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All Journal Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen International Journal of Supply Chain Management E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal of Engineering, Science and Information Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Management Research and Behavior Journal Journal of International Conference Proceedings International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal Research of Social Science, Economics, and Management AGILITY: Jurnal Lentera Manajemen Sumberdaya Manusia Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Buletin Pengabdian Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Matriadi, Faisal
Departement Of Management, Faculty Of Economic And Business, Universitas Malikussaleh
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INNOVATION WITH SMALL INDUSTRY PLAYERS TO CREATE SHARED VALUE IN THE EXPERIENCE OF THE COVID-19 PERIOD IN INDONESIA Zaenal Aripin; Faisal Matriadi; Sri Ermeila
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December 2023
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The COVID-19 pandemic has presented serious challenges for small industry players in Indonesia, forcing them to respond with innovation to survive. In this context, collaborative innovation with small industry players is the key to creating shared value and responding to rapid economic changes. This research aims to deepen understanding of the role of innovation with small industry players during the COVID-19 period in Indonesia, exploring how this collaboration forms a business ecosystem, creates shared value, and contributes to sustainable economic growth. The research approach used is descriptive qualitative, involving in-depth interviews with small industry players, documentation analysis and case studies. Data is collected and analyzed to identify patterns, trends and impacts of collaborative innovation during COVID-19. The research results show that innovation with small industry players in Indonesia during the COVID-19 period has created a strong collaborative ecosystem. This collaboration not only responds to crises, but also forms the foundation for sustainable growth. Sharing knowledge, operational efficiency through collaboration, and the use of digital technology are the main pillars in creating shared value amidst uncertainty.
ANALYSIS OF REVIEW RATING DYNAMICS FOR NICHE AND MAINSTREAM BRANDS: A CASE FROM THE INDONESIAN MARKET Zaenal Aripin; Lili Adi Wibowo; Faisal Matriadi
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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Consumer review ratings have become an increasingly important factor in shaping brand perception in the modern marketplace. However, little research has focused on differences in review ratings between niche and mainstream brands, especially in the context of the emerging Indonesian market. This research aims to analyze the dynamics of review ratings for niche and mainstream brands in the Indonesian market, with a focus on the factors that influence review ratings, the differences between niche and mainstream brands, and the strategic implications for brands. The research method used in this study is a qualitative analysis of consumer reviews found on online platforms, such as specialized review sites, social media, and discussion forums. Data was also collected from interviews with consumers and brand owners to gain deeper insight into the factors that influence review ratings. The research results show that there are significant differences in review ratings between niche and mainstream brands in the Indonesian market. Consumers tend to give more positive reviews to niche brands, because they feel more connected to the brand and perceive their experience as more authentic. Factors such as product quality, price, customer satisfaction, and brand image also play an important role in assessing consumer reviews.
THE ZERO PRICE PARADOX: WHEN AND WHY ZERO PRICES ARE LESS EFFECTIVE THAN LOW PRICES IN DRIVING CONSUMER DEMAND Zaenal Aripin; Fitriana; Faisal Matriadi
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The zero price paradox has become an interesting phenomenon in the study of economics and consumer behavior. Although zero prices are supposed to trigger high demand, the reality is that zero prices are often less effective in encouraging consumers to take action than low prices. This shows the complexity in perceived value, consumer psychology, and economic factors that influence consumer behavior. This research aims to understand the zero price paradox phenomenon by analyzing the factors that influence the lack of effectiveness of zero prices in driving consumer demand. The research method used is qualitative, by reviewing relevant literature in the study of economics and consumer behavior. Data sources used include journals, articles and books that discuss the zero price paradox and related factors. The research results show that perceived value, consumer psychology, and economic factors such as product or service quality play an important role in explaining the zero price paradox. Consumers tend to place a higher value on the goods or services they pay for, even if the price is low. In a zero-price context, when consumers pay nothing at all, they tend to be less attached to or pay less attention to the product, which reduces motivation to use it. Additionally, low prices are often considered a better indicator of value by consumers.
ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES Zaenal Aripin; Faisal Matriadi; Lili Adi Wibowo
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The dynamic integration between internal and external approaches plays an important role in improving a company's marketing capabilities in producing successful product innovations. In this context, strategies and best practices such as in-depth market research, cross-functional collaboration, use of technology and data analytics, formation of strategic partnerships, and a strong innovation culture are key. In-depth market research helps companies understand customer needs and preferences as well as emerging market trends, while cross-functional collaboration allows them to maximize internal knowledge and expertise. The use of technology and data analytics helps companies collect and analyze market data more effectively, while the formation of strategic partnerships allows them to access additional resources and knowledge. Finally, a strong innovation culture is an important foundation for creating an environment that supports sustainable product innovation. By implementing these strategies, companies can improve their ability to produce relevant and sustainable product innovations, thereby remaining competitive in an increasingly complex market.
CHALLENGES OF COMPETITION AND FICTITIOUS PRICING REGULATIONS: STRATEGIES AND APPROACHES TO ADDRESS BUSINESS PRACTICESTHAT IS NOT HONEST Zaenal Aripin; Lili Adi Wibowo; Faisal Matriadi
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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The practice of setting fictitious prices is one of the serious challenges in maintaining healthy competition and protecting consumers in the market. Regulation has a crucial role in overcoming this practice by creating a business environment that is fair, transparent and has integrity. This article discusses the role of regulations in overcoming fictitious pricing practices and the effectiveness of these regulations in minimizing unfair business practices. Through theoretical discussions and case studies, this article highlights several regulatory strategies that can be implemented, including setting clear standards and conditions, transparency in the price setting process, strict supervision and law enforcement, and providing incentives for business actors who comply with the rules. Evaluation of regulatory effectiveness is also discussed, taking into account influencing factors, such as the level of compliance of business actors, the capacity of regulators, and support from various related parties. In conclusion, it is recommended that the government continue to increase efforts in establishing more effective regulations, while strengthening the capacity of regulators. Business actors need to be encouraged to comply with the rules and pay attention to business ethics in their activities. Consumer organizations and the general public can also play a role in providing input and reporting practices that are detrimental to consumers to regulators. With strong cooperation between all relevant parties, it is hoped that a business environment that is fairer, more transparent and with integrity can be created, as well as reducing dishonest business practices such as fictitious pricing.
THE INFLUENCE OF SERVANT LEADERSHIP AND Rina Afrida; Faisal Matriadi; Adnan
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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This study examines the Effect of Servant Leadership and High Performance Work System (HPWS) on Employee Retention and Employee Satisfaction with Employee Engagement as a Mediating Variable. The sample in this study were 138 employees of private hospitals in Medan Municipality. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study show that Servant Leadership and High Performance Work Systems have a significant effect on Employee Engagement, Employee Retention and Employee Performance. And Employee Engagement has a direct effect on Employee Retention and also on Employee Performance. Then in testing the indirect effect of Employee Engagement it was found to play a role as a partial mediating variable in the relationship between the influence of Servant Leadership and High Performance Work System (HPWS) on Employee Retention and Employee Performance.  
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE AT THE ACEH PROVINCIAL LAND OFFICE Enik Wijayanti; Faisal Matriadi; Marbawi; Sapna Biby; Ikramuddin; Husaini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

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Abstract

This study aims to analyse the influence of transformational leadership and job satisfaction on organizational citizenship behaviour with organisational commitment as an intervening variable at the Aceh Provincial Land Office, where the dependent variables of this study are transformational leadership and job satisfaction, the independent variable is organizational citizenship behaviour, and the intervening variable is organisational commitment. The population in this study consists of employees of the Aceh Provincial Land Office, including the North Aceh District office, the Lhokseumawe City office and the Bireuen District office. The sampling technique used was simple random sampling, and a sample of 68 respondents was obtained, all of whom are employees of the Aceh Provincial Land Office. The research method used is quantitative, and data analysis is conducted using path analysis. The results of this study indicate that transformational leadership has a significant effect on organisational commitment, job satisfaction has a significant effect on organisational commitment. Transformational leadership has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office, and job satisfaction has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office. Furthermore, organizational commitment has a significant effect on the organizational citizenship behaviour of employees at the Aceh Provincial Land Office, transformational leadership significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable, and job satisfaction significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable.
Penggunaan Alat Tangkap Perikanan yang Ramah Lingkungan untuk Keberlanjutan Pendapatan Nelayan Tradisional Faisal Matriadi; Imamshadiqin Imamshadiqin; Chalirafi Chalirafi; Ikramuddin Ikramuddin; A. Hadi Arifin
Jurnal Solusi Masyarakat Dikara Vol 3, No 3 (2023): Desember 2023
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Kemiskinan menjadi issue yang sangat mendominasi masyarakat nelayan. Data menunjukkan jumlah masyarakat miskin masih sangat tinggi di Provinsi Aceh termasuk di Kota Lhokseumawe yang pada tahun 2021 tercatat mencapat 11.16 persen. Kemiskinan nelayan salah satunya disebabkan oleh rendahnya pendapatan akibat jumlah tangkapan yang semakin menurun. Penurunan jumlah tangkapan nelayan salah satunya disebabkan oleh kerusakan ekosistem laut dimana jumlah populasi ikan diperairan semakin menurun. Demikian juga dengan pola tangkap yang berlebih serta penggunaan alat tangkap yang tidak ramah lingkungan telah menjadi penyebab utama kerusakan ekosistem laut yang menyebabkan keberlajutan proses penangkapan ikan menjadi terhenti. PElatihan ini bertujuan untuk memberikan pemahaman yang utuh kepada masyarakat nelayan bahwa penggunaan alat tangkap yang tidak ramah lingkungan akan mengancam pendapatan mereka dimasa yang akan datang. Demikian juga budaya menjaga kebersihan lingkungan pesisir menjadi sangat strategis dalam upaya menjaga kesehatan ekosistem perairan dan Kesehatan populasi ikan. Selanjutnya sebagai alternative kegiatan yang dapat menambah pendapatan dan mereduksi kemiskinan adalah dengan cara meningkatkan dan kemampuan ketrampilan masyarakat dibidang tertentu sekaligus membuka lapangan kerja serta membangun usaha mandiri. Tujuan kegiatan ini adalah untuk melatih masyarakat. nelayan dalam menggunakan alat tangkap ramah lingkungan serta menumbuhkan kesadaran masyarakat dalam menjaga kebersihan ekosistem laut. Selanjutnya kegiatan ini juga diharapkan dapat membuka wawasan masyarakat nelayan terhadap berbagai kegiatan yang dapat meningkatkan pendapatan mereka dalam menghindari peningkatan kemiskinan.
Pengaruh Kompensasi dan Loyalitas terhadap Kinerja Karyawan dengan Komitmen Organisasi sebagai Variabel Mediasi Pada PT XYZ Aceh Utara Marwiyatus Sholikhah; A Hadi Arifin; Faisal Matriadi; Nurmala Nurmala
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi dan loyalitas terhadap kinerja karyawan dengan komitmen organisasi sebagai variabel mediasi pada PT XYZ Aceh Utara. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian berjumlah 114 karyawan, dan seluruh anggota populasi dijadikan sampel melalui teknik sampling jenuh, sehingga jumlah responden sebanyak 114 orang. Data dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima serta memiliki pengaruh positif dan signifikan. Kompensasi berpengaruh positif dan signifikan terhadap komitmen organisasi dan kinerja karyawan. Loyalitas juga berpengaruh positif dan signifikan terhadap komitmen organisasi dan kinerja karyawan. Komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, komitmen organisasi mampu memediasi secara positif dan signifikan pengaruh kompensasi dan loyalitas terhadap kinerja karyawan
Pengaruh Work Engagement, Self-Efficacy, dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT Bamindo Agra Persada Binjai Widya Khairaningsih; Faisal Matriadi; A. Hadi Afirin; Azhar Azhar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Work Engagement, Self-Efficacy, dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Bamindo Agra Persada Binjai. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi penelitian adalah seluruh karyawan PT Bamindo Agra Persada Binjai yang berjumlah 60 orang. Teknik pengambilan sampel menggunakan sampling jenuh, sehingga seluruh anggota populasi dijadikan sebagai sampel penelitian. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis regresi linear berganda dengan bantuan program Statistical Package for the Social Sciences (SPSS) versi 26. Hasil penelitian menunjukkan bahwa Work Engagement dan Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan, sedangkan Self-Efficacy tidak berpengaruh signifikan terhadap Kinerja Karyawan. Hasil uji koefisien determinasi menunjukkan bahwa nilai Adjusted R Square sebesar 0,239, yang berarti Work Engagement, Self-Efficacy, dan Lingkungan Kerja secara bersama-sama mampu menjelaskan variasi Kinerja Karyawan sebesar 23,9%, sedangkan sisanya sebesar 76,1% dipengaruhi oleh variabel lain di luar penelitian ini. Berdasarkan hasil penelitian, dapat disimpulkan bahwa Work Engagement dan Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan pada PT Bamindo Agra Persada Binjai, sedangkan Self-Efficacy tidak berpengaruh signifikan terhadap Kinerja Karyawan
Co-Authors A Hadi Arifin A Hadi Arifin A. Hadi Afirin A. Hadi Arifin A. Hadi Arifin A. Hadi Arifin Adha Aulia Adnan Adnan Aiyub Aiyub Aiyub Aiyub Yahya Akhyar, Chairil Alvia Fitriana Amna Farida Aprilia Handayani Ari Lasta Irawan Arifin, A. Hadi Azhar Azhar Azhar Azhar Azhar Berby Amelia Br. Naibaho Cecep Syaifullah Syahputra Chalirafi Chalirafi Chalirafi, Chalirafi Cut Millisa Cut Nabilla Mutiza Zahap Darmawati Muchtar Darmawati Mucthar Dea Fitria Dewi Kumalasari Dian Adelina Elsa Indriani EM Yusuf Iis Endang Ruchiyat Endang Ruchiyat Endang Ruchiyat Enik Wijayanti Era Ekawati Ermeila, Sri Farida Yulianty Filzah Zarifah Zahra Harahap Finny Redjeki Fitria Zaitun Nisa Fitriana Fitriana Hadi Arifin Halidah Triana Harahap Harvina Sawitri Hasrianti Husaini Ibnu Sina Ibrahim Qamarius Ibrahim Qamarius Ibrahim Qamarius, Ibrahim Ikramuddin, Ikramuddin Imamshadiqin Imamshadiqin Imran Iskandar Iskandar Iskandar Iskandar Iswadi Bensaadi Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni Ahyar Khairawati Khairawati Khairawati Khairawati Khairawati Khairil Anwar Khairina Khairul Munawar Kussyeri Kussyeri Kussyeri, Kussyeri Likdanawati Likdanawati Likdanawati Lili Adi Wibowo M Sayuti M Subhan Maemonah, Maemonah Maisyura Maisyura Marbawi, Marbawi Maringan Mariyudi Mariyudi Mariyudi Marwiyatus Sholikhah Maryudi Maryudi Maryudi Maryudi Marzuki Marzuki Marzuki Muchtar, Darmawati Muhammad Alif Akbar Muhammad Pavel Askari Munandar Munandar Nova Lovia Nur Faliza Nur Faliza Nur Fitriyani Nurfaliza Nurkhaliza Nurlela Nurlela Nurmala Nurmala Nurmala Nurul Hikmah Tanjung Parapat Gultom Pipi Santika Puji Satria Putri Marsanda Br Sinuraya Raharja, Arif Budi Rahmansyah Arby Rahmi Mahbengi Raisya Ananta Ratna Ratna Ratri Pangestika Riana, Nia Rina Afrida Rina Malinda Ristati Ristati Rita Rahmi Ritha F.Dalimunthe Roni, Muhammad Safriani Said Afif Nabil Saifuddin Saifuddin Yunus Sapna Biby Satria, Puji Selviana Melinda Siti Helmyati Siti Raha Agoes Salim Sri Ermelia Sri Wahyuni Sulaida Sulaida Sullaida Sullaida Syamsiar, Syamsiar Wahyu Indra Jaya Wahyuddin Albra Wanda Ramadhana Widya Khairaningsih Wilda Nafisa Wilda Nafisa Yana, Syaifuddin Yanita YANITA YANITA Yulia Hafidzah Sinaga Yulius Dharma Yusniar Yusniar Yusniar Yusniar Yusniar Zaenal Aripin Zahratuz Akmalia