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Journal : TEKMAPRO Journal of Industrial Engineering and Management

The Influnce Of Brand Equity Dimensions On Use E-Wallet DANA With E-Trust As Intervening Variable Ruri Acnes Beltasari; Adi Santoso; Hadi Sumarsono
Tekmapro Vol. 19 No. 2 (2024): TEKMAPRO
Publisher : Program Studi Teknik Industri Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/tekmapro.v19i2.433

Abstract

The use of non-cash payments is increasingly being used by users in carrying out transactions. The concept of e-wallet is to store money in cash and non-cash transactions. This article aims to understand the level of influence of Brand Awareness, Brand Association, Brand Loyalty, and Perceived Quality on Decisions to Use Digital Money with E-Trust as an Intervening Variable for DANA Application Users. The sampling method used the Simple Random Sampling technique for 125 respondents. Data collection uses a questionnaire and uses SMART-PLS 3.0. The results of this research show that Brand Awareness does not have a positive and significant influence on e-commerce but has a positive and significant influence on user decisions. Brand Association has a significant influence on the level of trust (E-trust) but does not have a positive and significant influence on user decisions. Perceived Quality has a positive and significant influence on the level of trust (e-tsrut) and has a positive and significant influence on user decisions. Brand Loyalty has a positive and significant influence on users' decisions in using the DANA e-wallet. E-commerce has a positive and significant influence on user decisions and mediates brand loyalty on user decisions on the DANA application. Keywords: Brand Awareness, Brand Association, Brand Loyalty, Perceived Quality of Use Decisions, E-Trus
Co-Authors Abdurohim, Dindin Aghnia Salma Salsabila Alberta Adinata Alghazeer, Rabia Alifah Febirika Nurjanah Amelia Putri Amellya, Risnanda Putri Anam, M. Khairul Ananda, Yudha Rizky Andri Wardiana, Andri Anggorowati, Luki Sri Anggraeni, Fahrida Noor Anggun Anggraini Mila Pratiwi Anugerah Yuka Asmara Ardyan Firdausi Mustoffa Ari Irawan Astuti, Nanda Widia Aulia, Amanda Karismatul Auliasari, Ria Windi Azhar, Nuril Azzahra, Salsabila Bafirman HB Bambang Yulianto Bety Oktavia Rahayu Chamidah, Siti Chamidah, Siti Chandra Bella Kartika Chrisna Adhi Suryono Dede Hermawan Dimas Alfikri Pramudya Dimas Dipa Pratama Dwi Astuti Dwi Warni Wahyu Dwi Warni Wahyuningsih Dwisakti*, Vebrian Edi Kurniawan Edy Kurniawan, Edy Efendi, Zakaria Eka Destriyanto Pristi Eka Destriyanto Pristi Eka Destriyanto Pristi Ayuningtyas Endah Puji Septisetyani, Endah Puji Ervia Yudiati Evit Harmawati Fatimah Azzahra Febrianti Muji Trianawati Felix Ardianto* Fery Setiawan Fery Setiawan Fery Setiawan Fery Setiawan Fery Setyawan Fery Setyawan Fitri Suratin Fitria Hidayati, Fitria Gessy Augustina Dwi Saputri Hadi Sumarsono Hadi Sumarsono Hanik Rahmawati, Hanik Hanim, Meysella Al Firdha Happy Fitria, Happy Heri Wijayanto Herma Rio Candra Saputra Himawan, Alayna Lillahida Indri Iin Wijayanti Iqomatuddin, Muhammad Irmanida Batubara Isna Hary Ardita Putri Isna Nur Rahmawati Ita Widowati Juliawati Juliawati Kastian, Ria Fajarwati Kiswanti, Nafisyah Komang Alit Paramitasari Kristyana, Naning Kumala, Masria Kuska, Dila Ayu Ramanda Kusumaningrum, Reny Kusumawardhani, Dhian La Ode Sugianto Laila Fijannatin Naim Laksono Trisnantoro Lina Pina Uljannah Marlina Dewi Lestari Mulyadi Mulyadi Naning Kristiyana Naning Kristiyana Naning Kristiyana Naning Kristiyana Naning Kristiyana, Naning Nayni Nayni Neng Herawati, Neng Nisa'u Lailatizzahro Nistirohah Nur Fitriani Niwayansari, Fira Norma Hapsary Novianti, Metta Nurdiana Nurdiana Nurul Iman Nurul Iman, Nurul P Cahyono Pari, Rohmah Popi Hadi Wisnuwardhani, Popi Hadi Prasetyaningrum, Pekik Wiji Prasetyo, Ilham Adi Pristi, Eka Destriyanto Purnomo, Rochmat Aldy Puspitasari, Muthia Fahriyah Radita Noviani Rahayu, Listyowati Puji Ramadani, Ratna Dwi RATIH ASMANA NINGRUM Ratri Widya Wulandari Regyta Aprylia REIGION JUMANTORO Renaldi, Bagas Revina Lindya Kusuma Riawan Riawan Riawan Riawan Riawan Riawan, Riawan Riski Taufik Hidayah Ristianawati, Yuyun Riza Dessy Nila Ayutika Rizki Gagah Saputra Rudhi Pribadi Ruri Acnes Beltasari Rusdjijati, Retno Ryza Wahyu Anofa S Hartono Sabela, Rizka Elis Safitri, Unna Ria Salsabila, Puti Athirah Sari, Lina Fatika Sepbrio Ian Pradana Sepbrio Ian Pradana Setiawan Edi Wibowo Setya Raharja Siska Maryunitasari Siti Arifah Sri Hartono Sri Hartono Sri Hartono, Sri Subarkah, Windu Praditiyo Sunarya, Yaya Sunaryo Sunaryo Suyoko, Ahmad Tasya Melania Nasution Titi Rapini Titi Rapini, Titi Titis Purwaningrum Titis Purwaningrum Tsabita, Azza Salma Umi Farida Umi Farida Umi Farida Umi Farida Vebrian Dwisakti* Wahna Widhianingrum Wahna Widhianingrum Wahna Widhianingrum Wahna Widhianingrum, Wahna Wayan Wijaksono Wibowo, Rahmada Yasmin Ari Wijaksono, Wayan Wijianto Wijianto Yana Rubiana, Yana Yana Rubiyana, Yana Yuliana Mariya Ulva Yuliarta, Refina Dwi Zeini, Cerlis Cesar