Article Per Year (5 Year)
p-Index From 2021 - 2026
5.954
P-Index
This Author published in this journals
All Journal Scriptura J@TI (TEKNIK INDUSTRI) Pandecta CommIT (Communication & Information Technology) Agora Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Edukasi dan Penelitian Informatika (JEPIN) Jurnal Ilmiah Teknik Industri Jurnal Skripsi STMIK TIME Info-Teknik Jurnal Informatika Jurnal Ekonomi Integra Mesin Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Of Widya Medika Junior Jurnal Administrasi dan Manajemen Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan JURNAL MUTIARA MANAJEMEN JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Prosiding Temu Profesi Tahunan PERHAPI Indonesian Journal of Advocacy and Legal Services Jurnal Prima Medika Sains Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Elektrika Borneo Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Indonesian Journal of Legality of Law Jurnal Manajerial Dan Kewirausahaan Prosiding Konferensi Nasional PKM-CSR Bussman Journal : Indonesian Journal of Business and Management Jurnal Locus Penelitian dan Pengabdian Jurnal Bina Komputer Makara Journal of Health Research DEVICE : JOURNAL OF INFORMATION SYSTEM, COMPUTER SCIENCE AND INFORMATION TECHNOLOGY Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Beatitudes: Jurnal Pengabdian Kepada Masyarakat Eduvest - Journal of Universal Studies MDP Student Conference Accounting Student Research Journal Global Research on Economy, Business, Communication, and Information The International Journal of Medical Science and Health Research Jurnal Arsitektur ARCADE Computer & Science Industrial Engineering Journal Jurnal Ilmu Kesejahteraan Sosial Indonesian Journal of Advocacy and Legal Services Jurnal Widya Medika
Steven Steven
Computer Science Department, School of Computer Science, Bina Nusantara University Jl. KH. Syahdan No. 9, Jakarta 11480, Indonesia.
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 62 Documents
Search

 3   4   5   6   7 
ANALISIS HUKUM BISNIS TERHADAP STRATEGI PROMOSI DAN PENGGUNAAN CITRA MEREK PRODUK GLAD2GLOW TERHADAP LOYALITAS KONSUMEN DI MARKETPLACE SHOPEE DI KELURAHAN DWIKORA Manihoni, Dameria Cyndi; Laia, Intan Juita; Ceria, Putri Indah; Gulo, Videla Evan Elsia; Steven, Steven; Purba, Roberto Roy; Syahputra, Heri Enjang; Marpaung, Rolando; Irwadi, Irwadi
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i2.6726

Abstract

Penelitian ini dilakukan untuk melihat Sejauh mana pengaruh promosi dan citra merek terhadap loyalitas konsumen produk Glad2glow yang dijual melalui aplikasi Shopee di Kelurahan Dwikora. Dalam penelitian ini, pengaruh promosi dan citra merek dianalisis baik secara parsial maupun simultan. Pendekatan yang digunakan adalah metode kuantitatif dengan cara menyebarkan kuesioner langsung kepada konsumen Glad2glow. Sampel penelitian dipilih dengan teknik purposive sampling, dengan jumlah responden sebanyak 100 orang yang merupakan pengguna produk Glad2glow di Shopee di wilayah Kelurahan Dwikora. Data yang terkumpul kemudian dianalisis melalui uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, serta uji hipotesis. Hasil penelitian menunjukkan bahwa promosi (X1) dan citra merek (X2) berpengaruh signifikan terhadap loyalitas konsumen (Y). Hal ini terlihat dari nilai Fhitung sebesar 113,867 yang lebih besar dari Ftabel 3,09, serta nilai signifikansi 0,000 yang lebih kecil dari 0,05. Seluruh analisis dilakukan menggunakan software SPSS versi 26.
Online Customer Reviews, Online Customer Ratings, Purchasing Decisions Steven, Steven; Rakhman, Abdullah
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): Mei - Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i1.960

Abstract

Online shopping is now popular due to the development of Internet technology that enables shoppers to shop anywhere, anytime. However, behind its convenience, some drawbacks can be detrimental for the users, such as the breadth of the market and variants of similar products offered by different online stores that cause more difficult evaluations for many shoppers. In such a situation, shoppers rely on a shortcut mechanism to make purchase decisions, which considers mainly other customers' ratings and reviews. This study aims to investigate that shortcut in Tokopedia. Therefore, the authors recruited judgmentally 120 shoppers as respondents. Data analysis using multiple linear regression reveals that online customer reviews and ratings significantly and positively influence purchase decisions.
Co-Authors Adrian Adrian Agus Maulana Agustinus Fritz Wijaya Akbar Batubara, Faisal Alessandro, Febryan Alkautsar, Isminanda Andami, Helmina Andrew Verrayo Limas Antonius Wahyu Sudrajat Atrizka, diny Barata, Juliahir Bayu Kanigoro Carlyn, Caylie Ceria, Putri Indah Chandra, Willyam Christine, Citra Eva Dafid Dafid Dafif, Muhammad Welly de Fatima, Julio CA Delima, Hastuti Denny Christanto, Denny Devita Devita Dewanto, Julius B Dinata, Mulya Disemadi, Hari Sutra Djuang, Michelle H. Dwi Putra, Achmad Irvan Elfrida Ratnawati Epriyanto Tri Darmadi Ernawati, Titiek Fadli, Mochammad Faisal Fakhrurrazy, Fakhrurazy Fathiah, Ritha Felison, Thomas Firtan, Erwin Conery Fitriah Handayani Fitriano, Andre Francka Sakti Lee Fransisca, Vanessa Gading, Meiwindriya Mutya Gautama, Jocky Golan Hasan, Golan Greniati Silaban, Nadia Juike Gulo, Videla Evan Elsia Gunawan, I Gusti Ngurah Anom Halim, Riandi Handoko, Koko Hanggraeni, Dewi Haried Novriando Hendryani, Hendryani Hendy Tannady Heri Enjang Syahputra Herlina, Yani Hesniati, Hesniati Huda, Abil Husnul Khatimah Ika Kartika Irwadi, Irwadi Jacelyn, Jacelyn Jan Horas Veryady Purba Jesichapramanda, Jesichapramanda Jessca, Jessca Jesslieca, Jesslieca Johan, Johny Jumardi Budiman Kavitan, Vebbie Laia, Intan Juita Laura Wihanto Lim, Albert Theriono Lu Sudirman Luaha, Khoisan L.N M Ezar Al Rivan Madiong , Baso Manihoni, Dameria Cyndi Mardiyati, Mardiyati Mardiyati, Yati Marpaung, Rolando marpaung, winida Melkior N.N. Sitokdana Mendrofa, Feri A. Mirza, Deni Faisal Nanik Linawati Nasrullah, M. Ikhsan Paddy, Paddy Pagan Pambudi Permatasari, Adinda Destaloka Putri Pratama, Dwiki Surya Pratiwi, Sahira Jati Purba, Riski Herniko Purba, Roberto Roy Purnamasari, Laelah Rakhman, Abdullah Ricky Putra Ricky Wijaya Ridwan Arifin Rihadi, Lukas Slamet Riomudita, Riomudita Rizkiawan, Sandi Robby, Robby Rochim Suratman Rodiyah - Runtuwene, lily Ruslan Renggong Said, Fitriani Santosa, Sigit Puji Sapira, Mokalistiani Saragih, Yoni Masdwita Sari, Febby Afria Sarmila, Yeni Sekar Wulan Prasetyaningtyas Sholva, Yus Sigit Hartanto, Sigit Sihombing, Benjamin Sihombing, Nopalina SIHOTANG, DONI SUGIANTO Silitonga, Sutan Parasian Sincihu, Yudhiakuari Siregar, Saut Dohot Siti Helmyati Srahputri, Nurdesri Sudianto, Kevin Fransisco Susetio, Mercy Mezia Suwasanti, Niluh Tanoto, Steffi Tanzil, William Terina, Ang Usep Suhud Vania Vania Vania, Aline Victor Victor Vivian Vivian Waty, Indah Widia, Widia Winda Anggraeni Wulansari, Nurlita Yana Erlyana, Yana Yanuar Yanuar, Yanuar Yawin, Helbert Yoni F Syukriani