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PENGARUHKUALITAS PRODUK DANPERSEPSI HARGA TERHADAP KEPUTUSANPEMBELIAN KONSUMENSEPEDA MOTORMEREKHONDA (Studi pada MahasiswaPengguna Sepeda MotorHonda Vario di UnisbankSemarang) Kenny Rubiharyanto, 09.05.51.0056; Soliha, Euis
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the effect of product quality and perceived price on purchase decisions Unisbank student Semarang Vario Honda motorcycles. The population in this study is the user Vario Honda motorcycles. The samples in this study were students at the University Stikubank (Unisbank), Jl. Tri Lomba Juang dan Jl. Kendeng V Bendan Ngisor, Semarang, userâs Honda Vario. The samples in this study using a non-probability sampling with the sampling method used was purposive sampling, the sampling technique with a specific purpose. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that : (a) the quality of the products has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycles. (b) perceived price has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycles. Keywords: qualityof product, priceperceptions and purchasedecisions

PENGARUH KREDIBILITAS SUMBER DALAM IKLAN SHAMPOO CLEAR MEN TERHADAP MINAT BELI KONSUMEN Arga Mulya Purwandika, 10.05.51.0017; Soliha, Euis
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This research is research that tested the influence of source credibility i.e. attractiveness, trustworthiness, and expertise in advertising shampoo Clear Men against the buying interest on Stikubank UniversityÂ of semarang, to see how much the influence of an endorser/source in ads can attract and raise interest in buying consumer. In this study, researchers used a pusposive sampling and sample size of 150 samples ofÂ students Stikubank University. Data from the questionnaire and then tested with validitas, Reliabilitas, Test hypotheses, and multiple regression. The result variable attractiveness, trustworthiness, and expertise influence on consumer buying interest. This study has limitations namely the sampling period is relatively short and just take sample of students Stikubank University. Therefore, further research on the period of time in considering recommend taking samples and wider use of samples and adding variables. Keywords: Atrractiveness, Trustworthiness, Expertise, and Buying Interests

PENGARUH TECHNICAL QUALITY, FUNCTIONAL QUALITY, PERSEPSI HARGA, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN (STUDI EMPIRIS KONSUMEN PERUM DAMRI CABANG SEMARANG) Maya Dewi Utami, 10.05.51.0130; Soliha, Euis
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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DAMRI is one of the state-owned company engaged in the business of land transportation services. DAMRI an alternative to the problem of road transport. The main problem as a land transport agency services that many of its competitors. Therefore, Perum DAMRI Semarang required to always maintain consumer confidence by improving service quality in order to increase consumer satisfaction. Problems on Damri Corporation is a decrease in the level of customer satisfaction with services in Perum DAMRI new branch as evidenced by the increasing number of customer complaints and decreased customer. Based on the results prasurvey, most of the passengers were not satisfied with the bus service Damri. Factors thought to influence the customers dissatisfaction is a physical evidence, price perception and image of the company. The purpose of this study was to analyze the influence of the physical evidence, price perception and corporate image on customer satisfaction transport services Damri Corporation. The population in this study is the customers who use the services of the DAMRI new branch. The sample used in this study were 89 customers Perum DAMRI new branch who have used the service bus DAMRI more than two times. Sampling was done by purposive sampling method. The data used are primary data through questionnaires. The analysis technique used is multiple linear regression analysis. According to analysis done can be seen that the technical quality, functional quality,, price perception and image positive effect on customer satisfaction transport services Damri Corporation. F test results also suggested that the regression model the technical quality, functional quality, price perception and corporate image on customer satisfaction otherwise good. From the analysis koefien determination, technical quality, functional quality, perception of price and image of the company is able to influence customer satisfaction Damri Corporation transport services by 79%.Keywords: technical quality, functional quality, price perception, corporate image, customer satisfaction.

PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUASAN PELANGGAN DISTRO MODESTO SAMPANGAN M Faisal Safrianto, 11.05.51.0051; Soliha, Euis
Students Journal of Economic and Management Vol 4, No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students Journal of Economic and Management

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This study examined two independent variables, namely the quality of products, and the perception that prices could affect the value and customer satisfaction. The purpose of this study was to analyze the influence of the two independent variables on the value and customer satisfaction distributions Modesto Sampangan Semarang This study was conducted by questionnaire to 100 customers Modesto Sampangan Semarang distributions obtained by using purposive sampling method, where researchers have criteria or specific objectives of the sample to be studied. The sample in this study is that consumers who have bought clothes in Modesto distributions Sampangan Semarang Testing in this study using validity (KMO) product moment and loading factors, reliability testing with Alpha Croanbrach, multiple linear regression analysis, t test to test and prove the research hypothesis. The results of this study stated that the quality of the product and price perception positive and significant impact on customer value and customer value and significant positive effect on customer satisfaction, whereas for product quality and price perception has no effect and no significant effect on customer satisfaction Keywords: Variable Quality Product, Price Perception, Customer Value, Customer Satisfaction

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LAPTOP MEREK LENOVO DI KOTA PATI Dian Kris Diyantoro, 13.05.51.0251; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the influence of brand image, product quality and perception of prices on consumer purchasing decisions laptop Lenovo brand in Pati. The population in this study is the Lenovo brand laptop users in Pati. The samples in this study using purposive sampling, ie sampling based on certain criteria, namely: those who are older and those who use and have the Lenovo brand laptops. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that in order to know the effect or no effect with positive and score <0,05: Brand image positive effect significant at .520 and 0,000 on consumer purchasing decisions laptop Lenovo brand in Pati. The product quality has positive effect amounting to 0.117 and not significant at 0.087 on consumer purchasing decisions laptop Lenovo brand in Pati. Perception prices positive effect significant at 0.344 and 0,000 on consumer purchasing decisions laptop Lenovo brand in Pati. Keywords : brand image, product quality, price perception and purchasing decisions of consumers

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, âAn Examination of The Nature of Trust in Buyer â Seller relationship, âJournal of Marketingâ April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. âCustomer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trustâ, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. âRelationships Between Provider and User ofÂ Market Reseat: The Dinamics of Trust Within and Between Organizationsâ. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, âThe Commitment-Trust Theory of Relationship Marketingâ, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. âWhere Common Loyalty?â Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. âSERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Qualityâ, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, âRelationship Between Online Service Quality And Customer Satisfaction A Study in Internet Bankingâ, Master Thesis; 083 SHUSoetomo, Harsini. 2012.âExpertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperativeâ, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke CiptaÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Studentâs Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Studentâs Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotikâ Delaâ di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instanâindomieâErvina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelangganÂ

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARAG TERHADAP KEPUTUSAN PEMBELIAN. (STUDI PADA KONSUMEN SMARTPHONE OPPO) Fajar Luthfi Maulana, 12.05.51.0188; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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The purpose of the study was to determine the effect of product quality, brand image and percepsion of price of on purchase decision (study on the consumers OPPO samrtphone). This study used purposive samplind using surveys and questionneires to 80 respondens. The data analysis technique use multiple linear regression. It was found that quality of the product positive and significant effect on purchase decisions OPPO samrtphone in Semarang. Furthermore, brand image and a significant positive effect on purchase decisions OPPO smartphone in Semarang. Whereas the perception of the price is not significant positive effect on purchase decisions OPPO smartphone in Semarang. Keyword: Product Quality, Brand Image, Price Perception, Purchase decision

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, âAn Examination of The Nature of Trust in Buyer â Seller relationship, âJournal of Marketingâ April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. âCustomer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trustâ, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. âRelationships Between Provider and User ofÂ Market Reseat: The Dinamics of Trust Within and Between Organizationsâ. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, âThe Commitment-Trust Theory of Relationship Marketingâ, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. âWhere Common Loyalty?â Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. âSERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Qualityâ, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, âRelationship Between Online Service Quality And Customer Satisfaction A Study in Internet Bankingâ, Master Thesis; 083 SHUSoetomo, Harsini. 2012.âExpertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperativeâ, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke CiptaÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Studentâs Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Studentâs Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotikâ Delaâ di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instanâindomieâErvina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelangganÂ

PENGARUH KUALITAS PRODUK, CITRA MEREK TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN HANDPHONE SAMSUNG (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang Pengguna Handphone Samsung) Gunung Setyo Drajat, 04.05.51.0022; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the effect of product quality and brand image to customer satisfaction and customer loyalty Samsung mobile phone. The population in this study are all Samsung mobile phone users. The samples in this study using purposive sampling, that the sampling technique with a specific purpose. Consideration of the samples in this study were students of the Faculty of Economics and Business Unisbank Semarang who have been using mobile phone Samsung at least six months. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: The product quality positively affects customer satisfaction. Brand image positively affects customer satisfaction. Product quality positively affects customer loyalty. Brand image positively affects customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keywords: product quality, brand image, customer satisfaction and customer loyalty

PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN RISIKO BERTRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE Alfiani Hidayat Bakhri, 12.05.51.0119; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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The study of a very important purchasing decisions made by businessmen who market their products online. The purpose of the study was to analyze the influence of trust, convenience and perception of risk on purchasing decisions online. A sample of 100 respondents, using a non-probability sampling technique with the sampling method used is purposive sampling, its sampling with the criteria that the respondent is an adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are significant positive effect between trust in online purchasing decisions, there is a positive and significant influence between convenience on purchase decisions online and there are negative and significant effect between the perception of risk on purchasing decisions online.. Â Keywords: trust, convenience, risk perception and purchasing decisions online.

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