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All Journal Ilmu Administrasi Publik Jurnal Konseling dan Pendidikan Journal of Education and Learning (EduLearn) Trikonomika: Jurnal Ekonomi Journal of Educational Science and Technology MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK International Journal of Supply Chain Management Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Riset Akuntansi Kontemporer Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) AMAR (Andalas Management Review) International Journal of Educational Administration, Management, and Leadership International Journal of Business, Law, and Education Business Review and Case Studies Jurnal Ekonomi Efektif Kontigensi: Jurnal Ilmiah Manajemen Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Wiga : Jurnal Penelitian Ilmu Ekonomi INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS International Journal of Science and Society (IJSOC) Jurnal Administrasi Bisnis Jurnal Ad'ministrare Bandung Conference Series: Economics Studies Return : Study of Management, Economic and Bussines Transforma: Jurnal Manajemen Riwayat: Educational Journal of History and Humanities Jurnal Riset Multidisiplin dan Inovasi Teknologi Implikasi: Jurnal Manajemen Sumber Daya Manusia Sainteks: Jurnal Sain dan Teknik Media Penelitian dan Pengembangan Kesehatan
Azhar Affandi
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Social Sciences Transportation Other

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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

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Dampak Analisis Media Sosial oleh Eksekutif Penjualan terhadap Proses Pengambilan Keputusan Pembelian Pelanggan di PT Nasmoco Bahtera Motor Affandi, Azhar; Setyaning, Aldilla Nadhira Ayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29907

Abstract

This study examines the challenges faced by PT Nasmoco Bahtera Motor in utilizing social media as part of their digital marketing strategy. In an era where social media is crucial for building customer relationships and enhancing sales, many sales personnel lack the necessary understanding and skills for effective use. The aim of this research is to analyze the strategies employed by sales executives in leveraging social media for branding and to identify the obstacles they encounter. With appropriate training, sales personnel can become more effective in reaching customers and fostering loyalty towards the Toyota brand. This research uses surveys and interviews to gather data from sales personnel, providing insights into best practices and challenges in social media use. The findings are expected to offer practical recommendations for the company to formulate more effective digital marketing strategies, thereby increasing brand awareness and strengthening customer relationships in a competitive market.
Co-Authors *Wala Erpurini Abdurohim, Dindin Achmad Rozi Ading Rahman Sukmara Adiputra, I Gede Ahmad Nurhadi Akbar, Irfan Rizka Akhmad Sobarna Andari Andari, Andari Andiyanga Udobong Angga Pratama Apriansyah, Muger Aprih Santoso Asep Dedi Sutrisno Atang Hermawan Atty Tri Juniarti Catur Setiya Sulistiyana Dadang Suwanda Dadang Suwanda Daniel Happy Putra Delly Sukmanawan Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok. Sunarsi Diah Asdiani Didik Setiyadi Djuhriah, Nany Djulius , Horas Dodi Ilham E. Nurzaman AM Eddy Jusuf Eddy Yusuf, Eddy Effendi Effendi Effendi Effendi Effendi, Effendi Ellen Rusliati Emaya Kurniawati Erik Alghifari Erlangga, Heri Erpurini, *Wala Erpurini, Wala Eti Ariyanti Eyo Itam Eyo Farida Agustin, Farida Finny Redjeki Fresy Nugroho Ganar, Yulian Bayu Gojali Supiandi Graha Prakarsa Haedar Akib Hartuti, Elizabeth Tika Kristina Hastono, H. Herling Herling Herling Herling Hermansyah, Taufik hernawan hernawan Heru Setiawan Heru Setiawan Herwani, Aldrin Hidayat, Gustina Hindriari, Reni Horas Djulius I Gede Adiputra I Gede Adiputra Iman Sudirman Irmal, Irmal Ivan Gumilar Sambas Putra Iwan Sidharta Jaja Suteja Jasmani Jasmani Jhoni Maslan Kahpi, Heri Sapari Kamaludin, Yamin Kholili, Irfan Komariyah, Iis Kosasih Kristianti, Lily Setyawati Laila Irawati Luluh Abdillah Kurniawan MADUNINGTIAS, LUCIA Maludin Panjaitan Moh. Sidik Priadana Mohamad Duddy Dinantara Mokhamad Anwar, Mokhamad Mujahidin Mujahidin Mulyaningrum Mulyaningrum Mutaqin, Ghani Mutaqin, Rizal Nani Nani Nila Nurochani Nuriawati, Umi Nurjaya Nurjaya Nurwijayanti Nyoman Suprastha Okti Rahma Jyana Rahadyan Tajuddien Rahmat Heryat Furqon Rahmat Heryat Furqon Rahmi Andini Syamsuddin Rasfiuddin Sabaruddin Rozi, Achmad Rr Titie Purwaningsari Rusyani, Erni Sahary, Fitry Taufiq Santoso, Ferry Sarman, Rohmat Sarwani Sarwani Senen Machmud Setyaning, Aldilla Nadhira Ayu Siti Rohaya Solihin Sudarso, Aden Prawiro Sudirman, Imam Sukenda, Enda Sunarsi, Denok Supriyadi Supriyadi Suwanto Suwanto Suyatin Suyatin Tatang Suhidayat Teguh Budi Prijanto, Teguh Budi Triyadi Triyadi Turmudzi, Didi Ulfa Ika Putri Umi Nariawati Umi Narimawati Umi Narimawati Umi Narimawati Umi Rusilowati Umi Rusilowati Undang Juju Wahyitno Wahyitno Wahyu Nurul Faroh Wayan Ardani Widhi Wicaksono Widiya Avianti Widodo, Adji Widya Intan Sari Win Hendrawan Yahya, Adibah Yudhi Koesworodjati