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Euis Soliha
Fakultas Ekonomika Dan Bisnis Universitas Stikubank
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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang ) Khoirul Khamdi, 11.05.51.0111; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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This study on the effect of product quality, brand image and perception of the price of the purchase decision process latptop Toshiba. The data used in this research is the primary data, with the questionnaire as a research instrument, which is then processed by calculation SPSS (Statistical Product and Solutions) version 16. The population in this study is the Faculty of Economics and Business, which uses Toshiba laptop in the University Stikubank Unisbank Semarang , which amounted to 100 respondents. The sampling technique in this study using purposive sampling, that the sampling deliberate in accordance with the requirements of sample is required. The analysis tool used is multiple linear regression. The results showed that there are significant positive and not significant between the quality of the product to the purchase decision process. There is a significant positive effect between the brand image of the purchase decision process. There is a significant positive effect between the perception of the price of the purchase decision process. Keywords: Quality Product, Brand Image, Perceived Price, Purchase Decision
PENGARUH PERSEPSI HARGA, IKLAN, DAN KETIDAKPUASAN KONSUMEN TERHADAP KEPUTUSAN BERALIH MEREK BLACKBERRY KE SAMSUNG (STUDI PADA EX PENGGUNA SMARTPHONE MEREK BLACKBERRY DI FAKULTAS EKONOMI UNISBANK KOTA SEMARANG) Ahmad Junaidi, 12.05.51.0154; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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Consumer brand switching is a complex phenomenon influenced by behavioral factors, competition, and time. Consumer brand switching is done due to the variation search. But the brand switching can also occur through sales promotion. Some of the things that cause dissatisfaction among consumers, advertising and the price of competitors products better and affordable for consumers. This study aims to determine the factors that influence the decision to switch brands ex Blackberry users to Samsung at the Faculty of Economics UNISBANK among other factors perception of pricing, advertising, and consumer dissatisfaction. This research is descriptive. The total sample of 100 respondents. The research instrument using a questionnaire. Analysis of data using multiple linear regression. The results showed that the perception of price is positive and significant impact on the decision to switch brands in UNISBANK Semarang. This shows that the better the perception of the price of Samsung, the decision to switch from Blackberry to Samsungs brand will increase. Advertising is positive and significant impact on the decision to switch brands in UNISBANK Semarang. This shows that the better the ads Samsung, the decision to switch from Blackberry to Samsungs brand will increase. Consumer dissatisfaction is positive and significant impact on the decision to switch brands in UNISBANK Semarang. This shows that the higher consumer dissatisfaction Blackberry hence the decision to switch from Blackberry to Samsungs brand will increase. Keywords    : perception of pricing, advertising, customer dissatisfaction, decision to brands switching
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PRESEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN DI DISTRO MACH MERCH DI KOTA KENDAL Dita Adityasto, 14.05.51.0247; Soliha, Euis
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The aim of this study is to examine brand image, product quality, and price perception on purchasing decision process at distro match merch Kota Kendal. Population of this research are all the consumer and buyer at distro mach merch Kota Kendal, Jawa Tengah. The method of taking data used in this study is from questionnaires for about 100 sample. Every question measured by likert scale with 5 answer rank, from strongly agree until strongly disagree. The data processed with SPSS22 program. Data analysis method used in this study is quantitatif analysis: validity test, multiple regression linear test, and test research model. The result is show that brand image, product quality, and price perception simultaneously and partially have a positive significamt influence on purchasing decision process. Keyword: Brand Image, Product Quality, Price Perception, Purchasing Decision Process
PENGARUH KUALITAS PRODUK DAN CITRA BANK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Tabungan BNI Taplus pada BNI Cabang Tembalang, Semarang) Muhammad Fajar Utomo, 13.05.51.0189; Soliha, Euis
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the effect of product quality, bank image on satisfaction and its impact on customer loyalty of Bank BNI Taplus Tembalang Semarang Branch. The population in this study are customers who conduct transaction activities using BNI Taplus products at BNI Bank Tembalang Branch Semarang. The number of samples studied was as many as 100 people selected as respondents using purposive sampling technique. Data collection methods used in this study are questionnaires filled in by respondents. The analysis used in this study is multiple linear regression analysis to examine the partial effect of each independent variable, namely product quality and bank image on the dependent variable, namely customer satisfaction and loyalty. The results of this study indicate that product quality and bank image have a positive and significant effect on customer satisfaction, followed by product quality, bank image and satisfaction have a positive and significant effect on customer loyalty Bank BNI Taplus Tembalang Branch Semarang. Keywords: Product Quality, Bank Image, Customer Satisfaction and Loyalty.
PENGARUH KEPERCAYAAN, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP DITA SHOP SEMARANG Yudita Zafariana Ariani, 14.05.51.0166; Soliha, Euis
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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A study of purchasing decisions is very important to be done by business people who market their products online. Online marketing is not easy, marketers must be smart in perceiving prices and promoting their sales through social media, namely through Instagram. The purpose of this promotion is so that consumers can be interested and decide to buy products at Dita Shop Semarang, besides that there is a purpose in this process that is to prove the influence of trust, price perception and sales promotion on online purchasing decisions. The population in this study are all consumers who have made purchases at Dita Shop Semarang. The sample used was 100 respondents, using non-probability sampling technique with the sampling method used was purposive sampling, namely sampling with criteria, namely respondents were adults, domiciled in the city of Semarang, people who had made purchases, who used ATMs . Research data analysis method uses linear regression. The results of this test show: (1) Prices affect the purchase decision. (2) Price Perception influences purchasing decisions. (3) Sales Promotion influences purchasing decisions. Keyword: trust, price perception, sales promotion and decisionpurchase.
PENGARUH KETIDAKPUASAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SMARTPHONE] BLACKBERRY KE SAMSUNG (Studi Pada Masyarakat Kota Semarang) Hendrik Dwi Helichonia, 12.05.51.0064; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Tujuan penelitian ini adalah untuk menganalisis variabel ketidakpuasan konsumen, kualitas produk dan persepsi harga terhadap perpindahan merek smartphone merek Blackberry ke smartphone merek Samsung di Kota Semarang. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Teknik sampling yang digunakan adalah purposive sampling dimana yang menjadi responden adalah konsumen yang pernah berpindah merek dari Blackberry ke Samsung. Pengumpulan data menggunakan metode penyebaran kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa variabel ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek. Hal ini menunjukan bahwa semakin tinggi ketidakpuasan konsumen Blackberry maka keputusan beralih merek dari Blackberry ke Samsung akan semakin meningkat. Kualitas produk berpengaruh positif dan signifikan terhadap perpindahan merek. Artinya semakin tinggi kualitas produk suatu barang maka semakin tinggi pula kemungkinan untuk berpindah merek. Dan persepsi harga berpengaruh negatif tetapi tidak signifikan sehingga persepsi harga tidak berpengaruh terhadap perpindahan merek. Hal ini dimungkinkan karena sebagian besar responden dalam melakukan perpindahan merek bersikap tidak rasional dan melihat dari segi persepsi harga.
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN HIJAB ZOYA (Studi pada konsumen Hijab Zoya di Zoya Semarang Jl. Kaligarang No. 9B) Amik Mariana, 15.05.51.0101; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to determine the effect of Product Quality, Brand Image and Price Perception on the Purchase Decision of Hijab Zoya (Study on consumers of Hijab Zoya in Zoya Semarang Jl. Kaligarang No. 9B). This study also aims to jointly determine the effect of the three independent variables on the dependent variable and to find out which variables are the most dominant influence among the three independent variables on the dependent variable. This type of research uses quantitative research data, with a population of one hundred Zoya hijab consumers. Data collection uses a questionnaire with a Likert scale. Based on the calculation of SPSS 21 from the t test on product quality variables, brand image and price perception all variables are accepted. The F Test results show variable product quality, brand image, and price perception show simultaneously together in the purchasing decision.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GUCI BAKERY & CAKE DI KABUPATEN TEGAL Ayu Cahyani Putri, 15.05.51.0255; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the effect of product quality, price perception, and store atmosphere on consumer purchasing decisions of Guci Bakery & Cake in Tegal Regency. This study uses a survey method with a questionnaire as a data collection tool. The population in this study were all consumers who bought Guci Bakery & Cake products in Tegal Regency. The sample in this study were 100 respondents with purposive sampling as a sampling technique. The data analysis technique in this study used multiple linear regression analysis. The result showed that product quality had a positive and significant effect on purchasing decisions, price perception had a positive and significant effect on purchasing decisions, and store atmosphere had a positive and significant effect on purchasing decisions.
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO (Studi Empiris Pada Dealer Cendana Wangi Pekalongan) Gilang Dipa R., 12.05.51.0046; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Penelitian ini berusaha untuk menguji pengaruh kualitas produk, citra merek, persepsi harga, dan promosi terhadap keputusan pembelian Honda Vario di Dealer Cendana Wangi Pekalongan. Penelitian ini menggunakan sampel sebanyak 78 orang responden yang memutuskan membeli Honda Vario di Dealer Cendana wangi Pekalongan dengan menggunakan alat analisis regresi linier berganda. Berdasarkan hasil penelitian menunjukan kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian semakin baik kualitas produk maka keputusan pembelian semakin meningkat, citra merek tidak berpengaruh terhadap keputusan pembelian, persepsi harga tidak berpengaruh terhadap keputusan pembelian, promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Semakin aktif promosi yang dilakukan maka keputusan pembelian semakin meningkat.
PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PADA HOTEL HORISON SEMARANG Dira Puspita Sari, 14.05.51.0008; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aimed to analyze the effect of service quality and price perception in the customer satisfaction and impact in the customer loyalty on the Hotel Horison Semarang. The sample in this study were 100 respondents. The sampling technique in this study using purposive sampling. Data were analyzed by using multiple linear regression analysis. The results showed that service quality and price perception have a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Service quality and price perception simultaneously have a positive and significant effect on customer satisfaction and customer loyalty.
Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 12.520.20.206 Shinta Ratnawati, 12.520.20.206 13520220066 Dian Mariski, 13520220066 Adi Suliantoro Adi Suliantoro Adji Nugroho Afifah Dwi Septia Rahmawati Aina Uly Fitria Suprapto Ajeng Aquinia Ajeng Aquinia Aji Satriyo Akbar Maulana Setiawan Ali Maskur Ali Maskur Alimuddin Rizal Alvina Rahma Anggraeni Amelia Salsabila Amik Mariana, 15.05.51.0101 Andhi Wijayanto Andrian Kasfari Anita Dyah Wulandari, Anita Dyah Anjani, Ria anjar legowo Aquinia, Ajeng Arif, Shifa Safira Nur Arini, Ratih Dwi Askar Yunianto Ayu Cahyani Putri, 15.05.51.0255 B M Purwanto Bambang Heri Purwanto Bambang Heri Purwanto Basu Swastha Dharmmesta Bayu yudi Oktavian Bela Rani Safitri Belia Mulyaningtyas Berima Putra, Hermanda Bogy Febriatmoko Cahyo Dwi Laksono Cavalera, Niel Dhesta Chamidah Chamidah Damayanti, Lenny Dwi Dea Nursalita Diah Ariefiana Diah Kartika Sari Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dian Suprapti Dimas Dwi Kurniawan Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Eko Puji Lestari Endang Tjahjaningsih Erlanda Vauzand Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fania Mutiara Savitri Farikhan, Muhammad Khoirul Febby Tiara Finna Azhara Jelita Gilang Amar Ramadhan Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan Hanna, Saskia Nadhila Haryunanto, Antonius Bertiyudho Hasan Abdul Rozak Hasibuan, P Erianto Hayuningtias, Kristina Anindita Helman Aris Rahmana Hendrik Dwi Helichonia, 12.05.51.0064 Hersugondo Hersugondo Hieronimus Wahyu Prapdto Adi Imam Prabowo, Imam Istanti, Fredianaika Iswiarto, Erwin Jannah Puji Astuti Jessica Widyaningrum Jihan Salsabella Ayu Andini Kasiyadi, Agus Kharisma Nawang Sigit Kristianti, Mei Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kukuh Adi Sri Satyanto Kurnia Maharani Kurnia Maharani, Kurnia Lenny Dwi Damayanti Lestaria Ningrum, Isniyanti Wahyu Mansyur, Anwar Marlien Marlien Marsanta, Viny Mohammad Abdul Ghoni Muchamad Azis Muhamad Arief Ardiansyah Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Muharam, Wifky Muti Mutia Nafida Alfi Faeruza Naila Zulfa Nanang Handrian Nining Sulastri Nugroho, Gunawan Setio Nur Fadilah Zuniar Nuromavita, Inka Nuromavita, Inka Nursalim Nurul Fatmawati Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Pambudi, Triwijayantisekar Prameswara, Agtika Prananta, Widya Pratiwi, Intan Prihandono, Dorojatun Prima Andana Prima Kartika Sari Prima Kartika Sari, Prima Kartika Pudji Utomo Purwanto B.M. Putri, Ariesya Marsha R. Basiyo, R. RA Marlien Rastiavan Waluyo Jati Ratih Dwi Arini Ria Ega Mu’arotun Rifai, Syaiful Rina Widiastuti, 14.05.51.0015 Rizky Syamsidar Rochmani ., Rochmani Rochmani Rochmani Rokh Eddy Prabowo Rusminingsih Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo Salsa Naharani Nurjanah Santoso, Ignatius Hari Sapuan, Mohamad Sari, Dila Purnama Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Sholikha, Mawaddah Umi Siti Munisih Soco Adi Wibowo Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 Sri Wartini Sri Wartini Sukmawati Setyo Putri SUMADI SUMADI SUMIYATI SUMIYATI Sunarto Sunarto Suzy Widyasari Syafrudin Candra Prayikno Teguh Iman Sayekti, Teguh Iman Tristiana Rijanti Ujianto Purwanto Ujianto Purwanto, Ujianto Upik Handayani Wahyu Nugroho Wenny Megawati Wicaksari, Erisa Aprilia Wilujeng Handayani, Wilujeng Yaacob, Zulnaidi Yolanda Novi Dwiyanti Yudita Zafariana Ariani, 14.05.51.0166 Yundari, Yundari Yunita, Ika Yunnan Afgani Yusup Zahro, Fathimatuz Zamroni Yunika Sani Zulfa Naila