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Journal : Education Journal: Journal Educational Research and Development

Kesiapan Kerja Siswa SMK Muhamadiyah 2 Paleran dalam Memasuki Dunia Kerja Ditinjau dari Kompetensi dan Motivasi Diri Redjeki, Sri
Education Journal : Journal Educational Research and Development Vol. 8 No. 1 (2024)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/ej.v8i1.1646

Abstract

Vocational High Schools are intended for students who want to work immediately after graduating. Ideally, Vocational High Schools are able to produce graduates who are ready to work. However, statistical data shows that Vocational High School graduates are the highest contributor to the unemployment rate at the level of High School graduates. This research aims to determine the work readiness of students at SMK Muhamadiyah 2 Paleran in entering the world of work. The research subjects were class XII students majoring in Online Business and Marketing. The research uses a qualitative research approach with simple descriptive statistical analysis. Students' work readiness is viewed from a competency perspective consisting of: knowledge, English language skills, and skills in using computers and the internet. Student work readiness is viewed from the perspective of self-motivation, referring to self-motivation and support from the school. The research results showed that in terms of competency, 15% of students said they were very ready to enter the world of work, 72% of students were quite ready, 13% of students said they were still not ready. However, they have weaknesses in English language skills. In terms of motivation, 83% of students said they were very ready to enter the world of work, 12% of students were quite ready. Support from the school also greatly contributes to student motivation. Based on the data above, it can be concluded that students at SMK Muhamadiyah 2 Paleran are ready to enter the world of work after graduating from vocational school.
Upaya Menjadi Wirausaha Mandiri Pada Mahasiswa Disabilitas Melalui Pendampingan Neviyani, Neviyani; Redjeki, Sri; Musthofa, Danis Nurul; Cahyono, Arie Eko
Education Journal : Journal Educational Research and Development Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/ej.v8i2.1921

Abstract

PGRI Argopuro University Jember is a university with a vision of Quality Higher Education and National Competitiveness Based on Science and Technology in the fields of Local Wisdom, Entrepreneurship and Disability in 2030. The UNIPAR Jember Disability Study and Service Center provides assistance to students with disabilities as evidence of an inclusive education environment. By assisting students with disabilities, they are more courageous to start their own business, which helps them have sufficient human capital after graduating from school. This type of research is qualitative with data collection methods in the form of observation, documentation, and interviews This research was conducted qualitatively using a descriptive approach. The results of the research showed that the mentoring went well and the target fulfillment was in accordance with the steps of the mentoring activities that had been set. Participants already have entrepreneurial planning that will be followed up immediately. The business system management has been prepared in the form of work program instructions that can be used as a reference during the course of the business.
Analisis Strategi Pemasaran Pada Produk UMKM Minuman Herbal “BIYENG” Munawaroh, Siti; Redjeki, Sri; Prasetiyorini, Pudhak
Education Journal : Journal Educational Research and Development Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/ej.v8i2.1924

Abstract

Biyeng Herbal Drink is a brand of MSME product that is in great demand by the public and is already circulating in Banyuwangi Regency. Since the initial launch of the product until now, the marketing of Biyeng Herbal Drink has remained stable and production has increased among the people of Banyuwangi. The increase in production in one week reached 500 bottles, initially only producing 30-80 bottles per week. The marketing strategy used by Biyeng Herbal Drinks is able to face competition with similar products. The marketing of Biyeng Herbal Drink products is circulating amidst the popularity of contemporary drinks. The innovation created by the Biyeng Herbal Drink means that herbal drinks are no longer a drink that is put aside as a drink that is less popular with the public. This research focuses on analyzing the marketing strategy of Biyeng Herbal Drinks. The aim of the research is to determine the marketing strategy used in Biyeng Herbal Drinks. The research method uses descriptive-qualitative methods, with data collection techniques of observation, interviews and documentation. Data analysis techniques used include: data collection, data reduction, data display, and conclusion drawing/verification. The research results show that the Biyeng herbal drink segment is segmented based on demographics and product benefits. The target market is herbal drink connoisseurs and consumers who prioritize the benefits of products in the age range from teenagers to adults. Positioning lies in highlighting product characteristics, price and product quality. The marketing strategy used is the 4P marketing mix which consists of product, price, place and promotion. Even though there were several obstacles in the production and marketing process, Biyeng Herbal Drinks was able to find an alternative solution. Maintaining product quality, consistently informing about product procurement and maintaining relationships are ways to maintain consumer purchasing interest.
Co-Authors ., Iriani Abd. Rasyid Syamsuri Abdul Ghofar Achmad Edi Subiyanto Achmad Munandar Achyani Achyani, Achyani Adanisa, Difa Ade Hari Siswanto Adi Rahmat Afandi, Yusuf Agus Indarjo Agus, Elsa Lusia Ahdiansyah, M Hafidz Alburhana, Lathifatusy Syifa Ali Djunaedi Almagribi, Ahmad Bilal Ambariyanto , Anam, Aufa Anandita, Assifa Yusan Angga Dewi, Widya Novi Anggara, Muhammad Alyfansyah Rizky Anggaraeni, Chaterine Oktavia Anggraheny -, Anggraheny Anna Fitri Hindriana Anna Triningsih, Anna Ari Widodo Ariesta Artamevia, Nazwa Aris Ismanto Azizah T.N., Ria Badik, Muhammad Bagus Eko Hardiono Baidhowie, Lutfil Hakim Bambang Yulianto Banun Sri Haksasi Baskoro Rochaddi Bayong Tjasyono Bustomi Cahyono, Arie Eko Chrisna Adhi Suryono Delianis Pringgenies Desyandri Desyandri Devi Nandita Choesin, Devi Nandita Dewi Novitasari Diah Permata Wijayanti Dodon Turianto Nugrahadi Duduh Abdul Bara Dwi Jatmiko, Dwi Edi Wibowo Edi Wibowo Kushartono Edy Supriyadi Elfi Rimayati Endang Sri Susilo Endang Supriyantini Eny Inayati, Eny Erliyanti, Nove Kartika Fajar, Surya FIRDAUSI, Ifrohatul Dini Fitria Olivia franisa, anggi Fuad Ashari Gerhani, Febrina Gita, Irma Hadi Endrawati Haksan Darwangsa Handayani, Dwi Asih Kumala Hapsara, Hudanu Hariadi Hariadi Harry Firman Hartadi, I Gede Haryono, Yoyo Haula Robbi, M. Kautsar Hutagaol, Inggrid Debora I Nyoman P Aryantha Ika Ayuningtyas Indarwati, YM Iqbal Maulana Iriawati Iriawati Irwani Irwani Ismawati Ismawati Ita Riniatsih Jihadi, Muhammad Shulhan Jusup Suprijanto K. Susilo, David Käll, Sofia Khaerul Umam, Khaerul Khasanah Khasanah Khonsa Rezkania, Gita khusnul khotimah Krisiyanto, Krisiyanto Kunarso Kunarso Kusdarjanti, Endang Kusumadiani, Tazkia Aulia Laksmi Lita Rosa, Mia Lelono, Satrio Kusumo Lies Mardiyana, Lies Lilik Maslukah Luky Adrianto Luluk Edahwati Maharani, Galung Dhiva Marini . Marselino, Frendy Mayunar Milasari, Listiana Dewi Mimin Nurjhani K Mr Kusnadi Mrs Sariwulan Diana Muchamad Fajar Alamsyah Muh Yusuf Muhajirin, Al Muhammad Reza Faisal, Muhammad Reza Muhammad Zainuri Mujayatun, Siti Musthofa, Danis Nurul Mustofa, Diah Ayu Mutiara Nurul Fajar Utami Mutiari Nurul Syam Utami Naufal, Nabil Neviyani Neviyani, Neviyani Ningrum, Marsella Ivon Citra Novi, Widya Nugroho, Aditya Dwi Nur Halimah, Anisa Nur Taurif Syamsudin Putra Jaya Nurasyah Dewi Napitupulu Nuryani Rustaman Nusaputro, Kurnia Adi Panatar, Jakfar Shodiq Philipus Uli Basa Hutabarat Pradana, Henrian Rizki Prameswari, Devi Diyah Ayu Praressha Wizurai Prasetiyorini, Pudhak Pratama, Candrika Prayoga Nugraha Taunay Prihandoko, Tri Leksono Pudhak Prasetiyorini Purba, Sariaman Purwati K. Suprapto Putri Novianingrum, Milka putri, Ferninda Rahardiyana Raden Ario Radityo Adi Nugroho Rahayu, Fenny Winda Rakhmawan, Aditya Ramadhani, Aulia Dessy Rasid, Harun Al Raudina, Anggit Sapta Retno Hartati Retno, Yosy Ria Azizah Tri Nuraini Ria, Intan Ade Riandi Riandi Ristanti, Rahmadita Aulya Rizkina, Nurnazmilaila rojanah, rojanah rojanah Rudhi Pribadi S Tapilouw, Fransisca. Sagara, Bangkit Putra sanjaya, deki dwi Santi, Shinta Soraya Santi, Sintha Soraya Satori, Djam'an Satriani, Bayu SD Sumbogo Murti Setiyadi, Agus Setyowati, Okti Sheila Puspa Arrum, Sheila Puspa Sianiwati Goenharto Sihite, Mombang Siti Kotijah Siti Munawaroh Sri Mulyani Sri Redjeki Sri Sayekti Sri Turni Hartati Sri Wahjuni Sujati Sujayanty, Sri Sunarto, Sandy Ryan Hendrawanto Sunaryo Sunaryo Tania, Sara TATI NURHAYATI Taufiq-Spj, Nur Tony Hadibarata, Tony Tri Mulyati, Tri Trianna, Nurul Widji Ubay, Jufri Ucu Rahayu Wafi, Azmi Sabilakisbatul Wahyu, Rindika Widhorini, Widhorini Widi Purwianingsih Wilis Ari Setyati Wishnuputri, Parameswari Iccha Nirmalabuddhi Yagus Cahyadi Yenny Anwar Yudhatama, Bayu Khrisna Yunika Ayu Setya W Ayu Setya W. Yunita Yunita Yustin Ragil Dewanti Yusuf Hilmi Adisendjaja Zihni Ihkamuddin