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All Journal Ilmu Administrasi Publik Jurnal Konseling dan Pendidikan Journal of Education and Learning (EduLearn) Trikonomika: Jurnal Ekonomi Journal of Educational Science and Technology MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK International Journal of Supply Chain Management Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Riset Akuntansi Kontemporer Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) AMAR (Andalas Management Review) International Journal of Educational Administration, Management, and Leadership International Journal of Business, Law, and Education Business Review and Case Studies Jurnal Ekonomi Efektif Kontigensi: Jurnal Ilmiah Manajemen Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Wiga : Jurnal Penelitian Ilmu Ekonomi INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS International Journal of Science and Society (IJSOC) Jurnal Administrasi Bisnis Bandung Conference Series: Economics Studies Return : Study of Management, Economic and Bussines Transforma: Jurnal Manajemen Riwayat: Educational Journal of History and Humanities Jurnal Riset Multidisiplin dan Inovasi Teknologi Implikasi: Jurnal Manajemen Sumber Daya Manusia Sainteks: Jurnal Sain dan Teknik Media Penelitian dan Pengembangan Kesehatan
Azhar Affandi
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Social Sciences Transportation Other

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Dampak Analisis Media Sosial oleh Eksekutif Penjualan terhadap Proses Pengambilan Keputusan Pembelian Pelanggan di PT Nasmoco Bahtera Motor Affandi, Azhar; Setyaning, Aldilla Nadhira Ayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29907

Abstract

This study examines the challenges faced by PT Nasmoco Bahtera Motor in utilizing social media as part of their digital marketing strategy. In an era where social media is crucial for building customer relationships and enhancing sales, many sales personnel lack the necessary understanding and skills for effective use. The aim of this research is to analyze the strategies employed by sales executives in leveraging social media for branding and to identify the obstacles they encounter. With appropriate training, sales personnel can become more effective in reaching customers and fostering loyalty towards the Toyota brand. This research uses surveys and interviews to gather data from sales personnel, providing insights into best practices and challenges in social media use. The findings are expected to offer practical recommendations for the company to formulate more effective digital marketing strategies, thereby increasing brand awareness and strengthening customer relationships in a competitive market.
Digital and Collaborative Marketing Strategy for Palutungan Camping Ground Based Tourism Development Sukenda, Enda; Affandi, Azhar; Koesworodjati, Yudhi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3506

Abstract

Palutungan Camping Ground, located within the Mount Ciremai National Park in Kuningan Regency, West Java, faces a 19.68% decline in tourist visits in 2023, highlighting the need for effective marketing strategies to enhance its appeal as a nature-based tourism destination. This study aims to analyze current marketing strategies, evaluate visitor performance, identify operational challenges, and propose an integrated tourism area strategy to increase tourist visits. Employing a descriptive qualitative approach with a single case study design, data were collected through semi-structured interviews with stakeholders, including park officials and community leaders, alongside field observations and secondary sources. The findings reveal that Palutungan relies on natural attractions like the Curug Putri waterfall but struggles with limited digital marketing and infrastructure deficiencies. A SWOT analysis identifies strengths in natural assets and opportunities in zoning systems, while weaknesses include waste management and limited capital. Digital marketing enhances destination visibility, supporting proposed strategies like social media campaigns and inclusive zoning. The study concludes that an integrated marketing strategy, incorporating digital promotion, stakeholder collaboration, and infrastructure improvements, can reverse the decline and ensure sustainable tourism growth at Palutungan.
ENTREPRENEURIAL CHARACTER DEVELOPMENT STRATEGY FOR PRODUCTIVE AGE HOUSEWIVES Avianti, Widiya; Affandi, Azhar; Djulius, Horas
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.246

Abstract

The creative economy industry can develop and progress with support from the Creative Economy Agency owned by the Government of Indonesia. The role of a woman is to take care of the family and manage household activities. When a woman owns or manages a business enterprise, the majority of locals seem to question her ability to strike a balance between work and family responsibilities. The significant function of micro, medium and small enterprises in Indonesia is owned and managed by women entrepreneurs. Respondents of productive age housewives in the DIY Upload community to illustrate and produce Human Resource Development Strategies for the formation of a strong Entrepreneurial Character in productive age housewives. The Strategy of Cooperation with External Parties and the Strategy for Increasing Management and Business Knowledge are strategies needed to improve weaknesses and seize opportunities for the formation of a Resilient Entrepreneurial Character.
Strategy for Cultural Transformation in Islamic Boarding Schools: An Integration Model of Islamic Values, Local Wisdom, and Modern Management for Improving Teacher Performance Kamaludin, Yamin; Affandi, Azhar; Djulius , Horas
Return : Study of Management, Economic and Bussines Vol. 4 No. 10 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i10.408

Abstract

Pesantren (Islamic boarding schools), as crucial educational institutions, face significant challenges in the modern era, where teacher performance is often hampered by a work culture that is not yet optimal. This research aims to formulate and analyze effective strategies for transforming the work culture of pesantren. Using a qualitative exploratory case study method, this research was conducted at Pondok Pesantren Baiturrahman and several other pesantren in Bandung Regency, with data collected through in-depth interviews, Focus Group Discussions (FGDs), observations, and documentation studies. The research results indicate that the suboptimal work culture and teacher performance stem from systemic weaknesses in six areas: management, human resources (HR), processes, policies, technology utilization, and the culture itself. As a solution, this research proposes a transformation strategy centered on the concepts of “BAROKAH Management” (blessing management), “DIGEMARI Personality” (liked personality), and the application of local wisdom “7U & 4K.” The main contribution of this research is the formulation of the “3 in One Work Culture” model, a new framework that integrates noble Islamic values, modern professional management standards, and Sundanese local wisdom. This model offers a holistic and contextual strategic guide for pesantren to build a superior work culture to achieve sustainable improvement in teacher performance.
Efforts to Increase Organizational Commitment Through Visionary Leadership, Learning Organizations, and Competencies Andari, Andari; Setiawan, Heru; Affandi, Azhar
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2410

Abstract

With quality education, the quality of a nation will be reflected. To produce superior human resources, lecturers as educators have a responsibility to improve human resources by providing quality education. In achieving the vision and mission of higher education, it is necessary to support the organizational commitment of lecturers. The purpose of the study analyze efforts to increase organizational commitment through visionary leadership, learning organizations, and competencies. The method used in this study is quantitative, using the Structural Equation Model (SEM) analysis tool. The population of permanent lecturers of the Foundation amounted to 3322 people, and the sample amounted to 357 respondents. Sample determination using stratified cluster random sampling. The results of this study explain that visionary leadership, learning organizations, and competencies partially affect organizational commitment. In addition, the results of the hypothesis test simultaneously show visionary leadership, learning organizations and competencies together affect organizational commitment. To increase organizational commitment, Private Universities in the Banten Province area need continuous improvement, including increasing the effectiveness of Visionary leadership, the existence of institutions to continue to learn and adapt as ideal Learning Organizations, and increasing their Competencies its lecturers, as an effort to build and increase the organizational commitment of the Dosen.
The Influence of Organizational Memory, Knowledge Recovery, Knowledge Visualization and Knowledge Transfer on Improving the Career of Lecturer at Private Universities in The Region of West Java and Banten Sunarsi, Denok; Affandi, Azhar; Narimawati, Umi; Priadana, Sidik; Djulius, Horas; Sudirman, Imam
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1013

Abstract

The research aims to determine the influence of organizational memory, knowledge recovery, knowledge visualization and knowledge transfer on improving the careers of lecturers at private universities in the West Java and Banten regions. This research uses a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 211 lecturers. The data analysis technique for this research uses PLS software version 3.0 (Partial Least Square) with the research results showing that (1) organizational memory has a significant negative effect on improving lecturers' careers with a t statistic value of 2,000 > t table 1.652 and a P-value of 0.046 < 0.05, with a relationship of 5.9% (2) knowledge recovery has a positive and significant effect on improving lecturers' careers with a t statistical value of 5.113 > t table 1.652 and a P-value of 0.000 < 0.05, and a relationship value of 43.8 % (3) knowledge visualization has a positive and significant effect on improving Dodsen's career with a t statistical value of 6.236 > t table 1.652 and a P-value of 0.000 < 0.05, with a relationship value of 49.9% (4) Knowledge transfer has a significant positive effect on lecturer career improvement with a t statistic value of 6.236 > t table 1.652 and a P-Value of 0.026 <0.005, and with a relationship value of 12.6%.
The Effect of Safety Ridingand Customer Satisfaction on the Company Image of PT. Daya Adicipta Motora Bandung Erpurini, *Wala; Affandi, Azhar; Priadana, Sidik
Riwayat: Educational Journal of History and Humanities Vol 5, No 2 (2022): Agustus 2022, History, Learning Strategy, Economic History and Social Knowledge
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v5i2.27574

Abstract

The purpose of this study was to determine the effect of safety riding and consumer satisfaction on the corporate image of PT. Daya Adicipta Motor Bandung. This research was conducted on participants of Safety Riding training at PT. Daya Adicipta Motora Bandung. The sample used is a non-random sample consisting of 195 respondents. This research uses descriptive method with weighting and associative method. Data were collected using a questionnaire. The Likert scale model was tested using validity and reliability tests. The validity test was calculated using the Product Moment formula, while the reliability test was calculated using the Cronbach Alpha technique. Calculations using IBM SPSS Statistics 25.
Building a Digital Innovation Ecosystem through Knowledge Sharing and a Conducive Business Climate Sarman, Rohmat; Affandi, Azhar; Djulius, Horas; Priadana, Sidik
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.012

Abstract

Objectives: This research investigates the role of knowledge sharing and a supportive business climate in establishing a digital innovation ecosystem for Muslim entrepreneurs in West Java.Methodology: The study utilized a quantitative approach, combining descriptive and verification methods through an explanatory survey to gather data from 400 entrepreneurs. A proportional cluster random sampling method was employed, using business type as the basis for stratification. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9.Finding: The results indicate that: 1) Knowledge sharing has a positive and significant impact on the business climate. 2) Knowledge sharing positively and significantly influences digital innovation. 3) The business climate has a positive and significant effect on digital innovation. 4) Furthermore, the business climate mediates the relationship between knowledge sharing and digital innovation.Conclusion: The research concludes that knowledge sharing is vital in improving both the business climate and digital innovation among Nahdliyin entrepreneurs in West Java. The significant and positive influence of knowledge sharing on the business climate highlights its role in creating a supportive entrepreneurial environment. Additionally, the business climate directly affects digital innovation and mediates the relationship between knowledge sharing and digital innovation. These insights suggest that enhancing digital innovation among entrepreneurs should involve fostering knowledge sharing and developing a conducive business climate. The study emphasizes the need to integrate these elements to build a strong digital innovation ecosystem that can improve entrepreneurial performance.
PENGARUH KEPEMIMPINAN, KOMPETENSI, DAN PELATIHAN, PEMBERDAYAAN TERHADAP KEPUASAN KERJA SERTA IMPLIKASI PADA KINERJA TTLM PUSKESMAS DI WILAYAH BANDUNG Djuhriah, Nany; Affandi, Azhar; Rusyani, Erni
Media Penelitian dan Pengembangan Kesehatan Vol. 35 No. 1 (2025): MEDIA PENELITIAN DAN PENGEMBANGAN KESEHATAN
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jmp2k.v35i1.2973

Abstract

Indonesia's national health system aims to improve public health through integrated and mutually supportive management. Puskesmas play an important role in this health system, especially in providing first-level health services, which include promotive and preventive aspects. Medical Laboratory Technologists (TTLM) support diagnosis and treatment at Puskesmas through medical laboratory analysis. This study aims to examine the influence of leadership functions, competence, training, and empowerment on job satisfaction and performance of TTLMs at puskesmas across the Bandung Metropolitan area. The method used in this research is a quantitative approach with SEM (Structural Equation Modeling) analysis. The sampling technique in this study is proportional stratified random sampling with 225 TTLMs with the inclusion criteria of TTLMs who have sufficient work experience in their fields and the exclusion criteria of TTLMs who are on sabbatical, have retired, or are not actively working during the study period are excluded; TTLMs with less than one year of service are also excluded; TTLMs who are not willing to fill out questionnaires or provide data; and TTLMs who work in the Bandung Metropolitan Health Center area. The results showed that leadership function, competence, training, and empowerment simultaneously significantly affected TTLM job satisfaction by 77.17%, with a significant effect on TTLM job satisfaction
OPTIMALISASI KINERJA SANITARIAN DENGAN PEDEKATAN ANALISIS KOMPREHENSIF FAKTOR INTERNAL DAN EKSTERNAL DI PUSKESMAS SE-BANDUNG RAYA Prijanto, Teguh Budi; Affandi, Azhar; Setiawan, Heru
Media Penelitian dan Pengembangan Kesehatan Vol. 35 No. 1 (2025): MEDIA PENELITIAN DAN PENGEMBANGAN KESEHATAN
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jmp2k.v35i1.3113

Abstract

Sanitarian performance can be influenced by various factors, both internal and external. Understanding the influence of these factors is important to increase the commitment and effectiveness of sanitarian work. This research aimed to determine the influence of the work environment, work discipline, workload, and work motivation on sanitarian work commitment and its implications for sanitarian performance. The method used descriptive and verificative quantitative approach. The sample includes all Sanitarian in Community Health Centers throughout Bandung Raya totaling 222 people. Data were analyzed using Structural Equation Modeling (SEM) Techniques. The descriptive analysis showed influence of work environment, work discipline, workload, and work motivation on sanitarian work commitment are in category of being quite good towards good. The research verifiably showed influence work environment, work discipline, workload,and work motivation on sanitarian work commitment at Community Health Centers throughout Bandung Raya by 75.3%. Work commitment has a significant influence of 82.8% on sanitarian performance in environmental health services. The remaining 17.2% of sanitarian performance was influenced by other factors not studied in this study. This research confirms that sanitarian work commitment has a positive effect on their performance in health services. By understanding the factors that influence commitment and performance. Health center management can take strategic steps to create a more supportive work environment, improve discipline, manage workload, and motivate sanitarians. It is hoped this will improve the quality of environmental health services provided to the community, as well as create sanitarians who are more committed and productive in carrying out their duties.
Co-Authors *Wala Erpurini Abdurohim, Dindin Achmad Rozi Ading Rahman Sukmara Adiputra, I Gede Ahmad Nurhadi Akbar, Irfan Rizka Akhmad Sobarna Andari Andari, Andari Andiyanga Udobong Angga Pratama Apriansyah, Muger Aprih Santoso Asep Dedi Sutrisno Atang Hermawan Atty Tri Juniarti Catur Setiya Sulistiyana Dadang Suwanda Dadang Suwanda Daniel Happy Putra Delly Sukmanawan Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok. Sunarsi Diah Asdiani Didik Setiyadi Djuhriah, Nany Djulius , Horas Dodi Ilham E. Nurzaman AM Eddy Jusuf Eddy Yusuf, Eddy Effendi Effendi Effendi Effendi Effendi, Effendi Ellen Rusliati Emaya Kurniawati Erik Alghifari Erlangga, Heri Erpurini, *Wala Erpurini, Wala Eti Ariyanti Eyo Itam Eyo Farida Agustin, Farida Finny Redjeki Fresy Nugroho Ganar, Yulian Bayu Gojali Supiandi Graha Prakarsa Haedar Akib Hartuti, Elizabeth Tika Kristina Hastono, H. Herling Herling Herling Herling Hermansyah, Taufik hernawan hernawan Heru Setiawan Heru Setiawan Herwani, Aldrin Hidayat, Gustina Hindriari, Reni Horas Djulius I Gede Adiputra I Gede Adiputra Iman Sudirman Irmal, Irmal Ivan Gumilar Sambas Putra Iwan Sidharta Jaja Suteja Jasmani Jasmani Jhoni Maslan Kahpi, Heri Sapari Kamaludin, Yamin Kholili, Irfan Komariyah, Iis Kosasih Kristianti, Lily Setyawati Laila Irawati MADUNINGTIAS, LUCIA Maludin Panjaitan Moh. Sidik Priadana Mohamad Duddy Dinantara Mokhamad Anwar, Mokhamad Mujahidin Mujahidin Mulyaningrum Mulyaningrum Mutaqin, Ghani Mutaqin, Rizal Nani Nani Nila Nurochani Nuriawati, Umi Nurjaya Nurjaya Nurwijayanti Nyoman Suprastha Okti Rahma Jyana Rahadyan Tajuddien Rahmat Heryat Furqon Rahmat Heryat Furqon Rahmi Andini Syamsuddin Rasfiuddin Sabaruddin Rozi, Achmad Rr Titie Purwaningsari Rusilowati, Umi Rusyani, Erni Sahary, Fitry Taufiq Santoso, Ferry Sarman, Rohmat Sarwani Sarwani Senen Machmud Setyaning, Aldilla Nadhira Ayu Siti Rohaya Solihin Sudarso, Aden Prawiro Sudirman, Imam Sukenda, Enda Sunarsi, Denok Supriyadi Supriyadi Suwanto Suwanto Suyatin Suyatin Tatang Suhidayat Teguh Budi Prijanto, Teguh Budi Triyadi Triyadi Turmudzi, Didi Ulfa Ika Putri Umi Nariawati Umi Narimawati Umi Narimawati Umi Narimawati Undang Juju Wahyitno Wahyitno Wahyu Nurul Faroh Wayan Ardani Widhi Wicaksono Widiya Avianti Widodo, Adji Widya Intan Sari Win Hendrawan Yahya, Adibah Yudhi Koesworodjati