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All Journal Ilmu Administrasi Publik Jurnal Konseling dan Pendidikan Journal of Education and Learning (EduLearn) Trikonomika: Jurnal Ekonomi Journal of Educational Science and Technology MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK International Journal of Supply Chain Management Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Riset Akuntansi Kontemporer Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) AMAR (Andalas Management Review) International Journal of Educational Administration, Management, and Leadership International Journal of Business, Law, and Education Business Review and Case Studies Jurnal Ekonomi Efektif Kontigensi: Jurnal Ilmiah Manajemen Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Wiga : Jurnal Penelitian Ilmu Ekonomi INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS International Journal of Science and Society (IJSOC) Jurnal Administrasi Bisnis Jurnal Ad'ministrare Bandung Conference Series: Economics Studies Return : Study of Management, Economic and Bussines Transforma: Jurnal Manajemen Riwayat: Educational Journal of History and Humanities Jurnal Riset Multidisiplin dan Inovasi Teknologi Implikasi: Jurnal Manajemen Sumber Daya Manusia Sainteks: Jurnal Sain dan Teknik Media Penelitian dan Pengembangan Kesehatan
Azhar Affandi
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Digital and Collaborative Marketing Strategy for Palutungan Camping Ground Based Tourism Development Sukenda, Enda; Affandi, Azhar; Koesworodjati, Yudhi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3506

Abstract

Palutungan Camping Ground, located within the Mount Ciremai National Park in Kuningan Regency, West Java, faces a 19.68% decline in tourist visits in 2023, highlighting the need for effective marketing strategies to enhance its appeal as a nature-based tourism destination. This study aims to analyze current marketing strategies, evaluate visitor performance, identify operational challenges, and propose an integrated tourism area strategy to increase tourist visits. Employing a descriptive qualitative approach with a single case study design, data were collected through semi-structured interviews with stakeholders, including park officials and community leaders, alongside field observations and secondary sources. The findings reveal that Palutungan relies on natural attractions like the Curug Putri waterfall but struggles with limited digital marketing and infrastructure deficiencies. A SWOT analysis identifies strengths in natural assets and opportunities in zoning systems, while weaknesses include waste management and limited capital. Digital marketing enhances destination visibility, supporting proposed strategies like social media campaigns and inclusive zoning. The study concludes that an integrated marketing strategy, incorporating digital promotion, stakeholder collaboration, and infrastructure improvements, can reverse the decline and ensure sustainable tourism growth at Palutungan.
Co-Authors *Wala Erpurini Abdurohim, Dindin Achmad Rozi Ading Rahman Sukmara Adiputra, I Gede Ahmad Nurhadi Akbar, Irfan Rizka Akhmad Sobarna Andari Andari, Andari Andiyanga Udobong Angga Pratama Apriansyah, Muger Aprih Santoso Asep Dedi Sutrisno Atang Hermawan Atty Tri Juniarti Catur Setiya Sulistiyana Dadang Suwanda Dadang Suwanda Daniel Happy Putra Delly Sukmanawan Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok. Sunarsi Diah Asdiani Didik Setiyadi Djuhriah, Nany Djulius , Horas Dodi Ilham E. Nurzaman AM Eddy Jusuf Eddy Yusuf, Eddy Effendi Effendi Effendi Effendi Effendi, Effendi Ellen Rusliati Emaya Kurniawati Erik Alghifari Erlangga, Heri Erpurini, *Wala Erpurini, Wala Eti Ariyanti Eyo Itam Eyo Farida Agustin, Farida Finny Redjeki Fresy Nugroho Ganar, Yulian Bayu Gojali Supiandi Graha Prakarsa Haedar Akib Hartuti, Elizabeth Tika Kristina Hastono, H. Herling Herling Herling Herling Hermansyah, Taufik hernawan hernawan Heru Setiawan Heru Setiawan Herwani, Aldrin Hidayat, Gustina Hindriari, Reni Horas Djulius I Gede Adiputra I Gede Adiputra Iman Sudirman Irmal, Irmal Ivan Gumilar Sambas Putra Iwan Sidharta Jaja Suteja Jasmani Jasmani Jhoni Maslan Kahpi, Heri Sapari Kamaludin, Yamin Kholili, Irfan Komariyah, Iis Kosasih Kristianti, Lily Setyawati Laila Irawati Luluh Abdillah Kurniawan MADUNINGTIAS, LUCIA Maludin Panjaitan Moh. Sidik Priadana Mohamad Duddy Dinantara Mokhamad Anwar, Mokhamad Mujahidin Mujahidin Mulyaningrum Mulyaningrum Mutaqin, Ghani Mutaqin, Rizal Nani Nani Nila Nurochani Nuriawati, Umi Nurjaya Nurjaya Nurwijayanti Nyoman Suprastha Okti Rahma Jyana Rahadyan Tajuddien Rahmat Heryat Furqon Rahmat Heryat Furqon Rahmi Andini Syamsuddin Rasfiuddin Sabaruddin Rozi, Achmad Rr Titie Purwaningsari Rusyani, Erni Sahary, Fitry Taufiq Santoso, Ferry Sarman, Rohmat Sarwani Sarwani Senen Machmud Setyaning, Aldilla Nadhira Ayu Siti Rohaya Solihin Sudarso, Aden Prawiro Sudirman, Imam Sukenda, Enda Sunarsi, Denok Supriyadi Supriyadi Suwanto Suwanto Suyatin Suyatin Tatang Suhidayat Teguh Budi Prijanto, Teguh Budi Triyadi Triyadi Turmudzi, Didi Ulfa Ika Putri Umi Nariawati Umi Narimawati Umi Narimawati Umi Narimawati Umi Rusilowati Umi Rusilowati Undang Juju Wahyitno Wahyitno Wahyu Nurul Faroh Wayan Ardani Widhi Wicaksono Widiya Avianti Widodo, Adji Widya Intan Sari Win Hendrawan Yahya, Adibah Yudhi Koesworodjati