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Journal : Curricula : Journal of Teaching and Learning

 1 
BROWN AND LEVINSON’S POLITENESS STRATEGIES IN THE FILM KURUNG WITHIN THE CONTEXT OF BUGIS-MAKASSAR CULTURAL VALUES Fitriansal; Suriadi; Sari, Nilam; Abdullah
Curricula: Journal of Teaching and Learning Vol. 10 No. 1 (2025): Curricula : Journal of Teaching and Learning
Publisher : LLDIKTI Wilayah X

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Abstract

This research intends to scrutinize the politeness strategies in Very Zalman Ewa’s film Kurung, utilizing the theoretical framework of Brown and Levinson (1987). The focus of the analysis is directed toward the application of four politeness strategies: bald on record, positive politeness, negative politeness, and off-record, provided that they are linked to the socio-cultural values of the Bugis-Makassar society. The results indicate that these four strategies function adaptively according to the social context and power relations. The bald on record strategy is employed in hierarchical situations demanding firmness; positive politeness appears in contexts of solidarity and affection; negative politeness is utilized to maintain respectful distance; while off-record politeness reflects the wisdom of speech through implicit and metaphorical forms. These findings illustrate that politeness in Kurung is a reflection of the values of siri’ na pesse, malebbi, and lempu’—concepts which emphasize honor, empathy, and honesty in communication. Theoretically, this research extends the application of politeness theory into the local cultural context; practically, it has implications for cross-cultural pragmatic teaching; and culturally, it strengthens the position of language as a vehicle for inheriting human values and social harmony.
Co-Authors Abdullah Agustin, Melly Al-Aqsha, L. Moh. Riri Rivari Alawiyah, Fitri anim anim Anim Anim Apriyanto, Ade Arista, Sintha Wahyu Aswanda, M. Razi As’ari, Hasim Atman, B. Eggy Tamara Azharsyah Ibrahim Azimah Dianah Budi Wiati, Catur Daliani, Muhammad Daliani, Muhammad Damanik, Nuriatik Dewi, Shanty Kartika Dian Armanto E Elvis Napitupulu Efrizal, Riky Erna Eti Sunarsih Fajrina, Putri Firdausi, Firna Nahwa Fitri Fitri Fitriansal Hafidhah Hafidhah Hasni Suciawati Helman Fachri Heryanto Heryanto Hidajat, Koerniawan Iba, Wa Ibrahimiyah, Nur Aisah Irma Handayani, Irma Irwanto, Andri Jauhari, M. Abim Julita , Julita Juniaty, Risnawaty Kamal Fachrurrozi Karmilasanti Karosekali, Eunice Khairun Nisa Khoirunnisa Khoirunnisa Maenarni, Lilis Mahpudin Mahpudin Manik, Patricia Roma Some Meutia, Rachmi Mira Yulianti, Mira Mufti, Muhammad Arif Muhammad Daliani Muhammad Muhammad MUHAMMAD SHOLEH Muhammad Yasir Yusuf Muhammad Zulhilmi Muksal Muksal Muzammil, Muzammil Nababan, Maxtulus Junedy Nabila, Firdiyatul Nabila, Siti Maulidiya Napitupulu, E.Elvis Nasution, Marnis Nihlatul Qudus Sukma Nirwana Nova Primadina Padang, Crasilia Yanti Peranginangin, Lorena PeranginAngin, Renita Br Permana, Dede Prastuti, Aulia Widya Pratini Lubis, Adinda Pratiwi Pratiwi, Dinda Ayu Purba, Leony Putra, M Jaya Adi Putri, Adelia Putri, Hairani Ananda Rahmatillah, Rahmatillah RAKIYAH, SITI Ramadhani, Vivi Rambe, Rinto Rasyd, Anwar RIKA KARTIKA rikky simanjuntak Rita Rita, Rita Rizqy, Irhas Safina, Nila Sahat Saragih Salsabila Nasution, Hanum Saputra Harianja, Andi Saragih, Delima Setyaningrum, Widia Sigit Hermawan Sitanggang, Perdamaian Siti Aisyah Siti Anisah Sitompul, Saima Sitorus, Andreas Sihar Marudut Sri Ambardini Sri Susanti Supariati Supriyadi Supriyadi Suriadi Suriana Suriana Syaputra, Andi Tin Rustini, Tin Tobing, Renatal Halomoan Lumban Tridiana , Eldavita Vera Ompusunggu Wulandari, Indah Apriliana Sari Yaman, Khairul Yanuar Rahmadan Yasrah Dalimunthe, Rahmah Yelvi Levani Yulita Pujilestari