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Program Studi Ilmu Komunikasi - FISIP Universitas Merdeka Malang
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Journal : Journal of Indonesian Society Empowerment

 1 
Peningkatan Produktivitas UMKM ‘Kopi Thung’ melalui Sinergi Media Sosial dan Media Konvensional Saudah, Saudah; Maulana, Muhammad Naufal; Ismawati, Aini Laila; Aprianto, Rafly
Journal of Indonesian Society Empowerment Vol. 3 No. 1 (2025): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jise.v3i1.159

Abstract

The main challenge for Micro, Small, and Medium Enterprises (MSMEs) is the limited access to knowledge and technology that can support the growth of their businesses. For MSMEs to succeed, they must choose between remaining in the same place or advancing through innovation. This challenge is also faced by the owner of Kopi Thung, an MSME located in Sidoasri Village, Sumbermanjing Wetan, Malang Regency, East Java, Indonesia. The lack of support in these areas led the business to operate in a simple and suboptimal manner. This training, involving six innovative methods, has had a significant positive impact on the small industry, providing new breakthroughs for marketing products. The aim of this training is to create a more advanced impact, helping the business become better known to the outside world and utilizing social media as a modern breakthrough tool, alongside improving the efficiency and appeal of conventional media. The methods used in this training include initial discussions, logo design, packaging design, product photography practice, social media caption writing practice, and social media management training focused on Instagram. As a result of this training, the business owner has become more open to and knowledgeable about marketing products through social media, and the innovations in logo and packaging have become fresher and more up-to-date. Tantangan terbesar bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) adalah terbatasnya akses terhadap pengetahuan dan teknologi yang dapat mendukung pertumbuhan bisnis mereka. Untuk mencapai kesuksesan, UMKM dihadapkan pada pilihan untuk tetap beroperasi dengan cara konvensional atau beradaptasi dengan inovasi baru yang dapat mendorong kemajuan. UMKM Kopi Thung di Desa Sidoasri, Sumbermanjing Wetan, Kabupaten Malang, Indonesia, menjadi contoh nyata bagaimana kurangnya dukungan teknologi menghambat potensi maksimal dari usaha ini. Melalui pelatihan yang melibatkan enam metode inovatif—termasuk desain logo, kemasan produk, fotografi produk, pembuatan caption untuk media sosial, serta pengelolaan media sosial dengan fokus pada Instagram—pelatihan ini berhasil memberikan dampak positif. Hasilnya, pemilik usaha menjadi lebih terbuka terhadap pemasaran digital dan inovasi dalam logo serta kemasan produk, yang membuatnya lebih menarik dan segar. Keberhasilan ini tidak hanya menunjukkan dampak lokal, tetapi juga menggambarkan bagaimana adopsi teknologi digital dapat meningkatkan daya saing UMKM secara global, membuka peluang lebih besar dalam pasar internasional, dan memberi kontribusi pada pengembangan ekonomi yang berkelanjutan.
Co-Authors . Zulfan Abdul Aziz Achmmad Mustaqim, Wendy Afifah , Neela Afifah, Neela Agustin, Efawati Ahadi, Rizky Ajahari Ajahari, Ajahari Ali Iskandar Zulkarnain, Ali Iskandar Alya Lucky Azzahra Amal, Mukhlishul Amalia Amalia Amaliah Amaliah Ambya, Rizky Ana Mariani ANDALIA, RIZKI Andero Jeremy Octavfernando Anggraini, Mela Aprianto, Rafly Arfina, Arfina Aslina, Eja Sri Bakti, Imam Rangga Bancin, Dedi Br Manik, Sulis BRS, Selvia Nabila Putri Bunaiya, Bunaiya Chairul Bariah Cut Ratna Dewi Daiyadi, Daiyadi Danoe, Ahmad Darmawati Darmawati Darwin Darwin Desy Anggraeni Devi Oktavia Dewi Mulyati Dewi, Lisna Dewi, Rika Dian Aswita, Dian Diana Diana Dina Akmila Dodot Sapto Adi Dodot Sapto Adi, Dodot Sapto Efriana, Cut Eka Putri, Febbyanti Agutina Eka Setyaningsih Elmayanda, Elmayanda Ernilasari Ernilasari Ernilasari, Ernilasari Ervina Ervina Faisal Anwar Fajar Supanto Firdaus, Rico Candra Fitriani Hamda, Erna Fitrianto Eko Subekti Gunawan Gunawan Hayati, Roska Heni Pujiastuti Hidaya, Nori Elfi Hikmah, Nor Husain, Aghnaita Husnul Khatimah Indah Suryawati Intan Zuhra Irhamni Irhamni Ismawati, Aini Laila Istiqomah, Anisa Iswatun Hasanah Jaka Wijaya Kusuma Jasmadi Jasmadi, Jasmadi Jennah, Rodhatul Julannari, Hamra Juliana, Fitri Kamal, Shella Khairina, Ira Khairunnisa Khairunnisa Khalfiah, Yuliani Lasri, Lasri Lestari, Soraya Lestarini, Mutmainah Indah Lidiawati, Lidiawati Lisna, Cut Madani, Ahmad Miski Mahama, Salmee Maidi Saputra, Muhammad Mardianti Mardianti, Mardianti Marhaliza, Putri Maulana, Muhammad Naufal Mauliati, Desria Maulidar Maulidar, Maulidar Miftahul Jannah Miranda, Velni Monalisa Monalisa Mufita Y., Irma Muharani, Dara Mukramah, Mukramah Mutiara, Arda Sulis Mutiawati Mutiawati Muzakki Muzakki, Muzakki Nadia, Riska Herli Nazarullah, M. Nelly Nelly Nelly, Cut Nir Fathiya Noviyanti, Lily Fazri Nuha, Kaifar Nur Aida, Nur Nurainun Nurainun Nurhapid, Ahmad Nurjannah Nurjannah Nurul Wahdah, Nurul Nurwie, Nurwie Octavfernando, Andero Jeremy Palinggi, Tirza Veronica Permana Putra, Febri Puji Astuti, Wakhidah Pulu, Trikalismi.N. Purwanto, Rhiza Eka Puspita, Devy Putri Agna Amalia Putri Kurniawati, Putri Putri, Risa Yennisa Rabiatul Qodariyah Rafiani, Rafiani Rahmasari, Annisa Rahmatan, Mulia Ramadan, Normakiah Rayhannisa, Rayhannisa Risni, Orisa Ristiani, Fina Rizki, Sari Rizkia, Alfina Rizky Ahadi Rosalinda Rosalinda Rubiah, Rubiah Rusiyaningsih, Kartika Rusliani, Waode Gusti Rusyidah Rusyidah, Rusyidah Sabrina, Nadia Sahuri Lasmadi Salsabila, Adinda Salsabila, Shafira Satiah, Liza Setiowati, Anggie Simeulue, Ridha Juita Sri Hidayati Sri Hidayati Sri Jayanthi, Sri Sudarti . Sumiyarti Sumiyarti, Sumiyarti Suriyanti, Suriyanti Susanti, Dewina Susanti, Mesra Suzanni, Mulia Aria Syahputra, Andy Syarifuddin Syarifuddin Triono, Maulid Agung Ula, Zahratul Ulfah Ulfah Umi Chayatain Vera Viena Vina, Ervina Widya Sari Witri Handayani Wulandari, Miya Wuskiya, Urwatun Yanti, Sulis Marda Yuanda, Merani Yuliana Yuliana Yusian, Desita Ria Yuslinaini Yuslinaini Yuslinaini Yuslinaini, Yuslinaini Zumaidar Zumaidar