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All Journal Jurnal Dedikasi Harmoni Sosial: Jurnal Pendidikan IPS Jurnal Pendidikan Usia Dini Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal SOLMA JCE (Journal of Childhood Education) JURNAL EDUCATION AND DEVELOPMENT Journal Analytica Islamica JURNAL PENDIDIKAN TAMBUSAI Jurnal Kajian Peradaban Islam Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Jurnal Caksana: Pendidikan Anak Usia Dini Child Education Journal Jurnal Studi Guru dan Pembelajaran Jurnal Ilmiah Profesi Pendidikan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Aksara: Jurnal Ilmu Pendidikan Nonformal Jambura Early Childhood Education Journal Jurnal Scientia Jurnal Jendela Pendidikan Jurnal Kajian Peradaban Islam Al-Abyadh Journal Of Early Childhood Education And Research (JECER) AKM: Aksi Kepada Masyarakat Journal of Childhood Development TECHSI - Jurnal Teknik Informatika Mimbar Pendidikan Indonesia Research and Development in Education (RaDEn) Journal of Scientific Research, Education, and Technology International Journal of Emerging Issues in Early Childhood Education (IJEIECE) Jurnal Pendidikan Indonesia (Japendi) Jurnal Mutiara Pendidikan Jurnal Tumbuh Kembang Anak Usia Dini AMMA : Jurnal Pengabdian Masyarakat Journal International Journal of Teaching and Learning (INJOTEL) Assyfa Learning Journal Jurnal Penelitian Tindakan Kelas Journal of Teaching and Learning Mathematics (JTLM) Pasundan Community Service Development Prosiding Temu Ilmiah Nasional Guru Kepompong Children Centre Journal JURNAL PENA PAUD Journal in Teaching and Education Area International Conferences On Early Childhood Education Proceedings Jurnal Pendidikan Progresif CEJou Ekliptika: Jurnal Inovasi Teknologi Berkelanjutan Assyfa Journal of Multidisciplinary Education AJCD TA’AWUN: Jurnal Pengabdian Edumaspul: Jurnal Pendidikan
Erna Budiarti
Universitas Panca Sakti Bekasi, Indonesia
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Journal : Pasundan Community Service Development

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Strengthening Digital Marketing Capacity For Msmes In Cileungsi To Accelerate Business Growth Eryandi, Eryandi; Eliza, Eliza; Budiarti, Erna; Simbolon, Merintan Berliana; Haryadi, Rofiq Noorman
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.211

Abstract

Digital marketing has become a crucial aspect in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the era of globalization and digitalization. This article aims to discuss the efforts in strengthening the digital marketing capacity of MSMEs in Cileungsi, which plays a key role in accelerating their business growth. Various digital marketing strategies, such as the use of social media, search engine optimization (SEO), and digital advertising, have proven effective in expanding market reach and increasing the visibility of MSME products. However, many MSMEs in Cileungsi still face challenges related to limited technological knowledge and budget constraints. Therefore, training and mentoring on how to utilize the appropriate digital platforms and relevant marketing tools are essential to overcoming these obstacles. This article also highlights the importance of using data analytics to measure the effectiveness of digital marketing campaigns and build better customer relationships through digitalization. With strengthened digital marketing capacity, MSMEs in Cileungsi are expected to tap into broader market potential, improve competitiveness, and accelerate their business growth sustainably.
Co-Authors Abdul Haris Aisyah Aisyah Aisyah Aisyah Aisyah Andi Ernawati Andriani Andriani Anna Maria Jacob Anne Gracia Ariati Ariati Asih, Ria Arista Ayu Dwi Widia Ayu Dwi Widia Ayunin Uswatun Chasanah Buton, Merna Cahyani Setiawati Chaedar, Al Cucum Sumiati Denny Yuniasih Dewi Mahmuda Dewi Mahmudah Dian Farista Diana Earlyana Lesmana Diana Indah Palupi Durro qurrota A'yun Durrotul M.A Dwi Adrian Dwi Afriliyana Syari Hasibuan Dwi Jayanti, Desi Dwi Maharani Eem Dhine Hesrawati Eka Danik Prahastiwi Eko Kurniasih Eliyanah Eliza Eliza Emma Rahmani Entri Mardiyanti Erlin Yusnita Eryandi, Eryandi Eunike Novitasari evi mulyati FARIHEN, FARIHEN Farokhah, Laely Fauzia Herli Noviampura Firga Sudarsi Fitri Indri Yani Fitriani Fitriani Fitriani Frida Feka Hagenimana, Emmanuel Hakim, Annisa Hariangwibawa, Elyasa Haryadi, Rofiq Noorman Hataul Santy Hera Gustina Herayati, Trisni Herwina, Herwina Husnawati Husnawati Ihsana El Khuluqo Iis Novianti Ika Ayu Pratiwi Isye Syoleha Italiana, Fifi James, Mathew Lowa Jamiatun Jamiatun Jannah, Nur Lailatul Jannah, Ratu Roihatul Jodi Christina H Johana Kastanja Jumiati Jumiati Karim, Samuel Konny Fransiska Daisiu Kurniati , Kartika Nurwita LAILATUL FITRIYAH Laili Rahmatika Lestari, Juwita Tri Lilis Amperawati Listyawati, Muklisatum Lubna Aljufry Ludgardis Wonga Wara Mardiyanti, Entri Mariasi Mariasi Mariasi, Mariasi Masita Nunlehu Masnah Masnah Masnah Masnah Masnah Masnah, Masnah Merna Buton Mia Sumiani Madi Mochamad Basri Fahrudin Muchammad Syaifuddin Zuhri Muhammad Rafli Faishal Wardana Muhammad Zarlis Muhammad Zarlis, Muhammad Mulyawati, Susi Nanik Rahayu Naruvita, Sary Rina Nasaruddin Siregar Nata Priatna Nata Priatna Natalina Purba Niasari, Armeta Ninik Hariyanti Nita Priyanti Noor Azura Zakaria Noor Padilah Nor Annisa Nor Annisa Nor Annisa Nura Lele, Yudit Nida Nurhamsa Mahmud Nurhidayati Udjir Nurlele, Yudhit Nurmiah Nurmiah Nurmiah Nurul Abidah Nurul Abidah Nurul Hidayati Nurul Puji Astuti Otom Mustomi, Otom Patmaria Krisnova Levryn Patmaria Krisnova Levryn Purwaningsih, Sri Juani Rahakabauw, Halifa Rahayu, Balqis Shinta Rani Darmayanti Rasintha Suci Ramadhan Rd. Heri Solehudin Reni Rulita Retno Palupi Ribut Wahyu Eriyanti Rima Dewi Kartini Rini Kurniawati Rohana Rohana Rohayati Rohayati Roswati Roswati Rusliah Rustatik Rustatik Saniyya Putri H Sary Rina Naruvita Shintarahayu, Balqis Simbolon, Merintan Berliana Siti Agustiani Rubiah Siti Rodiah Siti Rohmah Sitti Zaifan Sofiyatul Anshoriyah Sri Endah Wahyuningsih Sri Juani Purwaningsih Sri Melvani Hardi Sri Rahayu Suharsiwi Suharsiwi Suhartinah Suhartinah Suhartinah Suhartinah Suhartinah Suhartinah Suhartinah, Suhartinah Sukarni Putri, Mulyana Sunarti Sunarti Supriati Supriati Supriati Susi Mulyawati Susi Mulyawati Susilahati, Susilahati Susy Humayrah Titin Rahayu Tjut Dwi Anggraini Damcha Tri Rahayu Budiarti Trisni Herayati Tuti Hidayati Ulva Umi Harti Umikalsum Arfa Usup Usup Wahyuningsih, Sri Endang Wella Martha Wulan Widia, Ayu Dwi Widiyanti, Resti Winda Oktaviani Wirastri Setyorini Wiyarno, Indro Wondal, Rosita Yani, Fitri Indri Yasmin Adar, Sitti Yeni Heryani Yeni Heryani Yulia Indrawati Yunaini Yunaini Zamzam, Rohimi Zariyatul, Zariyatul Zenab Hulukati