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Supply Chain Management: Survey Consumer Preferences and Market Potential (Study Literature Review) Primadi Candra Susanto; Euis Saribanon; Yosi Pahala; Esti Liana; Harry Purwoko
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.508

Abstract

The supply chain management article: survey of consumer preferences and market potential is a scientific literature review article within the scope of operational management science. This article aims to create a hypothesis regarding the relationship between factors, which can subsequently be utilized for future research in the field of human resource management. Descriptive qualitative research methodology was employed in this study. The data utilized in this study was derived from prior research that remains pertinent to the current investigation. The data was gathered from reputable academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sinta journals. The findings of this study are as follows: 1) Consumer preference surveys play a role in supply chain management: Surveys offer significant insights into consumer preferences, wants, and expectations pertaining to a specific product or service. These insights serve as the foundation for organizations in formulating marketing strategies, developing products, and managing inventory. By gaining a comprehensive grasp of consumer preferences, organizations have the potential to enhance customer happiness, streamline their supply chains, and attain a competitive edge in marketplaces that are becoming progressively intricate and dynamic; and 2) Market potential plays a role in supply chain management: market potential offers a comprehensive overview of the current market size, potential for growth, and consumer patterns in a specific region or demography. This data enables organizations to develop supply chain strategies that are characterized by enhanced efficiency and adaptability in response to dynamic market needs. Through a comprehensive comprehension of market potential, organizations are able to effectively identify prospective market segments, formulate suitable expansion strategies, and adapt their supply chain approaches in order to maximize profitability and foster corporate expansion.
Determinants of Purchase Intent in The Freight Forwarding Sector in Jakarta Annisa Ahlush Shuffah; Harry Purwoko; Prasadja Ricardianto; Nelmida Nelmida; Olfebri Olfebri
Siber Journal of Transportation and Logistics Vol. 4 No. 3 (2026): (SJTL) Siber Journal of Transportation and Logistics (October - December 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v4i3.1242

Abstract

The increasing competition in the freight forwarding industry requires companies to improve Logistics Service Quality to build Customer Trust and encourage customers to use freight forwarding services. This study aims to analyze the effect of the dimensions of Logistics Service Quality on Purchase Intention through Customer Trust in the freight forwarding sector in Jakarta. A quantitative approach was employed by distributing questionnaires to 240 respondents selected through purposive sampling. The data were analyzed using the Partial Least Squares Structural Equation Modeling method with SmartPLS 4 software. The results show that only the Reliability dimension has a positive and significant effect on Customer Trust, while Efficiency, Fulfillment, Responsiveness, Security, and Return do not significantly affect Customer Trust. Furthermore, Customer Trust has a positive and significant effect on Purchase Intention and significantly mediates only the relationship between Reliability and Purchase Intention. The study concludes that service reliability is the most important factor in strengthening Customer Trust and increasing customers' intention to use freight forwarding services.
Co-Authors Agus Suhendra Agusinta, Lira Agustin, Dita Amelia Akbar, Ghifari Maulana Alifa Rezki Amalia Alya Maulina Anisyah, Diah Annisa Ahlush Shuffah Asnia Harun Atiya Lipuriyani Bambang Wijanarko Baskoro, Dian Anom Basri Fahriza Budiman, Tenaka Bukhael, Muhamad Maurice Dharma Yudastoro, Fasida Dian Artanti Arubusman Dian Artanti Arubusman Didin Sjarifudin, Didin Dina Rahmawati Dita Amelia Agustin Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Esterlinus Edwin Lermatan Esti Liana Euis Saribanon Fadillah, Ridho Rizky Fahmi Kamal, Fahmi Fasida Dharma Yudastoro Haris Haris, Haris Hilya Fisar Nazwany Ida Ayu Trisna Wijayanthi Isnaini, Firna Destiayu Joned Ceilandra Saksana Josua Panatap Soehaditama Juliater Simamora Juliater Simarmata Kamsariaty Kamsariaty, Kamsariaty Kharisma, Alvian Farisqi Dwi Laura Malau Lesse, Johan Liana, Esti Marthaleina Ruminda Muhammad Iqbal FIrdaus, Muhammad Murdiono, Jatmiko Nelmida Nelmida Novia Indah Lestari Nunung Ayu Sofiati (Efi) Nur Mastuti, Dian Nursery Alfaridi Octora, Theresye Yoanyta Okin Ringan Purba Okin Ringan Purba Okin Ringan Purba Olfebri Osman Arafat Otto Sugiharto Prakoso Prasadja Ricardianto Prasadja Ricardianto Pratiwi, Sekar Widyastuti Prianto Prianto, Prianto Primadi Candra Susanto Purba, Okin Ringan Purbanuara Parlindungan Sitorus Putra, Christophorus Indra Wahyu Rahmat Hidayat Ratna Suminar Rintis Eko Widodo Rubadi Rully Indrawan Saputra, Rangga Juliardy Sarinah Sihombing Sembiring, Honny Akira Sidjabat, Sonya Sinung Tri Nugroho Soma Aryaka Sugiarti Sugiarti Sugiarti Sugiarti Sugiyanto Sugiyanto - Suhendra, Agus Tenaka Budiman Thamrin, HM Tri Harsoyo, Tri Tri Mulyani Setyowati Yana Tatiana Yosi Pahala Yosi Pahala, Yosi Yulianti Keke Yuliastuti, Hilda Yuliyanto, Agus Yuwono D. Sucipto Zaenal Abidin Zulfa Fitri Ikatrinasari