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Pengaruh Digital Marketing, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda Merek PCX di Blora Muhammad Adib Sugih Arto; Triyanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8007

Abstract

Businesses need a strong marketing plan in order to boost the amount of product sales they create. Good use of functions for digital marketing, strong brand image and guaranteed quality products are needed for the right marketing strategy to promote company results. The population of customers in Blora Regency who buy motorcycles under the Honda PCX brand is considered in the study methodology. A questionnaire was utilized to collect data. Sample used 100 respondents. Multiple regression analysis is the analysis method employed. The results gained demonstrate that superior products, a well crafted brand image, and appropriate digital marketing elements significantly increase their influence on consumers' decisions to buy Honda PCX motorcycles in Blora Regency.
Co-Authors Abd. Firman Bunta Anggraheni, Siska Fitri Ani Subekti Anisa Diah Ariana, Yudi Ario Wiraya Aris Eko Wibowo Astuti, Efi Tri Aurora Rizky Andira Bramastia Cintiara Kinanti, Tabita Deni Zein Tarsidi Dewi Gunawati Dhidhi Pambudi Djono Edeltrudis Ertin Resi Endrise Septina Rawanoko Erie Riza Nugraha Fafa Andreawan Falendra Jovanka Farida Nurhasanah Fedyana Wahyu Widjaya Ferry Sulistiyono Fitriana, Laila Getut Pramesti Getut Pramesti Hanifah Nur Istanti Harahap, Cicely Delfina Herawati, Emerta Retna Hidayatulloh, Muhammad Muslim Hieronymus Purwanta Indriayu, Mientasih Irwan Abbas Ismail, Aziah Ismiyanto Kissi Mandriyani Kisti Handayani Larashati, Sekar Lete, Patrisius Remby Maarten Dolk, Maarten Madiong, Dwi Ayu Ratnasari A. Marsaoly, M. Azrul MAULANA, BARIQ Misnah Misnah Mohammad Mukhlis Kamal Mohd Hairy Ibrahim Mola, Sebastian Adi Santoso Muh. Nuryatno Muhammad Adib Sugih Arto Muhammad Hendri Nuryadi, Muhammad Hendri Muhammad Nurtanto Muhammad Nuryatno Muhtarom, M. Mukhopadhyay, Tirtha Prasad Mutohhari, Farid Narmoatmojo, Winarno Nina Noor Fitrihana noventari, Widya Noventari NUR KHOLIFAH Nurrahman, Muhammad Pa, Bernard Jose Adrian Junio Ajilo Pinem, Sixdes Silvani Rahman, Hend Mubarak Abdul Rahmat Kurnia Rasid Yunus, Rasid Rawanoko, Endrise Septine Resi Sepsilia Elvera Reza Rey Naldi Rima Vien Permata Hartanto Rizky, Armando Rusyda, Sabila Fa'iz Sabrina, Anggela Safitri, Raya Gilang Salsalova, Andrea Samir, Octavianto Saputri, Ryna Ginanti Eka Ayu satya, Danang Septian Eko Rahmanto Setya Ratna Dianuri Sistya Rachmawati Slamet Riyanto Supianto Susi Dwi Mulyani Sutimin , Leo Agung Tiwuk Widiastuti Triana Rejekiningsih dkk Tuti, Dewi Setyas Utami, Aprilia Nur Wahyudin Noe, Wahyudin Wardani, Devina Kusuma Widoretno, Mey Ristanti Widya Noventari, Widya WINARNO Y Agus Bagus Budi N Yudi Ariana Yuli Adhani Zahra, Aulia Fatimatuz