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Journal : EduInovasi: Journal of Basic Educational Studies

Makna Penggunaan Skincare pada Mahasiswa Laki-Laki Analisis Semiotika Roland Barthes di Universitas Islam Negeri Sumatera Utara (UINSU) Medan Riska Hayati; Rudi Salam; Fakhrur Rozi
EduInovasi:  Journal of Basic Educational Studies Vol. 5 No. 2 (2025): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v5i2.7013

Abstract

This study aims to explore the meaning of skincare usage among male students at the State Islamic University of North Sumatra (UINSU) Medan, using a qualitative approach with a descriptive-exploratory design. The study analyzes this social phenomenon through Roland Barthes' semiotic theory, which focuses on how meaning is created and communicated through signs in society. Six key concepts from Barthes' semiotic theory—sign, signifier, signified, denotation, connotation, and myth—are used to analyze how skincare usage is understood within the local context of the students. The research utilizes purposive sampling to select five informants: Imam, Shandy, Iqbal, Septian, and Haikal, all male students at UINSU Medan. Data was collected through in-depth interviews to explore their experiences, motivations, and views on skincare usage, as well as secondary data from literature related to global culture and male skincare. The findings show that the use of skincare among male students at UINSU Medan is influenced by several factors, including beauty standards popularized by the media and global culture, as well as religious values they adhere to. From a semiotic perspective, skincare products can be seen as "signs" representing self-awareness about appearance, with the "signifiers" being products such as facial cleansers, toners, and moisturizers. The "signified" is a shift in the understanding of masculinity, where skincare is no longer seen as feminine but as part of modern male identity. In "denotative" terms, skincare usage is understood as an act of maintaining cleanliness and skin health, while "connotatively," it reflects a change in the concept of masculinity, becoming more flexible. The "myth" that emerges is that self-care is a right for every individual, regardless of gender, and can be practiced by anyone without altering their masculine identity. This study provides insights into how global beauty culture influences the behavior of male students in self-care, considering the local social and cultural context in Indonesia.
Co-Authors A. Muhammad Fajar Maulana Abdullah, Asmilah Achmad Listanto Nugroho Aditya Rahayu Agiskawati, Andi Ahmad Wahidiyat Ahmad, Ahsan Aldhi, Muhammad Ali Djamhuri Ali Imron Alimas Jonsa Anastasya , Mauren Andini Putri, Andini Ardi Adji Ardi Adji, Ardi Ardiansyah, Ady Aris Baharuddin Aris Baharuddin Aris Bahasruddin Aslinda Aslinda Asmar Ayuning Arsi, Antari Az zuhri, Fahmi Muhammad Azizah, Afidatul Azlinda Saadon Bambang Wiwitono Bhakti, Diana dahyar daraba, dahyar Daswati Daswati Dayana, Indri Dian Andriani M Dulina Tholibon Duratul Ain Tholibon Dwi Pratiwi Eni Rahamawati Fadlan Siregar, Muhammad Fakhri Kahar Fakhrur Rozi Farid Ridho Farid Said Farid Said, Farid Habib Satria Hadi, Abdurrahman Haedar Akib Haedar Akib Haedar Akib Haerul, Haerul Hamizah Mokhtar Haprabu, Wiro Harifuddin Harifuddin, Harifuddin Haripuddin . Harisman Yunus Haslip, M. Azwar Helmi Nurainun Arif Henny Henny, Henny Herlina Sakawati Hermansyah Hermansyah Ibnu Sodiq Ilmawati Ilmawati Imam Sumantri MS Indra Dharma Wijaya Indri Astuti Irwan Irwan Irwanto Misrun, Muhammad jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamilah Abd Rahim Jayawarsa, A.A. Ketut Jenih, Jenih Jumadi Jumadi Jumalia Mannayong Kartika Indah Permanasari Kemal Sandi Kemala Novriyanti Lia Yuliana Mailin Masyitah Md Nujid Maulana Junaedi Maya Kasmita Mirdawati Mirdawati Mohammad Irfan Mufti Mubarok, Endang Saefuddin Muh Nasrullah, Muh Muh. Alfian Muh. Darwis Muh. Nasrullah Muh. Nasrullah Muhammad Faisal Muhammad Guntur Muhammad Ihsan Muhammad Khahfi Zuhanda Muhammad Yazid Muhlin Muhlin Muhtadiah Hasibuan Mungkin, Moranain Munna, Afzal Sayed Nanda Novita, Nanda Nasrullah, Muh. Natal Kristiono nazeemjordan NINING WAHYUNINGSIH Nooraliza, Ayuuk Noviandri, Dian Novirasmita, Novirasmita Nur, Lutfi Nuralim Nursadrina Nursadrina Nurul Jihan Pratiwi Pinandita, Mila Kurnia Qoriah, Umi Rafi’i, Muhammad Rahman, Nawir Rahmawati Halim Renny Sukmono, Renny Rina Setyaningsih, Rina Riska Hayati Risma Niswaty Rosalin, Sovia RR. Ella Evrita Hestiandari Sahrul Said Saggaf Samad, Muhammad Ahsan Sandi, Kemal Sasea, Sanita Carolina Satria , Habib Sawina Sawina Setyawati, Iin Shadiq Sirajuddin Saleh Siti Safirah Rashid Sitti Hardiyanti Arhas Sopyan, Ence Subianto, Alim Bachri Sukma, Ilin Sulmiah, Sulmiah Suparman Arif Suprianto Suprianto Suryaningsih, Putri Syafii . Syah, Rahmad B. Y. Syakib Arsalam Tadampali, Andi Caezar To Tayeb, Abd. Muhaimin Teuku Umar Ufi Saraswati, Ufi Ulfa Dwi Batari Wader, Noris Wahidiyat, Ahmad Widyawati Widyawati Yusak Maryunianta Zainun Zunaira, Zunaira