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All Journal Jurnal Ilmu-Ilmu Perikanan dan Budidaya Perairan Habitat Falah : Jurnal Ekonomi Syariah AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Transformasi : Jurnal Studi Agama Islam Techno-Fish Iqtishodia: Jurnal Ekonomi Syariah Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Grouper: Jurnal Ilmiah Perikanan Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Finance and Business Digital (JFBD) Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Sistim Informasi dan Teknologi Jurnal Penelitian Chanos Chanos International Journal of Scientific Multidisciplinary Research (IJSMR) Journal of Information System, Technology and Engineering Majority Science Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Journal of Innovative and Creativity
Jefri Putri Nugraha
Politeknik Kelautan Dan Perikanan Sidoarjo, Department Of Fisheries Agribusiness, Sidoarjo 61253, East Java
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The Influence of Digital Advertising, SEO, and Social Media Interaction on Fresh Fish Sales: A Study on Fisheries Agribusiness Startups in East Java Dimas Bayu Sasongko; Jefri Putri Nugraha
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.701

Abstract

Digital transformation has changed business operations in various sectors, including fisheries agribusiness, where fisheries startups in East Java utilize digital advertising, SEO, and social media interaction to increase fresh fish sales. This study used a quantitative design with 120 respondents through a Likert scale questionnaire. Multiple regression analysis shows that all three factors have a positive and significant effect on sales performance, with social media interaction being the most dominant. Digital advertising increases awareness and purchase intention through targeted and cost-effective campaigns, SEO strengthens online credibility and visibility, while social media interaction builds consumer trust, engagement, and loyalty. An integrated strategy of all three enables resource optimization, risk mitigation, and short-term sales growth and long-term market resilience. Research limitations include a focus on small-scale startups in East Java, so generalizations need to be made cautiously. Future research should explore more personalized digital strategies, integration of additional platforms, and utilization of advanced data analytics.
Co-Authors Ahmad Jibril Arumwati Arumwati Bambang Supriyadi Bambang Supriyadi Buyung Purnomo Waluyo Citra Arta, Deddy Novie Denada Febriana Dewi Alima Nostalia Suseno Dimas Bayu Sasongko Dimas Bayu Sasongko Endang Sri Wahyuningsih, Endang Sri Faisal Abubakar Feliks Anggia Binsar Kristian Panjaitan Fildzah Shabrina Fitria Larasati, Rakhma Hadi Mulyana Hamdani Hamdani Hendy Tannady Ibrahim, Mozart Malik Itot Bian Raharjo Joko Ariawan Kamaluddin, Santrio Kiki Setyawati Kliwon Hidayat Lis Lesmini Magdalena Tumanduk, Nova Mahargyo, Dhady Pelita Mareta, Zayafika Mudinillah, Adam Mustafa, Fahrina Nasrun Nasrun Nur Laily Nurbakti, Rezky Nurdiani, Tanti Widia Perdana Putra Kelana Permana, M Rio Prayoto Prayoto Prayoto Priono, Bowo Puji Astiyani, Wahyu Putri Nurhanida Rizky R. Sugeng Rahardjo Rachmadi Indrapraja Rahardjo, R. Sugeng Rahardjo, Sugeng Rahmana, Aiqan Hayati Rahmawati, Nur Laily Rangga Bayu Kusuma Haris Rasty Yulia Robo, Salahudin Saleh, Sahlan M. Santosa, Muhammad Hery Sari, Titis Nistia Sasongko, Dimas Bayu Sri Purwati, Sri Sri Wartini Sri Wartini Sri Wartini Sugeng Raharjo Sulistyo Budi Utomo Suntoro, Bambang Surahmat, Djoko Suseno, Dewi Alima Nostalia Syavardie, Yimmi Syeh Assery Tandi, Asrin Tri Susilowati Tumpu, Mula Tyahya Whisnu Hendratni Veithzal Rivai Zainal Violin, Vivid Waluyo, Buyung Purnomo Widyastuti, Rida Windreis, Christ Yanti, Jumianis Yaser Krisnafi, Yaser Yuli Agustina, Yuli