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Journal : Proceeding of International Conference Health, Science And Technology (ICOHETECH)

Digital Marketing As a Means of Developing Small And Medium Enterprises Businesses In The Klaten City Putri Kusumawati; Agus Suyatno; Safitri Nur; Lyly Katniaty
Proceeding of International Conference on Science, Health, And Technology 2021: Proceeding of the 2nd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1134.209 KB) | DOI: 10.47701/icohetech.v1i1.1135

Abstract

In the era of globalization, the world of marketing will continue to develop with the times. The strategy that is implemented of course also continues to evolve following the rapid advancement of the digital world. Small and medium enterprises in the Klaten area have started to market their brands and products through digital marketing. And it is hoped that using this marketing method can improve the economy of small and medium enterprises in the Klaten city. Digital Marketing Research as a means of developing small and medium enterprises in the Klaten city uses two data, namely primary data and secondary data. Primary data was obtained by conducting interviews using a questionnaire with 119 respondents. The selection of respondents was based on the consideration that the respondent was a small and medium business actor in the Klaten area. Secondary data is data obtained from existing and relevant data sources such as journals, books and writings that support this research. The advantage of this digital marketing method is that it is accessible for all groups and also all regions. Judging from 119 responses, 60.5 percent were male, 39.5 percent female. Of the 119 respondents, 64.7 percent strongly agree that digital marketing is a new breakthrough to help micro, small and medium enterprises. 62.2 percent agree that digital marketing is one of the micro, small and medium enterprises. 60.5 percent strongly agree that digital marketing is one of the solutions to improve the economy of micro, small and medium enterprises. 60.5 percent strongly agree that digital marketing is the choice of the day. And 61.3 percent is very efficient if digital marketing is sfor micro, small and medium enterprises.
Correlation of Taxpayer Awareness, Rase of Payment, and Quality of Service with Taxpayer Compliance PKB (Pajak Kendaraan Bermotor) in SAMSAT Office, Klaten District Erna Chotidjah Suhatmi; Agus Suyatno; Retna Dewi Lestari
Proceeding of International Conference on Science, Health, And Technology 2021: Proceeding of the 2nd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1214.508 KB) | DOI: 10.47701/icohetech.v1i1.1142

Abstract

This study examines the correlation between tax awareness, ease of payment, and service quality with taxpayer compliance to pay Pajak Kendaraan Bermotor (PKB). The data in this study is the type of ordinal data using a Likert scale. The validity and reliability of the questions asked in the Likert scale questionnaire have been tested using the bivariate correlation test. The sample of this research is 75 taxpayers who are registered in the taxpayers UPPD (Unit Pengelola Pendapatan Daerah) Klaten District or the Samsat Office of Klaten District in 2021. The sampling technique uses simple random sampling technique, which is to determine a sample of taxpayers randomly. Analysis of the data used to determine the relationship between taxpayer awareness, ease of payment, and service quality with tax compliance is by using the Spearman Rank Correlation. The results of this study indicate that three questions on tax awareness, four questions on the ease of paying taxes, and four questions on the quality of tax services are valid and realiable. The validity and reality test shows that the question or item has a valid and consistent bivariate and Cronbach Alpha correlation value. The results of the Spearman Rank correlation between tax awareness and paying compliance produce a correlation value of 0.730, which means that the correlation between the two variables is strong. Meanwhile, the result of the correlation between the ease of paying taxes and compliance in paying taxes results in a value of 0.557, which means that is strong. The relationship between the quality of tax services at the Samsat Office of Klaten District with paying compliance results in a correlation value of 0.479 which means the relationship is sufficient. So it can be concluded that taxpayer awareness and ease of payment have a strong correlation with taxpayer compliance to pay Pajak Kendaraan Bermotor (PKB) in Samsat Office of Klaten District.
PRODUCT QUALITY SUPERVISION MANAGEMENT AT DIKI CERAMICS (HOME INDUSTRY) WEDI DISTRICT, KLATEN REGENCY Erna Chotidjah Suhatmi; Agus Suyatno; Ananda Nur Wahit
Proceeding of International Conference on Science, Health, And Technology Proceeding of the 3rd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.535 KB) | DOI: 10.47701/icohetech.v3i1.2381

Abstract

Quality control is a series of effective and efficient integrated activities that develop, maintain and improve the quality of some products and services to make consumers satisfied. The current study aims to identify consumers opinions on product quality, quality management systems, and costs required for it. The research was conducted at the Diki Ceramic Home Industry. That Data analysis used control chart, cost analysis and qualitative descriptive. That The data used in this study are consumer perception data and the number of products produced, the number of defective products, and the costs required to support them control process for one period. The results of the study show that product quality is controlled as a proportional value of damage is between the upper and lower limits, indicating that the controlling limitis (p) = 14%, the upper control limit is (UCL) 16,68%, the lower control limit (LCL) is 11,31%. Total cost required to control process control (QCC) Rp 535,714,285 the cost needed to guarantee the quality is Rp. 10,500,000., and the cost of quality (TQS) of Rp. 546,214,285 means company can compress the product by 210 earthenware or 14% of the total production. Score optimum damage (q*) is 1500 of respondents indicated very positive perception, 50% indicate positive perception, and 6.67% indicate neutral perception.
LITERATURE REVIEW: THE EFFECT OF SUSTAINABILITY ACCOUNTING ON COMPANY PERFORMANCE Chotidjah Suhatmi, Erna; Suyatno, Agus; Restiana, Della; Puspita Sari, Desya
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3391

Abstract

The focus of public attention in recent times has been on companies that have gone public. This can be seen from the economic, environmental and social performance provided by the Company. The environment accompanied by social responsibility is able to encourage performance and reduce the company's risks. This research aims to examine in literature the influence of sustainability accounting on the performance of companies listed on the Indonesian Stock Exchange. This research is descriptive research. This research uses secondary methods with a literature review. The data used is research data from several journals that are relevant to the research conducted. Research using the literature review model will discuss or summarize the thoughts obtained from the author's ideas through reviewing several documents on relevant topics. Based on the results of the literature review, it was found that sustainability accounting in the economic disclosure dimension has no influence on the economic performance of a company. The same thing also happens to the environmental disclosure dimension which has no influence on the company's economic performance. In fact, disclosure of social performance has no effect on financial performance. In this case financial performance is represented by return on Assets (ROA). The same thing happens if company performance is replaced with ROS (return on sales), but social disclosure has an effect on company performance as represented by the ROE variable.
Determining A Micro, Small And Medium Enterprises (MSME) Cluster Development Strategy Using Swot Analysis and The Business Model Canvas Approach Alia Akhmad, Khabib; Suyatno, Agus; Alya Ayu Patricia, Bellinda
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4139

Abstract

This research aims to formulate a strategy for developing the Micro, Small and Medium Enterprises (MSME) cluster using SWOT Analysis and the Business Model Canvas (BMC) approach. The aim of this research is to identify internal and external factors that influence the MSME cluster and map existing business models in order to formulate effective strategies. The methodology used is a qualitative approach with case studies, involving data collection through in-depth interviews, observations and literature studies. The SWOT analysis revealed key strengths such as adaptability and government support, but also identified weaknesses in technology access and management. Meanwhile, BMC helped map out the important elements of the MSME cluster business model, showing the need for product diversification and expansion of the distribution network. The findings of this research lead to a comprehensive development strategy, such as increasing technology access and market diversification, which is expected to increase the competitiveness and sustainability of the MSME cluster in the future.
LITERATURE REVIEW: THE EFFECT OF SUSTAINABILITY ACCOUNTING ON COMPANY PERFORMANCE Chotidjah Suhatmi, Erna; Suyatno, Agus; Restiana, Della; Puspita Sari, Desya
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3391

Abstract

The focus of public attention in recent times has been on companies that have gone public. This can be seen from the economic, environmental and social performance provided by the Company. The environment accompanied by social responsibility is able to encourage performance and reduce the company's risks. This research aims to examine in literature the influence of sustainability accounting on the performance of companies listed on the Indonesian Stock Exchange. This research is descriptive research. This research uses secondary methods with a literature review. The data used is research data from several journals that are relevant to the research conducted. Research using the literature review model will discuss or summarize the thoughts obtained from the author's ideas through reviewing several documents on relevant topics. Based on the results of the literature review, it was found that sustainability accounting in the economic disclosure dimension has no influence on the economic performance of a company. The same thing also happens to the environmental disclosure dimension which has no influence on the company's economic performance. In fact, disclosure of social performance has no effect on financial performance. In this case financial performance is represented by return on Assets (ROA). The same thing happens if company performance is replaced with ROS (return on sales), but social disclosure has an effect on company performance as represented by the ROE variable.
THE INFLUENCE OF JOB CONFLICT AND JOB STRESS ON TEACHER PERFORMANCE (STUDY ON MUTIARA BUNDA KINDERGARTEN TEACHERS KARANGANYAR REGENCY) Suyatno, Agus; Chotidjah Suhatmi, Erna; Muhtarom, Moh.; Adil Sulistyo, Hestuningtyas
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3400

Abstract

This study aims to determine the effect of job conflict and job stress on the performance of Mutiara Bunda Kindergarten teachers, the independent variable in this study is job conflict and job stress and the dependent variable is teacher performance. This research method used is using quantitative methods with an associative research level of explanation, namely to determine the effect between variables, the data source is primary data and secondary data in the form of questionnaires. The statistical methods used are the normality test, linearity test, multicollinearity test, heteroscedasticity test, autocorrelation analysis, multiple regression analysis, partial correlation analysis, and determination analysis. Based on the calculation of the hypothesis test, the F-count value is 54.858 while the F-table is 3.49 (54.858> 3.49), meaning that Hâ‚€ is rejected and Ha is accepted, meaning that there is a positive and significant influence between work conflict and work stress on the performance of Mutiara Bunda Kindergarten teachers in Karanganyar Regency.
Determining A Micro, Small And Medium Enterprises (MSME) Cluster Development Strategy Using Swot Analysis and The Business Model Canvas Approach Alia Akhmad, Khabib; Suyatno, Agus; Alya Ayu Patricia, Bellinda
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4139

Abstract

This research aims to formulate a strategy for developing the Micro, Small and Medium Enterprises (MSME) cluster using SWOT Analysis and the Business Model Canvas (BMC) approach. The aim of this research is to identify internal and external factors that influence the MSME cluster and map existing business models in order to formulate effective strategies. The methodology used is a qualitative approach with case studies, involving data collection through in-depth interviews, observations and literature studies. The SWOT analysis revealed key strengths such as adaptability and government support, but also identified weaknesses in technology access and management. Meanwhile, BMC helped map out the important elements of the MSME cluster business model, showing the need for product diversification and expansion of the distribution network. The findings of this research lead to a comprehensive development strategy, such as increasing technology access and market diversification, which is expected to increase the competitiveness and sustainability of the MSME cluster in the future.
Co-Authors A. Ary Setyawan Adil Sulistyo, Hestuningtyas Agustinus, Jati Wahyono Aini, Febyanti Nur Aji, Nagasa Waka Akhmad, Khabib Alia Akhmad, Khabib Alia Alia Akhmad, Khabib Alya Ayu Patricia, Bellinda Ananda Nur Wahit Antin Okfitasari, Antin Aris Prio Aris Prio Agus Santoso Aristin, Checilia Ayuningtias Putri Arum, Rosita Sekar Asdi Asdi Aslichah, Aslichah Azizi, Muhammad Cahyaningrum, Adinda Cholifatu Rohmah Chotidjah Suhatmi, Erna Citra Arta, Deddy Novie Darwan Tanady Dinda Saraswati Dwi Nurani Prasetyawati Erna Chotidjah Suhatmi Ernawati Ernawati Esti Dwi Rahmawati Fadila, Sarah Faizah, Erna Nur Fatimah Malini Lubis Ferdy Leuhery Gunaningrat, Rayhan Habiibika Baaq, Shalli Haq, Adam Munirul Hasanudin Hasanudin Herdiyanti Heriswanto Indra Hastuti, Indra Indra Krishernawan Intan Oktaviani Irma Hakim Jayanto, Imam Karina Sukardi Karyono Karyono Klemens Mere Krishernawan, Indra Kusuma, Dadang Heri Kusumaningtyas, Daru Putri LAUNTU, ANSIR Lestari, Retna Dewi Lyly Katniaty M. Dakhri Sanusi Moh Muhtarom Moh. Muhtarom, Moh. Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Muhammad Annang Fahmi Roziq Muhammad Asir Muhtarom, M. Muhtarom, M. Mulyadi Nasrudin, Rifqi Ahmad Ningsih, Lili Mulya Novemy Triyandari Nugroho Nur Oktaviana, Deftia Kusuma Nur Oktaviana Nurhayati, Wina PA Andiena Nindya Putri Pancaningsih, Rahayu Purwandari, Suci Puspita Sari, Desya Putri Karisma Putri Kusumawati Rachman Haryadi, Ari Rahayu Pancaningsih Rahayu, Istiyawati Rahmawati, Esti Dwi Rahmawati, Wiedy Ramadhan, Ariefna Rizki Restiana, Della Safitri Nur Safitri, Rieke Alisyiya Nur Santosa, Aris Prio Agus Sari Zulfiana Hasan Saryadi Saryadi Sasando, Adam Shahirah, Rosida Apriliana Sisilia, Novianti Sucipto, Imam Sukmawati, Rita Sulaeman, Moh. Muklis Sulistyo, Hestuningtyas Adil Suyitno Suyitno Syarifuddin Arief Tirta Mulyadi Tontong, Siske Tri Apriyono Tri Djoko Santosa Trya Deo Damayanti, Lista Umi Hanifah Vera Herlina Mustari Widjayanti, Carolina Ety Widyawati, Aap Wijiyanto Winarso Aji, Alpian Wiyadi Wiyadi Wiyadi Wiyadi Yuniarta, Amanda Zanuar Bayu Pamungkas