges to the security and protection of intellectual work rights are increasingly complex. It underlies the urgency of registering Intellectual Property Rights (IPR) as a real effort to protect creators' rights, motivate innovation, and build the foundation of a knowledge-based economy. Unfortunately, many academic lecturers do not realize the importance of having a creation registration letter. Some are aware but do not yet know the steps for managing copyright. Therefore, this community service is carried out as a presentation at a national seminar held by the Indonesian PkM Lecturer Association, which is carried out online to disseminate knowledge and information related to IPR. The participants are lecturers from all over Indonesia. Two general pieces of information are presented in the form of (1) education on the importance of IPR and the types of works that are protected and (2) steps for managing IPR and the documents required. It is hoped that this service activity can increase public awareness in general and academic lecturers in particular that IPR registration is not only a legal requirement but also a strategic step to form a society that respects creativity protects the rights of creators and encourages sustainable economic growth. Thus, this activity contributes to advancing knowledge in this country.
Optimalisasi Pendekatan Saintifik Dengan Model Discovery-Inquiry Untuk Meningkatkan Kreativitas di Madrasah Ibtidaiyah Pratiwi, Widya
Al-Bidayah : Jurnal Pendidikan Dasar Islam Vol. 9 No. 1 (2017): Al-Bidayah : jurnal pendidikan dasar Islam
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/al-bidayah.v9i1.119

Abstract

Pendidikan dalam jangka panjang adalah faktor tunggal paling menentukan melebarnya jurang kesenjangan, oleh karena itu investasi dalam bidang pendidikan adalah cara logis untuk menghilangkan kesenjangan tersebut. Saat ini pengembangan Kurikulum 2013 sudah memasuki tahap implementasi. Pendekatan Saintifik adalah salah satu cara dalam mencapai tujuan kurikulum 2013. Pembelajaran merupakan hal yang sangat penting untuk mempercepat pemahaman dan keterampilan peserta didik dalam mengimplementasikan kurikulum tersebut. Tetapi masih banyak ditemukan proses pembelajaran belum menjadi sarana untuk memberdayakan keterampilan berpikir kreatif peserta didik karena masih bersifat teacher centered, sehingga guru mendominasi di kelas. Rendahnya berpikir kreatif peserta didik ditunjukkan dengan jawaban yang diberikan terpaku pada jawaban-jawaban yang ada di buku sehingga peserta didik hanya menghafalkan jawaban di buku dan kurang memahami makna jawaban yang di sebutkan. Oleh karena itu diperlukan model pembelajaran yang tepat. Sejalan dengan itu, model pembelajaran discovery-inquiry merupakan model yang cocok diterapkan dalam pembelajaran di Madrasah Ibtidaiyah.
Financial Inclusion and Rural Development: Empowering Micro-entrepreneurs in Lubuk Beringin, Bungo Regency, Jambi, Indonesia Abu Bakar; Widya Pratiwi; Eva Marlina; Sasmita Rusnaini; Mardiansyah; Silvia Jesika; Zulkifli; Darmawanto; Syah Amin Albadry; Hamirul
Indonesian Community Empowerment Journal Vol. 4 No. 2 (2024): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v4i2.60

Abstract

Micro-entrepreneurs in rural Indonesia often face challenges in accessing financial services and developing sustainable business practices. This community service initiative aimed to empower micro-entrepreneurs in Lubuk Beringin, Bungo Regency, Jambi, Indonesia, by promoting financial inclusion and rural development. A mixed-methods approach was employed, incorporating surveys, focus group discussions, and in-depth interviews to assess the needs and challenges of micro-entrepreneurs. Based on the findings, a comprehensive program was designed and implemented, encompassing financial literacy training, business development workshops, and access to microcredit facilities. The program resulted in increased financial literacy, improved business skills, and enhanced access to financial resources among the participants. Data indicates a 20% increase in average monthly income and a 15% rise in business savings among participating micro-entrepreneurs six months after program completion. Additionally, the program fostered a sense of community and collaboration among the participants. This initiative demonstrates the vital role of public administration in empowering micro-entrepreneurs through financial inclusion and rural development strategies. By providing access to financial knowledge, skills, and resources, public administration can contribute to sustainable economic growth and improved livelihoods in rural communities.
PELATIHAN PEMBUATAN PESTISIDA NABATI DARI LIMBAH KULIT BAWANG DI DESA BANGUN SRANTEN Juniarsih, Delvita; Silvia Jesika; Widya Pratiwi; Feri Antoni; Darmawanto; Helva Rahmi
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 1 (2024): Februari
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i1.342

Abstract

Mata pencarian penduduk di Desa Bangun Seranten Sebagian besar masyarakat masih didalam sektor Pertanian, dan Perkebunan. Mayoritas penduduk di Desa Bangun Seranten berpenghasilan di sektor kelapa sawit. Selain dari hasil perkebunan penduduk Desa Bangun Seranten juga memiliki Industri Kecil yang memproduksi kerupuk, tahu dan tempe yang dipasarkan. Adapun metode edukasi yang dilakukan dalam pelatihan kali ini yaitu metode ceramah, diskusi serta ptaktek. Dan hasil yang dicapai dari pelatihan ini yaitu bisa memberikan dampak positif terhadap pengetahuan serta pemanfaatan limbah yang ada di masyarakat yang dulunya dibuang sekarang bisa digunakan untuk pestisida alami bagi ibu-ibu PKK yang ada di Desa Bangun Sranten.
The Effect of Technology-Enhanced Language Learning on Student Motivation and Engagement: A Comparative Study of the Social Environments of Online and Offline Learning Nasution, Bincar; Pratiwi, Widya; Latifah, Nur; Lestari, Rizki; Suparjan, Suparjan; Pranawukir, Iswahyu; Hamirul, Hamirul
Jurnal Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.8351

Abstract

The advent of the pandemic has prompted changes in the learning motivations of students. This investigation seeks to ascertain how students perceive the relative merits of online and offline modes of learning and their relationship with students' learning motivations. The research employed a qualitative approach with a descriptive methodology. This research design is descriptive with an interview approach, with the objective of eliciting students' perspectives on online and offline learning and their relationship to student learning motivation. The analysis of this study revealed a consensus among the respondents that online learning affords a greater sense of relaxation. Nevertheless, online learning is perceived as a source of boredom and lack of engagement. In contrast, offline learning is associated with a high level of motivation, particularly when students can learn with friends. This negative reaction manifests in students telling stories or engaging in other distracting activities when the teacher presents the learning material. Furthermore, students are easily bored during learning, suggesting that the relaxing experience of online learning has an adverse effect on their attention span in the traditional classroom setting. In light of the students’ perceptions, it is hoped that teachers will be able to create engaging offline learning environments and encourage more student activities with their peers.
Pengaruh Perilaku Keuangan dan Financial Management terhadap Financial Sustainability pada Generasi Z dan Millenial di Kabupaten Bungo Albadry, Syah Amin; Pratiwi, Widya; Rusnaini, Sasmita; Istianingsih, Nanik; Gonjales, Nana Timorida; Alfiyah, Siti
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3398

Abstract

Financial literacy is closely linked to financial management, with increased financial literacy contributing to better personal financial management skills. Personal financial management involves the application of financial principles in individual financial management. Effective financial management, including planning and overseeing financial activities, is crucial for achieving financial stability and economic sustainability. Previous studies indicate that many individuals, particularly Generation Z and Millennials, neglect financial planning and long-term well-being. Without proper financial management, they often face financial difficulties, such as income loss and insufficient emergency funds, which can negatively impact their quality of life. This study involved 100 respondents selected using purposive sampling, with Structural Equation Modeling (SEM) employed to analyze the relationships between the inner and outer models.
Co-Authors Abdillah, Andi Arif Abu Bakar Abu Bakar Acfira, Lukytta Gusti Acfira Adillah Sulistiawati Adiyono Adiyono Afriyani, Fina Ahda Faza Hunafa Aini, Baiq Quratul Akbar Wibriansyah Al Azhar L Alfiyah, Siti Almerveldy Azaria Dohong Almur, Verawaty Andary, Ria Wuri Andreani, Andreani Anggraini, Zepa Anisa Ruhi Shabrina Ariyanto M Ariyanto M Ariyanto. M, Ariyanto. M Arman Tjoneng Armansyah Matondang, Armansyah Atmanto, Kusumo Adi Arji Ayu Fitriana Banuaji, Datu Azura Bincar Nasution Budur, Syarifah Ummu Burhanuddin Candra, Devilia Dwi Chatarina Umbul Wahyuni Chotib, H. M. Darmawanto Darmawanto Darmawanto Darmawanto, Darmawanto Dedi Epriadi Deni handani Dhian Satria Yudha Kartika Elsyra, Nova Eni Nurhayati, Eni Epriadi, Dedi Eva Marlina Fadila, Salsya Bella Nur Fahmi, Rohmat Ubaidillah Fajrin Priadinata, Akhmad Farhan, Andi Aulia Farida Yuliaty Feri Antoni Fitri, Anindo Saka Fitri, Syarifah Massuki Gonjales, Nana Timorida Hadi, Tasya Diva Fortuna Haji Muhammad Chotib Hamirul Hamirul Hamirul Hamirul Hamirul, Hamirul Hasdani Helva Rahmi Herian, Anisah Hidayat, Nanang Al Hilaly, Salwa Ghaliyah indah, widya Istianingsih, Nanik Iswahyu Pranawukir Jannatuzzahra, Khoirunisa Jesika, Silvia Johar Alimuddin, Johar Joshua Sebastian Pratama Sondakh Juhana Juniarsih, Delvita Kamaliah Kamaliah Kartika, Annisa Dita Putri Kholisah, Siti Nur Kosasih, K Laurensi br Kaban Lestari, Rizki Maharani Puspa Sari Mardansyah . Mardiansyah Marlina, Eva Mart Hindrasyah Pandia, Dhayu Matias Yoki Melysa Hayati Mona Sihombing Muhaimin Abdullah Muhammad Nasir Muhammad Syukri NABILA, SALMA Nasution, Ali Napiah Nasution, Musthofa Lutfi Natalia, Dita Ayu Rani Nova Elsyra Nur Latifah, Nur Pahmi, Saepul Panji Ulum Prabowo, M. Bogie Rizki Pratama, Arista Puput Tri Agustine Putra, Agung Manik Septiana Putri Afiandian Relya Contesa Rezki Amelia Rody Kurniawan Rohmah Rifani Rusdi Rusdi Rusdi Rusdi Rusnaini, Sasmita S.Pd. M Kes I Ketut Sudiana . Salsabilla, Kharisma Agustya Zahra Sasmita Rusnaini Shella Kesuma Dewi Silvia Jesika Silvia Jessika Sinawati, Sinawati suparjan suparjan Susilawati, Susilawati Syah Amin Albadry Syahwami, Syahwami Syifa Muzalifa Nadobudskaya Tarjo Tarjo Tarjo Tarjo Tomi Hendra Ulum, Panji Vip Paramarta Wening Sari Wiji Astika, Yulia Wulansari, Anita Yasmir, Yasmir Yuspiadi, Yuspiadi Zahra, Sazkia Rahma Zahran, Afif Ghani Zain, Ahmad Arifin Zulbahrain, Zulbahrain Zulhilmi, Hafizhan Zulkifli Zulkifli Zulkifli