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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan Jurnal Sosio Ekonomika Bisnis Jurnal Sosial Ekonomi Pertanian SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Studi Komunikasi dan Media Jurnal Parallela Mimbar Pendidikan: Jurnal Indonesia untuk Kajian Pendidikan Jurnal Agribisnis Jurnal Ilmiah Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Journal of Agribusiness and Local Wisdom Journal of Agribusiness and Community Empowerment (JACE) Unri Conference Series: Agriculture and Food Security PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Pemberdayaan Masyarakat Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Triton Jurnal Agribisnis Unri Conference Series: Community Engagement Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Agripreneur : Jurnal Pertanian Agribisnis International Journal of Media and Communication Research Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IJAE Dinamika Pertanian Agrifo: Jurnal Agribisnis Universitas Malikussaleh JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Jurihum
Roza Yulida
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PELATIHAN PENINGKATAN KEMAMPUAN PENGURUS ASOSIASI PETANI KARET KUANTAN SINGINGI (APKARKUSI) DALAM DIGITALISASI PEMASARAN KARET Rosnita, Rosnita; Yulida, Roza; Andriani, Yulia; Septya, Fanny; Herlon, Meki
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 1 (2023): JP2N: September - Desember 2023
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/dzh7xj56

Abstract

Riau Province is the third largest rubber producer in Indonesia in 2021. Kuantan Singingi Regency has the largest rubber area in Riau with an area of 126,240 Ha and production of 82,375 tons (BPS Riau Province, 2022). This district usually has the highest rubber price compared to other districts, because farmers in this district who are members of farmer groups market rubber with an auction system through the Kuantan Singingi Rubber Farmers Association (APKARKUSI). This institution fosters farmers who are members of farmer groups spread across 6 (six) sub-districts. This Community Service activity carried out at APKARKUSI in the form of Capacity Building Training for the Management of the Kuantan Singingi Rubber Farmers Association (APKARKUSI) in Digitalizing Rubber Marketing. The target of this PKM activity is members of APKARKUSI Kuantan Singingi Regency.
Penguatan Kelompok Tani Dan Pelatihan Pemeliharaan Bibit Tanaman Aren Di Desa Lubuk Ogung Kecamatan Bandar Sei Kijang Kabupaten Pelalawan Provinsi Riau Kusumawaty, Yeni; Rahmayuni, Rahmayuni; Rasyid, Tengku Harunur; Yulida, Roza; Edwina, Susy; Maharani, Evy
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13773

Abstract

Di Indonesia, pemanfaatan tanaman aren telah berlangsung lama, namun perkembangannya secara agribisnis relatif lambat, karena tanaman aren yang ada tumbuh secara alamiah (belum dibudidayakan). Tanaman aren umumnya tumbuh liar dengan jarak tanam tidak teratur. Pada tahun sebelumnya (2019) telah dilaksanakan kegiatan pengabdian di Desa Lubuk Ogung Kecamatan Bandar Sei Kijang Kabupaten Pelalawan dengan fokus pada pengolahan produk nira dan pembenihan biji aren sehingga dihasilkan perubahan sosial dari persepsi masyarakat dan aspek ekonomi dengan produksi bibit aren yang bernilai jual. Masyarakat yang tadinya menganggap bahwa aren tidak dapat dibudidayakan karena harus mengandalkan musang. Setelah kegiatan pembinaan menjadi memahami, termotivasi dan memiliki ketrampilan memproses biji aren menjadi kecambah hingga menjadi bibit aren yang bernilai ekonomis. Selain itu dari aspek kelembagaan petani telah dibentuk empat kelompok tani aren di Desa Lubuk Ogung. Maka perlu dilakukan pembinaan kelompok tani terkait pengembangan pembibitan aren ke depannya. Maka dilakukan pelatihan dan pembinaan terkait: (1) pembinaan kelompok tani tentang penguatan kelompok tani; (2) pendataan bibit aren yang dihasilkan dan (3) pelatihan perawatan bibit aren sesuai kondisi Desa Lubuk Ogung. Kegiatan Pengabdian Bina Desa ini dilakukan oleh tim dosen Fakultas Pertanian Universitas Riau dan melibatkan 9 orang mahasiswa Kukerta Terintegrasi Abdimas. Masyarakat sasaran adalah 40 orang warga desa Lubuk Ogung yang terkoordinasi dalam 4 kelompok tani aren yang telah dibentuk pada tahun 2019. Manfaat kegiatan pada tahun 2020 ini adalah: (1) petani memiliki kemampuan terkait pengelolaan kelompok tani, dan (2) petani memiliki kemampuan memelihara bibit aren yang dihasilkan sehingga makin termotivasi untuk mengembangkan agribisnis tanaman aren menuju Desa sentra aren yang mandiri. 
Pelatihan Penggunaan Website Untuk Meningkatkan Literasi Media Petani Kelapa Sawit Di Desa Kiap Jaya Kecamatan Bandar Sei Kijang Kabupaten Pelalawan Provinsi Riau Yulida, Roza; Rosnita, Rosnita; Kurnia, Deby; Andriani, Yulia; Restuhadi, Fajar
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 3 No 2 (2020): Volume 3 Nomor 2 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v3i2.13850

Abstract

Kiab Jaya village has the main potential, namely oil palm, where oil palm is an agricultural sector that can provide a sizeable contribution. Palm oil farmers are one of the farmer groups incorporated in the Village Unit Cooperatives (KUD), this makes KUD to continue to produce new innovations that are able to bring the farmer groups to continue to develop, especially in supporting community welfare. Website as an information system that can provide accurate information, it can be utilized by KUD to become a media that supports the role of KUD, bringing farmer groups to be able to operate in a successful way by means of technology literacy so that farmer groups will continue to get information the latest and increase the literacy of oil palm farmers. Therefore, the purpose of this community service activity is to create a KUD Website named Koperasi Kiap Mandiri, which later will contain information about cooperatives and information about oil palm plantations, by involving the students as well as agents of change. The method of the activity is in the form of website creation training for Kukerta Students, website management training for cooperative administrators in managing websites, training in using websites for participants (cooperative members), and website launching. This activity begins with a time span from April to September 2019. The results of this activity are the formation of the cooperative website Kiap Jaya Mandiri, website module with ISBN: 978-623-7512-49-3, the formation of website managers and increased knowledge and skills about the technical use of the website , searching for information about oil palm science and technology through websites and sharing information through media websites, so as to increase media literacy in oil palm farmers.
SOCIAL STRUCTURE, ACTOR RELATIONS, AND CHALLENGES IN THE DEVELOPMENT OF THE COCONUT COIR INDUSTRY IN INDRAGIRI HILIR REGENCY Mustaqim, Mustaqim; Herlon, Meki; Rifa’i, Ahmad; Rosnita, Rosnita; Yulida, Roza; Muwardi, Didi; Ridho, Zulhamid
Agripreneur : Jurnal Pertanian Agribisnis Vol. 14 No. 2 (2025): December: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/agripreneur.v14i2.6906

Abstract

This study investigated the social structure, actor relations, and challenges in the development of the coconut coir industry in Indragiri Hilir Regency, one of Indonesia’s largest coconut-producing regions. Despite abundant raw materials, the downstream coconut coir sector remains underdeveloped and characterized by structural inequalities. A qualitative descriptive approach was applied, utilizing in-depth interviews, participatory observations, and document analysis involving key actors, including farmers, collectors, small and medium enterprises (SMEs), and government institutions. The findings revealed a hierarchical social structure and pronounced power asymmetries within the production chain. Farmers occupy subordinate positions due to limited capital, technology, and market information, functioning as price takers with minimal access to added value. Large collectors dominate pricing, distribution, and access to markets, creating a local oligopsonistic structure. Patron–client relations further reinforce economic dependency, limiting farmers’ autonomy to engage with alternative markets. Additionally, institutional weaknesses, fragmented government policies, rudimentary processing technologies, and insufficient logistics infrastructure hinder the development of a more inclusive and competitive value chain. The study highlights that social, economic, and institutional factors jointly shape structural barriers, underscoring the need for coordinated interventions to strengthen farmer agency, institutional capacity, and equitable value distribution.
Strategi Pengembangan Usaha Sabut Kelapa di Kabupaten Indragiri Hilir Herlon, Meki; Rifa’i, Ahmad; Rosnita, Rosnita; Yulida, Roza; Muwardi, Didi; Ridho, Zulhamid; Mustaqim, Mustaqim
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21924

Abstract

Indragiri Hilir Regency, one of Indonesia’s major coconut-producing regions, faces a structural paradox in which high production volumes have not translated into improved farmer welfare. Dependence on the sale of whole coconuts with low added value, coupled with significant price fluctuations, has led to inefficiencies in the commodity’s economic supply chain. Coconut husk, which has long been neglected and treated as waste, in fact holds substantial economic potential through the development of derivative products. This study aims to analyze the feasibility and formulate effective strategies for developing the coconut husk processing industry in Indragiri Hilir Regency. A qualitative approach was employed using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, focusing on the BUMDes Sungai Piyat enterprise group as a case study. The analysis reveals that the coconut husk processing enterprise in Kuala Indragiri District possesses strong and promising internal conditions, with an IFAS score of 2.73 and a strength–weakness differential of 1.91. The main strengths include the abundance of derivative products (coco peat and cocobristle), ease of production processes, and the use of semi-modern technology that enhances efficiency. Meanwhile, the EFAS score of 2.32, with an opportunity–threat differential of 1.48, indicates substantial external support, particularly due to limited competition, sustainable raw material supply, a growing regional economy, and institutional backing. The combination of these scores places the enterprise in Quadrant V (Grow and Build Strategy) of the Internal–External (IE) Matrix, recommending the adoption of an aggressive growth strategy. Key strategic directions include increasing production capacity, expanding market networks, strengthening institutional partnerships, and diversifying value-added products to promote sustainability and enhance contributions to the local economy and the empowerment of coastal communities in Indragiri Hilir.
Focus Group Discussion (FGD) dan Penyuluhan Pengolahan Produk Lokal Berbasis Ikan untuk Pencegahan Stunting di Sekolah Alam Sahabat Qur’an Kabupaten Siak Rahmayuni, Rahmayuni; Rosnita, Rosnita; Yulida, Roza; Andriani, Yulia; Nopiani, Yanti; Sabrian, Febriana; Rossi, Evy; Salman, Annisa Nazifa
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.376-382

Abstract

This community service activity began with the implementation of a Focus Group Discussion (FGD) with partners, which served as an initial exploration to design service programs that were relevant to the needs of the community. Partners in this activity are the manager of the school business unit and the parents of students. The results of the FGD resulted in an agreement on the focus of activities with stages, namely: (1) Education to improve food quality and nutrition in the prevention of stunting from an early age, and (2) Processing of local fish products (snakehead fish) as a zero waste-based food diversification. Through this FGD, an overview of needs, challenges, and opportunities that can be the basis for the implementation of counseling programs is obtained. It is hoped that the results of this activity can increase partners' knowledge about the processing of local fish food products in an effort to prevent stunting.
REGENERASI SUMBER DAYA MANUSIA PERTANIAN DI KECAMATAN RUMBAI KOTA PEKANBARU BERBASIS DIGITAL HUMANITIES Dery Alafghani Alim; Arifudin; Meki Herlon; Cepriadi; Roza Yulida; Zulhamid Ridho
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Regeneration of human resources in agriculture by younger farmers who are living with social media, called digital humanities, is one of the steps of its sustainability. This research aims to analyse regeneration of agricultural human resources model in Rumbai District of Pekanbaru City. The research used a survey method where 60 young farmers were taken as the samples. The data were analysed using SEM-PLS. The research results show that the use of social media provides easy access to information, increases knowledge and shares experiences related to the agricultural sector which is supported by the role of parents in forming perceptions and the interest of the younger generation in agriculture to work in the agriculture. The use of social media toward perception on agriculture and the use of social media on the attitudes of the younger generation towards the agriculture, are directly significant. On the other hand, a significant indirect influence is the use of social media on the interest of the younger generation in working in the agriculture through the mediator variable of the attitude of the younger generation towards the agriculture.  
Smartphone Usage Behavior and Technology Acceptance in Oil Palm Replanting Yulida, Roza; Andriani, Yulia; Rosnita, Rosnita; Septya, Fanny; Febiola, Ezra; Madiyoh, Abdulhakim
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 02 2024 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.02.643-666

Abstract

Replanting activities need support using information technology so that plantation business actors can access information related to plantations independently and accurately. This research analyzes smartphone usage behavior using a technology acceptance model approach among oil palm users. This research was conducted at the Karya Dharma III Village Unit Cooperative, Keranji Guguh Village, Koto Gasib District, Siak Regency. The sample taken in this research was 30 planters. The sampling technique in this research uses a snowball sampling technique, which is obtained through a rolling process based on the relationship between one respondent and another. Snowball sampling is a sampling method that uses initial illustration data to identify other illustrations that meet the criteria. Data analysis was carried out using a descriptive study based on a Likert scale. The final results of this research show that using smartphones among oil palm planters in Keranji Guguh Village as a medium to help search for and receive information for oil palm planters is classified as moderate, with an average score of 2.84. Smartphone use has become an alternative media planters use to search for information on supporting oil palm rejuvenation activities, land clearing, planting spacing patterns, using superior seeds, and plant maintenance replanting.
Analysis of Farmers' Income and Welfare Deep Coconut (Cocos nucifera L) in Keritang District, Indragiri Hilir Regency Khaswarina, Shorea; Yulida, Roza; Rapiqi, M.; Salamah, Umi
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.01.241-258

Abstract

The purpose of this research is to: (1) determine the income level of coconut farmers (Cocos nucifera L) (2) Analyze the level of welfare of coconut farmers (Cocos nucifera L) in Keritang District, Indragiri Hilir Regency. The data collection methods used in this study are primary and secondary data. Primary data was obtained by conducting direct interviews with coconut farmers in Keritang District, Indragiri Hilir Regency using a questionnaire, while secondary data was obtained from relevant agencies as well as previous research journals and literature studies. This study used a survey method with a total of 44 respondents of coconut farmers obtained using the Taro Yamane formula and sampling with simple random sampling method. The analytical tool used to answer the first objective is income analysis tool (μ = TR - TC).  The analytical tool used to answer the second objective is the analysis of the level of welfare according to BPS 2022. The results of this study indicate that the average income of coconut farmers (Cocos nucifera L) in Keritang District, Indragiri Hilir Regency is IDR 56,084,645.45/farmer/ year or IDR 4,673,720.45/farmer/month and this study shows the welfare level of coconut farmers (Cocos nucifera L) in Keritang District, Indragiri Hilir Regency. The level of welfare of coconut farmers according to BPS indicators (2022) in Keritang District there are 30 farmers or 68.18% are at the level of welfare with the Good group and 14 farmers or 31.82% are in the category of sufficient welfare level.
The Influence of Brand Image and Social Media Instagram on Consumer Buying Interest Rika Utari; Arifudin; Roza Yulida
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 1 (2023): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.1.2023.37-46

Abstract

The increasingly rapid development of the business sector in the era of digitalization has an impact on increasingly tight business competition, especially in the city of Pekanbaru. This requires business actors to be able to compete and attract the attention of consumers to be interested in buying products so they are not left behind. One way that business actors can do to face the increasingly competitive competition is through the formation of a positive brand image and the utilization of social media Instagram as digital marketing which is expected to influence consumer buying interest. The aim of this study is to analyze the influence of brand image and social media Instagram on consumer buying interest. Simple random sampling was used as the sampling method of this research by taking data through questionnaires from 120 respondents. SEM (Structural Equation Model) in AMOS 26 was used to analyze the data. The analysis results show that brand image and social media Instagram significantly influenced consumer buying interest. In addition, it was also found that social media Instagram significantly influenced brand image.
Co-Authors ', Jadmiko ', Juherdi ', Kausar ', Mhd. Daulai ', Nurazmi ', Pariaman ', Philippus ', Rosnita ', Yusmini Adelia Herni, Virna Ahmad Rifai Aisyah Aisyah AL HAFIS Al-Fath, Zikra Amami, Syahilla Amanda, Putri Anak Agung Istri Sri Wiadnyani Andriana, Hanifaturrahmi Andriani, Yulia Angraini, Elisya Apriansah, Agus ' arif Arifuddin Arifuddin Arifudin Arifudin Arifudin Armaini Armaini Arnanda, Raffy Arya Fachrizal, M. Arystia, Richa Asrizal, Meki AYU LESTARI Butar, Bunga Butar Cepriadi Dayanti, Elis Dery Alafghani Alim Dian Novita Sari, Dian Novita DIANA RABESDINI Didi Muwardi Dita Putri Nitami Djaimi Bakce Doni Putra Sonita Sihombing Early Aprilisa Efrina Rizkiyah Pohan Eliza Eliza Eri Sayamar Eri Sayamar Eri Sayamar Eri Sayamar Eri Sayamar Erlyasna K, Lidwina Evi Handayani Panjaitan, Evi Handayani Evy Maharani Fajar Restuhadi Febiola, Ezra Febriana - Sabrian Fernando Gultom, Fernando Hamidi, M. Rasyid Hamidi, Muhammad Rasyid Handoko, Ricky Harahap, Novika Sari Haryani, Aini Hasibuan, Febrian ' Hayatullah, M. Bayu Fathar Heri Eko Purwanto Hidayat, Tommi Ibnu Sigit Icelsea Maderlinau Icin Ikhsan, Muhammad Ikhsan Ilham Kurniawan Indrawan, Rizky Jannah Khairin, Miftahul Jayawarsa, A.A. Ketut Julianti, Nursafika Jumantri Yusri Jum’atri Yusri Kausar - Kausar, Kausar Kausar, Kausar Kausar, Kausar Khairani Khairani Kurnia, Deby Kurnia, Deby Madiyoh, Abdulhakim Maratul Muslimah Maratul Muslimah Marnala, Juvan Maulana Hanif, Ariel Meki Herlon Mely Susanti Minarsih Minarsih Mubarak, M Dzaky Muhammad Ikhwan Mustaqim Mustaqim Mustaqim Mustaqim, Mustaqim Nailah Salsabila Rahmadianti Nina Kirana Ningrum, Edni Astrina Widya Nofitri Handayani Nopiani, Yanti Novian Novian, Novian Nuke Fatmasari Nurfitasari, Mimi Nuriadi, Nuriadi Nurjalilah Nurjalilah Ogya Arya Putra, Akmal Pakpahan, Luis Richardo Patika Riki Darmayanti Phreti, Phreti purwanto, heri eko Rahma, Annisa Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni rahmi adila risty Rahmi Puspita Sari Rapiqi, M. Retuhadi, Fajar Ria Resti Fauziah Riawati Riawati Rifai, Ahmad Rifa’I, Ahmad Rika Utari Rofikhoh Tias Ningsih Rokaya, Putri Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Rossi, Evy Rusdayani, Fina Salman, Annisa Nazifa Salsabila SAPUTRA, WILSON Saputri, Wahdini Sayama, Eri Sayamar, Eri ' Septya, Fanny Septya, Fany Sharin Ikka Nurmaida Shorea Khaswarina SISPA PEBRIAN Sitepu, Rimna Sintalina Susy Edwina Syaiful Hadi Tambunan, Tiffany Meira Taufiq, Andriani Kartika Tengku Harunur Rasyid Tengku Harunur Rasyid Tunisa, Fadilah Umi Salamah Utari, Widia Veronica, Lioni Widya Dwi Pertiwi Pelawi Wildan Fitrah Wilson Saputra Yeni Kusumawaty Yulia Andriani, Yulia Yuliadi Saputra Yusri, Jum'atri Zhuhuri, Wiari Zulhamid Ridho