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Sahat Saragih
Pusat Penelitian Kebijakan Pendidikan dan Kebudayaan, Balitbang Kemendikbud
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Journal : JURNAL FARMASIMED (JFM)

 1 
Analysis of Strategic Business Planning for a New Pharmacy in the Depok Area Putra, Gunawan Satria; Saragih, Sahat; Hatta , Iha Haryani
Jurnal FARMASIMED (JFM) Vol 7 No 2 (2025): Jurnal Farmasimed (JFM)
Publisher : Fakultas Farmasi Institut Kesehatan Medistra Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35451/jfm.v7i2.2618

Abstract

This study evaluates the business strategies of new pharmacies in Depok post the Covid-19 pandemic, which experienced significant growth. Despite the emergence of numerous new pharmacies in 2024, their management is deemed to fall short of pharmaceutical standards. This research aims to analyze the implemented business strategies, their alignment with vision and mission, and relevant strategies for performance improvement. The research method employed is descriptive qualitative, utilizing SWOT analysis as a data analysis tool. Data collection was conducted through in-depth interviews with 9 informants from 6 pharmacies and a concise survey. The respondents were pharmacy owners and managers. The findings indicate that these six pharmacies lack a structured business strategy plan. The primary performance metric used is sales turnover. Business vision and mission have not been established, hindering the alignment of business strategies. Implemented business strategies remain normative, such as promotions via brochures, pamphlets, and discounts. The resulting business strategy recommendations encompass two key aspects: fulfilling pharmaceutical service standards and enhancing financial performance. Pharmaceutical service standards include drug consultation, medical records, drug availability, patient education, and legal compliance. Financial performance improvement can be achieved through price adjustments, operational cost efficiency, sales growth, inventory management, service diversification, and customer satisfaction. It is recommended that pharmacies engage with local communities to socialize programs and services. Informal approaches are considered more effective.
Co-Authors Akbar, Putri Indah Nuriya Ali Audah Amanda Pasca Rini, Amanda Pasca Amin Fauzi, Kms. Mhd. Angela, Dinda Anggraini, Rafidah Dwi anim anim Anjar Tri Wibowo Anjarsari, Ayudya Armadi, Amaraditha Oktovia Ayu, Lestari Az-Zahra, Dzakirahsalwa Baehaqi Baihaqi Siddik Lubis Bornok Sinaga Br Marpaung, Apriyanti Kristina Bukhori, Bukhori Ceriputri, Wulan Kusumaning Ayu Chaerul Y, Ricky Damanik, Tamara Dwi Abnita Br Devianti, Chelsea Sandy Dian Armanto E Elvis Napitupulu E. Elvis Napitupulu, E. Elvis Edi Syahputra Eko April Ariyanto, Eko April Elvis Napitupulu, Elvis Fadhilla, Alya Fadilah, Nina Faudhiki Yusuf, Arrozi Hiban Febrianti, Shinta Adi Fenanlampir, Anike Friska Ledina Situngkir Grace, Kristina Haque, Sayidah Aulia'ul Hasni Suciawati Hasratuddin Hasratuddin Siregar Hatta , Iha Haryani Hidayatullah, Rizki Maulana Hilliyani, Hilliyani Husnol Khatimah, Sofia Diana hutabarat, yosevin angelina I. V, Vione Sal Sabilla Igaa Noviekayati, Igaa Indana, Finanin Nur Ismail Hanif Batubara Israil Sitepu Israq Maharani Jelang Hardika Khairani, Nerli Laksono Trisnantoro Lestari, Anisa Indah Mazlan, Mazlan Miftahul Jannah Moch Zainal Arifin, Moch Zainal Mu'awiyah, Indriyani Mulyono Mulyono Murtadha, Ricky Nailul Himmi Hasibuan, Nailul Himmi Napitupulu, E.E Napitupulu, E.Elvis Natallya, Dessy Fitry Nilam Sari Nilam Sari Noorwindhi Kartika Dewi, Noorwindhi Kartika Noviekayati, IGAA. Nugraha, Estrite Abigael Ruthe Angel Nur Rahmi Rizqi Nurhasanah Siregar . Panjaitan, Sutrisna Ernawaty Pohan, Dasrin Prasetyo, Yanto Purbandhini, Citra Galuh Putra, Alvian Puja Permana Putra, Gunawan Satria Putri Andini, Putri Putriyogatama, Maria Shevanda Shevanda Christiani R, Hesty Utami Rahim, Rani Rahmi Ramadhani RAKIYAH, SITI Ristiani, Rima Fuji Rizki Maulida, Rizki Rosstiana, Meicha Lady Roswita Roswita Rr. Amanda Pasca Rini, Rr. Amanda Pasca Saputra, Egy Oktadrian Saputri, Lilis Saputri, Ratih Wahyu Setyowati S, Ninda Widya Sholihah, Nurul Hidayatus Simamora, Elmanani Simanjuntak, Erlinawaty Simanjuntak, Sinta Dameria Simanjuntak, Sinta Makito Br Sinta Dewi, Fitri Yuliana Siregar, R.Maisaroh Rezyekiyah Siswahyudianto Sitanggang, Mariani Sitanggang, Maura Linda Siti Maysarah Sondang Noverica SUKAMTI . Suroso Suroso Suryadiningrum, Belva Artanti Susandi, Aidil Tiosagi Clara Sinaga, Hanna Umar, Nurul Mahmudah Umar, Nurul Mahmudah Utami R, Hesty wahyuni wahyuni Winarsih ., Winarsih Y, Ricky Chaerul Yoniar, Yosefia Putri Yuerita Sarumaha, Yuerita Sarumaha Yusi Anggriani Zaiyar, M Zamirah, Dilly Merdekawati